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# Chieh\-Sheng Lai ✨

**Headline:** Duke Fuqua MQM ’26 \(Marketing Track\) \| Syracuse B\.Sc\. in Supply Chain & Business Analytics \| Fuqua Scholar \| Zinsmeister Award \| \| Summa Cum Laude
**Profession:** Duke Fuqua MQM ’26 \(Marketing Track\) \| Syracuse B\.Sc\. in Supply Chain & Business Analytics \| Fuqua Scholar \| Zinsmeister Award \| \| Summa Cum Laude
**Location:** Durham, North Carolina, United States

## About

Chieh\-Sheng Lai is a Duke University Fuqua School of Business Master of Quantitative Management candidate in the Marketing Track, Class of 2026, with a foundation in business analytics, supply chain management, economics, and customer operations\. Chieh\-Sheng focuses on using data analysis, strategic thinking, and cross\-functional collaboration to solve business problems and create meaningful impact\. At Toyota, Chieh\-Sheng supported AI\-enabled customer service and digital\-transformation work, including an AI\-powered service rollout across web, app, and messaging channels chatbot and FAQ development using semantic and voice\-recognition logic and analysis of customer inquiries and voice\-of\-customer data for CRM segmentation and proactive service design\. Chieh\-Sheng also brings commercial, logistics, sales, and after\-sales marketing experience from Unik Surgical Sutures Mfg\. Co\., Hino Motors Sales, and Neotek Corporation\. Chieh\-Sheng has worked on consulting\-style projects with real clients during graduate school and has experience in customer analytics, predictive modeling, CRM, chatbot optimization, supply chain operations, and business analytics\. Chieh\-Sheng earned summa cum laude recognition, is a Fuqua Scholar and Zinsmeister Award recipient, and holds Syracuse University degrees in Business Analytics and Supply Chain Management and Economics\.

## Services

- Collaborative Problem Solving
- Statistical Data Analysis
- Machine Learning
- Data Management
- Business Analytics
- Principles of Management Science
- Problem Solving
- Data Analysis and Decision Making
- Forecasting
- Communication
- R \(Programming Language\)
- Supply Chain Operations
- Python \(Programming Language\)
- Presentation Skills
- Data Visualization
- Project Management
- Sourcing
- Analytical Skills
- Supply Chain Management
- Supply Chain Analytics
- Purchasing
- Logistics Management
- Data Analytics

## Highlights

- Led Toyota’s rollout of AI\-powered customer service across web, app, and messaging platforms to expand digital self\-service and reduce reliance on manual support\.
- Built and trained a comprehensive chatbot and FAQ system using semantic and voice\-recognition logic for consistent customer interactions across channels at Toyota\.
- Analyzed multi\-channel customer inquiries and voice\-of\-customer data at Toyota to support CRM segmentation, proactive service design, targeted marketing, and after\-sales initiatives\.
- Led distributor communications and field support across China at Unik Surgical Sutures Mfg\. Co\. to strengthen engagement, align priorities, and support regional sales momentum\.
- Optimized inventory planning and supplier coordination at Unik Surgical Sutures Mfg\. Co\. to improve working\-capital efficiency while maintaining product availability across key markets\.
- Streamlined order fulfillment and shipment tracking at Unik Surgical Sutures Mfg\. Co\. by aligning logistics partners and distributors on issue\-resolution workflows\.
- Led cross\-channel service\-marketing initiatives across Hino Motors Sales’ service\-center network to support customer engagement, service uptake, and after\-sales revenue growth\.
- Designed and executed app\-based promotions at Hino Motors Sales to expand digital customer adoption and participation in service campaigns\.
- Partnered with Hino dealers and distributors on in\-store execution and promotional offers to strengthen service performance and profitability\.
- Built and maintained client relationships at Neotek Corporation with Ford, Mazda, Nissan, AutoZone, and Brembo\.
- Promoted Neotek brake\-disc products and services and represented VARTA, EXIDE, FIAMM, SEBANG, BOSCH, and VALVOLINE\.
- Developed new Neotek clients, collected customer feedback, reported progress to supervisors, and consistently achieved sales targets under pressure\.
- Completed consulting\-style graduate\-school projects with real clients\.
- Fuqua Scholar and Zinsmeister Award recipient\.
- Graduated summa cum laude from Syracuse University\.
- Pursuing Duke Fuqua’s Master of Quantitative Management, Marketing Track, Class of 2026\.
- Earned Syracuse University academic preparation in Business Analytics, Supply Chain Management, and Economics\.

