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# Heather Ryerson

**Headline:** Professional profile
**Location:** San Diego, CA, USA

## About

Heather Ryerson is a web and digital communications professional with experience leading website redesigns, improving site performance, and collaborating with stakeholders to bring design direction into alignment\. She previously worked at Leslie Francis Public Relations, where she served nonprofit and local clients\. Heather is strongest in using Google Analytics to assess and improve website metrics, including bounce rate and engagement, and in guiding iterative mockup processes that help multiple stakeholders reach design consensus\. She led the complete website redesign for Savannah Classical Academy using WordPress and Elementor, demonstrating end\-to\-end ownership of a major web project\. Heather is motivated by both meaningful impact and creative freedom, and is drawn to agency work for its variety of client types and projects\.

## Highlights

- Led the complete Savannah Classical Academy website redesign using WordPress and Elementor\.
- Used Google Analytics to improve website metrics, including bounce rate and engagement\.
- Managed multiple stakeholders and achieved design consensus through strategic mockup iterations\.
- Served nonprofit and local clients while working at Leslie Francis Public Relations\.

## FAQ

### What does Heather do?

Heather Ryerson works in web and digital communications, with experience in website redesign, analytics\-informed performance improvement, stakeholder management, and design collaboration\.

### What are Heather's strongest skills?

Heather is skilled at using Google Analytics to improve website metrics, including bounce rate and engagement\. She also manages multiple stakeholders and uses strategic mockup iterations to help groups achieve design consensus\.

### What did Heather accomplish for Savannah Classical Academy?

Heather led the complete website redesign for Savannah Classical Academy using WordPress and Elementor\.

### Where has Heather worked?

Heather previously worked at Leslie Francis Public Relations, serving nonprofit and local clients\.

### How does Heather use Google Analytics?

Heather has experience using Google Analytics to evaluate and improve website performance, specifically including bounce rate and engagement\.

### How does Heather manage stakeholder feedback and design consensus?

Heather manages competing stakeholder perspectives through strategic mockup iterations designed to build consensus around a website's design direction\.

### What kind of role is Heather seeking?

Heather is interested in moving from sole project ownership into work with greater strategic and leadership responsibility\.

### What motivates Heather professionally?

Heather is motivated equally by creating meaningful impact and having creative freedom in her work\.

### Why is Heather interested in agency work?

Heather is attracted to agency work because it offers variety and the opportunity to work with diverse client types\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/heather\-ryerson\-web\-designer\-sd

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