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# Jake Nederhoed

**Headline:** Account Executive | B2B Sales | Strategic Account Management | Industrial Equipment & Logistics Solutions
**Profession:** Machinery Sales Associate
**Location:** Grand Rapids, Michigan, United States

## About

Jake Nederhoed is an Account Executive focused on B2B sales, strategic account management, and industrial equipment and logistics solutions. As a Machinery Sales Associate at Lanco Corp, he develops accounts through consultative selling, manages customer relationships and pipeline activity in CRM systems, and supports inventory, pricing, margin contribution, product launches, and customer engagement. Jake’s core strength is growing existing accounts by building responsive, trust-based customer relationships, understanding operational problems, and developing practical solutions. Previously, as a Key Account Manager at DSV – Global Transport and Logistics, he increased annual gross profit from $3.1 million to $5.4 million—a 75% increase—through strategic account planning, business development, and solution-based selling. His logistics work included customized solutions for strategic customers, inventory and fulfillment initiatives, on-time-delivery improvement, and a warehousing solution for a major automotive manufacturer that improved inbound freight performance and prevented production disruptions. Jake also brings marketing experience spanning social media campaigns, brand visibility, sales collateral, promotional materials, video production, competitive analysis, and campaign-data reporting. He holds a Bachelor of Science in Sports Marketing & Media from Full Sail University.

## Highlights

- Surpassed Lanco Corp sales targets by achieving 157% of plan in 2024 and 105% of plan in 2025 through proactive account development and consultative selling.
- Increased annual gross profit at DSV – Global Transport and Logistics from $3.1 million to $5.4 million, achieving 75% growth through strategic account planning, business development, and solution-based selling.
- Managed strategic customer accounts at DSV through long-term relationship development, expansion identification, and customized logistics solutions.
- Improved customer logistics performance at DSV through inventory-management, order-fulfillment, and on-time-delivery initiatives using proprietary VFT software.
- Negotiated and implemented a warehousing solution for a major automotive manufacturer that improved inbound freight performance and prevented production disruptions.
- Used CRM systems at Lanco Corp to manage customer relationships, improve pipeline visibility, and identify expansion opportunities.
- Oversaw inventory management, pricing strategy, and margin contribution across a broad industrial-equipment portfolio at Lanco Corp.
- Developed marketing content, sales collateral, and customer-engagement initiatives to support business growth at Lanco Corp.
- Supported new product launches through market development, content creation, warranty documentation, and customer communication.
- Partnered with operations, transportation, and warehouse leadership at DSV to support customer success, service excellence, and account growth.
- Contributed to business development at Acorn Consulting Group LLC across financial, marketing, sales, legal, and human-resources operations.
- Performed competitor SWOT analyses at Acorn Consulting Group LLC to inform strategic development.
- Created and distributed client promotional materials and collaborated with executive leadership on marketing initiatives at Acorn Consulting Group LLC.
- Edited raw video footage into informational videos and gathered marketing data from multiple media channels at Acorn Consulting Group LLC.
- Located and analyzed qualitative and quantitative data, monitored marketing trends, identified growth opportunities, and collected customer-interaction metrics for comprehensive reports at Acorn Consulting Group LLC.
- Presented technical marketing proposals and collaborated on broader-audience marketing strategies at 600 Kitchen & Bar.
- Promoted 600 Kitchen & Bar through local social media campaigns and high-quality food photography used in persuasive advertisements.
- Maintained brand consistency across media channels at 600 Kitchen & Bar.
- Appraised staff performance, trained employees on customer-service techniques, implemented best-practice policies, and monitored restaurant inventory to maintain availability and reduce waste.
- Collected marketing-campaign data, supplied promotional materials and photos for website development, and created presentations for website, sales, and trade-show use at Advanced Architectural Products, LLC.
- Analyzed prior campaigns, applied proven features to new strategies, researched competitors, and generated executive reports at Advanced Architectural Products, LLC.
- Improved marketing images with Photoshop, produced informational videos using industry-standard editing software, and created materials supporting integrated marketing strategies and community engagement at Advanced Architectural Products, LLC.