## Experience

- **Logistics & Sales Operations Associate at Unik Surgical Sutures Mfg\. Co\.** (2024\-01\-01–2025\-05\-01) — Led distributor communications and field support across China to strengthen engagement, align on priorities, and drive sustained regional sales momentum • Optimized inventory planning and supplier coordination to improve working\-capital efficiency while maintaining high product availability across key markets • Streamlined order fulfillment and shipment tracking by aligning logistics partners and distributors on issue\-resolution workflows, improving delivery reliability and customer experience
- **Commercial Strategy & Service Marketing Intern at Hino Motors Sales** (2023\-07\-01–2023\-08\-01) — Led cross\-channel service marketing initiatives across the service\-center network to drive customer engagement, service uptake, and after\-sales revenue growth • Designed and executed app\-based promotions to expand digital customer adoption and increase participation in service campaigns • Partnered with dealers and distributors to align in\-store execution and promotional offers, strengthening service performance and profitability across the network
- **Customer Operations Analytics Intern at Toyota** (2022\-07\-01–2022\-08\-01) — Led the rollout of AI\-powered customer service across web, app, and messaging platforms to expand digital self\-service and reduce reliance on manual support • Built and trained a comprehensive chatbot and FAQ system using semantic and voice\-recognition logic to deliver consistent, high\-quality customer interactions across channels • Analyzed multi\-channel customer inquiries and voice\-of\-customer data to support CRM segmentation, proactive service design, and targeted marketing and after\-sales initiatives
- **Sales Specialist at Neotek Corporation** (2021\-12\-01–2022\-01\-01) — Built and maintained strong relationships with clients, including global automotive brands like Ford, Mazda, and Nissan, as well as key suppliers like AutoZone and Brembo\. • Identified customer needs and opportunities, provided product information, and ensured customer satisfaction\. • Promoted and sold Neotek's brake disc products and services, as well as represented well\-known brands like VARTA, EXIDE, FIAMM, SEBANG, BOSCH, and VALVOLINE\. • Regularly visited and developed new clients, collected feedback, and reported progress to supervisors\. • Gained familiarity with sales processes and company regulations, enhanced communication and coordination skills, and consistently achieved sales targets under pressure, contributing to the company's business growth\.

## Education

- Master of Science \- MS, Master of Quantitative Management \(MQM\) \- Marketing Track — Duke University \- The Fuqua School of Business (2025\-07\-01–2026\-05\-01)
- Bachelor's degree, Business Analytics & Supply Chain Management, Majors — Syracuse University \- Martin J\. Whitman School of Management (2020\-08\-01–2023\-12\-01)
- Bachelor's degree, Economics, Minor — Syracuse University \- Maxwell School (2020\-08\-01–2023\-12\-01)

## FAQ

### What does Chieh\-Sheng do?

Chieh\-Sheng is pursuing a Master of Quantitative Management at Duke University’s Fuqua School of Business in the Marketing Track, with an expected Class of 2026 graduation\. Chieh\-Sheng’s work centers on business analytics, customer experience, strategy, and cross\-functional problem solving\.

### What are Chieh\-Sheng’s core strengths?

Chieh\-Sheng is strongest in combining data analysis, strategic thinking, and cross\-functional collaboration to address business problems\. Relevant experience includes business analytics, predictive modeling, customer analytics, CRM, AI\-enabled customer experience, chatbot optimization, supply chain operations, and commercial strategy\.

### What did Chieh\-Sheng accomplish at Toyota?

At Toyota, Chieh\-Sheng led the rollout of AI\-powered customer service across web, app, and messaging platforms to expand digital self\-service and reduce reliance on manual support\. Chieh\-Sheng built and trained a chatbot and FAQ system using semantic and voice\-recognition logic, and analyzed multi\-channel inquiries and voice\-of\-customer data to inform CRM segmentation, proactive service design, targeted marketing, and after\-sales initiatives\.

