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# Ash Anunsen

**Headline:** Principal Owner @ Ashurance \| Strategic Talent Solutions, Leadership Development
**Profession:** Principal Owner
**Location:** Portland, Oregon Metropolitan Area

## About

Ash Anunsen is the Principal Owner of Ashurance Recruiting, where Ash provides strategic talent solutions, leadership development, and brand storytelling\. Ashurance supports organizations with recruiting, executive coaching, and approaches designed to help clients lead with clarity, connect with purpose, and compete with confidence\. Ash’s strongest capabilities span full\-cycle recruiting, GTM and field recruiting, team leadership, sales strategy, talent development, and data\-informed operational execution\. At Tesla, Ash delivered more than 4,000 hires across Sales, Service, Delivery, and Energy from 2022 to 2024 while leading recruiting across major North American regions and coaching teams of up to 20 recruiters\. Ash also built Tesla’s Residential Energy recruiting team for the West, California, Pacific Northwest, and Southwest, developing 10 full\-cycle recruiters and earning recognition as the \#1 North America Energy team in 2020 and 2021\. Earlier, Ash built sales and inside\-sales teams in professional sports, including roles with the Sacramento Kings, Fresno Grizzlies, and Portland Trail Blazers\.

## Services

- Sales
- Customer Service
- Management
- Ticket Sales
- Marketing
- Sports Marketing
- Talent Acquisition
- Strategic Sourcing
- Event Planning
- Social Networking
- Cold Calling
- Leadership
- Sports Management
- Archtics
- Social Media
- Sports
- Sponsorship Sales
- Recruiting
- Event Management
- Sponsorship

## Highlights

- Principal Owner of Ashurance Recruiting, providing strategic talent solutions, leadership development, brand storytelling, recruiting support, and executive coaching\.
- Led Tesla GTM and field recruiting across California and the Southwest, supporting more than 131 retail locations and 91 service centers across California, Arizona, Utah, Nevada, New Mexico, Texas, and Colorado\.
- Expanded Tesla recruiting scope to California, Canada, and the Pacific Northwest, supporting more than 126 retail locations and 94 service centers across the United States and Canada\.
- Delivered more than 4,000 Tesla hires across Sales, Service, Delivery, and Energy from 2022 to 2024 while exceeding aggressive headcount targets during hypergrowth and restructuring\.
- Led, coached, and developed Tesla recruiting teams of up to 20 recruiters across North America\.
- Partnered with Tesla Sales, Regional, and Operations leadership on headcount forecasting, hiring strategies, and proactive GTM pipelines\.
- Integrated Workday, Avature, and Inside Tesla into data\-driven dashboards that improved funnel visibility, recruiter performance, and business\-partner alignment\.
- Led Tesla recruiter performance management, including quarterly reviews, coaching plans, and performance\-improvement strategies\.
- Analyzed daily, weekly, and monthly Tesla KPIs and implemented operational solutions to improve funnel health and recruiter output\.
- Conducted full\-cycle recruiting at Tesla across Sales, Service, Energy, Manufacturing, Leadership, and Supercharging teams\.
- Ranked \#2 nationally for Tesla Residential Sales recruiting in 2016\.
- Finalist at Tesla’s 2017 Recruiting Summit for “Candidates as Guests\.”
- Top Tesla recruiter for Sacramento Inside Sales in 2014 and 2015 and East Coast Sales in 2016\.
- Built and led Tesla’s Residential Energy recruiting team for the West, California, Pacific Northwest, and Southwest\.
- Recruited Sales Consultants, Crew Leads, Master Electricians, and field leadership for Tesla Residential Energy\.
- Recruited, hired, trained, and developed 10 full\-cycle recruiters at Tesla\.
- Led a Tesla team recognized as \#1 in North America Energy in 2020 and 2021\.
- Met 100% of Tesla hiring needs across Sales and field operations during rapid expansion\.
- Led all luxury\-suite sales at Sleep Train Arena for Sacramento Kings games, concerts, and family shows\.
- Negotiated new and renewing annual suite\-license contracts and developed premium\-client sales packages for the Sacramento Kings\.
- Led Sacramento Kings inside\-sales representatives focused on season and group ticket sales for the Kings, Monarchs, and arena events\.
- Directed Sacramento Kings new sales efforts for season and partial ticket plans and led veteran Account Executives toward revenue goals\.
- Increased Fresno Grizzlies departmental sales each season through strategic planning and execution\.
- Developed 10 senior\-level Ticket Sales Account Executives at the Fresno Grizzlies\.
- Built and directed an inbound and outbound call center for three minor\-league sports franchises with the Fresno Grizzlies\.
- Recruited and trained more than 20 Inside Sales Representatives and managed two call\-center offices supporting 60 hours of weekly operations\.
- Consistently ranked as a top sales producer for the Portland Trail Blazers, exceeding key performance indicators through phone outreach and on\-site pre\-game sales\.

