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# Kedar H\.

**Headline:** Product strategist\. Content aficionado\. Technologist\. Investor\. Atlanta Braves shareholder\. Go\-getter\. Problem solver\.
**Profession:** AI Engineer & Storyteller
**Location:** New York, New York, United States

## About

Kedar H\. is an analyst at Entrepreneur and an AI Engineer & Storyteller at Trossen Robotics, where he builds Claude\-powered agents, develops Physical AI go\-to\-market strategy, and creates technical and multimedia content\. Kedar’s strengths span product marketing, go\-to\-market leadership, brand positioning, customer success, strategic partnerships, financial analysis, technical writing, and creative storytelling\. He focuses on turning complex concepts into engaging content that supports customer generation, shortens sales cycles, and drives revenue\. Across Cisco, IBM, Meta, NComputing, Apple, cPacket Networks, and UCLA, Kedar has led launches, campaigns, customer programs, partnerships, and technical communications\. His results include 13% systems revenue growth and 33% net\-new customer acquisition at IBM 60% higher product adoption for Cisco’s AI\-driven portfolio 500%\+ partnership growth at Meta more than $15 million in RX300 thin\-client sales at NComputing and a 50% retention increase among new FileMaker customers at Apple\. Kedar holds an M\.S\. in Computer Science and Engineering from Santa Clara University\. He is also an investor and Atlanta Braves shareholder with experience in sports journalism, media production, on\-camera entertainment, singing, dancing, and video production\.

## Services

- Sales
- Crisis Situations
- Communication Systems
- Strategic Partnerships
- Artificial Intelligence \(AI\)
- Content Marketing
- PMM
- Animation
- Video Post\-Production
- Social Media Content Creation
- Strategy
- Marketing Campaigns
- Campaigns
- Marketing Operations
- Market Planning
- Lead Generation
- Creative Marketing
- Event Management
- Performance Metrics
- End to End Campaign Management
- Launches
- Presentations
- Marketing Analytics
- Positioning \(Marketing\)
- Presentation Skills
- Product Launch
- Brand Strategy
- Discounted Cash Flow Modeling
- Financial Reporting
- Buy\-Side Investing

## Highlights

- Built Claude\-powered agents at Trossen Robotics for a live chatbot, GEO/SEO optimization, and automated content generation supporting organic ranking, automation, and pipeline growth\.
- Designed and hard\-wired a full podcast studio at Trossen Robotics and produced, filmed, and edited videos, podcasts, YouTube long\-form content, and shorts\.
- Helped rebuild Trossen Robotics’ Wix website with the CEO and COO and repositioned its value proposition from hardware robotics to Physical AI\.
- Owned Trossen Robotics’ social strategy and Physical AI go\-to\-market strategy to grow visibility and demand\.
- Reported a 1,200%\+ return trading stocks and ETFs through disciplined trading strategies at Entrepreneur\.
- Built Cisco Umbrella brand strategy spanning cybersecurity, privacy, compliance, Zero Trust, and AI/ML messaging\.
- Directed advertising for Cisco’s AI\-driven product portfolio, increasing product adoption by 60% and expanding enterprise pipeline globally\.
- Promoted to Cisco team lead with two direct product\-marketing\-manager reports\.
- Wrote Cisco Live 2023 influencer campaign content for Pharrell Williams and routinely produced Cisco’s most\-viewed LinkedIn and Instagram content\.
- At cPacket Networks, helped Fortune 500 customers reduce mean time to resolution by more than 40% through network\-observability solutions\.
- Reduced cPacket Networks sales cycles by approximately 25% by translating complex network telemetry into executive\-level value narratives\.
- Contributed to double\-digit year\-over\-year global\-account growth at cPacket through cloud visibility, encrypted\-traffic analysis, and Zero Trust expansion use cases\.
- Led complete go\-to\-market strategy for IBM Spectrum Protect Plus, including technical documentation and content\.
- Reported 13% systems revenue growth and 33% net\-new customer acquisition at IBM\.
- Led IBM launch initiatives for Hybrid Multicloud, Modern Data Protection, Storage for AI and Big Data, SAN, AWS, Azure, GCP, and Kubernetes offerings\.
- Co\-wrote IBM’s API Reference guide for modern data protection using IBM Spectrum Protect Plus to support developers using APIs, SDKs, and developer tools\.
- Led an IBM influencer\-marketing initiative featuring Timbaland and managed IBM partnerships with Brocade and Cisco on SAN b\-type and c\-type solutions\.
- Promoted to IBM Senior Product Marketing Manager after one year\.
- Grew Meta partnerships by more than 500% through creative marketing, email campaigns, and strategic messaging\.
- Created Meta’s Champions program to provide partners specialized access to in\-depth advertising analytics\.
- Launched more than 30 desktop\-virtualization products at NComputing the RX300 thin client generated more than $15 million in sales\.
- Grew the DinnerTime mobile app to more than 2 million downloads in six weeks through a viral campaign\.
- Produced more than 30 NComputing product videos with more than 1 million total views\.
- Designed Apple’s FileMaker Customer Success Program, increasing new\-customer retention by 50%\.
- Established the FileMaker Community, reaching more than 100,000 active users, and directed FileMaker 13 and 14 launches\.
- Managed UCLA sponsored\-grant accounts ranging from $10,000 to $50 million across more than 100 accounts for 34 senior directors and professors\.
- Contributed UCLA strategic recommendations associated with 10% growth and received a Recognition Award for Outstanding Teamwork\.
- Promoted to editor for FanSided’s Timberwolves coverage, managing, editing, and publishing contributor content\.
- Appeared as a singer and dancer on NBC’s America’s Got Talent and danced on HBO Max’s Finding Magic Mike, which received a 100% Rotten Tomatoes rating\.

