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# James Rand

**Headline:** Fractional Head of Ops / Chief of Staff \| Scaled 6x B2B SaaS startups
**Profession:** Fractional Head of Ops / Chief of Staff
**Location:** Vancouver, British Columbia, Canada

## About

James Rand is the Fractional Head of Operations / Chief of Staff at First Innings Ops, where he helps B2B SaaS founders scale operations after product\-market fit\. He works primarily with late\-Seed to Series A companies of roughly 10–100 people whose growth is accelerating but whose operations, leadership alignment, and company knowledge are under strain\. James diagnoses, owns, and solves operational problems with an AI\-first approach establishes company cadences and builds systems that reduce dependence on the founder in every room\. Across 12 years and six startups from Seed through Series B, James has scaled businesses from under $1 million to more than $10 million and from fewer than 10 to more than 100 people\. His strengths span business operations, leadership and goal\-setting systems, people and culture, finance, legal, information security, RevOps, strategic partnerships, and product operations\. He has improved goal\-achievement rates from 60% to more than 80% through rigorous operating rhythms, including weekly leadership meetings, quarterly OKRs, and biweekly reviews\. His concrete results include quarterbacking a US$12 million Series A2 raise at Quandri, launching Thinkific’s App Store to more than 100 apps and 40,000 customer installs, and growing Move24’s monthly revenue from under €100,000 to more than €800,000\.

## Services

- Company Cadence
- Leadership
- People Development
- Organizational Culture
- Managerial Finance
- Financial Planning
- Information Security
- Legal Compliance
- Risk Management
- Strategy Execution
- Skill Development
- People Management
- No\-Code Development
- Artificial Intelligence \(AI\)
- General Management
- PnL Management
- Strategic Partnerships
- KYC Verification
- Strategic Planning
- Revenue Operations
- Customer Acquisition
- Online Marketplace
- Developer Relations
- Product Management
- Product Development
- Financial Analysis
- Fundraising
- Process Mapping
- Key Performance Indicators
- Customer Support

## Highlights

- Scaled operations across six startups over 12 years, from Seed through Series B, during the breakout years of operational AI\.
- Helped scale B2B SaaS businesses from under $1 million to more than $10 million and from fewer than 10 to more than 100 people\.
- Improved goal\-achievement rates from 60% to more than 80% through operating cadence, goal\-setting, and leadership systems\.
- Designed weekly leadership meetings with clear metrics and systematic problem\-solving, alongside quarterly OKR cadences and biweekly reviews\.
- At Quandri, hired and built operations departments and systems from scratch in 2023–24 as the company scaled from 20 to 100 people\.
- Implemented and ran company cadence and rituals at Quandri, then overhauled the operating model into AI\-first “Quandri OS 2\.0” in 2025\.
- Quarterbacked Quandri's US$12 million Series A2 raise, including due diligence\.
- Built Quandri's culture through growth from 25 to 50 people and 50 to 100 people in consecutive years while maintaining eNPS consistently around 50\.
- Prepared Quandri for US market launch and two years of rapid growth\.
- Moved Quandri from spreadsheets to HubSpot and a metric\-driven organization\.
- Delivered SOC 2 Type 2 certification at Quandri using Drata\.
- Ran nine Quandri leadership strategic\-planning offsites, three company\-wide offsites, and 25 all\-hands meetings\.
- Received TechTO Top Operator in Tech recognition Quandri was also named a LinkedIn Top Startup for two consecutive years, a Globe & Mail top\-growing company, a Deloitte Tech Fast 50 company, a CB Insights Fintech 100 and Insurtech 50 company, and a C100 Growth Cohort participant\.
- Launched Thinkific's integrations marketplace from zero to one and grew it over two years to more than 100 apps, more than 40,000 customer installs, and more than $750,000 in partner revenue earned\.
- Launched Thinkific's annual Partner Summit and quarterly partner town halls, and led developer acquisition, success, and relations\.
- Built Thinkific's developer\-partner revenue\-operations pipeline, workflow, reporting model, and remittance operations\.
- At Finn AI, set up Strategic Partnerships, signed the first five deals including the eventual acquirer, increased new lead flow by 50% within one year, and achieved a three\-times higher close rate\.
- Prepared Finn AI for acquisition by developing information packages, coordinating investment\-bank engagement, and working with the selected bank on preparations to go to market\.
- Led Finn AI's post\-Series A reorganization and redesigned its customer engagement model from custom solutions toward a single customizable product\.
- At Qwist, built business operations across strategic planning, RevOps, customer support, KYC, information security, legal, finance, people operations, partner management, and product operations\.
- Led successful TÜV data\-protection and PSD2 payments\-license applications at Qwist\.
- At Move24, grew monthly revenue across the UK and France from under €100,000 to more than €800,000 and operating margin from 20% to more than 30%\.
- Built Move24's UK operations from scratch, managed the French market with 40 people across eight teams, and launched Scandinavian and international markets\.
- At Accenture, delivered a 30% efficiency improvement for Lloyds Banking Group through RPA and process optimization\.

