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# Justin DeMartin, Ed\.D

**Headline:** Top\-performing Chief Customer Officer \| Revenue Optimization • Strategic Partnerships • Stakeholder Engagement • Team Development • Educational Technology \| 4x Promoted • Nonprofit Board Member
**Profession:** Vice President, Customer Experience
**Location:** Rochester, New York Metropolitan Area

## About

Justin DeMartin, Ed\.D\., is Vice President of Customer Experience at Age of Learning, Inc\., where he leads renewals and expansion for a national K–12 Pre\-K–5 literacy and math portfolio representing 85% of company ARR\. With more than 20 years of experience spanning customer success, educational technology, K–12 leadership, special education, and program operations, Justin is strongest in revenue optimization, complex public\-sector deal negotiation, strategic partnerships, stakeholder engagement, and building distributed teams\. He has been promoted four times and combines executive customer leadership with a background in educational administration and instruction\. At Age of Learning, Justin negotiated the company’s three largest deals, including LAUSD at $3\.5 million and ELC of Palm Beach at $1 million, while serving as executive relationship owner for major education partners including TEA and NYC Public Schools\. Previously, he led a Renaissance Learning customer success region responsible for more than $150 million in ARR\. Justin also brings experience overseeing multi\-site special education, alternative education, and CTE programs, including staffing, budgets, professional development, labor negotiations, and policy compliance\. He currently also serves as an Instructor Practitioner at Western Governors University and is pursuing VP\- and C\-level customer success leadership opportunities\.

## Services

- Team Performance
- Strategy to Execution
- Stakeholder Engagement
- Professional Development Programs
- Policy Compliance
- Multi\-site Team Management
- K\-12 Education
- Intelligence Analysis
- High\-Tech Sales
- Growth Strategies
- Government Contract Management
- Establishing Strategic Partnerships
- Educational Program Design
- Educational Materials Development
- Distributed Teams
- Deal Structuring
- data structuring
- Data\-driven Decision Making
- Customer Retention
- Budget Oversight

## Highlights

- Owns 85% of company ARR at Age of Learning, with full accountability for renewals and expansion across a national K–12 Pre\-K–5 literacy and math portfolio\.
- Negotiated Age of Learning’s three largest deals: LAUSD at $3\.5 million, ELC of Palm Beach at $1 million, and Alabama at $500,000 to $1 million\.
- Delivered measurable improvement in Net Revenue Retention and Gross Revenue Retention after promotion to VP\-level leadership at Age of Learning\.
- Serves as executive relationship owner for TEA, NYC Public Schools, ELC of Palm Beach, and Lastinger Florida Tutoring Advantage\.
- Travels three to four times per month to maintain executive relationships and provide on\-site strategic support for key accounts\.
- Built and scaled a geographically distributed customer success organization through hiring, development, and coaching of customer success managers and managers\.
- Created cross\-functional customer success and product collaboration processes, including a regular CS–Product cadence\.
- Drives alignment across Sales, Marketing, Product, Efficacy, and Engineering, translating field insight into go\-to\-market strategy and product\-roadmap decisions\.
- Turned around renewals for high\-value customers at risk of churn through stronger customer relationships and product problem solving\.
- Led a Renaissance Learning regional customer success team responsible for more than $150 million in ARR\.
- Oversaw renewals, expansion, and customer health across Renaissance Learning’s enterprise K–12 portfolio accounts\.
- Directed cross\-sell and upsell programs across assessment, literacy, and math products to drive net expansion and revenue growth\.
- Built data\-driven coaching and performance\-management systems and professional\-development programs for customer success managers\.
- Oversaw special and alternative education programs across a multi\-site Erie 1 BOCES division, including labor contract negotiations, hiring, supervision, and budgets\.
- Led special education and CTE programs across multiple Wayne\-Finger Lakes BOCES component districts, including professional development and budget management\.
- Supervised an alternative\-school staff serving students with disabilities at Orleans/Niagara BOCES, while developing curriculum and managing HR and year\-round budget operations\.
- Has been promoted four times across his career\.
- Brings more than 20 years of experience across customer success, educational technology, K–12 education, and educational leadership\.

