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# Won You

**Headline:** Helping research and product teams build great products | Growth Lead at Great Question | Founding Sales, 7+ years in early-stage B2B SaaS
**Profession:** Growth Lead
**Location:** Boston, Massachusetts, United States

## About

Won You is Growth Lead at Great Question, where Won owns the company-wide sales-qualified-opportunity target and helps research and product teams evaluate a consolidated UX research platform. Won’s strengths are full-cycle sales, early-stage go-to-market design, demand generation, revenue operations, pricing, enterprise deal execution, and AI-enabled sales systems. Across more than seven years in early-stage B2B SaaS, Won has served as a founding Account Executive or founding GTM hire, pairing direct revenue ownership with the systems that support it. At Great Question, Won was promoted from BDR to Growth Lead in eight weeks, sourced $1.16 million in enterprise pipeline and 39 SQOs in five months, and improved cold-call connect-to-conversation rates from 33% to 54%. Previously, Won drove 5.8x ARR growth at Relate as its founding GTM hire and personally closed 28% of company revenue. Won has also exceeded quota at Comento, built pipeline and workflows at Cargo and Wiza, and helped validate a new market initiative at Axon. Won holds a B.S. in Management & Leadership / Entrepreneurship from Boston College.

## Services

- Account Executives
- Field Sales Management
- Outside Sales
- Software Sales
- SaaS Sales
- Sales Prospecting
- Consultative Selling
- Multitasking
- Competitive Landscape
- Organization Skills
- Automation
- Freemium
- SMB Sales
- Customer Engagement
- Startup Environments
- Sales Operations
- Solution Selling
- Sales Development
- Oral Communication
- Skilled Multi-tasker
- Sales and Marketing
- Account Management
- Sales Management
- Sales
- Negotiation
- Sales Forecasting
- Lead Generation
- Enterprise Software
- Deal Closure
- Salesforce.com

## Highlights

- Promoted from BDR to Growth Lead at Great Question in eight weeks into a newly created role owning the company-wide SQO target.
- Sourced 97 qualified meetings and 39 SQOs representing $1.16M in enterprise pipeline at Great Question across Apple, Stellantis, CVS, Kaiser Permanente, and DISH—more than any other rep on the team.
- Improved cold-call connect-to-conversation at Great Question from 33% to 54% in 30 days across approximately 2,150 dials per month.
- Built and owns Great Question’s account and lead-scoring engine for all inbound routing, outbound workflows, self-serve enrichment tooling, phone-enrichment bot, and five-agent AI call-coaching pipeline.
- Drove 5.8x ARR growth at Relate as founding GTM hire.
- Personally closed 28% of Relate’s total revenue, second of four contributors and first among non-founders.
- Closed Relate’s first three five-figure deals and its largest-ever deal: $24K for 50 seats, seven times average ACV.
- Built Relate’s first outbound engine from zero and exceeded a 20-meetings-per-month quota while also owning inbound content, blog, and webinars.
- Took over founder-led sales at Relate, led pipeline review and GTM strategy, and coached a junior SDR who advanced to full-cycle AE and later customer success lead.
- Achieved 120% of pro-rated attainment against a $500K annual revenue quota at Comento at $30K ACV.
- Exceeded Comento’s 20+-SQL-per-month quota every month while operating the team’s only BDR function and booking meetings for the full team.
- Built Comento’s outbound pipeline in a new segment and created its sales playbook and onboarding program for new hires.
- Built 20 automated workflows at Cargo and managed HubSpot, Cargo, Lemlist, and Avoma.
- Reached 150% and 120% of Wiza ramp targets in months one and two, generated 50+ qualified meetings, and used an AI-assisted Clay model to prioritize approximately 600 high-fit accounts.
- Generated 30+ qualified opportunities in three months at Axon, closed the team’s first $16K deal, and launched its first paid pilot.
- Founded and scaled a Net Mission Community food-truck social enterprise to eight locations in its first year, reaching 50 dishes sold daily within launch week.
- Contacted 170+ potential donors and maintained Salesforce data integrity for volunteer and fundraising programs at Year Up.
- Led 16 three-week Republic of Korea Army training programs for 2,000+ recruit trainers, managed 12 Master Recruit Trainers, and spoke to 18,000 attendees at a Korean Church Unity event.
- Led development of the Wear U SNS business venture at Oracle International Korea while managing five interns.