## Experience

- **Fractional Head of Ops / Chief of Staff at First Innings Ops** (2026\-02\-01–present) — I help B2B SaaS founders scale their operations once they find PMF\. 12 years scaling ops at 6 startups, Seed through Series B, during the breakout years of operational AI\. Pain points I solve: \- "We're starting to scale and things are breaking" \- "Ops problems are becoming a huge distraction for founders" \- "Founder is becoming a bottleneck" \- "The leadership team is not yet driving consistent outcomes" \- “Company knowledge is fragmented” What I deliver: \- Ops problems diagnosed, owned and solved AI\-first \- Company cadence instilled so leadership drives consistent outcomes \- Systems in place to remove the need for a Founder in every room \- An aligned business, executing fast, ready for scale Who I work with: \- Early\-to\-growth\-stage B2B SaaS founders, typically late Seed to Series A and roughly 10\-100 people \- Founders who are feeling pain after finding product market fit \- growth is accelerating, operations are straining, and too much still depends on them personally to keep thin
- **VP, Operations at Quandri** (2023\-10\-01–2026\-01\-01) — AI\-powered System of Action for Insurance B2B SaaS Series A\-&gt;B 20\-&gt;100 ppl Part of Leadership team\. Owned: Business Ops People & Culture Finance CEO Office Leadership Ops Board Ops Legal IT InfoSec and for periods of time: Industry Solutions Customer Support, RevOps Delivered: \- Hired & built all ops departments & systems from scratch in 2023\-4 \- Implemented & ran Company Cadence & Rituals to drive speed of execution across the business \- Overhauled it all \- 'Quandri OS 2\.0' \- in 2025 to be AI\-first and meet the larger team's needs \- Quarterbacked US$12M Series A2 raise, including due diligence \- Built high\-performing ever\-evolving culture with an eNPS of consistently ~50 while going from 25\-&gt;50 and 50\-&gt;100 people in consecutive years and while transforming the culture to be AI\-first \- Acted as internal Operational AI Product Manager to implement both general tooling and specific high value use cases across the business \- Prepared the business to launch in the US marke
- **Fractional Head of Operations at Hubly Inc** (2023\-06\-01–2023\-09\-01) — Fractional leadership for Hubly on several strategic projects to evolve their operations and mature their business as they grow: people development & leadership exec comp structure regulatory strategy cross\-border compliance
- **Head of the Thinkific App Store at Thinkific** (2021\-01\-01–2023\-02\-01) — Online learning SaaS platform B2B Joined at Series B \(200 ppl\), left after IPO \(500 ppl\) \- Took Thinkific’s integrations marketplace from zero to one highly cross\-functional role \- Defined vision & strategy, executed GTM launch & led growth for 2 years to 100\+ apps in store, 40k\+ customer installs, $750k\+ in partner revenue earned \- Developer Acquisition, Success & Relations : led a team of Partner BDMs and Support Specialists to acquire developers, help them build and succeed constantly iterating on the developer experience launched annual Partner Summit & quarterly Town Halls \- Customer Adoption : worked with marketing to integrate apps into all customer campaigns and automations with product to optimise the app store mechanics to build trust and present apps as solutions to customer problems within the product and with the Sales & CSM teams to present apps as solutions throughout customer engagements \- Revenue Operations : built out and optimised the developer partner revenue
