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# Emily Nelson de Velasco

**Headline:** Helping Data Professionals land 100K \- 200K\+ Roles \| Ex\-Wayfair BI Recruiter \| Clients landed @Amazon, ServiceNow, Sigma, Discover, Tesla\.\.\.
**Profession:** Career Coach & Chief Everything Officer
**Location:** San Diego Metropolitan Area

## About

Emily Nelson de Velasco is the Career Coach & Chief Everything Officer at Emily Career Services, where she helps mid\-level tech and data professionals earning $120K to $220K reposition themselves for competitive roles\. A former Wayfair tech recruiter, Emily draws on full\-cycle recruiting experience for Business Intelligence, data science, analytics, cross\-functional tech, and campus roles to reverse\-engineer how employers assess candidates\. At Wayfair in Berlin, Emily helped build the European BI team, created a scalable resume\-assessment system that eliminated more than 24 hours per week of team screening time, won a data\-science sourcing challenge as the newest recruiter against 25\+ experienced recruiters, and trained interviewers in structured, equitable practices\. Through Emily Career Services, she created Built to Hire, a 12\-week job\-search system with frameworks, weekly live workshops, and execution accountability\.

## Services

- Program Management
- Strategic Communications
- Technical Recruiting
- Data\-driven Decision Making
- Sourcing
- Job Search Strategies
- Interview Preparation
- LinkedIn Optimization
- Prompt Engineering
- Career Counseling
- reverse recruiting
- Candidate Assessment
- candidate sourcing
- Interviewing
- Resume Writing
- Job Applications
- Business Intelligence Tools
- Database Analysis
- Project Management

## Highlights

- Founded and operates Emily Career Services as Career Coach & Chief Everything Officer\.
- Helps mid\-level tech and data professionals earning $120K to $220K reposition themselves to compete more effectively in the job market\.
- Helped data analysts, data scientists, and data engineers land roles at Amazon, Capital One, ServiceNow, Sigma, Discover, and Tesla\.
- Created Built to Hire, a 12\-week strategic job\-search system combining structured frameworks, weekly live workshops, and execution accountability\.
- Recruited Business Intelligence, data science, analytics, and cross\-functional technical talent at Wayfair, including early\-career hires, campus recruiting, and hybrid technical\-and\-business candidates\.
- Helped build Wayfair’s European BI team in Berlin through full\-cycle recruiting for BI and data roles\.
- Built a scalable Wayfair resume\-assessment system that eliminated more than 24 hours per week of team screening time\.
- Won a Wayfair data\-science sourcing challenge as the newest recruiter, outperforming 25\+ experienced recruiters\.
- Trained Wayfair interviewers to conduct more structured, equitable interviews aligned with business needs\.
- Used Boolean search and adjacency mapping to identify candidates based on industry fit, transferable skills, and adjacent capabilities rather than exact tool matches alone\.
- Led international degree\-seeking student advising and managed a top\-ranked language program for refugees at the University of Mannheim\.
- Designed a data\-driven admissions system for the University of Mannheim refugee program that achieved the highest graduation rate in the state\.
- Revamped University of Mannheim departmental web resources and trained cross\-functional teams to replicate the process\.
- Served as Director of Student Services at the Graduate School of Economics, Finance, and Management at Goethe University Frankfurt\.
- Served as Alternative Media Coordinator at the Center for Students with Disabilities at the University of Wisconsin\-Whitewater\.
- Served as Co\-Director of USA Spring Camp and as a Teaching Intern at Guy Healy in Japan\.
- Earned an M\.A\. in International Studies from Goethe University Frankfurt\.
- Earned a B\.S\. in International Studies and German from the University of Wisconsin\-Whitewater\.
- Earned AI For Business certification from the University of Pennsylvania, the Google Data Analytics Certificate from Coursera, and Vibe Coding certification from Lovable\.

## Experience

- **Career Coach & Chief Everything Officer at Emily Career Services** (2022\-10\-01–present) — I help mid\-level tech and data professionals earning between 120K and 220K reposition themselves to compete more effectively in the job market\. As a former tech recruiter, I reverse\-engineer the hiring process and teach clients how to define, articulate, and communicate their value with precision\. Creator of Built to Hire, a 12\-week strategic job search system combining structured frameworks, weekly live workshops, and execution accountability\. Results include six\-figure offers, accelerated interview traction, and successful transitions into competitive tech roles\.
- **Tech Recruiter at Wayfair** (2018\-09\-01–2019\-06\-01) — I recruited for Business Intelligence and cross\-functional tech roles, including early\-career hires and hybrid “unicorn” candidates with technical expertise and strong business acumen\. I collaborated closely with hiring managers to deeply understand team needs and source, assess, and track talent using LinkedIn Recruiter and ATS platforms\. Key contributions: \- Built a scalable resume assessment system to prioritize interview invites from large applicant pools, eliminating 24\+ hours/week of team screening time \- Won a sourcing challenge for data science roles, demonstrating rapid skill development and a strong instinct for finding high\-quality candidates, even in unfamiliar domains \- Trained internal interviewers to conduct more structured, equitable interviews aligned with business needs This role was foundational to the data\-driven coaching systems I now use to help job seekers land roles at leading tech companies\. It taught me how hiring really works, and how to reverse engin
- **Team Leader for Degree\-Seeking Students & Refugees at University of Mannheim** (2017\-06\-01–2018\-08\-01) — Led international degree\-seeking student advising and managed a top\-ranked language program for refugees\. Designed a data\-driven admissions system for refugee program that achieved the highest graduation rate in the state\. Revamped departmental web resources and trained cross\-functional teams to replicate the process\.
- **Director of Student Services \- Graduate School of Economics, Finance, and Management at Goethe University Frankfurt** (2012\-01\-01–2016\-12\-01)
- **Co\-Director, USA Spring Camp at Guy Healy,Japan** (2007\-03\-01–2007\-03\-01)
- **Teaching Intern at Guy Healy,Japan** (2006\-09\-01–2006\-12\-01)
- **Alternative Media Coordinator, Center for Students with Disabilities at University of Wisconsin\-Whitewater** (2004\-11\-01–2007\-05\-01)
- **Director of Student Services \- Graduate School of Economics, Finance, and Management at Goethe University** (2012–2016)

