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# Natasha Fahey 🔜 Meta Connect

**Headline:** 📈 Making businesses more efficient and profitable while building great culture
**Profession:** Vice President, Operations
**Location:** Boston, Massachusetts, United States

## About

Natasha Fahey is Vice President of Operations at Impact Reality and Flat2VR Studios, leading cross-functional operations across publishing, development, finance, legal, people, and strategic initiatives in virtual reality gaming. She also oversees PR and marketing operations, finance, and HR as a direct report to the CEO at Impact Reality, a PR and marketing firm supporting VR game launches and sustained user growth. With more than 15 years of experience, Natasha has built and scaled high-growth technology companies from early-stage startups through rapid growth, spanning finance, people operations, strategy, marketing, partnerships, legal, IT, and business operations. She is especially strong at building systems that help organizations scale efficiently, using direct and transparent communication to build buy-in for complex decisions. Natasha evaluates and applies AI tools to automate workflows, improve decision-making and financial modeling, streamline legal and operational processes, and focus teams on higher-value work. Her experience includes securing $20 million in debt financing at Perceptive Automata, helping scale its team from 10 to 30 people, supporting more than $30 million in financing at ClearMotion, and leading strategic launches including RoboQuest VR and Splats.

## Services

- Program Management
- Customer Satisfaction
- Social Media Strategy
- Paid Social Media Advertising
- Strategic Partnerships
- Equity Valuation
- Portfolio Management
- Financial Accounting
- HR Management
- Budgeting
- Fundraising
- Financial Reporting
- Event Marketing
- Facility Master Planning
- Product Launch
- Investor Presentations
- Financial Forecasting
- Key Performance Indicators
- Corporate Strategy
- Hiring

## Highlights

- Leads cross-functional operations across publishing, development, finance, legal, people, and strategic initiatives as Vice President of Operations at Impact Reality and Flat2VR Studios.
- Oversees PR and marketing operations, finance, HR, and related business functions at Impact Reality as a direct report to the CEO.
- Led the strategic multi-platform launch for RoboQuest VR, splitting release timing to optimize market exposure and build demand through a strategic delay.
- Uses game-performance data to inform development and resource-allocation decisions, including engineering decisions on AI integration, development resources, and timing.
- Secured $20 million in debt financing at Perceptive Automata to support the business.
- Helped scale Perceptive Automata from 10 to 30 people and hired half of the team.
- Oversaw Perceptive Automata and reported directly to its board for one year during a CEO search.
- Led Perceptive Automata through COVID-19 operations while supporting growth during the pandemic.
- Managed Perceptive Automata's data operations, finance, HR, and marketing/PR increased the quantity and quality of data received from locations worldwide.
- Led Perceptive Automata's move from Somerville to a Class A space in Boston and led an OEM partnership event that achieved strong press results.
- Supported ClearMotion's Series A2 and B financing, with more than $30 million raised.
- Achieved a 100% employee retention rate while leading HR at ClearMotion.
- Executed ClearMotion's 2018 CES program with 100% booked meetings and two signed B2B contracts worth more than $1 million each.
- Program-managed, filmed, and produced an interactive in-car sales-experience video that resulted in a signed contract.
- Redesigned and program-managed ClearMotion's website, generating more than 5x traffic through SEO, Google Analytics, and B2B/B2C optimization.
- Found, designed, and built a 30,000-square-foot manufacturing and machining facility on time and on budget.
- Led ClearMotion's 150-person Ride & Drive Event Workshop, filling 100% of cars and producing quantifiable data for strategy and business-development teams.
- Produced a ClearMotion visit with HRH Prince William and coverage in Wired, The New York Times, and The Economist.
- Led the rebrand from Levant Power to ClearMotion.
- Oversaw the 2018 consumer launch of Splats at Unruly Studios for direct-to-consumer and school markets.
- Supported Unruly Studios' seed-round financing through pitching and strategy managed a three-person team, digital campaigns, website redesign, logistics, direct-to-consumer shipping, and Shopify integration.
- Participated with Unruly Studios in the 2018 Amazon Alexa Accelerator powered by Techstars in Seattle.
- Managed more than 40 people, including six direct reports, at Skaled Consulting across consulting operations, finance, HR, technology managed services, IT, and legal.
- Managed ClearMotion teams of five and three in separate leadership roles.
- Managed Babson College's $2 million endowment with the objective of outperforming the S&P 500, executing meetings, trades, and organization for BCF.
- Holds an MBA in Finance and Marketing from Babson F.W. Olin Graduate School of Business.
- Earned a BA double major in Government and Economics from Skidmore College and completed Economics and Political Science concentration studies at the University of Oxford.
- Has experience as an Event Concierge at The Ritz-Carlton Hotel Company, L.L.C., an intern at the U.S. Senate, a litigation paralegal at McDermott Will & Schulte and Campbell Conroy & O'Neil, P.C., a Sales Associate at J.Crew, and a current Superhost at Airbnb.

