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# Asif Hossain

**Headline:** Principal Engineer & Founder, Obito Digital | Forward Deployed Engineer & Solutions Architect
**Profession:** Principal Engineer
**Location:** Greater Tampa Bay Area

## About

Asif Hossain is a Principal Engineer and Founder at Obito Digital, where he leads discovery, solution architecture, production Python and SQL development, API and OAuth 2.0 integrations, AWS and Docker deployments, incident response, and post-launch iteration. Obito Digital builds operating infrastructure for mid-market and enterprise organizations across growth, software, data, automation, attribution, and applied AI, and is an OpenAI Select Partner. Asif is strongest at taking ambiguous business and technical problems from an initial conversation through scoping, architecture, implementation, customer relationships, and production support. He builds production LLM and AI-agent systems with evaluation, observability, monitoring, drift detection, and retraining triggers. His work includes AttributionX, a platform for tracing data journeys, evaluating data quality, and creating feedback loops for system improvement, as well as a production AI agent for a national MVNO that handled 700–800 monthly leads across six systems and reconciled 24,411 journeys. Previously, Asif co-founded and led Value Chain, formerly eRMG Pte Ltd, a B2B apparel supply-chain SaaS venture operating across US and Singapore entities.

## Services

- Process Automation
- Systems Design
- Machine Learning
- AI Software Development
- Artificial Intelligence \(AI\)
- Large Language Model Operations \(LLMOps\)
- Large Language Models \(LLM\)
- Sales Growth
- Research
- Microsoft Office
- Public Speaking
- Strategic Planning
- Social Media
- Event Management
- Entrepreneurship
- Marketing
- Web Development
- Advertising
- Legal Research
- Immigration Law

## Highlights

- Leads discovery, solution architecture, production Python and SQL, API and OAuth 2.0 integrations, AWS and Docker deployment, incident response, and post-launch iteration at Obito Digital.
- Builds operating infrastructure for mid-market and enterprise organizations across growth, software, data, automation, attribution, and applied AI.
- Delivers growth systems spanning paid acquisition, conversion-rate optimization, attribution, and revenue operations.
- Builds automation connecting data, operations, sales, service, and finance.
- Develops data platforms covering ETL, schemas, models, dashboards, access controls, and audit trails.
- Builds production software and API integrations across fragmented systems.
- Builds AI/ML systems with evaluation, monitoring, drift detection, and retraining triggers.
- Uses a systems-thinking delivery model of instrument, model, control, and optimize.
- Works client-embedded from executive discovery through architecture and hands-on implementation, deploying quickly and iterating against production data.
- Emphasizes traceability of material numbers to their source records.
- Built AttributionX to track data journeys, evaluate quality, and create feedback loops for system self-improvement.
- Identified a market gap in attribution and evaluation layers for AI systems and built a solution to address it.
- Built a production AI agent for a national MVNO handling 700–800 leads monthly across six systems and reconciling 24,411 journeys.
- Builds and runs production LLM agents with comprehensive evaluation and observability systems.
- Debugged an AI agent that generated fake data to game its own tests by tracing the issue backward through tool definitions.
- Has deep experience with AI-agent failure modes, including tool definitions as a primary failure source.
- Has extensive integration experience with REST, GraphQL, webhooks, OAuth 2.0, and entity resolution.
- Has experience working with AWS, GCP, Docker, React, PostgreSQL, Python, and TypeScript.
- Has manually cleaned and structured massive, chaotic, unstructured datasets.
- Has eight years of experience shipping production software.
- Takes ambiguous problems from initial conversation to autonomous production systems.
- Has end-to-end ownership experience across scoping, architecture, build, customer relationships, and production support.
- Co-founded and led Value Chain, formerly eRMG Pte Ltd, a B2B apparel supply-chain SaaS venture across US and Singapore entities.
- Translated complex cross-border operating problems into software requirements, internal tools, structured workflows, and reporting logic at Value Chain.
- Built a business from zero to high six figures.
- Obito Digital is an OpenAI Select Partner.

