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# Rouzbeh Forouzanfar

**Headline:** Vice President of Sales
**Profession:** Vice President of Sales, Americas
**Location:** Los Angeles Metropolitan Area

## About

Rouzbeh Forouzanfar is Vice President of Sales, Americas at Webbing, where he leads a team of six direct and channel sales executives while also managing customer accounts. He builds sales organizations that scale across SaaS, technology, and enterprise environments, with particular strength in go-to-market strategy, sales-process design, pipeline management, forecasting, coaching, and creating operating rhythms that give leaders better visibility into execution. At Webbing, Rouzbeh implemented sales processes and team alignment that contributed to 4x pipeline growth and 11% month-over-month revenue growth. His leadership approach emphasizes empowering people, learning collaboratively from wins and failures, and unifying teams that have been working in silos. Rouzbeh is a hands-on player-coach who splits his time evenly between team management and customer accounts, leads remotely, and travels to meet customers. He is especially drawn to startup and build-mode opportunities, where he can listen first, identify growth gaps without disrupting what works, and create scalable systems. Rouzbeh has held global sales-development leadership roles at Bluebeam and sales leadership roles at Motorola Solutions, AIA Contract Documents, PatientPop, LA Galaxy, and other organizations. He holds a B.A. from UC Irvine and an MBA from California State University, Los Angeles.

## Services

- Sales Leadership
- Software as a Service \(SaaS\)
- Go-to-Market Strategy
- Sales Management
- Business-to-Business \(B2B\)
- Mid-Market
- Enterprise Software Sales
- Enterprise Technology Sales
- Sales Pipeline Management
- Sales Forecasting
- Team Development
- Coaching & Mentoring
- Account Management
- Negotiation
- Salesforce.com
- New Business Development
- Talent Development
- MEDDIC Sales Methodology
- Sandler Selling System
- Revenue Generation
- Direct Sales
- Lead Generation
- Information Technology
- Enterprise Software
- Change Management
- New Market Expansion
- Growth Strategies
- Software Sales
- Leadership
- New Account Acquisition

## Highlights

- At Webbing, delivered 4x pipeline growth by implementing sales processes and team alignment.
- At Webbing, achieved 11% month-over-month revenue growth through sales-process implementation and team alignment.
- Leads a team of six direct and channel sales executives at Webbing.
- Built sales processes and operating rhythms from scratch and unified siloed sales teams.
- Operates as a hands-on player-coach, dividing time evenly between sales-team management and customer-account management.
- Held global sales leadership roles at Motorola Solutions and Bluebeam, including Global Director of Sales at Motorola Solutions and Global Director, Sales Development and Inside Sales at Bluebeam.
- Built experience across SaaS, technology, enterprise, mid-market, cloud, and B2B sales environments.
- Earned an MBA from California State University, Los Angeles, College of Business and Economics, following a B.A. from UC Irvine.

## Experience

- **Vice President of Sales, Americas at Webbing** (2026-09-01–present)
- **Director of Sales at AIA Contract Documents \(ACD\)** (2026-02-01–2026-09-01)
- **Global Director of Sales at Motorola Solutions** (2023-02-01–2025-10-01)
- **Global Director, Sales Development and Inside Sales at Bluebeam** (2022-12-01–2023-02-01)
- **Global Director, Sales Development at Bluebeam** (2022-01-01–2022-12-01)
- **Senior Manager, Sales Development at Bluebeam** (2020-07-01–2021-12-01)
- **Sales Development Manager at PatientPop, a Tebra company** (2019-11-01–2020-04-01)
- **Senior Regional Sales Manager at Goldstar Events, Inc.** (2019-06-01–2019-10-01)
- **Sales Manager at LA Galaxy** (2017-01-01–2019-06-01)
- **Account Executive at LA Galaxy** (2014-10-01–2016-12-01)
- **Inside Sales Representative at MLS National Sales Center** (2014-08-01–2014-10-01)
- **Health Scholar at COPE Health Solutions** (2012-08-01–2014-01-01)
- **E-Commerce Buyer at Sonic Electronix** (2012-05-01–2014-05-01)
- **Community Assistant at American Campus Communities** (2009-06-01–2011-06-01)
- **Building Supervisor, Campus Recreation Center at UC Irvine** (2008-01-01–2011-06-01)

## Education

- Bachelor of Arts \(B.A.\) — UC Irvine
- Master of Business Administration - MBA — California State University, Los Angeles - College of Business and Economics

## FAQ

### What does Rouzbeh do now?

Rouzbeh is Vice President of Sales, Americas at Webbing. He leads direct and channel sales executives and remains directly involved with customer accounts.