## Experience

- **Vice President, Operations at Impact Reality** (2024-03-01–present) — Impact Reality is a PR & Marketing Firm for Virtual Reality Gaming. We help developers create the best strategy for their game launch and sustained growth for users of their games. We also port Flat Games to VR with Flat2VR Studios, and much more. In this role, I'm a direct report to the CEO and oversee the PR & Marking team Operations, Finance, HR and much more.
- **Superhost at Airbnb** (2022-01-01–present)
- **Vice President Operations at For Fun Labs** (2022-09-01–2024-03-01) — Direct report to the CEO and leader of Management Team, adding significant business structure to a young, growing start-up. Overseeing Finance, Buisness Development, Partner Relationships, Human Resources, IT & Legal.
- **Vice President, Business Operations at Skaled Consulting** (2021-06-01–2022-09-01) — Effectively managed Consulting Operations, Finance, Human Resources & Technology Managed Services, IT & Legal overseeing and managing team of 40+ people, with 6 direct reports.
- **Director, Operations at Perceptive Automata** (2019-01-01–2021-06-01) — Efficiently managed Data Operations, Finance, HR & Marketing/PR efforts for the company • Oversaw company reporting directly to the board for 1 year period during CEO search • Creative vision behind PA’s culture, and unique benefits • Successfully increasing PA’s data quantity and quality coming into the company from locations all around the world • Lead team office move from Somerville into unique Class A space in Boston • Effectively lead OEM Partnership Event with great press success • Lead company through COVID-19 operations and supported growth throughout pandemic • Lead company through unique period with no CEO and reported directly to Board of Directors • Acquired $20M in funding through debt financing to support the business • Hired half of the team, and helped scale the business from 10 to 30 people
- **Amazon Alexa Accelerator, Powered by Techstars '18 at Techstars** (2018-07-01–2018-10-01) — Participated with Unruly Studios in the 2018 class of the Amazon Alexa Accelerator, powered by Techstars.
- **Vice President, Sales & Marketing at Unruly Studios** (2018-07-01–2018-12-01) — Oversaw 2018 consumer launch of Splats on the direct-to-consumer & school market • Assisted with seed round financing pitching & strategy • Managed team of 3 people • Ran digital marketing campaign across Social Media, email and other types of campaigns • Redesigned website to better support direct to consumer sales • Set-up and managed logistics, and direct to consumer shipping for the company • Shopify integration for website • Lead several events for company • Member of 2018 Amazon Alexa Accelerator in Seattle, Washington
- **Director, Marketing & Capital Planning \(Formerly Levant Power\) at ClearMotion** (2016-01-01–2018-03-01) — Execution of 2018 CES \(Booth, Strategy, Travel\) ROI = 100% booked meetings & 2 signed +$1M B2B contracts • Program managed, filmed and produced interactive, in-car sales experience video producing signed contract • Created B2B & B2C Social Media Strategy and initiated campaigns leading to significant increasing traffic • Redesigned and program managed ClearMotion’s Website for 5x+ more traffic optimizing for SEO, Google Analytics and both B2B & B2C traffic • Found, designed and built 30,000 sq ft. • manufacturing/machining facility on time and on budget • Lead and executed Ride & Drive Event Workshop for 150 people with 100% of cars filled resulting in valuable, quantifiable data for ClearMotion’s Strategy & Business Development teams • Strategic PR Manager producing visit with HRH Prince William & publications in Wired, NYTimes, The Economist • Lead re-branding efforts from Levant Power to ClearMotion • Manage team of 3, working hand-in-hand with design to work very efficientl
- **Director, Finance & Human Resources at ClearMotion** (2014-04-01–2016-03-01) — Assist with series A2 & B financing \(over $30M raised\) • 100% employee retention rate \(while head of HR\) • Additionally responsible for marketing/PR and events while in this role • Responsible for planning of all events including international corporate retreat • Liaison to company employment attorney & outside corporate counsel • Social media marketing manager and head of media inquiries • Managed team of 5 people
- **Manager, Executive Committee at Babson College** (2014-01-01–2015-01-01) — Manage $2M of the college's endowment to beat the S&P 500. Responsible for executing all meetings, trades, & organization of BCF.
- **Office & HR Manager, Media Relations at ClearMotion** (2013-03-01–2014-04-01) — Finance lead & liaison to outside tax accountant • Creative vision behind Levant’s culture, and unique benefits • Planning and execution of company events, retreats, and other activities within a budget • Maintain smooth office operations in a fact paced changing start-up environment • Marketing video manager – assisted with production of 3 videos
- **Litigation Paralegal at McDermott Will & Schulte** (2010-11-01–2013-03-01)
- **Litigation Paralegal at Campbell Conroy & O'Neil, P.C.** (2009-09-01–2010-11-01)
- **Event Concierge at The Ritz-Carlton Hotel Company, L.L.C.** (2007-07-01–2009-11-01)
- **Sales Associate at J.Crew** (2006-05-01–2010-08-01)
- **Intern at U.S. Senate** (2005-05-01–2005-07-01)

