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# Natalie Nooner

**Headline:** Account Manager at Appcues
**Profession:** Account Manager
**Location:** Los Angeles, California, United States

## About

Natalie Nooner is an Account Manager at Appcues, where she leads customer growth and retention for a portfolio of 350 enterprise accounts with ARR ranging from $6K to more than $200K\. With more than nine years of SaaS\-focused retention and revenue\-growth experience, Natalie is strongest in strategic account growth, renewal negotiation, consultative expansion, executive relationships, and translating customer outcomes into measurable revenue opportunities\. She works closely with Customer Success, Implementation, Support, Product, Marketing, and engineering partners to tailor solutions, support adoption, and help customers realize ROI\. Natalie consistently exceeds 108% retention and expansion attainment each quarter at Appcues\. She quadrupled ARR for the American Express Global Dining account in six months through product expansion, multi\-stakeholder engagement, and executive relationship\-building\. Her experience also includes enterprise ecommerce account management and customer success at Jungle Scout, where she owned renewals, cross\-sell and expansion opportunities, onboarding, adoption, and customer feedback\. Earlier, at Jack Nadel International, Natalie supported more than $3 million in annual sales operations, increased sales by $1 million in 2020, and raised profit margin 7% in two quarters during the COVID\-19 pandemic\.

## Services

- Customer Success
- Relationship Building
- Account Expansion
- Key Account Development
- Contract Negotiation
- Contract Management
- Organizational Leadership
- Early\-Stage Startups
- Customer Support
- Training
- Amazon Ads
- Social Media
- Microsoft Office
- Marketing
- PowerPoint
- Social Networking
- Social Media Marketing
- Microsoft Excel
- Microsoft Word
- Event Planning

## Highlights

- Manages a portfolio of 350 enterprise Appcues accounts ranging from $6K to more than $200K in ARR\.
- Consistently exceeds 108% retention and expansion attainment every quarter at Appcues\.
- Quadrupled ARR for American Express Global Dining in six months through product expansion, multi\-stakeholder engagement, and executive relationship\-building\.
- Drives Appcues growth through strategic renewal negotiations, targeted outreach, executive business reviews, platform demos, and expansion strategy\.
- Partners with Customer Success, Implementation, Support, Product, Marketing, and engineering stakeholders to tailor solutions and support measurable customer ROI\.
- Owned renewal, cross\-sell, and expansion opportunities through the full sales cycle as Enterprise Account Manager for Ecommerce/Amazon at Jungle Scout\.
- Created an auto\-renewal process at Jungle Scout\.
- Represented the voice of the customer at Jungle Scout and contributed customer feedback to product\-roadmap decisions\.
- Led client kickoffs, onboarding, training, adoption, upsells, and renewals as Customer Success Manager for Ecommerce/Amazon at Jungle Scout\.
- Provided weekly Jungle Scout reporting on customer engagement, usage, health, feedback, and growth opportunities\.
- Streamlined production scheduling and operations supporting more than $3 million in annual sales as Senior Ecommerce Account Manager at Jack Nadel International\.
- Managed more than 20 simultaneous Jack Nadel projects from inception through contract completion\.
- Increased Jack Nadel sales by an additional $1 million in 2020 by anticipating and uncovering client needs\.
- Increased profit margin by 7% in two quarters during the COVID\-19 pandemic at Jack Nadel International\.
- Provided SaaS technical support and product training at Jack Nadel International to optimize product use, mitigate churn, and support engagement and sales\.
- Managed sales production from order entry through delivery as Ecommerce Account Manager at Jack Nadel International, including pricing, manufacturer follow\-up, order tracking, and delivery confirmation\.
- Managed more than 150 accounts, including key hospitals nationwide, as an Account Manager at Emerald Health Services\.
- Negotiated candidate salaries and contract requirements and exceeded KPIs for new account relationships, outbound activity, and GPM at Emerald Health Services\.
- Designed proposals and marketing collateral in Adobe Creative Suite and Microsoft Office at Barnes Gromatzky Kosarek Architects\.
- Generated new business through networking and opportunity research and managed social media and website support at Barnes Gromatzky Kosarek Architects\.
- Designed print and digital advertising and ran social media across Austin, Houston, and the Dallas Metroplex for Invisible Fence Brand\.
- Reallocated an annual marketing budget, negotiated ad placements across three markets, and optimized Google AdWords and Facebook Ads campaigns at Invisible Fence Brand\.
- Led the Fat Sal's Grand Opening account at TAGlines, serving as primary contact, planning the campaign timeline, managing the budget, and building awareness\.
- Supported event planning and onsite execution at Emmis Communications for SXSW, Austin City Limits, X Games, Trail of Lights, Chuy's Parade, Zilker Kite Festival, Batfest, Austin Ice Cream Festival, and Blues on the Green\.
- Earned the Scaled User Engagement certification from Appcues\.

