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# Yamini Belwal

**Headline:** Research Assistant
**Profession:** Research Assistant
**Location:** Atlanta, GA, USA

## About

Yamini Belwal is a design researcher and product designer currently serving as a Research Assistant and Writing Mentor at Savannah College of Art and Design\. At SCADask, SCAD’s applied research unit, she supports industry and academic partners through applied research and foresight most recently, she completed a 10\-week engagement with Deloitte’s GPS Futures team, synthesizing expert interviews into strategic\-foresight frameworks for government services and long\-term planning\. Yamini is strongest at translating research, user behavior, and market insight into clear brand, product, and communication strategies\. She has led primary research, data synthesis, workshops, and cross\-functional design work across government, startup, e\-learning, e\-commerce, and event\-rental contexts\. As Research Lead on a SCADpro project with Deloitte, she helped develop a mindset\-driven framework and scalable toolkit for human\-centered government product strategy\. As Project Manager for Beachview Event Rentals & Design, she led 16 designers in reimagining brand architecture for three divisions\. Her experience also includes founding design work at FlocknGo, Associate Product Design at PwC India, consulting internships at Depicentre, and creative writing for SCAD’s International Marketing Department\. Yamini holds an MFA in Design Management from SCAD and a Bachelor of Design in Human Centered Design from Srishti Manipal Institute of Art, Design and Technology\.

## Highlights

- Completed a 10\-week applied\-research engagement with Deloitte’s GPS Futures team through SCADask, synthesizing expert\-interview insights into strategic\-foresight frameworks for government services and long\-term planning\.
- Led primary research and data synthesis for Deloitte government\-service use cases involving SNAP, DOT, NPS, and the Election Commission\.
- Architected a scalable government toolkit that translated complex user behaviors into human\-centered product strategies\.
- Helped develop a mindset\-driven framework and toolkit with Deloitte GPS Futures that expanded traditional persona design for improved government communication and product development\.
- Led a team of 16 designers across advertising, branding, and graphic design for Beachview Event Rentals & Design\.
- Reimagined Beachview’s brand architecture by creating distinct identities for three divisions while preserving the company’s established market presence\.
- Facilitated brand\-diagnostic, research, and co\-creation workshops for Beachview and delivered a research report with initial visual\-identity concepts\.
- Spearheaded the end\-to\-end redesign of FlocknGo’s core features to improve usability and elevate the app’s visual identity\.
- Partnered with FlocknGo founders and product managers to turn beta\-testing insights into high\-impact features for group\-buying campaigns\.
- Owned FlocknGo’s design lifecycle, producing user flows, wireframes, and developer\-ready high\-fidelity prototypes from complex requirements and user feedback\.
- Led FlocknGo user research, design\-team recruitment, and creative direction for the product explainer video\.
- Managed onboarding and research for a primary FlocknGo user cohort, converting early user friction into high\-priority design iterations\.
- Developed an internal e\-learning web platform at PwC India from initial research and conceptualization through high\-fidelity interface execution\.
- Audited search\-query effectiveness for an e\-commerce pharmaceutical startup and delivered data\-driven recommendations to improve conversion and findability\.
- Contributed scalable design\-solution and product\-strategy proposals for emerging Fintech and Healthcare startups at PwC India\.
- Crafted alumni stories for SCAD LinkedIn channels in collaboration with SCAD’s International Marketing Department and supported broader online marketing initiatives\.