## Education

- B.A, Government and Economics Double Major — Skidmore College
- Economics and Political Science Concentration — University of Oxford
- Math & Science — Greater Hartford Academy of Math and Science
- Master of Business Administration \(MBA\), Concentrations: Finance, Marketing — Babson F.W. Olin Graduate School of Business
- HS — Simsbury High School

## FAQ

### What does Natasha do now?

Natasha Fahey is the Vice President of Operations at Impact Reality and Flat2VR Studios. She leads cross-functional operations across publishing, development, finance, legal, people, and strategic initiatives. At Impact Reality, she is a direct report to the CEO and oversees PR and marketing team operations, finance, HR, and related business functions.

### What is Natasha's work at Impact Reality and Flat2VR Studios focused on?

Natasha works in VR gaming and display glasses. Impact Reality is a PR and marketing firm for virtual reality gaming that helps developers build launch strategies and sustain growth in game users the organization also ports flat games to VR with Flat2VR Studios.

### What are Natasha's core professional strengths?

Natasha has more than 15 years of experience building and scaling high-growth technology companies, from early-stage startups through rapid growth. Her functional experience spans finance, people operations, strategy, marketing, partnerships, legal, business operations, IT, and engineering coordination.

### How does Natasha use AI in operations?

Natasha is particularly focused on using AI to build smarter operating systems in changing work environments. She evaluates emerging AI tools and implements practical solutions to automate workflows, improve decision-making, enhance financial modeling, streamline legal and operational processes, and help teams focus on higher-value work. She also influences engineering decisions on AI integration to optimize development resources and timing.

### What did Natasha do for the RoboQuest VR launch?

Natasha led the strategic multi-platform launch for RoboQuest VR. She split the release timing to optimize market exposure and build market demand through a strategic delay.

### How does Natasha support development decisions?

Natasha analyzes game-performance data to inform development and resource-allocation decisions. She coordinates across the company to help drive direction, including development and engineering decisions.

### How does Natasha lead through change?

Natasha is experienced in change management and in gaining buy-in for difficult decisions through individual conversations. She uses direct, transparent communication and thorough preparation to help teams understand decisions.