- **Chief of Staff / Interim COO \(Mat leave cover\) at Finn AI** (2019\-02\-01–2020\-12\-01) — AI chatbot for retail banking B2B2C Series A \(25 \- 50 ppl\) Company acquired by Glia in late 2022 through strategic parter I had acquired\. Chief of staff role owning company\-wide strategic initiatives and responsible for: \- Maternity leave cover for COO \(6 months: Jan \- June 2020\) \- Board Operations & Company\-wide strategic planning OKRs definition, roll\-out & accountability \- Legal & Information security \(inc\. SOC2 & GDPR\) \- Company\-wide process optimisation & change management \- Ad hoc strategic projects \- see examples below Major projects: \- Preparation for acquisition: Developed decks & information packages and coordinated engagements with several Investment Banks then worked with selected bank to make preparations to go to market \- Set up Strategic Partnerships function: Defined strategy built RevOps workflow signed first 5 deals \(including our eventual acquirer\) built blueprint to operationalise different partner types in 1 year increased new lead flow by 50% with 3x hig
- **Process optimisation & change management consultant at Finn AI** (2018\-11\-01–2019\-02\-01) — Ran 4 projects: \- Define company\-wide re\-structuring post series A funding \- Map & optimise core processes around Conversational Design \- Implement compliance & security measures for SOC2 & GDPR \- Re\-define customer engagement model
- **Time off at Career Break** (2018\-05\-01–2018\-10\-01)
- **Head Of Operations \(of Infinitec GmbH, now Qwist\) at Qwist** (2017\-05\-01–2018\-05\-01) — Virtual CFO SaaS for SMEs B2B Joined at Seed \(17 ppl\), left after Series A \(60 ppl\) \- First business employee, part of executive leadership group \- Built & responsible for all business operations inc\. strategic planning, RevOps, customer support, KYC, infosec, legal, finance, people ops, partner management, product ops \- Managed team of 5 customer support, partner support & KYC managers \- Supported CEO during Series A fundraising \- Built out several initial strategic partnerships \- banking provider, business lender, banking data aggregator, KYC data provider, outsourced ID verifier \- ​​Led successful applications for TÜV \(data protection\) & PSD2 \(payments\) licences, critical to company success \- Acting Product Manager to build our proprietary KYC product
- **General Manager: UK & France at Move24 Group GmbH** (2016\-02\-01–2017\-04\-01) — Global removals start\-up B2C Joined at Series A \(100 ppl\), left at 350 ppl since shut down \- Responsible for and built operations from scratch for all aspects of the UK market inc\. Sales, RevOps, Disposition, Strategic Partnerships, Customer Care, Claims \- Took over management of French market managed 40 people across 8 teams \- Responsible for both markets’ Profit & Loss: grew revenue from &lt;€100k to &gt;€800k monthly revenue and operating margin from 20% to &gt;30% \- Also launched Scandinavian & International market \- Worked with Data team to analyse multiple vectors of the customer & partner experience and used insights to continually iterate on operating model \- Worked with Product to build out software platform to automate operations
- **Management Consultant at Accenture** (2011\-09\-01–2016\-01\-01) — Management Consultant Accenture, London, UK Worked across the Technology and Financial Services sectors of Accenture in Change Management roles spanning the entire project delivery lifecycle\. Main experience was as a Business Analyst \(BA\) and a Project Manager \(PM\), developing strong analytical and management skills, with a focus on delivery of large scale technology projects, including the following: Credit Suisse: Legal Linkage Key \(LLK\) \- Project Manager / Lead Business Analyst Was the PM and Lead BA for two work streams of LLK \- a technology solution linking trades with their legal agreements\. Was responsible for E2E delivery of continuous improvements and for implementing the service on a new trade system\. Managed the BA team\. Lloyds Banking Group: GAML Revised Operating Model \- Project Manager Project managed the design, test and phased integration of a revised operating model for conducting Anti\-Money\-Laundering reviews on the bank’s Non\-SME commercial book\. Responsible for p
- **Investment Analyst Intern at ADEMUS** (2009\-09\-01–2009\-11\-01) — Analysis of Financial Markets \- primarily investment funds in Brazil and other emerging markets
- **Business Development Intern at Clyde & Co LLP** (2009\-08\-01–2009\-08\-01) — Research into the legal advice requirements of prospective clients in the Caribbean