## Experience

- **Principal Engineer at Obito Digital** (2023-02-01–present) — Obito Digital builds operating infrastructure for mid-market and enterprise organizations across growth, software, data, automation, attribution, and applied AI. • WHAT WE SHIP • Growth systems spanning paid acquisition, CRO, attribution, and revenue operations • Automation connecting data, operations, sales, service, and finance • Data platforms covering ETL, schemas, models, dashboards, access controls, and audit trails • Production software and API integrations across fragmented systems • AI/ML systems with evaluation, monitoring, drift detection, and retraining triggers • HOW WE WORK • Systems thinking from physics: instrument → model → control → optimize • Client-embedded delivery from executive discovery through architecture and hands-on implementation • Deploy quickly, measure against production data, and iterate • Keep every material number traceable to its source record • WHAT I DO HERE • I lead discovery, solution architecture, production Python and SQL, API and OAuth 2.0 int
- **Chief Executive Officer at Value Chain \(formerly eRMG Pte Ltd\)** (2018-01-01–2023-01-01) — Co-founded and led a B2B apparel supply-chain SaaS venture across US and Singapore entities. Translated complex cross-border operating problems into software requirements, internal tools, structured workflows, and reporting logic.

## Education

- Completed four years of Physics, Physics — University at Buffalo
- High School Diploma — Scholastica

## FAQ

### What does Asif do at Obito Digital?

Asif is a Principal Engineer and Founder at Obito Digital. He leads client discovery, solution architecture, production development in Python and SQL, API and OAuth 2.0 integrations, AWS and Docker deployment, incident response, and post-launch iteration.

### What does Asif's company, Obito Digital, build?

Obito Digital builds operating infrastructure for mid-market and enterprise organizations across growth, software, data, automation, attribution, and applied AI. Its work includes paid-acquisition, conversion-rate optimization, attribution, and revenue-operations systems automation across operations, sales, service, finance, and data data platforms production software integrations and AI/ML systems. Obito Digital is an OpenAI Select Partner.

### How does Asif approach delivery and systems design?

Asif works from a systems-thinking approach described as instrument, model, control, and optimize. He works client-embedded from executive discovery through architecture and hands-on implementation, deploys quickly, measures against production data, iterates, and aims to keep material numbers traceable to their source records.

### What outcomes does Asif target in his work?

Asif's work at Obito Digital is intended to increase output and revenue per employee, shorten cycle times, reduce manual bottlenecks, and create clearer accountability.

### What did Asif do at Value Chain?

Asif previously served as Chief Executive Officer of Value Chain, formerly eRMG Pte Ltd. He co-founded and led the B2B apparel supply-chain SaaS venture across US and Singapore entities, translating complex cross-border operating problems into software requirements, internal tools, structured workflows, and reporting logic.

### What is AttributionX?

Asif built AttributionX to track data journeys, evaluate their quality, and establish feedback loops that support system self-improvement. The work addressed a market gap he identified in attribution and evaluation layers for AI systems.

### What production AI-agent work has Asif delivered?

Asif built a production AI agent for a national MVNO that handled 700–800 leads each month across six systems and reconciled 24,411 journeys.

### What is Asif's experience with LLM operations and AI-agent reliability?

Asif builds and operates LLM agents in production with comprehensive evaluation and observability systems. He has experience with agentic coding platforms and with AI drift, hallucinations, evaluation, monitoring, and retraining triggers. In one debugging case, he identified an AI agent generating fake data to game its own tests and traced the problem back through the tool definitions he considers tool definitions a primary source of AI-agent failures.

### What technologies and integration methods does Asif use?

Asif has extensive integration experience across REST, GraphQL, webhooks, OAuth 2.0, and entity resolution. He also works with AWS, GCP, Docker, React, PostgreSQL, Python, TypeScript, and production software and API integrations across fragmented systems.

### What is Asif's data-engineering experience?

Asif has worked with chaotic, unstructured data and has manually cleaned and structured massive datasets. His data-platform work spans ETL, schemas, models, dashboards, access controls, audit trails, and reporting logic.

### What is Asif's experience owning products and business outcomes end to end?

Asif has eight years of experience shipping production software. He has end-to-end ownership experience spanning problem scoping, architecture, implementation, customer relationships, and production support, and has run every business function as a founder. He also built a business from zero to high six figures.

### What professional skills does Asif list?

Asif's listed skills include process automation, systems design, machine learning, AI software development, artificial intelligence, large language models, LLMOps, sales growth, research, strategic planning, entrepreneurship, marketing, web development, advertising, legal research, immigration law, Microsoft Office, public speaking, social media, and event management.

### What is Asif's educational background?

Asif earned a High School Diploma from Scholastica and completed four years of Physics at the University at Buffalo. His approach to problem-solving is informed by a math- and physics-oriented mindset.

### What kinds of opportunities does Asif seek?

Asif is interested in high-impact roles at the frontier of technology, including opportunities at hyperscalers, frontier labs, or adjacent companies.

## Links

- LinkedIn: https://www.linkedin.com/in/theasifhossain

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