## Experience

- **Account Manager at Appcues** (2024\-11\-01–present) — SaaS \| Customer Growth & Retention Managing a portfolio of 350 enterprise accounts ranging from $6K to $200K\+ in ARR, consistently exceeding 108% retention and expansion attainment every quarter\. I drive growth through strategic renewal negotiations, targeted outreach, and executive business reviews — partnering closely with Customer Success, Implementation, Support, Product, and Marketing to ensure customers realize measurable ROI\. Recent win: I quadrupled ARR on the American Express Global Dining account within a single year through strategic expansion and deep executive relationship\-building\. Skilled in contract negotiation, platform demos, and translating customer outcomes into expansion revenue, I strive to help businesses unlock their full potential with Appcues\.
- **Enterprise Account Manager \- Ecommerce/Amazon at Jungle Scout** (2023\-02\-01–2024\-08\-01) — Leverage data analytics to prioritize, build, and execute initiatives and outreach\. Develop one\-to\-many customer engagement strategies\. Record business goals and strategize on how to ensure quick wins in onboarding stage\. Build strong relationships at scale, creating an excellent customer experience through automations\. Responsible for quota closing all renewals within the portfolio, as well as identifying and closing cross\-sell & expansion enterprise opportunities, including the full sales cycle, from negotiations, proposals to contract close\. Creation of an auto renewal process\. Collaborate with Customer Success, Sales, Marketing & Product team members to deliver the best experience to clients\. Represent the voice of the customer and influence the product roadmap\. Self\-starter, achieving monthly and quarterly KPIs\.
- **Customer Success Manager \- Ecommerce/Amazon at Jungle Scout** (2021\-08\-01–2023\-01\-01) — At Jungle Scout, we are on a mission to empower entrepreneurs and brands to grow successful e\-commerce businesses\. We provide the industry\-leading data, powerful tools, and resources they need\. Building and deepening client success through onboarding, training, and account management\. As a primary evangelist for Jungle Scout, we guide brands and agencies to realize the value of our solutions, engendering trust, and growing our relationships\. Demonstrating the value of our products to new and existing customers and to build alignment and drive adoption of our platform\. Leading client kickoffs and onboarding customers, to jumpstart their use and guidance towards a\-ha moments with Cobalt enterprise software\. Act as account manager with command of all elements \(influencers across lines of business, client use cases, opportunities, defined customer success\), and owning their project, upsells and renewals\. Deliver the target performance metrics from the accounts \(adoption, expansion, an
- **Senior Ecommerce Account Manager at Jack Nadel International** (2020\-07\-01–2021\-08\-01) — \- Strengthen strategic partnerships with key leaders and decision\-makers across multiple organizations, and expand the client base through internal sales & referrals\. \- Streamline production scheduling and operations for over $3 million in sales annually, by acting as account liaison guru\. Autonomously act as trusted advisor managing 20\+ projects running simultaneously, from inception through contract completion\. \- Self\-starter with excellent negotiation and presentation skills, thriving in a results driven, problem\-solving environment\. \- Responsible for the overall success, retention, and up\-sell rates\. Independently increased sales in 2020 by an additional $1M, through anticipating and uncovering needs within closely built client relationships\. \- Committed to providing value at every interaction, by providing Saas technical support & product training to clients, optimizing the use of various company online products and mitigating churn, to help land additional sales and high enga
- **Ecommerce Account Manager at Jack Nadel International** (2018\-08\-01–2020\-07\-01) — \- Ran all sales production from order entry until the product is in the client's hands, including verifying pricing, following up with manufacturers, tracking and confirming orders through delivery\. \- Drove product research and pivoted market solutions while maintaining great customer service with all new and existing clients\. \- Leveraged a broad network of industry resources and procurement to assemble top\-performing teams of creative and marketing talent\. \- Managed billing and expenses with internal corporate finance teams for all client accounts \(invoices, aging, etc\)