## Education

- Bachelor of Arts, French and Spanish languages and cultures — Durham University (2007\-01\-01–2011\-01\-01)
- High School, Maths, Latin, French, Economics — Winchester College (2001\-01\-01–2006\-01\-01)

## FAQ

### What does James do?

James is a Fractional Head of Operations and Chief of Staff at First Innings Ops\. He helps B2B SaaS founders put scalable operations in place after product\-market fit, particularly when growth is exposing operational strain, fragmented knowledge, founder bottlenecks, or inconsistent leadership execution\.

### Who does James work with?

James works mainly with early\-to\-growth\-stage B2B SaaS founders, typically at late Seed to Series A and with roughly 10–100 employees\. His clients are generally growing after product\-market fit and need operations, leadership systems, and execution to scale without requiring the founder to be involved in every decision or meeting\.

### What does James deliver through First Innings Ops?

James diagnoses, owns, and solves operations problems using an AI\-first approach\. He establishes company cadence, designs systems for consistent leadership execution, aligns the business around goals and metrics, and builds operating structures that enable fast execution at scale\.

### What are James's core operating strengths?

James is particularly strong in building trust and alignment across leadership teams through offsites and consistent execution\. He designs weekly leadership meetings with clear metrics and systematic problem\-solving, implements quarterly OKR frameworks with biweekly reviews, and has improved goal\-achievement rates from 60% to more than 80%\.

### What is James's startup\-scaling experience?

James has 12 years of operations experience across six startups, from Seed through Series B\. He has helped scale B2B SaaS businesses from under $1 million to more than $10 million and from fewer than 10 to more than 100 people, combining leadership\-level ownership with hands\-on individual\-contributor execution\.

### What did James do at Quandri?

At Quandri, an AI\-powered System of Action for Insurance, James was VP of Operations and a member of the leadership team as the company scaled from Series A to Series B and from 20 to 100 people\. He owned Business Operations, People and Culture, Finance, the CEO Office, Leadership Operations, Board Operations, Legal, IT, and Information Security, and at periods also owned Industry Solutions, Customer Support, and RevOps\.

### What were James's major accomplishments at Quandri?

James hired and built Quandri's operations departments and systems from scratch in 2023–24, implemented company cadence and rituals, and overhauled the operating model into an AI\-first “Quandri OS 2\.0” in 2025\. He quarterbacked a US$12 million Series A2 raise and due diligence, prepared the business for a US launch, moved it from spreadsheets to HubSpot and a metric\-driven operating model, and acted as an internal Operational AI Product Manager for general tooling and high\-value use cases\.

### How did James build operating systems and culture at Quandri?

James built a high\-performing, evolving culture at Quandri with eNPS consistently around 50 while the company grew from 25 to 50 people and then 50 to 100 people in consecutive years, including a transition to an AI\-first culture\. He was accountable with the leadership team for ARR, NRR, GRR, gross margin, LTV/CAC, CAC payback, burn multiple, and magic number\. He also delivered SOC 2 Type 2 certification using Drata, ran nine leadership strategic\-planning offsites, three company\-wide offsites, and 25 all\-hands meetings, and managed two office moves\.

### What recognition did James and Quandri receive?

During James's time at Quandri, the company was recognized as a LinkedIn Top Startup for two consecutive years, a Globe & Mail top\-growing company, a Deloitte Tech Fast 50 company, a CB Insights Fintech 100 and Insurtech 50 company, and a C100 Growth Cohort participant\. James also received TechTO's Top Operator in Tech recognition\.