## Experience

- **Growth Lead at Great Question** (2026-05-01–present) — Promoted from BDR to Growth Lead in 8 weeks into a newly created role owning the company-wide SQO target • Sourced 97 qualified meetings and 39 SQOs representing $1.16M in enterprise pipeline across Apple, Stellantis, CVS, Kaiser Permanente, and DISH, more than any other rep on the team • Lifted cold-call connect-to-conversation from 33% to 54% in 30 days across ~2,150 dials/month • Owns the account and lead scoring engine that scores and routes all inbound, and built the outbound workflows, self-serve enrichment tooling, and AI call-coaching agents the GTM team runs on
- **Enterprise Business Development Representative at Great Question** (2026-03-01–2026-05-01) — Great Question is the all-in-one UX research platform for teams that are tired of juggling 8-12 tools to run a single study. I partner with UX Researchers, Research Ops leaders, Product Managers, and Designers at B2B SaaS companies to help them evaluate whether a consolidated research platform is right for their team. Customers include Amazon, Walmart, Canva, ServiceNow, Asana, Brex, and Figma.
- **SDR, API at Wiza** (2025-11-01–2026-03-01) — Wiza provides real-time verified contact data: ranked #1 globally for enterprise email accuracy and #2 globally for phone accuracy by Clay. • Focused on the API Partnership vertical, working with AI GTM and recruitment platforms building in-product data enrichment features. • Carried a 10 SQO/month quota: 150% and 120% against ramp targets in months one and two, 60% in the first month at full quota, and 107% pro-rated in a partial month four • Generated 50+ qualified meetings selling to AI GTM and recruitment platforms building in-product data enrichment, off an AI-assisted TAM and account-scoring model built in Clay that prioritized ~600 high-fit accounts
- **Founding Full-Cycle AE at Cargo 🧱** (2025-07-01–2025-11-01) — Cargo is a YC-backed revenue orchestration platform: AI agents for GTM teams to automate enrichment, scoring, routing, and CRM workflows. • Built the champion's workflow inside their environment and got it running so they could prove ROI internally and take it to their CEO for budget approval, then worked through IT and security on integration requirements • Built 20 automated workflows on Cargo's platform \(enrichment, AI qualification, scoring, routing, CRM upserts\) and managed the GTM tech stack \(HubSpot, Cargo, Lemlist, Avoma\)
- **Founding GTM at Relate** (2022-05-01–2025-05-01) — Drove 5.8x ARR growth as the founding GTM hire, owning full-cycle sales, demand generation, customer success, and the GTM systems underneath • Personally closed 28% of total company revenue, second of four contributors, including the company's first three five-figure deals and its largest ever at $24K / 50 seats \(7x average ACV\) after repositioning the product and pricing to move the company upmarket • multi-threaded from C-level and VPs down to end users and cleared IT, legal, and security review, including SOC 2 documentation requests and security questionnaires, before signature • Hit a 20+ meeting/month quota by building the company's first outbound engine from zero on signal data \(product signups, fundraising, hiring, LinkedIn engagement\), while also owning inbound through content, blog, and webinars • Took over founder-led sales from two co-founders and led pipeline review and GTM strategy from that point • hired and coached a junior SDR with no prior experience who ramped to ful
- **Full-Cycle Account Executive at \(주\)코멘토** (2020-12-01–2021-11-01) — Carried a $500K annual revenue quota and finished at 120% of pro-rated attainment at $30K ACV, negotiating final pricing directly with finance and procurement • Beat a 20+ SQL/month quota every month while running the team's only BDR function, booking meetings for the entire team • Built the outbound pipeline from zero in the new segment, and created the sales playbook and onboarding program used to ramp new hires
- **Sales - Emerging Markets at Axon** (2019-09-01–2020-12-01) — Generated 30+ qualified opportunities in 3 months through multi-channel outbound from a two-person team formed by the CRO to test a new vertical with no playbook and no brand presence • Closed the team's first $16K deal and launched its first paid pilot • the validated pipeline led the CRO to fund the initiative and hire a General Manager to scale it into a business unit
- **Development Team Intern at Year Up** (2018-02-01–2018-04-01) — Led end-to-end volunteer and donor management, reaching out to 170+ potential donors while maintaining Salesforce data integrity for volunteer programs and fundraising events. Supported development team initiatives through event planning and execution.
- **Business Development Consultant at Net Mission Community** (2017-10-01–2018-10-01) — Founded and scaled food truck social enterprise to 8 locations in first year, achieving target sales of 50 dishes daily within launch week while developing founding team through leadership training.
- **HR Intern at Jebbit** (2017-05-01–2017-06-01) — Developed comprehensive new hire onboarding program while managing office operations, including employee needs assessment and team engagement initiatives.
- **Master Recruit Trainer at Republic of Korea Army** (2014-10-01–2016-07-01) — Led 16 three-week military training programs for 2,000+ recruit trainers while managing team of 12 Master Recruit Trainers and developing performance evaluation metrics. Delivered keynote speech to 18,000 attendees at Korean Church Unity event, successfully raising construction funds for Army Training Center church.
- **Sales Intern at Oracle International Korea** (2014-06-01–2014-08-01) — Led development of new SNS business venture, Wear U, managing team of five interns while supporting business proposals and project presentations.