### How does Rouzbeh lead at Webbing?

Rouzbeh manages a team of six direct and channel sales executives at Webbing. He splits his time approximately 50-50 between team management and managing his own customer accounts, reflecting his preference for a hands-on player-coach model.

### What has Rouzbeh accomplished at Webbing?

At Webbing, Rouzbeh implemented sales processes and team alignment that produced 4x pipeline growth and 11% month-over-month revenue growth. He also helped bring together sellers who had been operating in silos.

### What are Rouzbeh's core strengths?

Rouzbeh is strongest at building scalable sales organizations, sales processes, operating rhythms, and go-to-market execution. His experience includes sales leadership, SaaS and enterprise technology sales, B2B selling, pipeline management, forecasting, team development, coaching, and revenue generation.

### What is Rouzbeh's sales-leadership approach?

Rouzbeh starts by listening during his first 30 days, identifying gaps without disrupting practices that are already working, and then building scalable systems. He emphasizes empowering team members, learning collectively from wins and failures, and creating team unity and a high-performance culture.

### How does Rouzbeh view AI in sales?

Rouzbeh is interested in how AI is changing sales organizations, including its potential effects on productivity, forecasting, pipeline management, coaching, and customer engagement.

### What experience does Rouzbeh have at Motorola Solutions and Bluebeam?

Rouzbeh has been Global Director of Sales at Motorola Solutions. He has also held three leadership roles at Bluebeam: Global Director, Sales Development and Inside Sales Global Director, Sales Development and Senior Manager, Sales Development.

### What other sales and commercial roles has Rouzbeh held?

Rouzbeh was Sales Development Manager at PatientPop, a Tebra company. His career also includes Director of Sales at AIA Contract Documents, Senior Regional Sales Manager at Goldstar Events, Inc., and E-Commerce Buyer at Sonic Electronix.

### What is Rouzbeh's experience in sports sales?

Rouzbeh was Sales Manager and Account Executive at LA Galaxy, and he was an Inside Sales Representative at MLS National Sales Center. These roles are part of his background in account management, direct sales, new-business development, customer service, relationship building, and sales presentations.

### What early-career roles has Rouzbeh held?

Earlier in his career, Rouzbeh was a Community Assistant at American Campus Communities, Building Supervisor at the UC Irvine Campus Recreation Center, and Health Scholar at COPE Health Solutions.

### What is Rouzbeh's education?

Rouzbeh earned a Bachelor of Arts from UC Irvine and a Master of Business Administration from California State University, Los Angeles, College of Business and Economics.

### What sales disciplines and methodologies does Rouzbeh use?

Rouzbeh's sales expertise includes SaaS sales, cloud sales, software sales, enterprise software sales, enterprise technology sales, mid-market selling, technology sales, direct sales, outbound sales, inbound sales, lead generation, lead qualification, pipeline generation, new-account acquisition, account management, territory management, negotiation, and MEDDIC and Sandler selling methodologies.

### What go-to-market and strategy capabilities does Rouzbeh bring?

Rouzbeh works across sales strategy, go-to-market strategy, strategic planning, strategic initiatives, new-market expansion, growth strategies, strategy execution, strategy implementation, change management, sales-process optimization, sales operations, sales enablement, sales campaigns, sales planning, sales and marketing leadership, marketing strategy, and competitive and market analysis.

### How does Rouzbeh develop teams and manage performance?

Rouzbeh develops people through team development, talent development, skill development, coaching and mentoring, training, training plans, onboarding, succession planning, team building, team management, team leadership, collaborative leadership, strategic leadership, and corporate sales management. He also brings written communication, public speaking, presentation skills, conflict resolution, teamwork, organization skills, time management, and relationship-building skills.

### What kind of opportunity is Rouzbeh seeking?

Rouzbeh is drawn to startup and build-mode environments where he can wear multiple hats and build sales capabilities from the ground up. He prefers that setting to a maintenance-oriented role at a more established company, and he is comfortable leading remotely while traveling to meet customers.

### What does Rouzbeh enjoy outside of work?

Outside of work, Rouzbeh enjoys spending time with his family and playing soccer.

## Links

- LinkedIn: https://www.linkedin.com/in/rouzbehforouzanfar

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