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# Edward \(eddie\) Scheindlin

**Headline:** Founder
**Profession:** Founder
**Location:** &lt;UNKNOWN&gt;, &lt;UNKNOWN&gt;, &lt;UNKNOWN&gt;

## About

Edward \(Eddie\) Scheindlin is the founder of DCR L\.L\.C\., an award\-winning Washington, DC label\-services company that supports more than 400 recording artists and musicians\. Eddie leads paid advertising, personalized consulting, career support, and connections between independent artists, major record labels, and FM radio stations\. DCR’s work has generated more than 14 million streams for artists worldwide clients have reached No\. 1 on Apple Music, performed on America’s Got Talent, and collaborated and toured with established industry figures\. Eddie also helps music\-industry and other small businesses grow\. Eddie is strongest in performance marketing, particularly Amazon advertising, return\-on\-ad\-spend discipline, customer acquisition, retargeting, and expansion into new audience segments\. He helped scale a food\-services brand beyond $100,000 in revenue through Amazon advertising and launched a coffee\-filter subscription offering that exceeded $100,000 in revenue within months at a return on ad spend above 4\. His background also includes agile marketing for higher\-education institutions, owned\-channel and SEO work, student enrollment support, sales, lending research, radio marketing, legal support, and startup logistics\. Eddie holds a Bachelor of Arts in Law and Society from American University and is available for nationwide remote work\.

## Highlights

- Founded and operates DCR L\.L\.C\., an award\-winning label\-services company in Washington, DC\.
- Supports more than 400 recording artists and musicians through DCR\.
- Driven more than 14 million streams for artists and musicians around the world through DCR\.
- Helped DCR clients reach No\. 1 on Apple Music, perform on America’s Got Talent, and collaborate and tour with established industry figures\.
- Provides paid advertising, personalized consulting, career support, and connections between independent artists, major record labels, and FM radio stations through DCR\.
- Helped scale a food\-services brand beyond $100,000 in revenue through Amazon advertising\.
- Launched a coffee\-filter subscription product that generated more than $100,000 in revenue within months with return on ad spend above 4\.
- Expanded market reach through cross\-compatible products and customer acquisition from competitor bases\.
- Built a new recurring\-revenue opportunity through a subscription offering after identifying market saturation\.
- Helped lead the 3E Agile Marketing team at 3 Enrollment Marketing, Inc\., managing Agile processes and assigning team work\.
- Wrote and designed landing pages, microsites, emails, and social, display, and search advertising for established higher\-education clients at 3 Enrollment Marketing, Inc\.
- Helped form the Young Professionals Program at 3 Enrollment Marketing, Inc\.
- Managed social media, email, blog, and YouTube owned channels at Modus Create, Inc\.
- Handled inbound communications, search\-engine and website optimization, content strategy, planning, and publishing at Modus Create, Inc\.
- Helped create an employee resource group for BIPOC employees at Modus Create, Inc\.
- Assisted prospective\-student enrollment for multiple colleges and supported Parchment\.com operations at Full Measure Education\.
- Raised more than $1,000 for American University in 50 hours as a Fundraising Caller in the Alumni Outreach Program\.

## Experience

- **Founder at DCR L\.L\.C\.** (2021\-01\-01–present) — I currently own and operate an award\-winning label services company in Washington, DC, helping more than 400\+ recording artists and musicians to navigate the music industry confidently and successfully\. From paid advertising campaigns to bridging the gap between independent artists and major record labels and FM radio stations to providing personalized consultative services and career support, DCR has driven more than 14,000,000 streams for artists and musicians around the globe\. Our clients have gone \#1 on Apple Music, performed on America’s Got Talent, and collaborated and toured with industry heavy\-hitters\. In addition to working with artists and musicians, DCR also assists small businesses in the music industry as well as others, with a notable accomplishment being scaling a food services brand to over $100,000 in revenue with Amazon advertising\.
- **Agile Marketing Manager at 3 Enrollment Marketing, Inc\.** (2021\-05\-01–2021\-12\-01) — While employed as Agile Marketing Manager at 3Enrollment Marketing, I helped lead the 3E Agile Marketing team\. In addition to managing Agile processes and assigning work to team members, I wrote and designed everything from landing pages to microsites to emails to social, display, and search ads, and more for our client base of established higher education institutions\. I also helped form the company’s Young Professionals Program\.
- **Marketing Coordinator at Modus Create, Inc** (2018\-05\-01–2021\-05\-01) — As Marketing Coordinator at Modus Create my responsibilities included managing owned channels \- including our social media, email, blog, and YouTube channel, inbound communications, search engine and website optimization, content strategy, planning, and publishing, and more\. Additionally, I worked directly with our Employee Engagement Manager to create an employee resource group for BIPOC employees at the company\.
- **Student Success Counselor at Full Measure** (2017\-07\-01–2018\-04\-01) — I was employed as a SSC for Full Measure Education\. I had two primary focuses: assisting and promoting the enrollment of potential students to a variety of colleges, and assistance in the daily management and operations of Parchment\.com\.
- **Intern at PSG Lending** (2017\-05\-01–2017\-08\-01) — I assisted PSG Lending with presentations, research, and writing on the current real estate market and lending opportunities\. Furthermore, I attended conferences as a representative of PSG Lending and acquired and handled potential and active clients\.
- **Marketing Intern at WLVS Radio** (2017\-01\-01–2017\-05\-01) — I worked as a Marketing Intern for WLVS Radio Station\. I handled digital marketing, client acquisition, and assisted in communication for the station\.
- **Legal Intern at ilexlaw pllc** (2016\-11\-01–2017\-05\-01) — I worked as a legal assistant to paralegals and lawyers at the ilexlaw immigration firm\. I wrote articles, conducted research, helped process visa applications and investigated the authenticity of individuals applying for entry into the United States through the firm\.
- **Logistics Intern at Radius Networks Inc\.** (2015\-12\-01–2016\-06\-01) — I interned for Radius Networks, a technology start up in Georgetown, Washington D\.C\. I assisted in the logistics, programming, and operations of the company\.
- **Account Executive at Eyefull Food LLC** (2015\-05\-01–2015\-08\-01) — My responsibilities included creating my own schedule, managing emails and meetings with hundreds of business owners\. In addition, I handled  door\-to\-door sales at restaurants and small businesses\.
- **Fundraising Caller at Alumni Outreach Program @ American University** (2014\-12\-01–2015\-04\-01) — My responsibilities included calling alumni, donors, or parents of current students to raise money for the university\. I raised over 1000 dollars for the school in my 50 hours of working at the Outreach Program\.