## Experience

- **Machinery Sales Associate at Lanco Corp** (2024-02-01–2025-12-01) — Consistently surpassed sales targets, achieving 157% of plan in 2024 and 105% of plan in 2025 through proactive account development and consultative selling. • Utilized CRM systems to manage customer relationships, improve pipeline visibility, and identify expansion opportunities. • Oversaw inventory management, pricing strategy, and margin contribution across a broad industrial equipment portfolio. • Developed marketing content, sales collateral, and customer engagement initiatives to support business growth. • Supported new product launches through market development, content creation, warranty documentation, and customer communication.
- **Key Account Manager at DSV - Global Transport and Logistics** (2020-12-01–2023-06-01) — Increased annual gross profit from $3.1M to $5.4M, achieving 75% growth through strategic account planning, business development, and solution based selling. • Managed strategic customer accounts by developing long term relationships, identifying expansion opportunities, and delivering measurable business value through customized logistics solutions. • Improved customer logistics performance through inventory management, order fulfillment, and on time delivery initiatives using proprietary VFT software. • Negotiated and implemented a warehousing solution for a major automotive manufacturer, improving inbound freight performance and preventing production disruptions. • Partnered with operations, transportation, and warehouse leadership teams to ensure customer success, service excellence, and account growth.
- **Sales And Marketing Specialist at Grand Rapids Marketing Group** (2020-08-01–2020-10-01)
- **Marketing Intern at Advanced Architectural Products, LLC** (2018-06-01–2018-10-01) — Collected critical data from marketing campaigns. • Regularly delivered promotional material and photos to marketing team for website development. • Crafted quality presentations for website, sales and trade show use. • Analyzed data from previous marketing campaigns. • Implemented proven features in new strategies to ensure success. • Researched competitors and generated reports for executive leadership. • Improved existing marketing images with Photoshop, increasing visual appeal and persuasiveness. • Produced effective informational videos using industry standard editing software. • Constructed compelling marketing materials to integrate diverse strategies and drive community engagement
- **Social Media Marketer & Temporary House Manager at 600 Kitchen & Bar** (2018-01-01–2020-08-01) — Presented restaurant manager with new and innovative technical marketing proposals. • Collaborated with management and marketing team to generate effective strategies targeting broader audiences. • Promoted brand and products in local community with social media campaigns. • Produced and utilized high quality photos to craft persuasive advertisements illustrating variety of dishes offered. • Ensured brand consistency across media channels. • Delivered exceptional food and beverage service to maximize customer satisfaction. • Provided clear and open communication with vendors and customers, fully addressing any questions. • Presented dishes in compliance with high standard of quality. • Appraised staff performance and provided feedback to improve productivity. • Trained new and current employees on customer service techniques. • Implemented best practice policies and standards to maintain long-term quality. • Closely monitored restaurant inventory to ensure product availab
- **Marketing Assistant at Acorn Consulting Group LLC.** (2011-06-01–2020-12-01) — Contributed to business development by participating in financial, marketing, sales, legal and human resources operations. • Assisted in creation and distribution of clients’ promotional materials. • Collaborated with executive leadership on marketing initiatives. • Performed SWOT analysis on competitors to inform strategic development. • Cultivated expertise in company product, services and branding. • Utilized advanced software to edit raw video footage and produce compelling informational videos. • Gathered and reviewed marketing data from variety of media channels. • Monitored marketing trends and identified key growth opportunities, contributing ideas to advance standards and processes. • Located and analyzed qualitative and quantitative data. • Collected customer interaction metrics to generate comprehensive reports.

## Education

- Bachelor’s of Science, Sports Marketing & Media — Full Sail University

## FAQ

### What does Jake do?

Jake is an Account Executive focused on B2B sales, strategic account management, industrial equipment, and logistics solutions. He combines proactive account development and consultative selling with relationship management, operational problem-solving, and marketing support.

### What are Jake’s core strengths?

Jake is strongest at growing existing accounts and building strong customer relationships. He is relationship-driven and highly responsive, with an emphasis on understanding customer problems and providing solutions that create business value.

