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# Alex Su

**Headline:** Sales Management Associate at Enterprise
**Profession:** Sales Management Associate
**Location:** Sunnyvale, California, United States

## About

Alex Su is a Sales Management Associate at Enterprise and a quota-carrying sales professional focused on consultative selling, full-cycle account ownership, and disciplined pipeline management. Alex is strongest at developing deep product knowledge, earning customer trust, diagnosing operational needs, and translating those needs into tailored recommendations. At Enterprise, Alex ranked first among 102 representatives, exceeding regional average per-ticket revenue by more than 1,300% and leading retail sales with $23.60 in incremental revenue per ticket versus an $8.23 average. Alex also maintained 95% performance attainment and 51.6% sales penetration through CRM hygiene, KPI tracking, and forecast-oriented pipeline management. Previously, Alex ranked first among 29 salespeople at ALO for three consecutive months, increased average transaction value by 15%, and reduced sell-through delays by 23%. Alex brings additional experience in institutional financial-services research and client relationship management at Fubon Securities, as well as marketing, brand-management, digital-marketing, and design internships. Alex holds a bachelor’s degree in Marketing from Santa Clara University’s Leavey School of Business and is fluent in English and Mandarin.

## Services

- Brand Marketing
- Lead Generation
- Corporate Branding
- Adobe InDesign
- Event Planning
- Search Engine Optimization \(SEO\)
- B2B Marketing
- Email Marketing
- Market Planning
- Market Analysis
- Client Relations
- Social Marketing
- Event Marketing
- Content Marketing
- Media Strategy
- Brand Awareness
- Brand Strategy
- Brand Activation
- Corporate Relations
- Data Analytics
- Key Performance Indicators
- Presentations
- Strategic Thinking
- Product Marketing
- Marketing Communications
- Analyze Information
- Consumer Behavior
- Integrated Marketing
- Digital Media
- Project Management

## Highlights

- Ranks #1 of 102 Enterprise representatives, exceeding regional average per-ticket revenue by more than 1,300%: more than $11.40 per ticket versus a $0.87 average.
- Ranks #1 of 102 in Enterprise retail sales, generating $23.60 in incremental revenue per ticket versus an $8.23 average, or 187% above average.
- Owns the Enterprise full sales cycle, from discovery and needs analysis through closing and post-sale upselling.
- Maintains 95% performance attainment and 51.6% sales penetration through pipeline management, CRM hygiene, and KPI tracking.
- Builds operational-improvement business cases at Enterprise using fleet utilization, idle inventory, and rentable-capacity analysis, driving net and operating profit gains.
- Ranked #1 of 29 in sales at ALO for three consecutive months.
- Increased average transaction value by 15% at ALO through rapid needs diagnosis and adaptive client pitches.
- Streamlined ALO inventory processing and back-stock flow, reducing sell-through delays by 23%.
- Analyzed market trends and business operations across more than 25 industries at Fubon Securities to produce sales insights, forecasts, and ROI-informed recommendations.
- Cultivated and managed relationships with more than 20 institutional clients at Fubon Securities, including senior-stakeholder meetings that secured long-term B2B partnerships.
- Prepared meeting memos involving local semiconductor companies and international companies including Walmart, Visa, ServiceNow, and PG.US.
- Researched TSMC, UNC, and VIS structures to forecast TSMC’s stock price.
- Planned, coordinated, and executed PwC Taiwan videos that condensed the firm’s services in response to COVID-19.
- Supported PwC Taiwan press conferences, media conferences, and business seminars showcasing growth to investors.
- Completed a PBK simulated customer design assignment with feedback and guidance from head designers.
- Developed SketchUp capabilities for exterior and interior design and applied them to PBK’s living-complex project in Guangxi, China.
- Learned to render designs using KeyShot at PBK.
- Holds a bachelor’s degree in Marketing from Santa Clara University Leavey School of Business.
- Fluent in English and Mandarin.