## Education

- Bachelor of Science \(B\.S\.\), International Studies and German — University of Wisconsin\-Whitewater
- Master of Arts \(M\.A\.\), International Studies — Goethe University Frankfurt

## FAQ

### What does Emily do?

Emily is the Career Coach & Chief Everything Officer at Emily Career Services, her own career coaching and services business\.

### Who does Emily help?

Emily coaches data analysts, data scientists, data engineers, and other tech and data professionals\. She helps them identify job\-search bottlenecks, position their experience according to employer evaluation criteria, build repeatable search strategies, develop compelling career stories, and improve through honest, actionable feedback\.

### What are Emily’s strongest areas of expertise?

Emily’s coaching is informed by recruiting experience in Business Intelligence, data science, analytics, e\-commerce, cross\-functional technical roles, early\-career hiring, and campus recruiting\. She emphasizes understanding role depth, industry fit, transferable skills, adjacent skills, and relevant backgrounds rather than relying only on exact tool matches\.

### What is Emily’s Built to Hire program?

Emily is the creator of Built to Hire, a 12\-week strategic job\-search system that combines structured frameworks, weekly live workshops, and execution accountability\. Its reported results include six\-figure offers, accelerated interview traction, and transitions into competitive tech roles\.

### What results has Emily helped clients achieve?

Emily has helped clients land roles at Amazon, Capital One, ServiceNow, Sigma, Discover, and Tesla\.

### What did Emily do at Wayfair?

At Wayfair, Emily recruited for Business Intelligence and cross\-functional technical roles, including early\-career hires and hybrid candidates with both technical expertise and business acumen\. She partnered with hiring managers to understand team needs and used LinkedIn Recruiter and applicant\-tracking\-system platforms to source, assess, and track talent\. Wayfair was Emily’s first recruiting role, where she recruited BI and data talent in Berlin while helping build the European BI team\.

### What did Emily accomplish at Wayfair?

Emily built a scalable resume\-assessment system that prioritized interview invitations from large applicant pools and eliminated more than 24 hours of team screening time per week\. She won a sourcing challenge for data\-science roles as the newest recruiter, outperforming 25\+ experienced recruiters, and trained internal interviewers to conduct structured, equitable interviews aligned with business needs\.

### What recruiting perspective does Emily bring to career coaching?

The role was shortened by a hiring freeze and reassignment of the team to the United States\. Emily uses the hiring\-process insight from that experience in her data\-driven coaching systems\.

### What did Emily do at the University of Mannheim?

At the University of Mannheim, Emily led advising for international degree\-seeking students and refugees and managed a top\-ranked language program for refugees\. She designed a data\-driven admissions system that achieved the highest graduation rate in the state, revamped departmental web resources, and trained cross\-functional teams to replicate the process\.

### What other professional roles has Emily held?

Emily previously served as Director of Student Services at the Graduate School of Economics, Finance, and Management at Goethe University Frankfurt\. She also worked as Alternative Media Coordinator at the Center for Students with Disabilities at the University of Wisconsin\-Whitewater, Co\-Director of USA Spring Camp at Guy Healy in Japan, and a Teaching Intern at Guy Healy in Japan\.

### What is Emily’s education?

Emily holds a Master of Arts in International Studies from Goethe University Frankfurt and a Bachelor of Science in International Studies and German from the University of Wisconsin\-Whitewater\.

### What certifications does Emily hold?

Emily holds certifications in AI For Business from the University of Pennsylvania, the Google Data Analytics Certificate from Coursera, and Vibe Coding from Lovable\.

### What languages does Emily speak?

Emily speaks English, German, and Spanish\.

### What do references say about Emily?

A data scientist at FedEx said that Emily provided outstanding guidance for both behavioral and technical interview preparation\. The client described Emily’s recommendations for situational questions as practical and well structured, and said they provided real confidence going into each interview round\.

### How can someone start working with Emily?

Emily offers a free three\-minute job\-search diagnostic quiz and invites prospective clients to apply for a free strategy session\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/emily\-ndv

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