- **Account Manager at Emerald Health Services** (2017\-11\-01–2018\-08\-01) — Manage 150\+ accounts, with key hospitals throughout the country, finding what the client needs, and working with the recruiting floor in attaining the proper candidates\. Negotiate candidate salaries and contract requirements\. Maintain existing, while developing new client relationships in the nurse staffing division and with internal sales recruiters of all personality types\. Act as technical resource and mentor to new members internationally on\-boarding\. Visit clients in person on a monthly basis to further strengthen foundation of relationships\. Exceed key performance indicators across multiple metrics, such as new account relationships built, outbound communication activity, and GPM\.
- **Associate Account Manager at Emerald Health Services** (2016\-10\-01–2017\-11\-01)
- **Marketing Coordinator at Barnes Gromatzky Kosarek \(BGK\) Architects** (2015\-07\-01–2016\-09\-01) — Designed and produced custom proposals and marketing collateral in Adobe Creative Suite \(InDesign, Photoshop, Illustrator, etc\.\) and Microsoft Office Suite \(Word, PowerPoint, Excel, etc\.\)\. Generated new business for the firm through networking and researching upcoming potential opportunities\. Natalie tracked and helped prepare submissions for various annual design awards, as well as managed all social media accounts, assisting the Marketing Director with evolving short and long\-term strategic initiatives, and helped in managing the company website\. Natalie used her personal creativity in ways that reflect, promote, and enhance the firm's philosophy and character\.
- **Social Media Strategist at Invisible Fence® Brand** (2015\-01\-01–2015\-07\-01) — Designed all print and digital ads for Austin, Houston, and the Dallas Metroplex • Ran the three cities social media accounts • Reallocated annual marketing budget and worked with vendors in 3 markets in order to negotiate and buy ad spaces • Developed marketing plan including digital, traditional and creative strategy for a range of products and services • Executed digital advertising with Google Adwords, Facebook Ads, monitored analytics and optimized campaigns
- **Account Services Director at TAGlines** (2014\-10\-01–2015\-05\-01) — Spoke directly as main contact point for client Fat Sal's, launched Grand Opening, planned campaign's timeline, managed agency's budget, and raised awareness & buzz for the new location\.
- **Marketing and Sales Intern at The RK Group** (2014\-08\-01–2014\-12\-01) — Assist sales team in prepping for events at the University of Texas Alumni Center and the Bob Bullock Texas State History Museum by creating signage & processing transactions\.
- **Marketing Intern at Emmis Communications** (2014\-06\-01–2014\-08\-01) — Writing proposals and recaps for clients, assisting with event planning, client research, and onsite execution of events Events include: SXSW, Austin City Limits, X Games, Trail of Lights, Chuy’s Parade, Zilker Kite Festival, Batfest, Austin Ice Cream Festival, and Blues on the Green Clients include: Ford, Seton Healthcare, AT&T U\-verse, Subaru, Gold’s Gym, Hyundai, Deep Eddy, Amy’s Ice Cream, State Farm, and many more
- **Legal Administrative Assistant at Law Offices of Laci D Jones** (2014\-06\-01–2014\-11\-01) — Detailed data entry, sorting, filing, handling money, & clerical work for estate planning, probates, wills, trusts, and contracts\.
- **Production & Marketing Intern at API Productions** (2013\-06\-01–2013\-08\-01) — Prep stage for filming/concert and manage sales of client and firm's merchandise\.
- **Marketing Coordinator at Barnes Gromatzky Kosarek Architects** (2015–2016) — Designed and produced custom proposals and marketing collateral in Adobe Creative Suite \(InDesign, Photoshop, Illustrator, etc\.\) and Microsoft Office Suite \(Word, PowerPoint, Excel, etc\.\)\. Generated new business for the firm through networking and researching upcoming potential opportunities\. Natalie tracked and helped prepare submissions for various annual design awards, as well as managed all social media accounts, assisting the Marketing Director with evolving short and long\-term strategic initiatives, and helped in managing the company website\. Natalie used her personal creativity in ways that reflect, promote, and enhance the firm's philosophy and character\.