## Experience

- **Principal Owner at Ashurance** (2025\-09\-01–present) — Ashurance Recruiting specializes in unlocking potential for your hiring needs\. We provide strategic talent solutions, leadership development, and brand storytelling that elevate the individuals and organizations alike\. From Recruiting your next all\-star hire to executive coaching we help our clients lead with clarity, connect with purpose and compete with confidence\. With a blend of industry expertise and creative vision, Ashurance turns ambition into impact\.
- **Recruiting Manager, Field Recruiting at Tesla** (2022\-03\-01–2025\-06\-01) — Led GTM and Field Recruiting across California and the Southwest region simultaneously, supporting 131\+ retail locations and 91\+ service centers across CA, AZ, UT, NV, NM, TX, and CO\. Later expanded scope to California, Canada, and the Pacific Northwest, supporting 126\+ retail locations and 94\+ service centers across the U\.S\. and Canada\. Delivered 4,000\+ hires across Sales, Service, Delivery, and Energy from 2022–2024, consistently exceeding aggressive headcount targets during hypergrowth and restructuring\. Led, coached, and developed teams of up to 20 recruiters, improving productivity, pipeline velocity, and hiring quality across North America\. Partnered with Sales, Regional, and Operations leadership to forecast headcount, design hiring strategies, and build proactive GTM pipelines across all regions\. Integrated Workday, Avature, and Inside Tesla to create data\-driven dashboards that improved funnel visibility, recruiter performance, and business partner alignment\. Managed day
- **Staff Recruiter at Tesla** (2020\-07\-01–2022\-03\-01) — Built and led the Residential Energy recruiting team for Tesla’s US West region, covering California, Pacific Built and led the Residential Energy recruiting team for the West, CA, PNW, and Southwest — hiring Sales Consultants, Crew Leads, Master Electricians, and field leadership\. • Recruited, hired, trained, and developed 10 full\-cycle recruiters, creating a top\-performing team recognized as \#1 in North America Energy for 2020 and 2021\. • Met 100% of hiring needs across Sales and field operations during rapid expansion\.
- **Sr\. Recruiter at Tesla** (2013\-12\-01–2020\-07\-01) — Full\-cycle recruiting across Sales, Service, Energy, Manufacturing, Leadership, and Supercharging teams\. Ranked \#2 Recruiter nationally for Residential Sales in 2016\. Finalist at Tesla’s 2017 Recruiting Summit for “Candidates as Guests\.” Top recruiter for Sacramento Inside Sales \(2014, 2015\) and East Coast Sales \(2016\)\.
- **Manager, Suite Sales at Sacramento Kings** (2011\-07\-01–2012\-10\-01) — Lead sales efforts for all Luxury Suites at Sleep Train Arena\. • Sold Luxury Suites for all arena events including Sacramento Kings, Concerts, and Family Shows\. • Negotiate new and renewing annual suite license contracts\. • Create and manage suite database for past, current, and new buyers\. • Developed and executed new sales packages and programs for premium clients\. • Managed daily efforts of Corporate Suite Executive\.
- **Manager, Ticket Sales at Sacramento Kings** (2010\-06\-01–2011\-07\-01) — Directed all new sales efforts for Season and Partial ticket plans for the Sacramento Kings\. • Led a team of veteran Account Executives to achieve individual and department revenue goals\. • Executed the Kings Ticket Sales business plan, including retention strategy and sales performance frameworks\. • Partnered with marketing and internal stakeholders to design and launch innovative sales campaigns\.
- **Manager, Inside Sales at Sacramento Kings** (2007\-04\-01–2010\-06\-01) — Lead a sales team of full time entry\-level sales representatives with a focus on generating season and group ticket sales for the Sacramento Kings, Monarchs, and arena events\. • Recruited, selected, developed, and evaluated Inside Sales Representatives to prepare them for specialized senior level positions within the Ticket Sales and Services department\. • Created and executed the Inside Sales business plan, including team goals, strategies, and key tactics to maximize new sales performance\. • Collaborated with management team to create, refine, advance and execute sales campaigns\. • Lead non\-ticket sales team member sales skills training to help develop opportunities for additional ticket sales opportunities\.
- **Director of Inside Sales at Fresno Grizzlies** (2006\-09\-01–2007\-04\-01) — Developed and directed a successful inbound/outbound call center for three minor league sports franchises\. • Recruited and trained over 20 Inside Sales Representatives, fostering a high\-performance culture\. • Managed the design and layout of two call center offices, optimizing operations for 60 hours a week\. • Generated and managed a comprehensive database of sales leads, significantly enhancing revenue opportunities\.
- **Inside Sales Manager at Fresno Grizzlies** (2004\-05\-01–2006\-08\-01) — Increased departmental sales each season through strategic planning and execution\. • Recruited, hired, and trained a high\-performing team of Inside Sales representatives\. • Developed ten senior\-level Ticket Sales Account Executives, enhancing team capabilities\. • Managed in\-game sales booths to generate leads and provide exceptional client service\.
- **Inside Sales Representative at Portland Trail Blazers @ the Rose Quarter** (2003\-07\-01–2004\-04\-01) — Successfully sold Season, Partial, and Group ticket packages through proactive phone outreach and on\-site pre\-game sales\. • Consistently ranked as a top sales producer, exceeding all key performance indicators \(KPIs\)\. • Developed strong customer relationships, enhancing fan engagement and loyalty for the Portland Trail Blazers\.