## Experience

- **AI Engineer & Storyteller at Trossen Robotics** (2026\-02\-01–present) — AI Agents\. • Built Claude\-powered agents for live chatbot, GEO/SEO optimizer, and auto\-generated content, boosting organic ranking, automation and pipeline growth • Hard\-wired and designed a full podcast studio from scratch • produced, filmed, and edited videos, podcasts, YouTube long\-form and shorts, fueling engagement • Worked directly with CEO and COO to rebuild Trossen’s website \(on Wix, front and backend\) and repositioned value proposition from hardware robotics to Physical AI • Owned social strategy and Physical AI go\-to\-market strategy, scaling brand visibility and demand
- **Analyst at Entrepreneur** (2018\-07\-01–present) — Achieved a 1200%\+ return trading stocks and ETFs, delivering consistent results through disciplined execution of trading strategies, with ability to win and take profits • Strong understanding of financial markets, macroeconomic factors influencing asset prices, quantitative investment strategies, portfolio management, current trends, compliance regulations, risk aversion/management • Knowledgeable in advanced trading tactics such as hedging through utilizing margin efficiently to leverage positions while managing exposure to avoid margin calls\. • Proficient in profit\-taking including scaling out of positions, short selling and utilizing technical indicators like RSI and moving averages to time exits effectively, ensuring solid gains • Skilled in financial modeling and valuation, DCF models, performed comparable company analysis, and utilized advanced financial metrics \(e\.g\., ROIC, EBITDA multiples\) to assess intrinsic value of stocks and identify mispriced securities with upside
- **Sports Writer at Venuse** (2024\-01\-01–2025\-01\-01) — Write, produce, and edit NFL\-related videos for vendors’ YouTube channels
- **Sr\. Product Marketing Manager at Cisco** (2022\-09\-01–2026\-01\-01) — Built brand strategy for Cisco Umbrella cybersecurity, privacy, compliance and Zero Trust messaging including artificial intelligence/machine learning \(AI/ML\) segments on behavioral and predictive analysis, incident response, threat intelligence, and malware detection\. • Umbrella is ranked ask one of the top cybersecurity solutions • Directed end\-to\-end advertising strategy for Cisco AI\-driven product portfolio, uniting creative, media, and analytics to deliver integrated brand campaigns that increased product adoption by 60% and expanded enterprise pipeline globally • Used KPIs including product adoption, customer acquisition cost \(CAC\), average time to value, ROI, conversion ratio, revenue generated, brand health and NPS score to measure product success • Promoted to team lead with two direct PMM reports • Crafted customer success stories and testimonials highlighting tangible business outcomes achieved by clients through Cisco Umbrella • Wrote influencer campaign for artist an
- **Partnerships and Product Strategy at Meta** (2021\-09\-01–2022\-09\-01) — Led go\-to\-market strategy for new and evolving advertising products, with a focus on video, streaming, and OTT solutions • Built a Champions program so partners get specialized access to in\-depth advertisement analytics • Developed product strategy for brand expansion of Meta Business Partners \(MBP\) e\-commerce and retail department through Instagram reels, Workplace posts, internal communications, FAQs, and web content enabling partners to implement Meta APIs • Grew partnerships by 500%\+ through creative marketing, email campaigns and strategic messaging
- **Dancer at HBO Max** (2021\-07\-01–2021\-07\-01) — Dancer on hit TV series Finding Magic Mike, 100% Rotten Tomatoes rating
- **Sr\. Solutions Manager at cPacket Networks** (2020\-09\-01–2022\-09\-01) — Architected and scaled enterprise network observability solutions for Fortune 500 customers by aligning deep packet intelligence with business\-critical use cases \(cybersecurity, performance monitoring, compliance\), enabling clients to reduce mean\-time\-to\-resolution \(MTTR\) by over 40% and protect millions in revenue at risk from downtime and security breaches\. • Drove pipeline growth and accelerated deal velocity by partnering cross\-functionally with sales, product, and engineering to translate complex network telemetry into executive\-level value narratives—resulting in shorter sales cycles \(reduced by ~25%\) and significantly higher win rates against competitors in highly technical evaluations\. • Led strategic customer engagements and expansion initiatives across global accounts, identifying new revenue streams through advanced use cases \(cloud visibility, encrypted traffic analysis, zero trust architectures\), contributing to double\-digit YoY account growth and positioning cPacket