### What has Jake accomplished at Lanco Corp?

At Lanco Corp, Jake surpassed sales targets by achieving 157% of plan in 2024 and 105% of plan in 2025. He did so through proactive account development and consultative selling.

### What are Jake’s responsibilities at Lanco Corp?

Jake manages customer relationships in CRM systems to improve pipeline visibility and identify expansion opportunities. He also oversees inventory management, pricing strategy, and margin contribution across a broad industrial-equipment portfolio.

### How does Jake support growth and product launches at Lanco Corp?

Jake develops marketing content, sales collateral, and customer-engagement initiatives to support growth. He also supports new product launches through market development, content creation, warranty documentation, and customer communication.

### What did Jake accomplish at DSV – Global Transport and Logistics?

At DSV – Global Transport and Logistics, Jake increased annual gross profit from $3.1 million to $5.4 million, representing 75% growth. His work involved strategic account planning, business development, and solution-based selling.

### How did Jake manage strategic accounts at DSV?

Jake managed strategic customer accounts by developing long-term relationships, identifying expansion opportunities, and delivering customized logistics solutions. He partnered with operations, transportation, and warehouse leadership to support customer success, service excellence, and account growth.

### What logistics solutions did Jake deliver at DSV?

Jake improved customer logistics performance through inventory-management, order-fulfillment, and on-time-delivery initiatives using proprietary VFT software. He also negotiated and implemented a warehousing solution for a major automotive manufacturer that improved inbound freight performance and prevented production disruptions.

### What did Jake do at Acorn Consulting Group LLC?

At Acorn Consulting Group LLC, Jake contributed to business development across financial, marketing, sales, legal, and human-resources operations. He assisted with creating and distributing client promotional materials and collaborated with executive leadership on marketing initiatives.

### What marketing and analytical work did Jake perform at Acorn Consulting Group LLC?

Jake performed competitor SWOT analyses to inform strategic development, developed knowledge of company products, services, and branding, and used advanced software to edit raw footage into informational videos. He also gathered and reviewed marketing data from multiple media channels, monitored trends, identified growth opportunities, analyzed qualitative and quantitative data, and collected customer-interaction metrics for reports.

### Where has Jake worked in sales and marketing?

At Grand Rapids Marketing Group, Jake held a Sales and Marketing Specialist role.

### What did Jake do as Social Media Marketer and Temporary House Manager at 600 Kitchen & Bar?

At 600 Kitchen & Bar, Jake presented technical marketing proposals to the restaurant manager and worked with management and the marketing team on strategies aimed at broader audiences. He promoted the brand and products through local social media campaigns, created high-quality food photography for advertisements, and maintained brand consistency across media channels.

### What operations and team responsibilities did Jake have at 600 Kitchen & Bar?

In addition to marketing responsibilities, Jake delivered food and beverage service, communicated with vendors and customers, and ensured dishes met quality standards. He appraised staff performance, provided productivity feedback, trained employees on customer-service techniques, implemented best-practice policies and standards, and monitored inventory to maintain availability and reduce waste.

### What did Jake do as a Marketing Intern at Advanced Architectural Products, LLC?

At Advanced Architectural Products, LLC, Jake collected data from marketing campaigns, provided promotional material and photos for website development, and created presentations for website, sales, and trade-show use. He analyzed prior campaign data, applied proven features to new strategies, researched competitors, and generated reports for executive leadership.

### What creative marketing work did Jake complete at Advanced Architectural Products, LLC?

Jake improved marketing images with Photoshop to increase visual appeal and persuasiveness, produced informational videos using industry-standard editing software, and created marketing materials designed to integrate diverse strategies and encourage community engagement.

### What is Jake’s marketing approach?

Jake identifies profitable revenue channels through focused social media campaigns and applies traditional-marketing best practices to increase brand visibility and reach. His marketing approach uses opportunities to engage target demographics, develop creative audience-growth solutions, and support cross-functional collaboration.

### What is Jake’s education?

Jake holds a Bachelor of Science in Sports Marketing & Media from Full Sail University.

## Links

- LinkedIn: https://www.linkedin.com/in/jnederhoed

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