## Experience

- **Vice President, Customer Experience at Age of Learning, Inc\.** (2025\-06\-01–present) — Owned 85% of company ARR with full accountability for renewals and expansion across a national K–12 Pre\-K–5 literacy and math portfolio\. • Negotiated the company’s 3 largest deals—LAUSD \($3\.5M\), ELC of Palm Beach \($1M\), and Alabama \($500,000–$1M\)—managing complex public\-sector procurement cycles\. • Traveled 3\-4 times per month to maintain executive relationships, strengthen stakeholder engagement, and provide on\-site strategic support across key accounts\. • Delivered measurable improvement in Net Revenue Retention \(NRR\) and Gross Revenue Retention \(GRR\) following promotion to VP\-level leadership\. • Served as executive relationship owner for TEA, NYC Public Schools, ELC of Palm Beach, and Lastinger Florida Tutoring Advantage, ensuring strategic alignment and retention\. • Built and scaled a geographically distributed customer success organization by hiring, developing, and coaching CSMs  managers across the post\-sale lifecycle\. • Drove cross\-functional alignment across Sales, Mar
- **Instructor Practitioner at Western Governors University** (2021\-08\-01–present)
- **Director of Customer Success at Age of Learning, Inc\.** (2023\-06\-01–2025\-06\-01)
- **Senior Manager, Customer Success East at Renaissance Learning** (2023\-01\-01–2023\-05\-01) — Led regional customer success team responsible for $150M\+ in ARR, overseeing renewals, expansion, and customer health across enterprise K\-12 portfolio accounts\. • Directed cross\-sell and upsell programs across assessment, literacy, and math product lines, driving net expansion and revenue growth within existing accounts\. • Built data\-driven coaching and performance management systems and designed professional development programs to strengthen CSM relationship management and strategic planning skills\.
- **Senior Project Manager at Renaissance Learning** (2021\-12\-01–2023\-01\-01)
- **Project Manager at Renaissance Learning** (2020\-08\-01–2022\-01\-01)
- **Evaluator, Educational Leadership at Western Governors University** (2020\-01\-01–2021\-08\-01)
- **Executive Principal, K\-12 Instruction at Wayne\-Finger Lakes BOCES** (2018\-07\-01–2020\-08\-01) — Led special education and CTE programs across multiple component districts, overseeing hiring, supervision, professional development, and budget management functions\.
- **Director, Exceptional Education at Erie 1 BOCES** (2016\-07\-01–2018\-07\-01) — Oversaw special and alternative education programs across a multi\-site BOCES division, serving on labor contract negotiations while managing hiring, supervision, and budgets\.
- **Associate Director, Exceptional Education at Erie 1 BOCES** (2014\-07\-01–2016\-06\-01)
- **Principal at Erie 1 BOCES** (2013\-08\-01–2014\-06\-01)
- **Special Education Coordinator/Assistant Principal at Orleans/Niagara BOCES** (2011\-08\-01–2013\-08\-01) — Supervised staff in an alternative school serving students with disabilities • developed curriculum, managed HR functions, and oversaw year\-round budget operations\.
- **Special Education Teacher at Amherst Central School Dist** (2006\-09\-01–2011\-08\-01)

## Education

- Doctor of Education \(Ed\.D\.\), Educational Leadership and Administration, General — Capella University (2016\-01\-01–2018\-01\-01)
- Master of Education \(M\.Ed\.\), Special Education and Teaching — Niagara University (2004\-01\-01–2006\-01\-01)
- Bachelor of Education \(B\.Ed\.\), Social Studies Teacher Education — Buffalo State University (2002\-01\-01–2004\-01\-01)

## FAQ

### What does Justin do now?

Justin is the Vice President of Customer Experience at Age of Learning, Inc\. He owns 85% of company ARR and has full accountability for renewals and expansion across a national K–12 Pre\-K–5 literacy and math portfolio\.

### What are Justin’s core professional strengths?

Justin’s strengths include revenue optimization, customer retention, renewals and expansion, strategic account leadership, complex deal structuring, stakeholder engagement, distributed\-team development, and cross\-functional execution\. His background also includes K–12 education, special education, educational program design, budget oversight, government contract management, policy compliance, and data\-driven decision\-making\.

### What major deals has Justin negotiated?

At Age of Learning, Justin negotiated the company’s three largest deals: LAUSD at $3\.5 million, ELC of Palm Beach at $1 million, and Alabama at $500,000 to $1 million\. These engagements involved complex public\-sector procurement cycles\.

