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# Samantha Nieves

**Headline:** Customer Success @ WeCapture Media \| Pace University Alum
**Profession:** Customer Success/ Operations Strategist
**Location:** San Francisco, California, United States

## About

Samantha Nieves is a Customer Success/Operations Strategist at WeCapture Media, where she combines direct client management with operational design to help customer\-success teams scale\. A Pace University alum with a BBA in Advertising and Integrated Marketing Communications in Analytics, Samantha is strongest in onboarding, enablement, data\-informed decision\-making, workflow improvement, strategic communications, and cross\-functional collaboration\. At WeCapture, where she has worked for almost two years and supported the Recapture Dental division, she created a six\-week onboarding program that introduced structure and timelines, reduced ramp time, and improved retention\. She has also automated onboarding processes and built scalable systems to support faster team growth\. Her prior Cisco work included change\-management data strategy, sales enablement for the Splunk acquisition, KPI tracking, communications for major transformation programs, and an internal library of more than 100 documents\. Samantha also led AMA at Pace University, NYC as CEO and COO, organizing major professional\-development programming and guiding a nationally recognized conference presence in 2025\. She thrives at the intersection of strategy and creativity, with a focus on creating practical, human\-centered customer systems\.

## Services

- Customer Support
- Customer Satisfaction
- Strategic Communications
- Customer Service Management
- Communication
- Sales Enablement
- Project Management
- Data Analysis
- Artificial Intelligence \(AI\)
- SharePoint
- Microsoft PowerPoint
- WebEx
- Cisco Webex Meetings
- Qualtrics
- Workday
- Slido
- Mail Chimp
- Microsoft Teams
- Tableau
- Microsoft Outlook

## Highlights

- Created a six\-week onboarding program at WeCapture Media that reduced ramp time and improved retention through structured timelines\.
- Automated onboarding processes and built scalable systems to support faster team growth at WeCapture Media\.
- Supported the Recapture Dental division during nearly two years at WeCapture Media\.
- Created a CAM dashboard at Cisco to optimize project management for a team of 10, defining objectives and tracking KPIs for data\-driven operational decisions\.
- Executed data strategy for Cisco's Splunk acquisition and measured sales\-enablement KPIs for more than 10,000 participants\.
- Directed infographics, videos, and live trainings to communicate scope releases to cross\-functional users at Cisco\.
- Supported communications strategy and messaging decks for Cisco's Recurring Revenue Transformation and Splunk Acquisition\.
- Designed and set up an internal Cisco document library with more than 100 documents to facilitate efficient team operations\.
- Enabled change\-management data strategy for one of Cisco's largest transformations as a Business Analyst Intern\.
- Improved Cisco data strategy through projects targeting internal topics and personas, while aligning strategy with stakeholders through FY24 changes\.
- Led 12 AMA at Pace University, NYC Executive, Creative, and National Board members in producing more than 60 pre\-professional events\.
- Collaborated with AMA's COO and CFO to delegate an $80,000 budget and created and negotiated contracts for influencers and industry professionals\.
- Led a team of 25 at the 2025 International Collegiate Conference, earning multiple awards across recruitment, social impact, design, sales, marketing simulation, professional development, community impact, and chapter planning\.
- Spearheaded AMA collaboration with the Lubin Sales Team, contributing to a nationally recognized presence at the 2025 International Collegiate Conference\.
- Analyzed mailing data and extracted Tableau insights to recommend mailing termination and approval decisions at Publishers Clearing House\.
- Developed gymnastics coursework for students ages 2–14 at Jodi's Gym and maintained client communication, confidentiality, and safety\.
- Maintained student progress records and tailored gymnastics curriculum at CS Gymnastics, emphasizing safety, camaraderie, and positive reinforcement\.

