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# Ricky Sanderson

**Headline:** Independent Contractor \| User Experience Design
**Profession:** Co\-Founder
**Location:** Greater Phoenix Area

## About

Ricky Sanderson is an independent contractor and user experience designer with more than five years of professional experience creating intuitive, user\-centered digital experiences\. Ricky currently co\-founded Lofty Labz, where he leads discovery for small\-business and startup clients, turning unclear goals into scopes, site maps, user flows, prototypes, launch checklists, implementation\-ready assets, and, when useful, technical proofs of concept\. His strongest capabilities are translating user research into product decisions, designing workflows that support engineering handoff, and combining analytical thinking with creative problem\-solving\. In educational technology, Ricky helped design Nexus, a digital learning platform with interactive whiteboards and queuing systems, and Element, a tutor and school\-administrator dashboard that replaced spreadsheet\-based student tracking with live ID scanning\. He also solo founded Tasker, an AI computer\-use agent, and improved completion rates by 60% through workflow decomposition, validated with live user logs\. Ricky designs AI products with attention to model\-reliability constraints and safety guardrails, and works across research, wireframing, prototyping, design systems, responsive design, and technical collaboration\.

## Services

- E\-Commerce
- Product Selection
- Strategic Roadmaps
- Chrome Extensions
- Educational Technology
- Internal and External Communications
- Systems Thinking
- Node\.js
- GitHub
- Opportunity Mapping
- System of Systems
- Business Workflows
- Playwriting
- UI Automation
- Research and Development \(R&D\)
- Shipping
- Interactive Whiteboard
- End\-to\-End Sales
- Natural Language
- Teaching
- Adobe InDesign
- Design Standards
- Digital Sketching
- Software Design
- iOS
- Android
- Qualitative Research
- Creative Ideation
- Web Applications
- Responsive Web Design

## Highlights

- Co\-founded Lofty Labz and leads discovery, UX, brand, workflow, prototype, and implementation\-handoff work for small\-business and startup clients\.
- Maps LLM\-supported and rules\-based workflows for client intake, internal operations, site updates, e\-commerce or storefront needs, content systems, and campaign execution\.
- Creates technical proofs of concept and developer\-handoff materials using Node\.js, Python, Playwright, LangChain, GitHub, Figma, and Adobe tools when appropriate\.
- Contributed to Nexus, a digital learning platform that simulates traditional learning environments online, including interactive digital whiteboards and efficient queuing systems\.
- Created Nexus user tutorial videos to improve user engagement and understanding of the learning platform\.
- Led UX design for Element, an Employee Management and Data Analytics Dashboard for tutors and school administrators\.
- Transformed Element student tracking from spreadsheets into a live ID\-scanning system\.
- Helped implement Element in a school that secured a Bill and Melinda Gates Foundation grant\.
- Conducted user interviews, landscape analysis, user research, persona development, and best\-practice case studies for Crossroads Education Foundation products\.
- Helped systematize foundational UI components based on Google's Material Design and atomic design principles\.
- Prototyped an integrated collaborative tutoring whiteboard at the Math Assistance Center at IUPUI and iterated it with tutors and students\.
- Solo founded Tasker, an AI computer\-use agent\.
- Improved Tasker completion rates by 60% through workflow decomposition, validated with live user logs\.
- Designs AI products with attention to model reliability constraints and safety guardrails\.
- Brings more than five years of professional UX\-design experience\.