### What experience does Chieh\-Sheng have with AI\-enabled customer experience and chatbots?

Chieh\-Sheng has hands\-on experience with AI\-enabled customer experience through Toyota’s digital customer\-service work\. This included implementing AI\-powered service across multiple channels and developing chatbot and FAQ capabilities designed to provide consistent, high\-quality customer interactions\.

### What CRM and customer\-analytics experience does Chieh\-Sheng have?

Chieh\-Sheng used customer inquiry and voice\-of\-customer data at Toyota to support CRM segmentation, proactive service design, targeted marketing, and after\-sales initiatives\. Chieh\-Sheng also has broader experience in customer analytics and predictive modeling\.

### What did Chieh\-Sheng do at Unik Surgical Sutures Mfg\. Co\.?

At Unik Surgical Sutures Mfg\. Co\., Chieh\-Sheng led distributor communications and field support across China to strengthen engagement, align priorities, and support regional sales momentum\. Chieh\-Sheng optimized inventory planning and supplier coordination for working\-capital efficiency while maintaining product availability, and streamlined order fulfillment and shipment tracking through issue\-resolution workflows with logistics partners and distributors\.

### What did Chieh\-Sheng accomplish at Hino Motors Sales?

At Hino Motors Sales, Chieh\-Sheng led cross\-channel service\-marketing initiatives across the service\-center network to increase customer engagement, service uptake, and after\-sales revenue growth\. Chieh\-Sheng designed and executed app\-based promotions, and partnered with dealers and distributors on in\-store execution and promotional offers to strengthen service performance and profitability\.

### What did Chieh\-Sheng do at Neotek Corporation?

At Neotek Corporation, Chieh\-Sheng built client relationships with automotive brands including Ford, Mazda, and Nissan, as well as suppliers including AutoZone and Brembo\. Chieh\-Sheng promoted brake\-disc products and services and represented brands including VARTA, EXIDE, FIAMM, SEBANG, BOSCH, and VALVOLINE\. The role involved developing new clients, gathering feedback, reporting progress, and consistently meeting sales targets under pressure\.

### What consulting\-style project experience does Chieh\-Sheng have?

Chieh\-Sheng completed consulting\-style graduate\-school projects with real clients\. These projects added practical client\-facing experience to Chieh\-Sheng’s academic work in quantitative management and business analytics\.

### What is Chieh\-Sheng’s Syracuse University education?

Chieh\-Sheng holds a bachelor’s degree with majors in Business Analytics and Supply Chain Management from Syracuse University’s Martin J\. Whitman School of Management\. Chieh\-Sheng also completed a minor in Economics through Syracuse University’s Maxwell School\.

### What is Chieh\-Sheng studying at Duke Fuqua?

Chieh\-Sheng is pursuing a Master of Quantitative Management at Duke University’s Fuqua School of Business in the Marketing Track, Class of 2026\.

### What academic honors has Chieh\-Sheng received?

Chieh\-Sheng is a Fuqua Scholar, a Zinsmeister Award recipient, and a summa cum laude graduate\.

### What analytical and technical skills does Chieh\-Sheng have?

Chieh\-Sheng’s technical and analytical skills include statistical data analysis, machine learning, data management, business analytics, data analytics, forecasting, data visualization, supply chain analytics, R, and Python\.

### What operations and business skills does Chieh\-Sheng have?

Chieh\-Sheng’s operations and business skills include supply chain operations, supply chain management, sourcing, purchasing, logistics management, project management, principles of management science, data analysis and decision making, analytical skills, problem solving, collaborative problem solving, communication, and presentation skills\.

### What kinds of roles is Chieh\-Sheng interested in?

Chieh\-Sheng wants to solve business problems and create meaningful impact\. Chieh\-Sheng prefers roles that bring together data analysis, strategic thinking, and cross\-functional collaboration\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAADOQbiEBMg1n\_Ri2vNwmiHmjsR74meBga\-s

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