- **Senior Product Marketing Manager at IBM** (2017\-08\-01–2020\-09\-01) — Directed Hybrid Multicloud, Modern Data Protection \(cybersecurity\), Storage for AI and Big Data, and Storage Area Networks \(data flow, latency, and accessibility\), cloud computing \(e\.g\., AWS, Azure, GCP\) and Kubernetes GTM launch initiatives • Designed drip campaigns \(targeted advertisements\) specific to a user’s pain points in IT, securities, networking, data protection, backup and recovery and data migration • Worked cross\-functionally to write IBM API Reference guide on modern data protection to educate and empower developers on APIs, SDKs, and developer tools, using IBM Spectrum Protect Plus • Led influencer marketing imitative writing TV commercial featuring Grammy winning artist Timbaland on benefits of hybrid cloud • Wrote digital assets including TV commercials, datasheets, competitive analysis, ad copy, videos, sales enablement, FAQs, whitepapers, eBooks and other multimedia, used for conferences, IBM website, international events and email campaigns • Expert YouTube
- **Product Director at NComputing** (2016\-07\-01–2017\-08\-01) — Launched 30\+ products in the desktop virtualization space\. • The RX300 thin client generated $15\+ million in sales\. • Using viral campaign, grew mobile app DinnerTime to 2\+ million downloads in only six weeks • Prodigious YouTube script writer\. • Produced 30\+ product videos with 1,000,000\+ total views\. • Wrote the script, filmed and edit the video, record audio, and publish movie • Ran omni\-channel marketing campaigns with a focus on improving the user experience, optimizing conversion rate and dropping the customer acquisition cost • Trained and managed sales team across the world \(three regions including APAC, USA, and Europe\) with 7 direct reports • Digital asset manager for marketing supply chain content including datasheets, email campaigns, website content, social media accounts, whitepapers, blogs, video tutorials, and FAQs, building a thriving knowledge base • 6 person startup
- **Technical Product Marketing Manager \- FileMaker at Apple** (2014\-06\-01–2016\-07\-01) — Designed Customer Success Program resulting in 50% increase in retention rate amongst new customers, improved onboarding, lower customer acquisition cost and better reviews • Established FileMaker Community allowing FileMaker users to interact with each other, ask questions and answers, share solutions, and post tutorials\. • There were 100,000\+ active users • Designed Instagram interface for FileMaker Go mobile app and delivered its debut as a guest speaker at the FileMaker Developer Conference in 2015 • Directed launch of major FileMaker 13 and 14 releases • Worked with partners to translate marketing collateral into other languages including Chinese, Portuguese, Spanish, French, Dutch, and German to help foreign partners • Led product launches and created supportive documents including website content, sales enablement, datasheets, pricing, webinars, and video tutorials
- **Sports Writer at cover32** (2012\-07\-01–2017\-02\-01) — Wrote on the San Francisco 49ers and the state of the NFL covering games, highlights, players, stats and strategy
- **Producer, Sports Writer, Lead Editor and Journalist at FanSided** (2012\-01\-01–2024\-01\-01) — Dunking With Wolves sports writer on the National Basketball Association \(NBA\) and Minnesota TimberWolves, Portland Trail Blazers, and Dallas Mavericks, and Major League Baseball \(MLB\) New York Yankees\. • Cover games, trades, players and stats • Promoted to Editor for Timberwolves \(NBA\) content, managing, editing and publishing content from other FanSided contributors
- **Contracts Analyst at UCLA** (2010\-07\-01–2014\-06\-01) — Draft and negotiate contracts with federal and non\-federal agencies for university professors • Management of federal, state, and private sponsored grants • o  Range from $10,000 – $50 million, oversee 100\+ accounts of 34 high\-level directors and professors • Conduct quantitative analysis of financial data to forecast revenue, monthly financial reporting, identify future trends and assess risk associated with acquisitions, investments and expenses • Contributed to 10% growth by developing strategic recommendations for long\-term planning • Recognition Award for Outstanding Teamwork
- **Sports Reporter & Media Manager at Los Angeles Dodgers** (2010\-03\-01–2012\-10\-01) — Conduct interviews and reporting with LA Dodgers players • Provide in\-game entertainment, posts content for social media including Twitter and Facebook, hand out Dodgers t\-shirts, give stadium tours of Dodgers Stadium • Write scripts, act in LA Dodgers TV commercials, help with media distribution to sports networks • Organize and plan special events including Heritage nights, special giveaways, bobblehead games, and fan appreciation • Design graphics for special events and media\-related content to celebrate MLB players’ accomplishments with commemorative memorabilia
- **America's Got Talent contestant at Television \(NBC\)** (2009\-04\-01–2009\-07\-01) — Appeared solo on the hit TV show as a singer and dancer
- **Orange and Black \- Original Team Member at San Francisco Giants** (2009\-02\-01–2010\-03\-01) — Create media content including TV commercials and web content and promotional graphics • Provide in\-game entertainment, manage and post social media content for Twitter and Facebook, help with mailroom packing and shipping • Ambassador to the fan experience of Major League Baseball games