### Which strategic accounts has Justin led?

Justin served as executive relationship owner for TEA, NYC Public Schools, ELC of Palm Beach, and Lastinger Florida Tutoring Advantage\. His responsibilities included maintaining strategic alignment and supporting retention across these accounts\.

### What revenue\-retention results has Justin delivered?

Following promotion to VP\-level leadership at Age of Learning, Justin delivered measurable improvement in Net Revenue Retention and Gross Revenue Retention\. He also owns renewals and expansion for the company portfolio under his responsibility\.

### How has Justin developed customer success teams?

Justin built and scaled a geographically distributed customer success organization by hiring, developing, and coaching customer success managers and managers across the post\-sale lifecycle\. He has also built data\-driven coaching, performance\-management, professional\-development, and strategic\-planning capabilities for customer success teams\.

### How does Justin work cross\-functionally?

Justin established regular customer success and product collaboration processes to address customer needs and improve outcomes\. At Age of Learning, he drove alignment across Sales, Marketing, Product, Efficacy, and Engineering, translating field insights into go\-to\-market strategy and product\-roadmap decisions\.

### What is Justin’s experience with at\-risk customer renewals?

Justin has experience turning around renewals for high\-value customers at risk of churn by strengthening customer relationships and addressing product problems\. He is focused on owning renewals and expansion and is open to high\-stakes customer success turnarounds\.

### How does Justin maintain executive customer relationships?

Justin travels three to four times per month to maintain executive relationships, strengthen stakeholder engagement, and provide on\-site strategic support for key accounts\.

### What was Justin’s earlier role at Age of Learning?

Before becoming Vice President of Customer Experience, Justin was Director of Customer Success at Age of Learning, Inc\. His Age of Learning progression is part of a career in which he has been promoted four times\.

### What did Justin accomplish at Renaissance Learning?

At Renaissance Learning, Justin was Senior Manager, Customer Success East\. He led a regional customer success team responsible for more than $150 million in ARR, covering renewals, expansion, and customer health across enterprise K–12 portfolio accounts\.

### How did Justin drive expansion at Renaissance Learning?

At Renaissance Learning, Justin directed cross\-sell and upsell programs across assessment, literacy, and math product lines to drive net expansion and revenue growth within existing accounts\. He also built data\-driven coaching and performance\-management systems and designed professional development to strengthen CSM relationship\-management and strategic\-planning skills\.

### What other roles did Justin hold at Renaissance Learning?

Justin also held Senior Project Manager and Project Manager roles at Renaissance Learning\. These roles add project\-management experience to his later customer success leadership work\.

### What did Justin do at Erie 1 BOCES?

Justin was Director of Exceptional Education at Erie 1 BOCES, where he oversaw special and alternative education programs across a multi\-site division\. He participated in labor contract negotiations and managed hiring, supervision, and budgets\.

### What other positions did Justin hold at Erie 1 BOCES?

At Erie 1 BOCES, Justin also served as Principal and Associate Director of Exceptional Education\. His work there included educational leadership across exceptional\-education settings\.

### What did Justin do at Wayne\-Finger Lakes BOCES?

As Executive Principal, K–12 Instruction at Wayne\-Finger Lakes BOCES, Justin led special education and CTE programs across multiple component districts\. He oversaw hiring, supervision, professional development, and budget\-management functions\.

### What did Justin do at Orleans/Niagara BOCES?

Justin was a Special Education Coordinator/Assistant Principal at Orleans/Niagara BOCES\. He supervised staff in an alternative school serving students with disabilities, developed curriculum, managed HR functions, and oversaw year\-round budget operations\.

### Where did Justin begin his education career?

Justin worked as a Special Education Teacher at Amherst Central School District\. This role contributes to his foundation in K–12 and special education\.

### What has Justin done at Western Governors University?

Justin currently serves as an Instructor Practitioner at Western Governors University and previously served there as an Evaluator, Educational Leadership\. These roles complement his practitioner background in educational leadership\.

### What is Justin’s educational background?

Justin earned a Doctor of Education in Educational Leadership and Administration, General from Capella University a Master of Education in Special Education and Teaching from Niagara University and a Bachelor of Education in Social Studies Teacher Education from Buffalo State University\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/justin\-demartin

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