## Education

- Bachelor of Science \(B.S.\), Management & Leadership / Entrepreneurship — Boston College (2013-01-01–2019-01-01)

## FAQ

### What does Won do at Great Question?

Won is the Growth Lead at Great Question. Won owns the company-wide SQO target and works with UX Researchers, Research Operations leaders, Product Managers, and Product Designers at mid-market and enterprise B2B SaaS companies seeking to scale their research practice without expanding their tool stack.

### What platform does Won represent at Great Question?

Great Question is an all-in-one UX research platform for teams that may otherwise use 8–12 tools for a study. It brings together participant recruitment, scheduling, incentives, moderated and unmoderated studies, prototype testing, surveys, AI-powered analysis, and a searchable insights repository. Customers named in Won’s record include Amazon, Walmart, Canva, ServiceNow, Asana, Brex, and Figma.

### What has Won accomplished at Great Question?

Won was promoted from BDR to the newly created Growth Lead role in eight weeks. Won sourced 97 qualified meetings and 39 SQOs representing $1.16 million in enterprise pipeline across Apple, Stellantis, CVS, Kaiser Permanente, and DISH—more than any other representative on the team.

### What GTM systems has Won built?

Won increased cold-call connect-to-conversation from 33% to 54% in 30 days across approximately 2,150 dials per month. Won owns the engine that scores and routes all inbound accounts and leads, and built outbound workflows, self-serve enrichment tooling, a phone-enrichment bot, and five-agent AI call-coaching agents used by the GTM team.

### What did Won do as an Enterprise BDR at Great Question?

As Enterprise Business Development Representative, Won partnered with UX Researchers, Research Ops leaders, Product Managers, and Designers at B2B SaaS companies to assess whether a consolidated research platform fit their teams.

### What did Won do at Wiza?

At Wiza, Won was an SDR for the API Partnership vertical, working with AI GTM and recruitment platforms building in-product data-enrichment features. Wiza provides real-time verified contact data and was ranked #1 globally for enterprise email accuracy and #2 globally for phone accuracy by Clay.

### What were Won’s results at Wiza?

Won carried a 10-SQO-per-month quota at Wiza, reaching 150% and 120% of ramp targets in months one and two, 60% in the first month at full quota, and 107% pro-rated in a partial fourth month. Won generated more than 50 qualified meetings through an AI-assisted TAM and account-scoring model built in Clay that prioritized approximately 600 high-fit accounts.

### What did Won do at Cargo?

As Founding Full-Cycle AE at Cargo, a YC-backed revenue orchestration platform, Won owned the full-cycle sales motion at $13K ACV. Cargo provides AI agents for GTM teams to automate enrichment, scoring, routing, and CRM workflows.

### What did Won accomplish at Cargo?

Won built a champion’s workflow inside the customer environment to demonstrate ROI for CEO budget approval, worked through IT and security integration requirements, built 20 automated Cargo workflows, and managed HubSpot, Cargo, Lemlist, and Avoma.