## Education

- Master of Science \(M\.S\.\), Computer Science and Engineering — Santa Clara University

## FAQ

### What does Kedar do?

Kedar is an analyst at Entrepreneur and an AI Engineer & Storyteller at Trossen Robotics\. He leads work across AI agents, content, product marketing, go\-to\-market strategy, financial analysis, and creative production\.

### What does Kedar do at Entrepreneur?

At Entrepreneur, Kedar has reported achieving a 1,200%\+ return trading stocks and ETFs through disciplined trading execution\. His work includes financial\-market and macroeconomic analysis, quantitative investment strategy, portfolio management, compliance considerations, risk management, hedging and margin management, profit\-taking, scaling out of positions, short selling, RSI and moving\-average analysis, financial modeling, discounted cash flow modeling, comparable\-company analysis, ROIC, EBITDA multiples, valuation, and identifying potentially mispriced securities\.

### What does Kedar do at Trossen Robotics?

At Trossen Robotics, Kedar built Claude\-powered agents for a live chatbot, a GEO/SEO optimizer, and automated content generation to support organic ranking, automation, and pipeline growth\. He designed and hard\-wired a podcast studio, produced, filmed, and edited podcasts, videos, YouTube long\-form content, and shorts\. Working directly with the CEO and COO, he helped rebuild the Wix website across front and back end and repositioned the company from hardware robotics toward Physical AI\. Kedar also owns social strategy and Physical AI go\-to\-market strategy for brand visibility and demand generation\.