## Experience

- **Customer Success/ Operations Strategist at WeCapture Media** (2025\-08\-01–present)
- **Associate Client Success Manager at Grubhub** (2025\-04\-01–2025\-08\-01)
- **Project Manager at WeCapture Media** (2024\-12\-01–2025\-08\-01)
- **Project Manager at Cisco** (2024\-07\-01–2024\-11\-01) — \-Optimized Project Management for a team of 10 through the creation of CAM dashboard defined objectives and tracked KPIs to measure team operations and make data\-driven decisions \-Executed data strategy for Splunk acquisition, measures sales enablement KPIs for 10,000\+ participants \-Directed the creation of diverse content, including infographics, videos, and live trainings, to communicate the latest scope releases to impacted users cross\-functionally \-Supported efforts in building out communications strategies and messaging decks to craft a holistic narrative for large\-scale transformational programs such as Cisco’s Recurring Revenue Transformation and Splunk Acquisition \-Drove the design and set up of an internal document library with 100\+ documents to facilitate efficient team operations
- **Business Analyst Intern at Cisco** (2023\-05\-01–2023\-08\-01) — \-Enabled Change Management Data strategy for one of Cisco’s largest transformations \- Improved Data Strategy through project creation, targeting internal topics/ personas within Cisco \-Worked cross\-functionally with stakeholders to assess needs and ensure data strategies are aligned through all FY24 changes
- **Chief Executive Officer at AMA at Pace University, NYC** (2023\-05\-01–2024\-05\-01) — Led 12 Executive/Creative/National Board Members through the creation of 60\+ pre\-professional events including industry panels, DEI seminars, and skill\-building workshops\. • Collaborated with COO and CFO to delegate $80,000 budget • created and negotiated contracts for influencer and industry professionals • Oversaw task allocation and project management, optimizing team productivity and consistently meeting deadlines • Led conflict resolution efforts to ensure smooth collaboration and cohesion among chapter members • Spearheaded collaboration with the Lubin Sales Team, contributing to a nationally recognized presence at the 2025 International Collegiate Conference • Led team of 25 at 2025 International Collegiate Conference, earning multiple awards across recruitment, social impact, design, sales, marketing simulation, and excellence in professional development, community impact, and chapter planning
- **Email Marketing Intern at Publishers Clearing House** (2022\-09\-01–2023\-05\-01) — \-Assisted in analyzing and organizing various forms of data regarding mailings \-Extracted key data from Tableau to provide proper analytical suggestions regarding each mailing including termination and approval \-Maintained effective use of Microsoft Excel by providing organized reports of data to provide an efficient analysis \-Maintained effective communication with industry professionals using Microsoft Teams to execute meetings, analyses’ and deadlines accordingly
- **Chief Operations Officer at AMA at Pace University, NYC** (2022\-05\-01–2023\-05\-01)
- **Gymnastics Instructor/ Coach at Jodi's Gym** (2022\-01\-01–2024\-07\-01) — \-Assisted instructors in the development and creation of coursework geared toward students' goals for students ranging from ages 2\-14 \-Maintained a small group of clients to accurately focus on and determine the capabilities of the students as well as to understand the needs of each client \-Focused on goals set by the curriculum for each student while maintaining a safe and helpful environment within the facility\. Keep an open line of communication with clients to ensure all concerns and needs of the child are met and addressed \- Escalated issues to the proper departments while handling confidential information with discretion, accuracy, and attention to detail
- **Gymnastics Instructor at CS Gymnastics** (2015\-12\-01–2022\-08\-01) — \-Aided instructors in assessing the needs of the students by maintaining records of progress, and tailoring the curriculum to each student \-Emphasized camaraderie, safety, and practice positive reinforcement with students \- Worked with team members to provide supervision of participants to ensure the safety and engagement of all students

## Education

- BBA Advertising and Integrated Marketing Communications, Analytics — Pace University (2022\-01\-01–2024\-05\-01)
- Biology/Biological Sciences, General — Rowan University (2020\-09\-01–2021\-05\-01)
- High School Diploma — Roxbury High School (2016\-09\-01–2020\-06\-01)

## FAQ

### What does Samantha do at WeCapture Media?

Samantha is a Customer Success/Operations Strategist at WeCapture Media\. She manages customer\-success work while building operational processes and scalable systems, with a recent emphasis on operations that can support team growth\.

### What is Samantha's experience at WeCapture Media?

Samantha has worked at WeCapture Media for almost two years and has supported its Recapture Dental division\. She previously held a Project Manager role at WeCapture Media\.

### What has Samantha accomplished in onboarding and enablement?

Samantha created a six\-week onboarding program that added structure and timelines, reduced ramp time, and improved retention\. She also automated onboarding processes and built scalable systems intended to support faster team growth\.