## Education

- Bachelor of Science \(BS\), Advertising — The University of Texas at Austin (2012\-01\-01–2015\-01\-01)
- University of North Texas (2011\-01\-01–2012\-01\-01)
- Westwood High School (2006\-01\-01–2011\-01\-01)

## FAQ

### What does Natalie do at Appcues?

Natalie is an Account Manager at Appcues, focused on SaaS customer growth and retention\. She manages 350 enterprise accounts ranging from $6K to more than $200K in ARR and drives renewals, expansion, targeted outreach, executive business reviews, platform demos, and contract negotiations\.

### What results has Natalie delivered at Appcues?

Natalie consistently exceeds 108% retention and expansion attainment every quarter across her Appcues portfolio\. She partners with Customer Success, Implementation, Support, Product, and Marketing to help customers realize measurable ROI\.

### What did Natalie accomplish with American Express Global Dining?

Natalie quadrupled ARR for the American Express Global Dining account in six months through product expansion, multi\-stakeholder engagement, strategic expansion, and deep executive relationship\-building\. The result was achieved within a single year\.

### What are Natalie's core professional strengths?

Natalie specializes in strategic account growth, consultative selling, renewal negotiation, expansion strategy, key\-account development, contract negotiation and management, executive relationship building, and multi\-threading across enterprise stakeholders\. She tailors solutions to stakeholder needs and works to make solutions feel client\-driven\.

### How does Natalie approach customer relationships and sales?

Natalie takes a patient, relationship\-focused approach that emphasizes client comfort and mutual fit\. She values foundational client conversations and being close to customers, and she is particularly focused on commercial customer ownership rather than ticket handling\.

### What did Natalie do as an Enterprise Account Manager at Jungle Scout?

As an Enterprise Account Manager for Ecommerce/Amazon at Jungle Scout, Natalie used data analytics to prioritize and execute initiatives and outreach, developed one\-to\-many engagement strategies, and documented business goals to create quick onboarding wins\. She owned quota\-carrying renewals and cross\-sell and expansion opportunities through the full sales cycle, from negotiations and proposals through contract close\.

### What additional contributions did Natalie make at Jungle Scout as an Enterprise Account Manager?

At Jungle Scout, Natalie created an auto\-renewal process, collaborated with Customer Success, Sales, Marketing, and Product, represented the voice of the customer, and influenced the product roadmap\. She built relationships at scale through automations and achieved monthly and quarterly KPIs\.

### What did Natalie do as a Customer Success Manager at Jungle Scout?

As a Customer Success Manager for Ecommerce/Amazon at Jungle Scout, Natalie led client kickoffs, onboarding, training, and account management for brands and agencies using Jungle Scout's data, tools, and resources\. She helped customers understand product value, build alignment, and adopt the platform, including Cobalt enterprise software\.

### How did Natalie drive customer success and expansion at Jungle Scout?

Natalie owned client projects, upsells, and renewals managed influencers across lines of business, client use cases, opportunities, and defined customer success and delivered account targets for adoption, expansion, and renewals\. She developed playbooks for account growth, coordinated customer needs and product enhancements, worked with Product, UX, and Sales on friction points, and provided weekly reporting on engagement, usage, health, feedback, and growth opportunities\.

### What did Natalie do as Senior Ecommerce Account Manager at Jack Nadel International?

As a Senior Ecommerce Account Manager at Jack Nadel International, Natalie strengthened partnerships with leaders and decision\-makers, expanded the client base through internal sales and referrals, and acted as a trusted advisor across more than 20 simultaneous projects from inception through contract completion\. She streamlined production scheduling and operations supporting more than $3 million in annual sales\.