### What was Won’s role at Relate?

Won was the founding GTM hire at Relate, owning full-cycle sales, demand generation, customer success, and the GTM systems supporting those functions. Won took over founder-led sales from two co-founders and led pipeline review and GTM strategy.

### What were Won’s major sales results at Relate?

Won drove 5.8x ARR growth at Relate and personally closed 28% of total company revenue, ranking second among four contributors and first among non-founders. Won closed the company’s first three five-figure deals and its largest deal, $24K for 50 seats, which was seven times average ACV, after repositioning product and pricing to move upmarket.

### How did Won build Relate’s GTM motion?

Won built Relate’s first outbound engine from zero using signals including product signups, fundraising, hiring, and LinkedIn engagement, while also owning inbound through content, blog, and webinars. Won hit a quota of more than 20 meetings per month, multi-threaded deals from C-level and VP stakeholders to end users, cleared IT, legal, and security reviews including SOC 2 documentation requests and security questionnaires, and hired and coached a junior SDR who became a full-cycle AE and later a customer success lead.

### What did Won accomplish at Comento?

At \(주\)코멘토, Won was a Full-Cycle Account Executive who carried a $500K annual revenue quota and finished at 120% of pro-rated attainment at $30K ACV. Won negotiated final pricing directly with finance and procurement.

### How did Won contribute beyond closing at Comento?

Won beat a 20+-SQL-per-month quota every month while running Comento’s only BDR function and booking meetings for the full team. Won also built outbound pipeline from zero in a new segment and created the sales playbook and onboarding program used to ramp new hires.

### What did Won accomplish at Axon?

At Axon, Won worked in Sales for Emerging Markets on a two-person team formed by the CRO to test a new vertical without a playbook or brand presence. Won generated more than 30 qualified opportunities in three months through multi-channel outbound, closed the team’s first $16K deal, and launched its first paid pilot. The validated pipeline led the CRO to fund the initiative and hire a General Manager to scale it into a business unit.

### What did Won do at Net Mission Community?

As a Business Development Consultant at Net Mission Community, Won founded and scaled a food-truck social enterprise to eight locations in its first year. The venture achieved its target of 50 dishes sold daily within launch week, while Won developed the founding team through leadership training.

### What early-career experience does Won have?

At Year Up, Won was a Development Team Intern who led end-to-end volunteer and donor management, contacted more than 170 potential donors, maintained Salesforce data integrity for volunteer programs and fundraising events, and supported event planning and execution. At Jebbit, Won was an HR Intern who developed a comprehensive new-hire onboarding program and managed office operations, employee needs assessment, and team engagement initiatives.

### What leadership experience does Won have?

Won served as Master Recruit Trainer in the Republic of Korea Army, leading 16 three-week military training programs for more than 2,000 recruit trainers, managing a team of 12 Master Recruit Trainers, and developing performance-evaluation metrics. Won also delivered a keynote to 18,000 attendees at a Korean Church Unity event that raised construction funds for the Army Training Center church. Earlier, as a Sales Intern at Oracle International Korea, Won led development of the Wear U SNS business venture, managed five interns, and supported business proposals and project presentations.

### Where did Won study?

Won earned a Bachelor of Science in Management & Leadership / Entrepreneurship from Boston College.

### What professional skills does Won list?

Won’s listed skills include account executive work, field and outside sales, software, SaaS, SMB, enterprise, B2B, and B2C sales prospecting, lead generation, sales development, account management, sales management, sales operations, sales ops, revenue ops, forecasting, negotiation, deal closure, consultative and solution selling Salesforce.com, CRM, automation, data analysis, content marketing, customer engagement, customer development, customer support, and competitive landscape analysis. Won also lists entrepreneurship, startup environments, training, coaching, onboarding, mentoring, leadership, recruiting, human resources, program and project management, consulting, public speaking, oral communication, cross-functional collaboration, teamwork, organization, multitasking, time management, Microsoft Office, business, sales and marketing, and freemium experience.

## Links

- LinkedIn: https://www.linkedin.com/in/wonsuk-you

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