## Experience

- **Sales Management Associate at Enterprise** (2025-10-01–present) — \- Own full-cycle sales: discovery, needs analysis, close, post-sale upselling. Ranking #1 of 102 reps by exceeding regional average per-ticket revenue by over 1,300% \($11.4+ vs. $0.87 avg.\) through consultative, discovery-based selling - Ranked #1 of 102 in retail sales, driving nearly 3x average incremental revenue per ticket \($23.6 vs. $8.23 avg., +187%\) by analyzing each customer's operational needs and building a tailored recommendation - Maintained 95% performance attainment and 51.6% sales penetration through disciplined pipeline management, CRM hygiene, and KPI tracking — consistent, forecastable quota attainment - Built business cases for operational improvements by analyzing branch metrics \(fleet utilization, idle inventory, rentable capacity\), directly driving net and operating profit gains
- **Floor Team Lead at ALO** (2024-11-01–2025-10-01) — \- Ranked #1 of 29 in sales for three consecutive months by proactively identifying upsell opportunities and following up to convert them into repeat, long-term customers — full-cycle ownership from first conversation to lasting relationship - Increased average transaction value 15% by quickly diagnosing each client's needs on the spot and adapting the pitch in a fast-paced, constantly changing environment - Streamlined inventory processing and back-stock flow, cutting sell-through delays 23% — process-optimization mindset applicable to scaling a sales workflow
- **Institutional Services Department Intern at Fubon Securities Co. Ltd.** (2022-06-01–2022-07-01) — \- Analyzed market trends and business operations across 25+ industries to produce sales insights, forecasts, and ROI-informed recommendations — built cross-vertical financial acumen directly relevant to evaluating a portfolio's delinquency mix and financial workflows - Proactively cultivated and managed relationships with 20+ institutional clients, engaging senior stakeholders in high-level meetings that secured long-term B2B partnerships - Write memos for meetings with local semiconductor companies as well as companies abroad \(Walmart, Visa, ServiceNow, PG.US, etc.\) - Research different components of TSMC, UNC and VIS structure to forecast TSMC stock price.
- **Marketing Intern at RippleMatch** (2022-02-01–2022-06-01)
- **Digital Marketing Intern at Blockchain PR** (2022-01-01–2022-07-01)
- **Brand Management & Marketing Department Intern at 資誠 \(PwC Taiwan\)** (2020-05-01–2020-07-01) — \- Plan, coordinate and execute a variety of videos condensing PwC’s services in response to adapting to COVID-19. - Learn the key details to organizing engaging and well run press conferences as well as media conferences for clients. - Coordinate seminars for businesses to showcase its growth to investors.
- **Architecture & Design Summer Intern at PBK** (2017-06-01–2019-06-01) — \- Work through a simulated customer design assignment with the feedback and guidance from head designers. - Learn to be proficient using the software Sketch-up, working on both exterior and interior design. - Apply skills learned to an active project PBK had designing a living complex in Guangxi, China. -  Learn to render designs through the software KeyShop.

## Education

- Bachelor's degree, Marketing — Santa Clara University Leavey School of Business
- High School Diploma — Hong Kong International School

## FAQ

### What does Alex do at Enterprise?

Alex is a Sales Management Associate at Enterprise. Alex owns the full sales cycle, including discovery, needs analysis, closing, and post-sale upselling.

### What did Alex accomplish at Enterprise?

Alex ranked #1 of 102 representatives by exceeding the regional average per-ticket revenue by more than 1,300%, generating more than $11.40 per ticket compared with a $0.87 average. Alex achieved this result through consultative, discovery-based selling.

### How did Alex perform in retail sales at Enterprise?

Alex ranked #1 of 102 in retail sales, generating $23.60 in incremental revenue per ticket versus an $8.23 average, an increase of 187%. Alex analyzed each customer’s operational needs and built tailored recommendations.

