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# Ricardo Castro Solórzano

**Headline:** Bilingual Operations & Business Development | B2B · Supply Chain · Commercial | Open to BDR · SDR · Ops Roles
**Profession:** Business Development Analyst \(Sales & Marketing\)
**Location:** Brooklyn, New York, United States

## About

He supports B2B commercial execution, supplier coordination, pricing analysis, cross-border logistics, and go-to-market initiatives across international and U.S. markets. Ricardo is strongest at connecting sales-facing work with operational discipline: he has experience with full-cycle sales, consultative outreach to supply chain and procurement executives, cold calling, targeted multichannel sequences, account research, and direct client relationship management in English and Spanish. His background also includes international trade compliance, procurement, vendor management, and logistics coordination. At Hair Princess Group, Ricardo helped analyze engagement and campaign data that contributed to a 20% increase in product visibility. At USUI International Manufacturing Mexico, he supported operations associated with 97% on-time delivery and a 10% reduction in logistics-related expenses. As co-founder of Nono’s Pizzeria, he built supplier relationships, maintained sub-4% stockouts, and sustained a 59% gross margin through procurement and pricing discipline. Ricardo is interested in high-accountability roles where performance is measured, including BDR, SDR, sales operations, procurement, supply chain, operations, and bilingual sales positions.

## Services

- ClientRelationship Management \(CRM\)
- B2B Sales Support
- Customer Relationship Management \(CRM\)
- Cross-functional Collaborations
- Stakeholder Management
- Data Analysis
- Business Process Improvement
- Operational Efficiency
- Business Strategy
- Revenue Analysis
- Pricing Analysis
- Market Research
- Demand Forecasting
- Operations Management
- Business Analysis
- Vendor Management
- Customs Regulations
- Incoterms
- Logistical Coordination
- Trade Compliance
- Procurement
- Supply Chain Management
- Import/Export Operations
- International Trade
- Microsoft Excel

## Highlights

- Supported go-to-market coordination and sales operations for Hair Princess Group product launches serving SMB clients across Mexico.
- Analyzed customer engagement and campaign-performance data at Hair Princess Group, contributing to a 20% increase in product visibility.
- Compiled customer insights and market feedback into structured reports used for commercial planning and prioritization at Hair Princess Group.
- Tracked sales deliverables and project timelines across sales, finance, and marketing teams to improve cross-functional alignment during launch cycles.
- Supported cross-border order tracking and logistics coordination at USUI International Manufacturing Mexico, contributing to 97% on-time delivery and consistent SLA adherence.
- Monitored procurement costs and supported vendor communication at USUI, contributing to a 10% reduction in logistics-related expenses.
- Prepared compliance documentation and assisted with internal audits for international trade operations at USUI.
- Collaborated with sourcing, finance, and logistics teams at USUI to track KPIs and escalate operational issues.
- Co-founded and operated Nono’s Pizzeria in Mexico, managing commercial and operational functions from the ground up.
- Built supplier relationships and negotiated pricing at Nono’s Pizzeria, achieving sub-4% stockouts through disciplined procurement.
- Designed pricing strategy and monitored cost structures at Nono’s Pizzeria, sustaining a 59% gross margin.
- Managed direct customer and partner relationships as Nono’s Pizzeria’s primary commercial point of contact.
- Has full-cycle sales experience from prospecting through closed deal.
- Has sold consultatively to supply chain and procurement executives.
- Has used cold calling, targeted multichannel sequences, custom account research, and consultative selling.
- Used news signals to target decision-makers and sustainability goals to develop relevant pitches.
- Conducted cold-call discovery that led to a closed customer.
- Brings operational and analytical experience in international trade compliance and logistics.

## Experience

- **Business Development Analyst \(Sales & Marketing\) at Hair Princess Group** (2024-04-01–2025-03-01) — Supported commercial operations and go-to-market execution for a consumer goods company targeting SMB clients across Mexico. - Assisted in go-to-market coordination and sales operations support across product launches, working alongside sales, finance, and marketing teams. - Helped analyze customer engagement and campaign performance data, contributing to a 20% increase in product visibility. - Compiled customer insights and market feedback into structured reports used by leadership for commercial planning and prioritization. - Supported tracking of sales deliverables and project timelines across teams, improving cross-functional alignment throughout launch cycles.
- **Operations & Procurement Associate at USUI INTERNATIONAL MANUFACTURING MEXICO, S.A. DE C.V.** (2022-04-01–2024-03-01) — Supported cross-border operations and logistics coordination for a Japanese manufacturing company operating in Mexico, focused on the Japan–Mexico trade lane. - Supported order tracking and logistics coordination, contributing to 97% on-time delivery performance and consistent SLA adherence. - Monitored procurement costs and supported vendor communication, contributing to a 10% reduction in logistics-related expenses. - Prepared compliance documentation and assisted with internal audit processes for international trade operations. - Collaborated with sourcing, finance, and logistics teams to track KPIs and escalate operational issues as needed.
- **Co-Founder | Operations & Commercial Strategy at Nono's Pizzeria** (2020-01-01–2021-01-01) — Co-founded and operated a food business in Mexico, managing all commercial and operational functions from the ground up, supplier relationships, pricing strategy, inventory, and direct customer relationships. - Built supplier relationships and negotiated pricing from scratch, achieving sub-4% stockouts through disciplined procurement. - Designed pricing strategy and monitored cost structures, sustaining a 59% gross margin. - Served as the primary point of contact for customers and partners, managing the full commercial relationship cycle directly.

