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# Alicea Moore

**Headline:** Customer Experience Leader \| Customer Operations \| Travel Arrangements
**Profession:** Senior Customer Operations Manager
**Location:** Hephzibah, Georgia, United States

## About

Alicea Moore is a customer experience and customer operations leader who currently serves as Senior Manager, Customer Operations at Caramel and Senior Customer Operations Manager at eBay\. Her work spans customer operations, customer success, customer service management, customer retention, customer satisfaction, B2C support, and travel arrangements\. Alicea is strongest in translating customer insight into practical operating practices through customer journey mapping, KPI awareness, analytical problem solving, relationship development, and cross\-functional team leadership\. She brings experience developing and authoring standard operating procedures, new\-hire guidelines, training protocols, leadership programs, and brand ambassador programs\. Earlier roles included Customer Experience Manager and Traveler Support Specialist at Pack Up \+ Go, Technical Advisor at Apple, Front Desk Receptionist at The Arbor Company, and Administrative Assistant and Retail Manager at AJAA’ NATURALS LLC\. At AJAA’ NATURALS, Alicea supported the CEO, led event and brand\-awareness efforts, managed social media and email\-marketing content, coordinated with marketing partners, and helped build policies, training, wholesale pricing, and VIP subscription practices\. She studied at Georgia State University\.

## Services

- Customer Journey Mapping
- Customer Retention
- Customer Insight
- B2C
- Jira
- Confluence
- Cross\-functional Team Leadership
- SOP Development
- SOP Authoring
- Problem Solving
- Relationship Development
- Product Service
- Customer Success
- Presentations
- Attention to Detail
- Analytical Skills
- Team Leadership
- Key Performance Indicators
- Customer Service Management
- Customer Satisfaction

## Highlights

- Currently serves as Senior Manager, Customer Operations at Caramel\.
- Currently serves as Senior Customer Operations Manager at eBay\.
- Worked as Customer Experience Manager at Pack Up \+ Go\.
- Worked as Traveler Support Specialist at Pack Up \+ Go\.
- Supported the CEO in daily business activities at AJAA’ NATURALS LLC\.
- Coordinated on\-site events at AJAA’ NATURALS LLC to promote business growth and development related to natural hair and skin care\.
- Invented and implemented business policies and procedures at AJAA’ NATURALS LLC\.
- Created and implemented new\-hire guidelines, standard operating procedures, and training protocols at AJAA’ NATURALS LLC\.
- Developed leadership, training, and brand ambassador programs at AJAA’ NATURALS LLC to encourage company advancement\.
- Interviewed and onboarded new hires on product information and sales technique at AJAA’ NATURALS LLC\.
- Served as liaison between the marketing company and executive team at AJAA’ NATURALS LLC\.
- Hosted and planned events at AJAA’ NATURALS LLC to increase brand awareness and sales\.
- Created and managed social media and email\-marketing content, including product photography and blog posts, at AJAA’ NATURALS LLC\.
- Instituted wholesale price sheets and subscription services for VIP customers at AJAA’ NATURALS LLC\.
- Received incoming customer calls and troubleshot technical issues as a Technical Advisor at Apple\.
- Completed continuous training on current and new iOS devices at Apple and stayed current on product information and technology advancements\.
- Handled confidential information according to Apple’s business\-conduct guidelines\.
- Worked as a Front Desk Receptionist at The Arbor Company\.

## Experience

- **Senior Customer Operations Manager at eBay** (2025\-03\-01–present)
- **Senior Manager, Customer Operations at Caramel** (2024\-10\-01–present)
- **Customer Experience Manager at Pack Up \+ Go** (2022\-09\-01–2024\-08\-01)
- **Traveler Support Specialist at Pack Up \+ Go** (2021\-08\-01–2022\-09\-01)
- **Front Desk Receptionist at The Arbor Company** (2019\-03\-01–2020\-04\-01)
- **Technical Advisor at Apple** (2018\-03\-01–2019\-03\-01) — o	Receives incoming calls for customers and troubleshoots all technical issues o	Stays up to date on company, product information and new technology advancements o	Completes continuous training on current and new IOS devices o	Provides best possible customer service experience to all clients o	Handles confidential information according to company's business conduct guidelines
- **Administrative Assistant and Retail Manager at AJAA’ NATURALS LLC** (2017\-06\-01–2019\-08\-01) — o	Supports CEO in daily business activities o	Coordinates on\-site events to promote business growth and development pertaining to natural hair and skin care o	Invents and implements business policies and procedures o	Creates and implements new hire guidelines and standard operating procedures o	Responsible for the creation of compony policies and procedures including:  new hire guidelines, standard operating procedures, training protocol, o	Develops the company leadership, training and brand ambassador programs to encourage company advancement o	Interviews and onboards new hires on product information and sales technique o	Serves as a liaison between marketing company and executive team o	Hosts and plans events to increase brand awareness and sales o	Creates and manages content for Social Media and Email Marketing including but not limited to product photography and blog post o	Institutes wholesale price sheets, subscription services for VIP customer

## Education

- Georgia State University (2016\-01\-01)

## FAQ

### What does Alicea do?

Alicea is a customer experience and customer operations leader\. She currently serves as Senior Manager, Customer Operations at Caramel and Senior Customer Operations Manager at eBay\.

### What are Alicea’s core strengths?

Alicea’s strengths include customer journey mapping, customer insight, customer retention, B2C customer operations, customer success, customer service management, customer satisfaction, KPI awareness, analytical skills, problem solving, attention to detail, relationship development, presentations, and cross\-functional team leadership\.

### What is Alicea’s role at Caramel?

Alicea is currently Senior Manager, Customer Operations at Caramel\.

### What is Alicea’s role at eBay?

Alicea is currently Senior Customer Operations Manager at eBay\.

### What did Alicea do at Pack Up \+ Go as Customer Experience Manager?

Alicea was Customer Experience Manager at Pack Up \+ Go, where her experience aligned with customer experience and travel arrangements\.

### What did Alicea do at Pack Up \+ Go as a Traveler Support Specialist?

Alicea also worked as a Traveler Support Specialist at Pack Up \+ Go, supporting travelers as part of the company’s customer experience work\.

### What did Alicea do at Apple?

At Apple, Alicea received incoming customer calls, troubleshot technical issues, stayed current on company and product information and new technology advancements, and completed continuous training on current and new iOS devices\. She focused on providing the best possible customer service experience and handled confidential information in accordance with the company’s business\-conduct guidelines\.

### What were Alicea’s operations responsibilities at AJAA’ NATURALS LLC?

At AJAA’ NATURALS LLC, Alicea supported the CEO in daily business activities coordinated on\-site events related to natural hair and skin\-care business growth and invented and implemented business policies and procedures\. She created new\-hire guidelines, standard operating procedures, and training protocols developed leadership, training, and brand ambassador programs and interviewed and onboarded new hires on product information and sales technique\.

### What marketing and growth work did Alicea lead at AJAA’ NATURALS LLC?

Alicea served as a liaison between the marketing company and executive team at AJAA’ NATURALS LLC\. She hosted and planned events to increase brand awareness and sales, created and managed social media and email\-marketing content including product photography and blog posts, and instituted wholesale price sheets and subscription services for VIP customers\.

### Where has Alicea worked in front\-desk operations?

Alicea worked as a Front Desk Receptionist at The Arbor Company\.

### Where did Alicea study?

Alicea studied at Georgia State University\.

### What operational tools and documentation skills does Alicea have?

Alicea has experience with Jira and Confluence, as well as SOP development and SOP authoring\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/alicea\-moore

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