## Experience

- **Co\-Founder at Lofty Labz** (2024\-01\-01–present) — Run discovery for small\-business and startup clients turn unclear goals into scopes, site maps, user flows, prototypes, launch checklists, and implementation\-ready assets\. Map and specify LLM\-supported and rules\-based workflows for client intake, internal operations, site updates, ecommerce/storefront needs, content systems, and campaign execution\. Create brand identity systems, UX copy, responsive page structures, service narratives, design\-system elements, and client\-facing deliverables that connect usability, customer experience, and market position\. Prototype in Figma and Adobe tools use Node\.js, Python, Playwright, LangChain, and GitHub when a concept needs a working technical proof or clearer developer handoff\. Keep NDA\-protected client details out of public materials publish only selected, safe examples through LoftyLabz\.com\.
- **Independent Contractor at Freelance** (2024\-01\-01–present)
- **User Experience Designer at Crossroads Education Foundation** (2016\-08\-01–2020\-05\-01) — In my role within the SAAS product team, under the expert guidance of the lead UX designer and alongside the CTO, I embraced agile and scrum methodologies to effectively contribute to two major projects: Nexus: This innovative digital learning platform was designed to simulate traditional learning environments online\. My contributions were pivotal in enhancing student and tutor interactions, particularly through the development of interactive digital whiteboards and efficient queuing systems\. Additionally, I created user tutorial videos, which significantly improved user engagement and understanding of the platform\. Element: Serving tutors and school administrators, this Employee Management and Data Analytics Dashboard streamlined management processes and provided insightful analytics for tracking learning center progress\. A notable achievement was the implementation of Element in a school that secured a grant from the Bill and Melinda Gates Foundation, underscoring the platform's
- **User Experience Designer at Crossroads Education Foundation** (2016\-06\-01–2020\-04\-01) — user experience designer
- **Videographer at Math Assistance Center \(IUPUI\)** (2014\-01\-01–2017\-01\-01) — Moved from multimedia into UX to improve student\-support tooling and tutor workflows\. Prototyped Nexus, an integrated collaborative tutoring whiteboard iterated with tutors/students to refine interaction and classroom usability\.

## Education

- New Media / Multimedia Studies — Indiana University – Purdue University Indianapolis
- New Media — Indiana University – Purdue University Indianapolis
- Iupui
- Multimedia Generalist — Indiana University Columbus

## FAQ

### What does Ricky do?

Ricky Sanderson is an independent contractor and user experience designer with more than five years of professional experience\. He creates user\-centered digital experiences and works across UX research, product design, prototyping, design systems, and technical proofs of concept\.

### What are Ricky's current roles?

Ricky is currently an independent contractor at Freelance\. He is also a co\-founder of Lofty Labz\.

### What does Ricky do at Lofty Labz?

At Lofty Labz, Ricky runs discovery for small\-business and startup clients and converts unclear goals into scopes, site maps, user flows, prototypes, launch checklists, and implementation\-ready assets\. He maps LLM\-supported and rules\-based workflows for client intake, internal operations, site updates, e\-commerce or storefront needs, content systems, and campaign execution\. Ricky also creates brand identity systems, UX copy, responsive page structures, service narratives, design\-system elements, and client\-facing deliverables that connect usability, customer experience, and market position\.

### What tools and technical approaches does Ricky use at Lofty Labz?

Ricky prototypes in Figma and Adobe tools\. When a concept needs a working technical proof or clearer developer handoff, he uses Node\.js, Python, Playwright, LangChain, and GitHub\. Lofty Labz keeps NDA\-protected client details out of public materials and publishes only selected, safe examples through LoftyLabz\.com\.

### What did Ricky do at Crossroads Education Foundation?

At Crossroads Education Foundation, Ricky worked on a SaaS product team under the lead UX designer and alongside the CTO, using agile and scrum methodologies\. He contributed to Nexus and Element through user interviews, landscape analysis, user research, personas, case studies, atomic design, and foundational UI components based on Google's Material Design\.

### What was Ricky's work on Nexus?

Nexus was a digital learning platform designed to simulate traditional learning environments online\. Ricky enhanced student\-tutor interactions through interactive digital whiteboards and efficient queuing systems, and he created user tutorial videos to improve engagement and understanding of the platform\.

