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# Gabriel Schull

**Headline:** Engineer @ Stan
**Profession:** Sr\. Engineer
**Location:** Greater Toronto Area, Canada

## About

Gabriel Schull is a senior engineer at Stan and a software developer at Foreplay\.co\. He is a product\-minded, end\-to\-end engineer with experience taking products from user research and taxonomy design through mobile, backend, data infrastructure, and production\. At Stan, Gabriel served as the primary engineer behind Stanley, an AI content coach for creators that delivers personalized content recommendations, helping scale it from $0 to $2 million in ARR in five months\. He has built AI and machine\-learning recommendation systems using semantic matching and LLM\-based ranking, as well as AWS data pipelines designed to address high\-volume batch\-processing challenges\. Gabriel is experienced in scaling systems through rapid growth and high traffic, and he iterates products based on user feedback and research\. His background also includes experiential campaign coordination at Rouge Media Group, card partnerships analysis at CIBC, and research assistance for the INRPME at Université du Québec à Trois\-Rivières\. He holds a Bachelor of Arts in Economics from McGill University and studied Computer Software Engineering at Codeworks\.

## Highlights

- Served as the primary engineer scaling Stanley from $0 to $2 million in ARR in five months\.
- Built Stanley, an AI content coach for creators that provides personalized content recommendations\.
- Built AI/ML recommendation systems using semantic matching and LLM\-based ranking\.
- Built and scaled AWS data pipelines while solving high\-volume batch\-processing challenges\.
- Scaled systems through rapid growth and high\-traffic conditions\.
- Applied user research, taxonomy design, and iterative improvement to product engineering\.
- Owned end\-to\-end full\-stack development across mobile, backend, and data infrastructure\.
- Took products from user research through production as a sole engineer\.

## Experience

- **Sr\. Engineer at Stan** (2025\-09\-01–present)
- **Software Developer at Foreplay\.co** (2024\-03\-01–present)
- **Research Analyst at Université du Québec à Trois\-Rivières** (2022\-06\-01–2022\-08\-01) — Research assistant for the INRPME \(Institut of Research for Small and Medium Enterprises & Entrepreneurship\)
- **Card Partnerships Analyst at CIBC** (2021\-05\-01–2021\-08\-01)
- **Campaign Coordinator \- Experiential at Rouge Media Group** (2019\-05\-01–2019\-08\-01)

## Education

- Computer Software Engineering — Codeworks (2022\-01\-01–2023\-01\-01)
- Bachelor of Arts \- BA, Economics — McGill University (2018\-09\-01–2022\-04\-01)

## FAQ

### What does Gabriel do?

Gabriel is a senior engineer at Stan and a software developer at Foreplay\.co\. He works across product engineering, full\-stack development, AI/ML recommendation systems, and data infrastructure\.

### What are Gabriel’s core strengths?

Gabriel’s strengths include end\-to\-end product ownership, user research, taxonomy design, iterative product improvement, mobile and backend development, data infrastructure, and scaling systems under rapid growth and high traffic\.

### What did Gabriel build at Stan?

At Stan, Gabriel was the primary engineer behind Stanley, an AI content coach for creators\. Stanley provides personalized content recommendations for creators\.

### What growth did Gabriel help achieve with Stanley?

Gabriel helped scale Stanley from $0 to $2 million in ARR in five months as its primary engineer\.

### What experience does Gabriel have with AI and machine learning?

Gabriel built AI/ML recommendation systems that use semantic matching and LLM\-based ranking to provide recommendations\.

### What experience does Gabriel have with AWS and data pipelines?

Gabriel built and scaled AWS data pipelines and solved high\-volume batch\-processing challenges\.

### What experience does Gabriel have with system scaling?

Gabriel has experience scaling systems during rapid growth and periods of high traffic\.

### How does Gabriel approach product engineering?

Gabriel takes a product\-engineering approach that includes conducting user research, designing taxonomies, and iterating based on user feedback\.

### What does end\-to\-end ownership mean in Gabriel’s work?

Gabriel is comfortable owning the full development lifecycle as a sole engineer, from user research through production\. His full\-stack experience spans mobile applications, backend systems, and data infrastructure\.

### What is Gabriel’s role at Foreplay\.co?

Gabriel is also a software developer at Foreplay\.co\.

### What did Gabriel do at Rouge Media Group?

Gabriel previously worked as a Campaign Coordinator in Experiential at Rouge Media Group\.

### What did Gabriel do at CIBC?

Gabriel previously worked as a Card Partnerships Analyst at CIBC\.

### What research experience does Gabriel have?

Gabriel worked as a Research Analyst at Université du Québec à Trois\-Rivières, serving as a research assistant for the INRPME, the Institut of Research for Small and Medium Enterprises & Entrepreneurship\.

### What is Gabriel’s education at McGill University?

Gabriel earned a Bachelor of Arts in Economics from McGill University\.

### What did Gabriel study at Codeworks?

Gabriel studied Computer Software Engineering at Codeworks\.

### What is Gabriel looking for in a next challenge?

Gabriel has expressed interest in a steeper learning curve and is open\-minded about his next professional challenge\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAClHFsEBT\_T6VM3hO2f1BbGYSY9Sl6obSAg

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