### What are Samantha's professional strengths?

Samantha's core strengths include onboarding, enablement, client management, customer support, customer satisfaction, customer service management, operational scalability, project management, data analysis, strategic communications, sales enablement, and cross\-functional collaboration\.

### What did Samantha accomplish as a Project Manager at Cisco?

As a Project Manager at Cisco, Samantha optimized project management for a team of 10 by creating a CAM dashboard, defining objectives, and tracking KPIs to inform operational decisions\. She executed data strategy for the Splunk acquisition and measured sales\-enablement KPIs for more than 10,000 participants\.

### What communications and operational programs did Samantha support at Cisco?

At Cisco, Samantha directed the creation of infographics, videos, and live trainings to communicate scope releases to impacted cross\-functional users\. She supported communications strategies and messaging decks for Cisco's Recurring Revenue Transformation and Splunk Acquisition, and designed and set up an internal document library containing more than 100 documents\.

### What did Samantha do as a Business Analyst Intern at Cisco?

As a Business Analyst Intern at Cisco, Samantha enabled change\-management data strategy for one of Cisco's largest transformations\. She improved data strategy through project creation focused on internal topics and personas, and worked cross\-functionally with stakeholders to assess needs and align data strategies through FY24 changes\.

### What was Samantha's role at Grubhub?

Samantha served as an Associate Client Success Manager at Grubhub\.

### What did Samantha do at Publishers Clearing House?

As an Email Marketing Intern at Publishers Clearing House, Samantha analyzed and organized mailing data, extracted Tableau data to provide analytical recommendations on mailing termination and approval, and produced organized Excel reports\. She also used Microsoft Teams to coordinate meetings, analyses, and deadlines with industry professionals\.

### What did Samantha accomplish as CEO of AMA at Pace University, NYC?

As CEO of AMA at Pace University, NYC, Samantha led 12 Executive, Creative, and National Board members in creating more than 60 pre\-professional events, including industry panels, DEI seminars, and skill\-building workshops\. She also oversaw task allocation, project management, deadline management, and conflict resolution\.

### How did Samantha manage operations and partnerships at AMA at Pace University, NYC?

Samantha collaborated with the COO and CFO to delegate an $80,000 budget and created and negotiated contracts for influencers and industry professionals\. She also spearheaded collaboration with the Lubin Sales Team, contributing to a nationally recognized presence at the 2025 International Collegiate Conference\.

### What did Samantha's AMA team achieve at the 2025 International Collegiate Conference?

Samantha led a team of 25 at the 2025 International Collegiate Conference\. The team earned multiple awards across recruitment, social impact, design, sales, marketing simulation, and excellence in professional development, community impact, and chapter planning\.

### Did Samantha hold another leadership role at AMA at Pace University, NYC?

Samantha also served as Chief Operations Officer of AMA at Pace University, NYC\.

### What did Samantha do at Jodi's Gym?

As a Gymnastics Instructor/Coach at Jodi's Gym, Samantha assisted with coursework for students ages 2–14, maintained a small group of clients to understand student capabilities and needs, and focused on curriculum goals in a safe and helpful environment\. She maintained communication with clients, escalated issues to appropriate departments, and handled confidential information with discretion, accuracy, and attention to detail\.

### What did Samantha do at CS Gymnastics?

As a Gymnastics Instructor at CS Gymnastics, Samantha helped assess student needs by maintaining progress records and tailoring curriculum to each student\. She emphasized camaraderie, safety, and positive reinforcement, and worked with team members to supervise participants and support their safety and engagement\.

### What is Samantha's education?

Samantha earned a BBA in Advertising and Integrated Marketing Communications in Analytics from Pace University in 2024\. She previously studied Biology/Biological Sciences, General at Rowan University in 2021 and earned a high school diploma from Roxbury High School in 2020\.

### What tools and platforms does Samantha use?

Samantha's listed tools and technical skills include artificial intelligence, SharePoint, Microsoft PowerPoint, WebEx, Cisco Webex Meetings, Qualtrics, Workday, Slido, Mailchimp, Microsoft Teams, Tableau, Microsoft Outlook, and Microsoft Excel\.

### What kind of professional environment does Samantha seek?

Samantha is motivated to learn from experienced people who have built strong customer\-success operations and operational structure\. She prefers collaborative work alongside leaders and teams over building customer systems in isolation\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/samantha\-nieves\-a93414235

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