## FAQ

### What does Ash do at Ashurance?

Ash is the Principal Owner of Ashurance Recruiting\. Ashurance provides strategic talent solutions, leadership development, brand storytelling, recruiting support, and executive coaching\. The firm works to help clients lead with clarity, connect with purpose, compete with confidence, and turn ambition into impact through industry expertise and creative vision\.

### What are Ash’s core professional skills?

Ash’s professional strengths include talent acquisition, strategic sourcing, leadership, management, sales, customer service, ticket sales, marketing, sports marketing, recruiting, cold calling, event planning and event management, social networking, social media, sponsorship sales, sports management, and the Archtics platform\.

### What did Ash do as a Recruiting Manager at Tesla?

As Recruiting Manager for Field Recruiting at Tesla, Ash led GTM and field recruiting across California and the Southwest, supporting more than 131 retail locations and 91 service centers across California, Arizona, Utah, Nevada, New Mexico, Texas, and Colorado\. Ash later expanded the scope to California, Canada, and the Pacific Northwest, supporting more than 126 retail locations and 94 service centers across the United States and Canada\.

### What hiring results did Ash deliver at Tesla?

From 2022 to 2024, Ash delivered more than 4,000 hires across Tesla Sales, Service, Delivery, and Energy functions while consistently exceeding aggressive headcount targets during hypergrowth and restructuring\. Ash partnered with Sales, Regional, and Operations leadership on headcount forecasting, hiring strategy, and proactive GTM pipelines\.

### How did Ash lead recruiting teams at Tesla?

Ash led, coached, and developed teams of up to 20 recruiters, with a focus on productivity, pipeline velocity, and hiring quality across North America\. Ash also led recruiter performance management through quarterly reviews, coaching plans, and performance\-improvement strategies coordinated schedules and duties based on business needs and managed daily operations to support candidate experience and business alignment\.