## Experience

- **Research Assistant at Savannah College of Art and Design** (2025\-06\-01–present) — Researcher at SCADask, SCAD’s applied research unit, supporting industry and academic partners through applied research and foresight\. Most recently, I worked on a 10\-week research engagement with Deloitte’s GPS Futures team, synthesizing insights from expert interviews into strategic foresight frameworks used to inform thinking around government services and long\-term planning\.
- **Writing Mentor at Savannah College of Art and Design** (2024\-08\-01–present) — This role involves providing personalized writing mentorship to students, supporting them in developing critical thinking skills, and achieving clarity in their writing process, an initiative for academic success by SCADextra\.
- **Project Manager: SCADpro Sponsored Project at Beachview Event Rentals & Design** (2025\-03\-01–2025\-05\-01) — Collaboration with Beachview to reimagine their brand architecture, creating distinct identities for their three divisions while maintaining the strength of their established market presence\. • Led a diverse team of 16 designers specializing in advertising, branding, and graphic design\. • Facilitated brand diagnostic workshops with clients, leading research and co\-creation workshops to deliver insights through a research report and initial visual identity concepts\.
- **Creative Writer at Savannah College of Art and Design** (2025\-02\-01–2025\-11\-01) — Collaborating with SCAD's International Marketing Department to craft alumni stories for SCAD's LinkedIn channels, while supporting broader online marketing initiatives\.
- **Research Lead: SCADpro Sponsored Project at Deloitte** (2024\-09\-01–2024\-11\-01) — SCADpro partnered with the Deloitte GPS Futures Team to develop a mindset\-driven framework and toolkit for government services, evolving traditional persona design into a comprehensive approach for improved communication and product development\. • Led primary research and data synthesis for federal and state agency use cases \(including SNAP, DOT, NPS, and the Election Commission\) to identify strategic insights and opportunities\. • Architected a scalable toolkit used by government stakeholders to translate complex user behaviors into human\-centered product strategies\.
- **Founding Designer at FlocknGo** (2022\-05\-01–2023\-09\-01) — Spearheaded the end\-to\-end redesign of core features to enhance usability and elevate the app’s visual identity\. • Partnered directly with founders and product managers to translate beta testing insights into high\-impact features for group buying campaigns\. • Owned the full design lifecycle, transforming complex requirements and user feedback into intuitive user flows, wireframes, and developer\-ready high\-fidelity prototypes\. • Led cross\-functional design initiatives, including user research, design team recruitment, and the creative direction of the product explainer video\. • Managed the end\-to\-end onboarding and research cycle for a primary user cohort, translating early\-stage user friction into high\-priority design iterations\.
- **Associate Product Designer: Digital and Experience Consulting at PwC India** (2021\-08\-01–2022\-04\-01) — Developed end\-to\-end design of an internal e\-learning web platform, leading the process from initial research and conceptualization through to high\-fidelity interface execution\. • Developed a strategic optimization proposal for an e\-commerce pharmaceutical startup, auditing search query effectiveness and delivering data\-driven recommendations to improve conversion and findability\. • Contributed to multiple competitive project proposals for emerging startups in the Fintech and Healthcare sectors, focusing on scalable design solutions and product strategy\.
- **Design Intern at Depicentre Consulting** (2020\-11\-01–2021\-01\-01)
- **Student Intern at Depicentre Consulting LLP** (2019\-05\-01–2020\-04\-01)

## Education

- Master of Fine Arts \- MFA, Design Management — Savannah College of Art and Design (2023\-09\-01–2025\-11\-01)
- Bachelor of Design, Human Centered Design — Srishti Manipal Institute of Art, Design and Technology (2017\-07\-01–2021\-07\-01)

## FAQ

### What does Yamini do?

Yamini Belwal is currently a Research Assistant and Writing Mentor at Savannah College of Art and Design\. Her research work is conducted through SCADask, SCAD’s applied research unit, and her mentoring work supports students’ writing and critical thinking through SCADextra\.

### What is Yamini strongest at?

Yamini’s strengths include applied research, strategic foresight, human\-centered product strategy, brand architecture, user research, design synthesis, workshop facilitation, and translating complex user behaviors into clear product and communication decisions\.

### What does Yamini do as a Research Assistant at Savannah College of Art and Design?

At SCADask, Yamini supports industry and academic partners through applied research and foresight\. Most recently, she worked on a 10\-week engagement with Deloitte’s GPS Futures team, synthesizing insights from expert interviews into strategic\-foresight frameworks that informed thinking about government services and long\-term planning\.