### What did Ricky accomplish with Element?

Element was an Employee Management and Data Analytics Dashboard for tutors and school administrators\. Ricky helped streamline management processes and provide analytics for tracking learning\-center progress\. He led UX design that transformed student tracking from spreadsheets into a live ID\-scanning system\. Element was implemented in a school that secured a grant from the Bill and Melinda Gates Foundation\.

### What was Ricky's role at the Math Assistance Center at IUPUI?

As a videographer at the Math Assistance Center at IUPUI, Ricky moved from multimedia into UX to improve student\-support tooling and tutor workflows\. He prototyped Nexus as an integrated collaborative tutoring whiteboard and iterated with tutors and students to refine interactions and classroom usability\.

### What is Tasker, and what did Ricky achieve with it?

Ricky solo founded Tasker, an AI computer\-use agent\. He improved Tasker's completion rates by 60% through workflow decomposition, and validated that improvement with live user logs\.

### What is Ricky's experience with AI products?

Ricky designs AI products around model\-reliability constraints and safety guardrails\. His Tasker work used workflow decomposition to improve AI\-agent completion rates, and his Lofty Labz work includes specifying LLM\-supported and rules\-based workflows\.

### What are Ricky's core UX strengths?

Ricky is particularly strong at translating user research into product decisions and designing workflows that support engineering handoff\. His research practice includes user interviews, qualitative research, personas, journey mapping, usability testing, heuristic evaluation, landscape analysis, and case studies\.

### What design and prototyping skills does Ricky use?

Ricky works with wireframing, user\-interface prototyping, Figma, Adobe XD, responsive web design, web interface design, mobile design, interaction design, information architecture, user requirements, site maps, UI choreography, design systems, design standards, atomic design principles, Material Design, usability, and user\-centered design\.

### What product, systems, and strategy skills does Ricky bring?

Ricky's product and strategy skills include product design, software design, experience design, strategic roadmaps, opportunity mapping, systems thinking, system of systems, business workflows, end\-to\-end sales, product selection, shipping, research and development, strategic thinking, design thinking, creative ideation, creativity skills, and leadership\.

### What technical skills does Ricky have?

Ricky's technical and platform skills include Node\.js, Python, Playwright, LangChain, GitHub, UI automation, Chrome extensions, web applications, basic HTML, CSS, Cascading Style Sheets, iOS, Android, Unity, natural language, e\-commerce, and agile, waterfall, and scrum methodologies\.

### What visual and multimedia skills does Ricky have?

Ricky's visual, multimedia, and production skills include graphic design principles, visual design, digital sketching, concept art, tabs, widgets, Adobe Creative Suite, Adobe InDesign, Illustrator, Adobe Illustrator, Photoshop, Adobe Photoshop, Premiere, Adobe Premiere Pro, After Effects, Adobe Audition, video, video editing, video production, animation, motion graphics, multimedia, audio editing, audio engineering, audio post production, post production, editing, storyboarding, photography, voice over, and professional audio\.

### What additional professional skills does Ricky have?

Ricky also lists educational technology, interactive whiteboards, teaching, internal and external communications, customer service, Microsoft Office, Microsoft Word, PowerPoint, and playwriting among his skills\.

### What is Ricky's educational background?

Ricky studied at IUPUI and at Indiana University Columbus, where he completed Multimedia Generalist studies\. His education also includes New Media / Multimedia Studies and New Media at Indiana University–Purdue University Indianapolis\.

### How does Ricky approach accessibility, inclusion, and emerging technology?

Ricky is passionate about emerging technologies, particularly AI and its potential to enhance user experiences\. His educational\-technology background informs his focus on accessible, inclusive design for diverse user groups and varied cultural contexts\.

### How does Ricky approach professional growth and collaboration?

Ricky stays current with UX trends and best practices as a dedicated researcher and lifelong learner\. He thrives in collaborative environments that combine technical expertise and creative vision to deliver impactful digital solutions\.

### What work opportunities does Ricky value?

For lower\-leverage tasks, he needs higher pay\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ricky\-sanderson\-471749b3

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