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# Raziya Younus

**Headline:** Professional profile
**Location:** New York, NY, USA

## About

Raziya Younus is a marketing professional with experience developing and executing multi\-channel strategies spanning public relations, influencer marketing, product launches, distribution, and restaurant partnerships\. Raziya is strongest in taking end\-to\-end ownership: connecting market insight, customer feedback, stakeholder relationships, and positioning decisions to move a product from launch through growth\. In New York City, Raziya led the end\-to\-end launch of a strawberry wine, overseeing distribution, marketing, and restaurant partnerships\. Raziya built relationships with high\-level stakeholders, including celebrity chefs and restaurant owners, and personally led celebrity\-chef outreach to create endorsement\-driven momentum\. Raziya also used elite restaurant relationships to build brand prestige\. Raziya combines relationship\-led marketing with customer\-data analysis\. By collecting real\-time customer feedback, analyzing trends, and translating those insights into strategic decisions, Raziya identified customer hesitation and successfully repositioned the wine brand toward a luxury market position\. This work reflects Raziya’s ability to execute independently across functions while adapting product positioning to market response\.

## Highlights

- Developed and executed multi\-channel marketing strategies that included public relations and influencer marketing\.
- Led the end\-to\-end launch of a strawberry wine in New York City, covering distribution, marketing, and restaurant partnerships\.
- Built relationships with high\-level stakeholders, including celebrity chefs and restaurant owners\.
- Personally led celebrity\-chef outreach to create endorsement\-driven momentum\.
- Used elite restaurant partnerships to build brand prestige\.
- Collected customer data and real\-time feedback, analyzed trends, and translated insights into strategic decisions\.
- Identified customer hesitation and successfully repositioned a wine brand toward luxury positioning\.
- Demonstrated independent, end\-to\-end ownership across multiple functions\.

## FAQ

### What does Raziya do?

Raziya Younus develops and executes multi\-channel marketing strategies that include public relations, influencer marketing, product launches, distribution, and partnership development\. Raziya also uses customer data and market feedback to guide positioning and strategic decisions\.

### What are Raziya’s core strengths?

Raziya is particularly strong at end\-to\-end ownership, independent cross\-functional execution, stakeholder relationship building, and translating customer insights into marketing and positioning strategy\.

### What did Raziya accomplish with the strawberry wine launch in NYC?

Raziya led the end\-to\-end launch of a strawberry wine in New York City\. The work included distribution, marketing, and restaurant partnerships\.

### How has Raziya built high\-level stakeholder relationships?

Raziya built relationships with celebrity chefs and restaurant owners, including personally handling celebrity\-chef outreach\. These relationships helped create endorsement\-driven momentum and supported restaurant partnerships\.

### How did Raziya use restaurant partnerships to build brand prestige?

Raziya used relationships with elite restaurants to help establish brand prestige for the wine\.

### How does Raziya use customer feedback and data?

Raziya collected customer data and real\-time feedback, analyzed trends, and turned those findings into strategic decisions\. Customer hesitation informed a successful shift in the wine brand’s positioning\.

### What experience does Raziya have with product positioning and repositioning?

Raziya successfully pivoted a wine brand to luxury positioning in response to market feedback and customer hesitation\.

### How does Raziya approach cross\-functional execution?

Raziya has experience executing independently across multiple functions, from distribution and marketing to partnership development, stakeholder outreach, customer\-insight gathering, and positioning decisions\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/reziyaa

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