### What did James do at Thinkific?

At Thinkific, James was Head of the Thinkific App Store\. He took the integrations marketplace from zero to one, defined its vision and strategy, led its go\-to\-market launch, and led growth for two years\. Thinkific is an online\-learning B2B SaaS company James joined at Series B when it had about 200 people and left after its IPO, when it had about 500 people\.

### What did James accomplish with the Thinkific App Store?

James grew Thinkific's App Store to more than 100 apps, more than 40,000 customer installs, and more than $750,000 in partner revenue earned\. He led Partner BDMs and Support Specialists across developer acquisition, success, and relations launched an annual Partner Summit and quarterly town halls developed partner revenue\-operations workflows, reporting, and remittance operations sat on product pods for APIs, Partner Tooling, and the App Store and mentored the wider team on success metrics and data\-driven decision\-making\.

### How did James drive customer adoption and cross\-functional execution at Thinkific?

James worked with Thinkific marketing to integrate apps into customer campaigns and automations, with product to improve App Store mechanics and present apps as solutions within the product, and with Sales and Customer Success teams to position apps throughout customer engagements\. He also led cross\-functional programs to integrate apps into workflows across business units\.

### What did James do at Finn AI as Chief of Staff and Interim COO?

At Finn AI, James served as Chief of Staff and Interim COO for six months, from January through June 2020, covering maternity leave\. Finn AI was a Series A AI chatbot company for retail banking that grew from 25 to 50 people and was acquired by Glia in late 2022 through a strategic partner James had acquired\.

### What strategic work did James lead at Finn AI?

James owned board operations, company\-wide strategic planning, OKR definition, rollout and accountability, legal and information security including SOC 2 and GDPR, process optimization, change management, and strategic projects\. He prepared Finn AI for acquisition by developing decks and information packages, coordinating with investment banks, and working with the selected bank on preparations to go to market\.

### What did James accomplish in partnerships and business transformation at Finn AI?

James set up Finn AI's Strategic Partnerships function by defining its strategy, building the RevOps workflow, signing the first five deals—including the eventual acquirer—and creating a blueprint for different partner types\. Within one year, this increased new lead flow by 50% and produced a three\-times higher close rate\. He also led a post\-Series A reorganization and customer\-engagement\-model redesign, shifting the company from building and selling custom solutions toward a single customizable product\.

### What product and customer work did James do at Finn AI?

At Finn AI, James acted as Product Manager for workstreams on Problem Resolution, which measured how well the company solved end\-user problems, and Content Management, which enabled banks to manage chatbot content\. During major staff turnover, he also acted as Customer Success Manager for three global banking customers and managed delivery, setup, and sustainment of their AI chatbots\.

### What did James do as a consultant at Finn AI?

Before his Chief of Staff role, James was a process\-optimization and change\-management consultant at Finn AI\. He defined a company\-wide restructuring after Series A funding, mapped and optimized Conversational Design processes, implemented compliance and security measures for SOC 2 and GDPR, and redefined the customer\-engagement model\.

### What did James do at Qwist?

At Qwist, formerly Infinitec GmbH, James was Head of Operations and the first business employee, joining at Seed when the company had 17 people and leaving after Series A when it had 60\. Qwist provided virtual\-CFO SaaS for SMEs, and James was part of its executive leadership group\.

### What did James accomplish at Qwist?

James built and owned Qwist's business operations across strategic planning, RevOps, customer support, KYC, information security, legal, finance, people operations, partner management, and product operations\. He managed five customer\-support, partner\-support, and KYC managers supported the CEO during Series A fundraising built initial strategic partnerships with a banking provider, business lender, banking\-data aggregator, KYC\-data provider, and outsourced ID verifier led successful TÜV data\-protection and PSD2 payments\-license applications and acted as Product Manager for Qwist's proprietary KYC product\.

### What did James do at Move24?

At Move24 Group GmbH, a global B2C removals startup that later shut down, James was General Manager for the UK and France\. He joined at Series A when the company had 100 people and left when it had 350\. He built UK operations from scratch across Sales, RevOps, Disposition, Strategic Partnerships, Customer Care, and Claims, then took over the French market and managed 40 people across eight teams\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/jamesalrand

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