## Education

- Medicine — Universidad Autónoma de Guadalajara
- High School Diploma — Adrian High School
- Bachelor of Internacional Business and Commerce, International Business — Escuela Bancaria y Comercial

## FAQ

### What does Ricardo do?

Ricardo is a bilingual business development and operations professional who supports B2B commercial execution, supplier coordination, pricing analysis, go-to-market initiatives, and cross-border logistics.

### What roles is Ricardo seeking?

Ricardo is interested in Business Development Representative, Sales Development Representative, Sales Operations Associate, Procurement Coordinator, Supply Chain Coordinator, Operations Associate, and bilingual sales roles. He is particularly interested in work at the intersection of commercial development and operational execution.

### What are Ricardo’s core strengths?

Ricardo’s strengths include B2B sales support, full-cycle sales, consultative selling, client relationship management, stakeholder management, operational execution, procurement, supply chain coordination, international trade, and data analysis. He works across sales, finance, procurement, sourcing, logistics, and marketing teams.

### What did Ricardo accomplish at Hair Princess Group?

At Hair Princess Group, Ricardo supported commercial operations and go-to-market execution for a consumer-goods company serving SMB clients across Mexico. He coordinated sales-operations support for product launches with sales, finance, and marketing teams analyzed customer engagement and campaign-performance data compiled customer and market insights for leadership planning and tracked sales deliverables and project timelines. His analysis contributed to a 20% increase in product visibility.

### What did Ricardo do at USUI International Manufacturing Mexico?

At USUI International Manufacturing Mexico, a Japanese manufacturing company operating in Mexico, Ricardo supported cross-border operations and logistics coordination focused on the Japan–Mexico trade lane. He tracked orders, coordinated logistics, monitored procurement costs, communicated with vendors, prepared international-trade compliance documentation, assisted with internal audits, and worked with sourcing, finance, and logistics teams to track KPIs and escalate operational issues.

### What measurable results did Ricardo support at USUI?

Ricardo’s work at USUI International Manufacturing Mexico contributed to 97% on-time delivery performance and consistent SLA adherence. His procurement-cost monitoring and vendor communication also contributed to a 10% reduction in logistics-related expenses.

### What did Ricardo do at Nono’s Pizzeria?

Ricardo co-founded and operated Nono’s Pizzeria in Mexico, managing commercial and operational functions from the ground up. His responsibilities included supplier relationships, procurement, pricing strategy, inventory, cost monitoring, direct customer relationships, and partner communication.

### What results did Ricardo achieve at Nono’s Pizzeria?

At Nono’s Pizzeria, Ricardo built supplier relationships and negotiated pricing from scratch, achieving sub-4% stockouts through disciplined procurement. He designed pricing strategy and monitored costs to sustain a 59% gross margin, while serving as the primary contact for customers and partners throughout the commercial relationship cycle.

### What sales experience does Ricardo have?

Ricardo has full-cycle sales experience, from prospecting through closed deal. He has used cold calling, targeted multichannel sequences, custom account research, and consultative selling, including selling to supply chain and procurement executives.

### How does Ricardo approach outbound prospecting?

Ricardo has used news signals to identify and target decision-makers, and he has connected sustainability goals to relevant sales pitches. He has also conducted cold-call discovery that led to a closed customer.

### How does Ricardo’s operations background support his sales work?

Ricardo’s operations experience includes international trade compliance, logistics coordination, import/export operations, customs regulations, Incoterms, procurement, vendor management, demand forecasting, and KPI tracking. This analytical and operational background informs his commercial work.

### What is Ricardo’s educational background?

Ricardo holds a Bachelor of Internacional Business and Commerce in International Business from Escuela Bancaria y Comercial, listed as completed in 2023. He also attended Universidad Autónoma de Guadalajara in Medicine and holds a High School Diploma from Adrian High School.

### What languages does Ricardo use professionally?

Ricardo communicates directly with clients and stakeholders in English and Spanish.

### What tools and professional skills does Ricardo bring?

Ricardo’s listed skills include CRM, B2B sales support, cross-functional collaboration, stakeholder management, data analysis, business process improvement, operational efficiency, business strategy, revenue analysis, pricing analysis, market research, demand forecasting, operations management, business analysis, vendor management, procurement, supply chain management, logistical coordination, trade compliance, import/export operations, international trade, customs regulations, Incoterms, and Microsoft Excel.

### What type of work environment does Ricardo prefer?

Ricardo seeks high-accountability roles in which performance is measured. His experience spans commercial execution, direct client communication, supplier negotiation, procurement discipline, logistics coordination, and analytical reporting.

## Links

- LinkedIn: https://www.linkedin.com/in/ricardocastrosol

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