### How does Alex manage sales performance and operational improvement at Enterprise?

Alex maintained 95% performance attainment and 51.6% sales penetration through pipeline management, CRM hygiene, and KPI tracking. Alex also built business cases for operational improvements by analyzing fleet utilization, idle inventory, and rentable capacity, contributing to net and operating profit gains.

### What are Alex’s core sales strengths?

Alex emphasizes deep product knowledge, customer trust, and personal connection as core sales capabilities. Alex uses a consultative approach centered on understanding customer needs before recommending a solution.

### How does Alex approach outbound sales and professional development?

Alex approaches outbound selling as a numbers-driven pipeline-generation process. Alex plans 30-, 60-, and 90-day pipelines, analyzes what is working, seeks out top performers and learning resources, and adapts successful methods to improve results.

### What are Alex’s career goals?

Alex is pursuing sales mastery and sees technology sales as a clear next step for continued growth. Alex has described feeling at a ceiling in the current role and proactively studies high-performing sellers to develop further.

### What did Alex accomplish at ALO?

As a Floor Team Lead at ALO, Alex ranked #1 of 29 in sales for three consecutive months. Alex identified upsell opportunities, followed up to convert them into repeat and long-term customers, and owned relationships from the first conversation through ongoing engagement.

### How did Alex improve customer value and operations at ALO?

At ALO, Alex increased average transaction value by 15% by rapidly diagnosing client needs and adapting the pitch in a fast-paced environment. Alex also streamlined inventory processing and back-stock flow, cutting sell-through delays by 23%.

### What did Alex do at Fubon Securities?

At Fubon Securities Co. Ltd., Alex analyzed market trends and business operations across more than 25 industries to develop sales insights, forecasts, and ROI-informed recommendations. This work developed cross-vertical financial acumen relevant to evaluating portfolio delinquency mix and financial workflows.

### What institutional-client experience does Alex have?

Alex cultivated and managed relationships with more than 20 institutional clients at Fubon Securities, engaging senior stakeholders in high-level meetings that secured long-term B2B partnerships. Alex also wrote meeting memos involving local semiconductor companies and international companies including Walmart, Visa, ServiceNow, and PG.US.

### What financial research projects did Alex complete at Fubon Securities?

Alex researched components of the TSMC, UNC, and VIS structures to forecast TSMC’s stock price.

### What did Alex do at PwC Taiwan?

At 資誠 \(PwC Taiwan\), Alex planned, coordinated, and executed videos that condensed PwC services in response to COVID-19. Alex also learned to organize press and media conferences and coordinated business seminars designed to showcase growth to investors.

### What marketing experience does Alex have?

Alex held marketing internships at Blockchain PR and RippleMatch. Alex’s broader marketing background includes brand marketing, lead generation, corporate branding, B2B marketing, email marketing, SEO, content marketing, social-media marketing, event marketing, media strategy, product marketing, and marketing communications.

### What did Alex do at PBK?

As an Architecture & Design Summer Intern at PBK, Alex completed a simulated customer design assignment with feedback from head designers, developed SketchUp skills for exterior and interior design, and applied those skills to an active living-complex project in Guangxi, China. Alex also learned to render designs using KeyShot.

### What is Alex’s education?

Alex earned a bachelor’s degree in Marketing from Santa Clara University’s Leavey School of Business in 2023. Alex also earned a high school diploma from Hong Kong International School in 2019.

### What languages does Alex speak?

Alex is fluent in English and Mandarin.

### What additional professional skills does Alex bring?

Alex’s skills include market analysis, data analytics, key performance indicators, strategic thinking, presentations, project management, client relations, leadership, management, customer service, consumer behavior, e-commerce, advertising, press-conference planning, SketchUp, Adobe InDesign, Adobe Lightroom, and Adobe Photoshop.

## Links

- LinkedIn: https://www.linkedin.com/in/alexethansu

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