### What did Kedar accomplish at Cisco?

At Cisco, Kedar built brand strategy for Cisco Umbrella cybersecurity, privacy, compliance, and Zero Trust messaging, including AI/ML applications in behavioral and predictive analysis, incident response, threat intelligence, and malware detection\. He directed advertising for Cisco’s AI\-driven portfolio, integrating creative, media, and analytics to increase product adoption by 60% and expand enterprise pipeline globally\. He was promoted to team lead with two direct product\-marketing\-manager reports, created Umbrella customer\-success stories and testimonials, wrote an influencer campaign featuring Pharrell Williams for Cisco Live 2023, and routinely produced Cisco’s most\-viewed LinkedIn and Instagram content\. He measured performance through adoption, CAC, time to value, ROI, conversion, revenue, brand health, and NPS, while collaborating with engineers, developers, UX, data scientists, product managers, sales teams, and executives\.

### What did Kedar accomplish at cPacket Networks?

At cPacket Networks, Kedar architected and scaled enterprise network\-observability solutions for Fortune 500 customers across cybersecurity, performance monitoring, and compliance use cases\. His work helped clients reduce mean time to resolution by more than 40% and protect millions of dollars in revenue at risk from downtime and security breaches\. By translating network telemetry into executive\-level value narratives with sales, product, and engineering teams, he reduced sales cycles by about 25% and improved win rates in technical evaluations\. He also led global account expansions involving cloud visibility, encrypted\-traffic analysis, and Zero Trust architectures, contributing to double\-digit year\-over\-year account growth\.

### What did Kedar accomplish at IBM?

At IBM, Kedar directed launch initiatives for Hybrid Multicloud, Modern Data Protection, Storage for AI and Big Data, storage\-area networks, cloud environments including AWS, Azure, and GCP, and Kubernetes\. He led the complete go\-to\-market strategy for IBM Spectrum Protect Plus, including technical documentation and content, and reported 13% systems revenue growth and 33% net\-new customer acquisition\. He created targeted drip campaigns, API reference documentation for Spectrum Protect Plus, sales enablement, datasheets, competitive analysis, advertisements, videos, FAQs, whitepapers, eBooks, and other assets\. He led an influencer initiative featuring Timbaland, managed IBM partnerships with Brocade and Cisco on SAN b\-type and c\-type solutions, and was promoted to Senior Product Marketing Manager after one year\.

### What did Kedar accomplish at Meta?

At Meta, Kedar led go\-to\-market strategy for evolving advertising products focused on video, streaming, and OTT\. He created a Champions program that gave partners specialized access to in\-depth advertising analytics\. He also developed strategy for Meta Business Partners e\-commerce and retail expansion through Instagram Reels, Workplace posts, internal communications, FAQs, and web content that enabled partners to implement Meta APIs\. His creative marketing, email campaigns, and strategic messaging grew partnerships by more than 500%\.

### What did Kedar accomplish at NComputing?

At NComputing, Kedar launched more than 30 desktop\-virtualization products\. The RX300 thin client generated more than $15 million in sales\. He used a viral campaign to grow the DinnerTime mobile app to more than 2 million downloads in six weeks, and produced more than 30 product videos that reached more than 1 million total views\. He trained and managed a global sales team across APAC, the United States, and Europe with seven direct reports, managed marketing\-supply\-chain assets and knowledge\-base content, and worked in a six\-person startup\.

### What did Kedar accomplish at Apple?

At Apple, Kedar designed a FileMaker Customer Success Program that increased retention among new customers by 50%, improved onboarding, lowered customer acquisition cost, and supported better reviews\. He established the FileMaker Community, which had more than 100,000 active users\. He designed the Instagram interface for the FileMaker Go mobile app and introduced it as a guest speaker at the 2015 FileMaker Developer Conference\. Kedar directed the FileMaker 13 and 14 launches and worked with partners on marketing collateral in Chinese, Portuguese, Spanish, French, Dutch, and German\.