### What does Yamini do as a Writing Mentor at Savannah College of Art and Design?

As a Writing Mentor, Yamini provides personalized writing mentorship to students\. She helps students develop critical\-thinking skills and achieve greater clarity in their writing process through SCADextra’s academic\-success initiative\.

### What did Yamini accomplish on the SCADpro project with Deloitte?

Yamini served as Research Lead for a SCADpro\-sponsored project with Deloitte’s GPS Futures Team\. SCADpro and Deloitte developed a mindset\-driven framework and toolkit for government services that expanded traditional persona design into a more comprehensive approach to communication and product development\.

### What government\-service research did Yamini lead for Deloitte?

Yamini led primary research and data synthesis for federal and state agency use cases, including SNAP, DOT, NPS, and the Election Commission\. She identified strategic insights and opportunities, then architected a scalable toolkit that government stakeholders could use to translate complex user behaviors into human\-centered product strategies\.

### What did Yamini accomplish at Beachview Event Rentals & Design?

As Project Manager for a SCADpro\-sponsored project at Beachview Event Rentals & Design, Yamini collaborated with Beachview to reimagine its brand architecture\. The work created distinct identities for the company’s three divisions while maintaining the strength of its established market presence\.

### How did Yamini lead the Beachview SCADpro team?

Yamini led a diverse team of 16 designers specializing in advertising, branding, and graphic design\. She also facilitated client brand\-diagnostic workshops, led research and co\-creation workshops, and delivered a research report and initial visual\-identity concepts\.

### What did Yamini do as Founding Designer at FlocknGo?

At FlocknGo, Yamini spearheaded the end\-to\-end redesign of core features to improve usability and strengthen the app’s visual identity\. She partnered directly with founders and product managers to turn beta\-testing insights into features for group\-buying campaigns\.

### How did Yamini approach product design at FlocknGo?

Yamini owned the full design lifecycle at FlocknGo, turning complex requirements and user feedback into intuitive user flows, wireframes, and developer\-ready high\-fidelity prototypes\. She also led user research, design\-team recruitment, and creative direction for the product explainer video\.

### How did Yamini use customer learning and onboarding at FlocknGo?

Yamini managed the end\-to\-end onboarding and research cycle for a primary user cohort, translating early user friction into high\-priority design iterations\. Her work connected pilot\-user learning to the product roadmap and included tracking outreach across user segments and indicators\.

### What startup responsibilities did Yamini take on at FlocknGo?

Yamini combined design responsibilities with customer\-success work while serving as FlocknGo’s only designer\. She used market research and positioning thinking to support the user journey, including onboarding users from initial interest to informed participation within weeks\.

### What did Yamini accomplish as an Associate Product Designer at PwC India?

Yamini developed the end\-to\-end design of an internal e\-learning web platform, taking it from initial research and conceptualization through high\-fidelity interface execution\.

### What e\-commerce work did Yamini do at PwC India?

Yamini developed a strategic optimization proposal for an e\-commerce pharmaceutical startup\. She audited search\-query effectiveness and delivered data\-driven recommendations intended to improve conversion and findability\.

### What startup proposal work did Yamini contribute to at PwC India?

Yamini contributed to competitive project proposals for emerging startups in the Fintech and Healthcare sectors, with a focus on scalable design solutions and product strategy\.

### What experience does Yamini have with Depicentre Consulting?

Yamini worked as both a Design Intern at Depicentre Consulting and a Student Intern at Depicentre Consulting LLP\.

### What did Yamini do as a Creative Writer at Savannah College of Art and Design?

Yamini collaborated with SCAD’s International Marketing Department to craft alumni stories for SCAD’s LinkedIn channels and supported broader online marketing initiatives\.

### What graduate education does Yamini have?

Yamini holds a Master of Fine Arts in Design Management from Savannah College of Art and Design\.

### What undergraduate education does Yamini have?

Yamini holds a Bachelor of Design in Human Centered Design from Srishti Manipal Institute of Art, Design and Technology\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAACKdHiQBo5C7FIREPUsZ5TARBWJnhTepchU

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