### How did Ash use recruiting data and systems at Tesla?

Ash integrated Workday, Avature, and Inside Tesla to create data\-driven dashboards that improved funnel visibility, recruiter performance, and business\-partner alignment\. Ash also analyzed daily, weekly, and monthly KPIs and provided operational solutions to improve funnel health and recruiter output\.

### What did Ash accomplish as a Senior Recruiter at Tesla?

As a Senior Recruiter at Tesla, Ash conducted full\-cycle recruiting across Sales, Service, Energy, Manufacturing, Leadership, and Supercharging teams\. Ash was ranked the \#2 recruiter nationally for Residential Sales in 2016, was a finalist at Tesla’s 2017 Recruiting Summit for “Candidates as Guests,” and was a top recruiter for Sacramento Inside Sales in 2014 and 2015 and East Coast Sales in 2016\.

### What did Ash accomplish as a Staff Recruiter at Tesla?

As a Staff Recruiter at Tesla, Ash built and led the Residential Energy recruiting team for the West, California, Pacific Northwest, and Southwest\. The team recruited Sales Consultants, Crew Leads, Master Electricians, and field leadership\. Ash recruited, hired, trained, and developed 10 full\-cycle recruiters the team was recognized as \#1 in North America Energy in 2020 and 2021 and it met 100% of hiring needs across Sales and field operations during rapid expansion\.

### What did Ash do in Suite Sales for the Sacramento Kings?

As Manager of Suite Sales for the Sacramento Kings, Ash led sales efforts for all luxury suites at Sleep Train Arena\. Ash sold suites for Sacramento Kings games, concerts, and family shows negotiated new and renewing annual suite\-license contracts created and managed a database for past, current, and prospective buyers developed sales packages and programs for premium clients and managed the daily efforts of a Corporate Suite Executive\.

### What did Ash do as Manager of Inside Sales for the Sacramento Kings?

As Manager of Inside Sales for the Sacramento Kings, Ash led a team of full\-time entry\-level sales representatives focused on season and group ticket sales for the Sacramento Kings, Monarchs, and arena events\. Ash recruited, selected, developed, and evaluated representatives for specialized senior\-level Ticket Sales and Services roles created and executed the Inside Sales business plan collaborated on sales campaigns and trained non\-ticket\-sales team members to identify additional ticket\-sales opportunities\.

### What did Ash do as Manager of Ticket Sales for the Sacramento Kings?

As Manager of Ticket Sales for the Sacramento Kings, Ash directed new sales efforts for season and partial ticket plans, led veteran Account Executives toward individual and department revenue goals, and executed the Kings Ticket Sales business plan, including retention strategy and sales\-performance frameworks\. Ash also partnered with marketing and internal stakeholders to design and launch sales campaigns\.

### What did Ash accomplish as Inside Sales Manager for the Fresno Grizzlies?

As Inside Sales Manager for the Fresno Grizzlies, Ash increased departmental sales each season through strategic planning and execution\. Ash recruited, hired, and trained a high\-performing inside\-sales team developed 10 senior\-level Ticket Sales Account Executives and managed in\-game sales booths to generate leads and provide client service\.

### What did Ash do as Director of Inside Sales for the Fresno Grizzlies?

As Director of Inside Sales for the Fresno Grizzlies, Ash developed and directed an inbound and outbound call center supporting three minor\-league sports franchises\. Ash recruited and trained more than 20 Inside Sales Representatives, managed the design and layout of two call\-center offices for 60 hours of weekly operations, and generated and managed a comprehensive sales\-lead database to enhance revenue opportunities\.

### What did Ash accomplish with the Portland Trail Blazers?

As an Inside Sales Representative for the Portland Trail Blazers at the Rose Quarter, Ash sold season, partial, and group ticket packages through proactive phone outreach and on\-site pre\-game sales\. Ash consistently ranked as a top sales producer, exceeded key performance indicators, and built customer relationships that enhanced fan engagement and loyalty\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/aanunsen

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