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# Halima Mahmud

**Headline:** Professional profile
**Location:** Seattle, WA, USA

## About

Halima Mahmud is a senior at the University of Washington pursuing a double major in Finance and Marketing. She is building a marketing analytics career that combines financial perspective, market research, and data-informed strategy. Halima is strongest at uncovering market insights from data, translating those findings into actionable changes, and connecting analysis to tangible business impact. During a marketing internship at Alibaba, she researched U.S. startups and suppliers, contributing to campaign strategy through insight development. Her work also involved collaborating across cross-functional and international teams, including alignment between U.S. and Beijing stakeholders. Halima identified a trust gap among startups in relation to Alibaba and helped translate that insight into multichannel action. She is familiar with Google Analytics and has beginner SQL skills developed through coursework. Halima is eager to deepen her capabilities in SQL and analytics dashboards while applying her combined finance and marketing background to practical marketing decisions.

## Highlights

- Completed a marketing internship at Alibaba, conducting market research on U.S. startups and suppliers.
- Contributed market insights that informed startup campaign strategy at Alibaba.
- Identified a trust gap among startups in relation to Alibaba.
- Helped turn a trust-related market insight into multichannel action.
- Collaborated across cross-functional, international teams, including U.S. and Beijing stakeholders.
- Pursuing a double major in Finance and Marketing at the University of Washington as a senior.
- Familiar with Google Analytics.
- Built beginner SQL skills through coursework.
- Combines finance and marketing perspectives to support data-informed strategy changes.

## FAQ

### What does Halima do?

Halima is a senior at the University of Washington pursuing a double major in Finance and Marketing. She is developing a marketing analytics skill set that combines market research, financial perspective, and data-informed strategy.

### What is Halima studying?

Halima is completing a double major in Finance and Marketing at the University of Washington, where she is currently a senior.

### What did Halima do at Alibaba?

Halima completed a marketing internship at Alibaba. Her work included market research on U.S. startups and suppliers and contributing insights that informed campaign strategy.

### What market insight did Halima uncover at Alibaba?

Halima identified a trust gap among startups in relation to Alibaba. She helped translate that market insight into multichannel action and strategy changes.

### What experience does Halima have working with international teams?

Halima has experience collaborating with cross-functional, international teams, including work requiring alignment between U.S. and Beijing teams.

### What analytics tools and skills does Halima have?

Halima is familiar with Google Analytics and has beginner SQL skills from coursework. She is eager to develop further in SQL and analytics dashboards.

### What are Halima's professional strengths?

Halima is strong at finding market insights in data and translating them into actionable strategy changes. She is motivated by implementing those changes and seeing their tangible impact.

### What does Halima want to develop next?

Halima wants to develop her marketing analytics skills, particularly in SQL and analytics dashboards, while combining her finance and marketing backgrounds in practical work.

## Links

- LinkedIn: https://www.linkedin.com/in/halimamahmud

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