## Education

- Bachelor of Arts \- BA, Law and Society — American University (2014\-01\-01–2018\-01\-01)

## FAQ

### What does Eddie do now?

Eddie is the founder and operator of DCR L\.L\.C\., an award\-winning label\-services company in Washington, DC\. DCR helps recording artists and musicians navigate the music industry through paid advertising campaigns, personalized consulting, career support, and connections to major record labels and FM radio stations\. The company also supports small businesses in and beyond the music industry\.

### What has Eddie accomplished through DCR L\.L\.C\.?

DCR has supported more than 400 recording artists and musicians and has driven more than 14 million streams for artists around the world\. DCR clients have reached No\. 1 on Apple Music, performed on America’s Got Talent, and collaborated and toured with established industry figures\.

### What are Eddie’s core marketing strengths?

Eddie’s strengths include performance marketing, Amazon advertising, return on ad spend, new\-customer acquisition, retargeting existing customers, and expanding campaigns to new customer segments\. He also identifies opportunities for new offerings and recurring revenue when existing markets become saturated\.

### What has Eddie accomplished with Amazon advertising?

Eddie helped scale a food\-services brand to more than $100,000 in revenue using Amazon advertising\. He also launched a coffee\-filter subscription product that generated more than $100,000 in revenue within months while achieving a return on ad spend above 4\.

### How has Eddie approached growth and market expansion?

Eddie expanded market reach by creating cross\-compatible products and acquiring customers from competitor bases\. He also recognized market saturation and created a subscription offering to establish a new recurring revenue stream\.

### What did Eddie do at 3 Enrollment Marketing, Inc\.?

As Agile Marketing Manager at 3 Enrollment Marketing, Inc\., Eddie helped lead the 3E Agile Marketing team, managed Agile processes, and assigned work to team members\. He wrote and designed landing pages, microsites, emails, social ads, display ads, search ads, and other materials for established higher\-education institutions\. He also helped form the company’s Young Professionals Program\.

### What did Eddie do at Modus Create, Inc\.?

As Marketing Coordinator at Modus Create, Inc\., Eddie managed owned channels including social media, email, the blog, and YouTube\. His work also included inbound communications, search\-engine and website optimization, content strategy, planning, and publishing\. He worked with the Employee Engagement Manager to create an employee resource group for BIPOC employees\.

### What did Eddie do at Full Measure?

As a Student Success Counselor at Full Measure Education, Eddie assisted and promoted the enrollment of prospective students for a range of colleges\. He also supported the daily management and operations of Parchment\.com\.

### What did Eddie do at PSG Lending?

As an intern at PSG Lending, Eddie supported presentations, research, and writing about the real\-estate market and lending opportunities\. He represented PSG Lending at conferences and acquired and handled prospective and active clients\.

### What did Eddie do at WLVS Radio?

As a Marketing Intern at WLVS Radio, Eddie handled digital marketing, client acquisition, and communication support for the radio station\.

### What did Eddie do at ilexlaw pllc?

As a Legal Intern at ilexlaw pllc, Eddie assisted paralegals and lawyers at an immigration firm\. He wrote articles, conducted research, helped process visa applications, and investigated the authenticity of people applying for entry into the United States through the firm\.

### What did Eddie do at Radius Networks Inc\.?

As a Logistics Intern at Radius Networks Inc\., a technology startup in Georgetown, Washington, DC, Eddie assisted with the company’s logistics, programming, and operations\.

### What did Eddie do at Eyefull Food LLC?

As an Account Executive at Eyefull Food LLC, Eddie created his own schedule, managed emails and meetings with hundreds of business owners, and conducted door\-to\-door sales at restaurants and small businesses\.

### What did Eddie accomplish in American University’s Alumni Outreach Program?

As a Fundraising Caller in American University’s Alumni Outreach Program, Eddie called alumni, donors, and parents of current students to raise funds for the university\. He raised more than $1,000 in 50 hours of work\.

### What is Eddie’s education?

Eddie earned a Bachelor of Arts in Law and Society from American University\.

### What is Eddie’s work availability?

Eddie is available for nationwide remote work and is ready to start immediately\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/edwardscheindlin

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