### What results did Natalie achieve at Jack Nadel International?

Natalie independently increased sales by an additional $1 million in 2020 by anticipating needs within closely built client relationships\. During the COVID\-19 pandemic, she also increased profit margin by 7% in two quarters\. Her work included SaaS technical support and product training, churn mitigation, proposal and presentation storyboards and marketing decks, and responsibility for retention and upsell outcomes\.

### What did Natalie do in her earlier Ecommerce Account Manager role at Jack Nadel International?

Earlier as an Ecommerce Account Manager at Jack Nadel International, Natalie managed sales production from order entry through delivery, including pricing verification, manufacturer follow\-up, order tracking, and delivery confirmation\. She conducted product research, pivoted market solutions, maintained client service, assembled creative and marketing talent through industry resources and procurement, and managed client\-account billing, invoices, aging, and expenses with corporate finance\.

### What did Natalie do at Emerald Health Services?

As an Account Manager at Emerald Health Services, Natalie managed more than 150 accounts, including key hospitals nationwide, in the nurse\-staffing division\. She identified client needs, coordinated with recruiting teams to secure appropriate candidates, negotiated candidate salaries and contract requirements, and maintained and developed client relationships\.

### What additional responsibilities did Natalie have at Emerald Health Services?

Natalie exceeded KPIs for new account relationships, outbound communication activity, and GPM at Emerald Health Services\. She also served as a technical resource and mentor for internationally onboarding team members and visited clients in person monthly to strengthen relationships\. She also held an Associate Account Manager role at Emerald Health Services\.

### What did Natalie do at Barnes Gromatzky Kosarek Architects?

As a Marketing Coordinator at Barnes Gromatzky Kosarek Architects, Natalie designed custom proposals and marketing collateral using Adobe Creative Suite, including InDesign, Photoshop, and Illustrator, as well as Microsoft Word, PowerPoint, and Excel\. She generated new business through networking and opportunity research, supported design\-award submissions, managed social accounts and the company website, and assisted the Marketing Director with short\- and long\-term initiatives\.

### What did Natalie do at Invisible Fence Brand?

As Social Media Strategist at Invisible Fence Brand, Natalie designed print and digital advertising for Austin, Houston, and the Dallas Metroplex and ran social media for all three markets\. She reallocated the annual marketing budget, negotiated ad\-space purchases with vendors across three markets, developed digital, traditional, and creative marketing plans, and executed and optimized Google AdWords and Facebook Ads using analytics\.

### What did Natalie do at TAGlines?

As Account Services Director at TAGlines, Natalie was the primary client contact for Fat Sal's\. She supported the Grand Opening by planning the campaign timeline, managing the agency budget, and building awareness and buzz for the new location\.

### What experience did Natalie gain at Emmis Communications?

As a Marketing Intern at Emmis Communications, Natalie wrote client proposals and recaps, supported event planning and client research, and assisted with onsite event execution\. Her events included SXSW, Austin City Limits, X Games, Trail of Lights, Chuy's Parade, Zilker Kite Festival, Batfest, Austin Ice Cream Festival, and Blues on the Green clients included Ford, Seton Healthcare, AT&T U\-verse, Subaru, Gold's Gym, Hyundai, Deep Eddy, Amy's Ice Cream, and State Farm\.

### What other early\-career roles has Natalie held?

Natalie was a Marketing and Sales Intern at The RK Group, where she assisted sales teams preparing for events at the University of Texas Alumni Center and the Bob Bullock Texas State History Museum by creating signage and processing transactions\. She also worked as a Legal Administrative Assistant at the Law Offices of Laci D Jones, handling data entry, sorting, filing, money handling, and clerical work related to estate planning, probates, wills, trusts, and contracts\.

### What is Natalie's education?

Natalie earned a Bachelor of Science in Advertising from The University of Texas at Austin in 2015\. She also attended the University of North Texas in 2012 and Westwood High School in 2011\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/natalienooner

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