### What did Kedar do at UCLA?

At UCLA, Kedar drafted and negotiated contracts with federal and non\-federal agencies for university professors and managed federal, state, and private sponsored grants\. His portfolio ranged from $10,000 to $50 million and included more than 100 accounts for 34 senior directors and professors\. He conducted financial analysis, forecasting, reporting, trend analysis, and risk assessment, contributed strategic recommendations associated with 10% growth, and received a Recognition Award for Outstanding Teamwork\.

### What is Kedar’s sports\-writing experience?

Kedar wrote, produced, and edited NFL\-related vendor YouTube videos at Venuse\. At FanSided, he covered the NBA’s Minnesota Timberwolves, Portland Trail Blazers, and Dallas Mavericks, as well as MLB’s New York Yankees, reporting on games, trades, players, and statistics he was promoted to editor for Timberwolves content and managed contributions from other writers\. At cover32, he wrote about the San Francisco 49ers and the NFL, including games, highlights, players, statistics, and strategy\.

### What did Kedar do with the Los Angeles Dodgers and San Francisco Giants?

With the Los Angeles Dodgers, Kedar interviewed players, reported on the team, provided in\-game entertainment, managed Twitter and Facebook content, led stadium tours, distributed fan materials, wrote scripts, acted in television commercials, supported media distribution, organized Heritage nights and fan events, and designed commemorative\-event graphics\. As an original Orange and Black team member with the San Francisco Giants, he created television commercials, web content, and promotional graphics provided in\-game entertainment managed social content supported mailroom shipping and served as an ambassador for the MLB fan experience\.

### What entertainment and performance work has Kedar done?

Kedar was a dancer on HBO Max’s Finding Magic Mike, a series with a 100% Rotten Tomatoes rating\. He also appeared solo as a singer and dancer on NBC’s America’s Got Talent\.

### What is Kedar’s education?

Kedar holds a Master of Science in Computer Science and Engineering from Santa Clara University\.

### What are Kedar’s product marketing and growth strengths?

Kedar’s product\-marketing and growth capabilities include product management, product launches, positioning, brand strategy, market planning, marketing strategy, marketing operations, end\-to\-end campaign management, marketing analytics, performance metrics, lead generation, customer acquisition, sales enablement, business development, strategic partnerships, advertising, email marketing, SEO, content marketing, content strategy, digital marketing, social\-media marketing, and user experience\. He also has experience with A/B testing messaging for current and prospective customers\.

### What content, technical writing, and production skills does Kedar have?

Kedar has extensive content\-creation and technical\-communication experience across API documentation, technical writing, digital storytelling, blogging, sports coverage, press coverage, video production, video post\-production, film editing and directing, animation, digital photography, social content creation, presentations, public speaking, and event management\. He has used Adobe Premiere Pro, Adobe Creative Suite, Photoshop, Encoder, Audition, Google Analytics, WordPress, XHTML, PhpMyAdmin, JIRA/Confluence, Slack, Microsoft Excel, Raspberry Pi, databases, user\-interface design, and social\-networking tools\.

### What technical, security, and investment skills does Kedar have?

Kedar’s technical and analytical background includes artificial intelligence, blockchain, cybersecurity, network security, information security, physical security, communication systems, security, database management, capital markets, corporate finance, financial reporting, forecasting, financial forecasting, financial modeling, discounted cash flow modeling, investment management, buy\-side and hedge\-fund investing, mutual funds, value\-investing principles, investment theses, market efficiency, shorting, hedging, and crisis situations\.

### How does Kedar lead and work with stakeholders?

Kedar’s leadership approach emphasizes early collaboration, soliciting feedback, building trust, and using data to influence internal stakeholders\. He prefers hands\-on building with full product ownership while pursuing leadership responsibilities\. His experience also includes management, training, strategic partnerships, creative marketing, analytical skills, intuitiveness, communication, presentation skills, and working across technical and business teams\.

### How does Kedar describe his professional focus?

Kedar describes himself as a product strategist, content aficionado, technologist, investor, Atlanta Braves shareholder, go\-getter, and problem solver\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/kedar13

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