### What did Natasha accomplish at Perceptive Automata?

At Perceptive Automata, Natasha managed data operations, finance, HR, and marketing/PR. During a CEO search, she oversaw the company and reported directly to the board for one year, and she also led the company through COVID-19 operations while supporting growth through the pandemic.

### What were Natasha's finance, scaling, and operations results at Perceptive Automata?

At Perceptive Automata, Natasha secured $20 million in debt financing, hired half of the team, and helped scale the company from 10 to 30 people. She increased the quantity and quality of data coming into the company from locations around the world, shaped the company culture and benefits, led an office move from Somerville to a Class A space in Boston, and led an OEM partnership event that generated strong press results.

### What did Natasha accomplish at Unruly Studios?

As Vice President of Sales & Marketing at Unruly Studios, Natasha oversaw the 2018 consumer launch of Splats for direct-to-consumer and school markets. She supported seed-round financing through pitching and strategy, managed a team of three, ran social, email, and other digital marketing campaigns, and redesigned the website to better support direct-to-consumer sales.

### What was Natasha's involvement with the Amazon Alexa Accelerator?

Natasha set up and managed Unruly Studios' logistics and direct-to-consumer shipping, including Shopify integration for the website, and led several company events. With Unruly Studios, she participated in the 2018 Amazon Alexa Accelerator powered by Techstars in Seattle, Washington.

### What did Natasha do at Skaled Consulting?

At Skaled Consulting, Natasha served as Vice President of Business Operations. She managed consulting operations, finance, human resources, technology managed services, IT, and legal, overseeing a team of more than 40 people with six direct reports.

### What did Natasha accomplish in finance and HR at ClearMotion?

At ClearMotion, as Director of Finance & Human Resources, Natasha assisted with Series A2 and B financing totaling more than $30 million raised. While leading HR, she achieved a 100% employee retention rate and managed a team of five.

### What other responsibilities did Natasha hold at ClearMotion?

At ClearMotion, Natasha was responsible for marketing/PR and events, including planning all events and an international corporate retreat. She oversaw immigration cases and supported successful H-1B and green-card filing processes, served as liaison to employment counsel and outside corporate counsel, and managed social media marketing and media inquiries.

### What were Natasha's marketing and business-development results at ClearMotion?

As Director of Marketing & Capital Planning at ClearMotion, formerly Levant Power, Natasha executed the 2018 CES strategy, booth, and travel program, achieving 100% booked meetings and two signed B2B contracts worth more than $1 million each. She also program-managed, filmed, and produced an interactive in-car sales-experience video that produced a signed contract.

### What did Natasha do for ClearMotion's brand, website, and marketing?

At ClearMotion, Natasha created B2B and B2C social-media strategy and campaigns that significantly increased traffic. She redesigned and program-managed the company website, producing more than five times traffic through SEO, Google Analytics, and B2B and B2C optimization. She led the Levant Power-to-ClearMotion rebrand and provided strategic oversight and implementation for marketing and PR efforts.

### What operations and event projects did Natasha lead at ClearMotion?

Natasha found, designed, and built a 30,000-square-foot manufacturing and machining facility on time and on budget. She also led a 150-person Ride & Drive Event Workshop with every car filled, producing valuable quantifiable data for ClearMotion's strategy and business-development teams.

### What PR and team-leadership work did Natasha do at ClearMotion?

Natasha served as a strategic PR manager at ClearMotion, producing a visit with HRH Prince William and coverage in Wired, The New York Times, and The Economist. She managed a team of three and worked closely with design in an efficient, bootstrapped manner.

### What was Natasha's earlier role at ClearMotion?

Earlier at ClearMotion, Natasha was Office & HR Manager, Media Relations. She was the finance lead and liaison to an outside tax accountant, helped shape Levant's culture and benefits, planned company events and retreats within budget, maintained office operations in a fast-paced startup environment, and assisted with production of three marketing videos.

### What did Natasha do at For Fun Labs?

As Vice President of Operations at For Fun Labs, Natasha reported directly to the CEO and was a leader on the management team. She added business structure to a young, growing startup while overseeing finance, business development, partner relationships, human resources, IT, and legal.

## Links

- LinkedIn: https://www.linkedin.com/in/natashafahey

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