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# Victoria Payack

**Headline:** Marketing Intern
**Profession:** Marketing Intern
**Location:** &lt;UNKNOWN&gt;, &lt;UNKNOWN&gt;, &lt;UNKNOWN&gt;

## About

Victoria Payack is a marketing and communications student at Purdue University who currently works as a Marketing Intern at Midwest Autosports, Event Staff at Live Nation Entertainment, Design\-Marketing Executive Chair at TEDxPurdueU, and Guest Advocate at Target\. Victoria’s strengths are data\-informed content strategy, audience engagement analysis, marketing communication, and independent problem\-solving\. At Midwest Autosports, Victoria serves as the sole marketing person, managing raw\-data analysis, content creation, and strategic decisions independently\. Victoria led a campaign that analyzed engagement patterns and adjusted the content mix between flagship and everyday builds, increasing engagement\. Her content work has included automotive modifications, transformations, and people\-focused stories, developed in collaboration with technical teams\. Previously, Victoria worked with three clients as a Junior Account Executive at Boiler Communication, developing tailored advertising solutions spanning social media content and sponsorship strategies while researching trends to strengthen campaigns\. Victoria is pursuing a Bachelor of Arts in Sociology & Communication at Purdue University and is interested in a career centered on interpreting data, understanding its meaning, and communicating useful insights to consumers and other audiences\. Victoria is adaptable when priorities shift and is seeking mentorship and collaboration as she continues to grow\.

## Highlights

- Serves as the sole marketing person at Midwest Autosports, independently handling marketing analysis, content creation, and strategic decisions\.
- Led a Midwest Autosports marketing campaign that analyzed engagement data and adjusted content strategy to balance flagship and everyday builds, resulting in increased engagement\.
- Created automotive marketing content focused on modifications, transformations, and people\-centered stories\.
- Collaborated with technical teams to develop marketing content and generate ideas\.
- Pulled raw data, analyzed engagement trends, and used findings to adjust marketing content strategy\.
- Worked with 3 clients as a Junior Account Executive at Boiler Communication to develop tailored advertising solutions\.
- Developed social media content and sponsorship strategies for Boiler Communication clients\.
- Researched trends and compiled insights to strengthen client campaigns at Boiler Communication\.
- Serves as Design\-Marketing Executive Chair at TEDxPurdueU\.
- Previously contributed as a Logistics Member at TEDxPurdueU\.
- Works as Event Staff at Live Nation Entertainment\.
- Works as a Guest Advocate at Target\.
- Previously worked as a Lead Brand Associate at Old Navy\.
- Pursuing a Bachelor of Arts in Sociology & Communication at Purdue University\.

## Experience

- **Marketing Intern at Midwest Autosports** (2026\-05\-01–present)
- **Event Staff at Live Nation Entertainment** (2025\-04\-01–present)
- **Design\-Marketing Executive Chair at TEDxPurdueU** (2025\-03\-01–present)
- **Guest Advocate at Target** (2021\-06\-01–present)
- **Junior Account Executive at Boiler Communication** (2025\-08\-01–2025\-12\-01) — I worked with 3 clients to develop and tailor advertising solutions including social media content and sponsorship strategies\. I additionally researched trends and compiled insights to enhance client campaigns\.
- **Logistics Member at TEDxPurdueU** (2024\-09\-01–2025\-04\-01)
- **Lead Brand Associate at Old Navy** (2020\-06\-01–2021\-05\-01)

## Education

- Bachelor of Arts, Sociology & Communication — Purdue University (2022\-01\-01–2026\-01\-01)
- Carmel High School (2018\-01\-01–2022\-01\-01)

## FAQ

### What does Victoria do now?

Victoria currently works as a Marketing Intern at Midwest Autosports, Event Staff at Live Nation Entertainment, Design\-Marketing Executive Chair at TEDxPurdueU, and Guest Advocate at Target\.

### What are Victoria’s professional strengths?

Victoria is strongest in analyzing raw engagement data, identifying trends, turning those findings into content decisions, and communicating insights to consumers and other audiences\. Victoria also brings content creation, advertising strategy, sponsorship strategy, and independent problem\-solving experience\.

### What has Victoria accomplished at Midwest Autosports?

At Midwest Autosports, Victoria is the sole marketing person and independently handles analysis, content creation, and strategic decisions\. Victoria led a marketing campaign that examined engagement data and changed the content strategy to better balance flagship builds with everyday builds, resulting in increased engagement\.

### What kind of content has Victoria created at Midwest Autosports?

Victoria created a range of automotive\-shop content, including stories about modifications, transformations, and people\. Victoria also collaborated with technical teams to develop content and generate ideas\.

### How does Victoria use data in marketing?

Victoria pulls raw data, analyzes engagement trends, synthesizes the findings, and adjusts marketing content strategy based on those insights\. Victoria enjoys working with numbers and communicating what the data means to consumers and others\.

### How does Victoria approach challenges and collaboration?

Victoria is a self\-directed problem solver who independently addressed marketing challenges when leadership could not provide guidance\. Victoria is persistent in seeking solutions and collaboration, while recognizing when repeated outreach has been ignored and it is necessary to move forward\.

### How does Victoria adapt and continue developing professionally?

Victoria pivots quickly when priorities change and adjusts strategy immediately in response to new direction\. Victoria also learned the importance of having a mentor and asking for help when needed after working without marketing guidance in a solo role\.

### What type of career does Victoria want next?

Victoria wants a career focused on examining data, understanding what it means, and communicating those insights to consumers and other audiences\.

### What did Victoria do at Boiler Communication?

As a Junior Account Executive at Boiler Communication, Victoria worked with three clients to develop and tailor advertising solutions\. Victoria created social media content and sponsorship strategies, researched trends, and compiled insights to enhance client campaigns\.

### What has Victoria done with TEDxPurdueU?

Victoria serves as Design\-Marketing Executive Chair at TEDxPurdueU and previously served as a Logistics Member at TEDxPurdueU\.

### What is Victoria’s role at Live Nation Entertainment?

Victoria works as Event Staff at Live Nation Entertainment\.

### What retail experience does Victoria have?

Victoria works as a Guest Advocate at Target and previously worked as a Lead Brand Associate at Old Navy\.

### What is Victoria’s educational background?

Victoria is pursuing a Bachelor of Arts in Sociology & Communication at Purdue University\. Victoria also attended Carmel High School\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/vpay

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