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# Terry O'Gara

**Headline:** Senior Program Manager \| Design & Product Operations Leader • Enterprise Scale & 0→1 Emerging Tech • Operational Mechanisms and Lifecycle Governance That Stabilize Cross\-Functional Execution
**Profession:** Sr\. Program Manager \(UX Program & Design Operations\)
**Location:** Ocala, Florida, United States

## About

Terry O'Gara is a Senior Program Manager and design and product operations leader who builds execution mechanisms for high\-ambiguity technical initiatives, from 0→1 R&D through enterprise\-scale delivery\. Terry’s work sits at the intersection of product, design, software, and marketing, with a human\-centered focus on translating complex needs into scalable products\. Terry is strongest in DesignOps, UX and technical program management, lifecycle governance, research\-to\-product translation, launch readiness, risk management, and bridging design\-to\-engineering workflows across matrixed organizations\. At Magic Leap, Terry co\-directed a roughly $40 million spatial\-computing portfolio and 140\-person XR studio, supported more than 80 prototypes, delivered about 200 technical demonstrations, and contributed to two spatial\-computing patents\. At Disney Experiences, Terry delivered more than 30 geo\-fenced AR experiences with Snap Inc\. that reached roughly 3 million users while supporting a $60 million\-plus PhotoPass business\. At DIRECTV, Terry established delivery structures during the AT&T\-to\-DIRECTV spin\-off, helped introduce Agile practices that increased delivery velocity by about 25%, and contributed to an approximately 10% conversion lift in the purchase flow\.

## Services

- Generative AI Workflows
- Design Operations \(DesignOps\)
- Technical Program Management
- 0→1 Product Development
- Product Operations \(ProdOps\)
- Product Development Lifecycle \(PDLC\)
- Spatial Computing
- UX Program Management
- Velocity Optimization
- Research Operations \(ResOps\)
- Design Program Management
- Innovation Lab Management
- Agile Program Management
- Governance
- Human\-Computer Interaction \(HCI\)
- Enterprise Feedback Loops
- Stakeholder Management
- Project Management
- Cross\-Functional Leadership
- Risk Management
- User Experience \(UX\)
- Accessibility Compliance
- Augmented Reality
- Business Case Development
- Capacity Planning
- Change Management
- Creative Technology Leadership
- Baymard Institute Compliance
- Data Analysis
- Delivery Management

## Highlights

- Co\-directed a 140\-person XR game studio and approximately $40 million spatial\-computing portfolio at Magic Leap, spanning content development, systems integration, and R&D initiatives\.
- Directed Magic Leap's Creative Innovations Lab, defining multimodal spatial\-audio and gesture interaction models and ML\-driven interaction models for volumetric\-computing environments\.
- Built a patent pipeline at Magic Leap that yielded approximately $3 million in capital efficiency\.
- Co\-invented two spatial\-computing patents: US10390165B2 and US\[contact removed\]A\.
- Authored foundational system\-level interaction documentation for Magic Leap's spatial\-computing work\.
- Built delivery mechanisms supporting more than 80 Magic Leap prototypes across complex hardware, software, UX, and content dependencies\.
- Delivered approximately 200 Magic Leap technical demonstrations and presentations for partners and investors, contributing to more than $500 million in follow\-on funding\.
- Established service\-level expectations with Magic Leap's VP of Software linking OS\-level UX requirements to product and brand outcomes\.
- Led Magic Leap consortium collaborations with ILMxLAB and Lucasfilm, aligning external partners with internal R&D and platform constraints\.
- Joined Magic Leap during rapid Series B growth as approximately employee 200 and helped build the operational backbone for early\-stage spatial\-computing programs\.
- Led delivery of more than 30 geo\-fenced AR experiences at Disney Experiences in partnership with Snap Inc\., reaching approximately 3 million users through the My Disney Experience app\.
- Supported continuous operation of Disney PhotoPass, a $60 million\-plus revenue product and e\-commerce vertical, during COVID shutdowns\.
- Owned PhotoPass intake, workflow governance, release validation, and delivery\-quality accountability for approximately 18 months without a dedicated product\-operations lead\.
- Built standardized intake, review, and release cadences for Disney's 24/7 live\-service environment, improving distributed\-team coordination and time to market\.
- Used platform\-engineering training at Disney to resolve CMS and backend constraints directly, reducing dependency on specialized engineering resources\.
- Supported global on\-call crisis operations at Disney, triaging revenue\-impacting production incidents across a 10,000\-plus\-person organization and maintaining executive visibility\.
- Created cross\-functional delivery structures at DIRECTV during the AT&T\-to\-DIRECTV spin\-off, stabilizing work across Product, Design, Research, and Engineering\.
- Introduced Agile methodologies to DIRECTV's Purchase Flow domain, increasing delivery velocity by approximately 25%\.
- Led UX program operations for DIRECTV's Purchase Flow e\-commerce funnel and contributed to an approximately 10% conversion lift\.
- Translated UX research and multivariate\-testing insights into engineering\-ready, production workstreams at DIRECTV\.
- Built DIRECTV dashboards and planning systems for capacity, delivery health, quality, executive visibility, and decision\-making\.
- Partnered with DIRECTV accessibility leadership to integrate WCAG 2\.1 standards into delivery workflows\.
- Evaluated design\-tool migrations, CMS data governance, and GenAI\-in\-Jira pilots for administrative\-tracking automation at DIRECTV\.
- Scaled Position Management's digital delivery practice from boutique\-studio roots into a high\-capacity production operation for global arts and enterprise institutions\.
- Managed complex web and e\-commerce platform builds and launches at Position Management using HTML, CSS, JavaScript, and Ruby on Rails\.
- Co\-founded Blister Media, a digital production studio creating casual games and interactive entertainment for LEGO, NASDAQ, Sesame Workshop, Cartoon Network, and MARVEL\.
- Created Blister Media's intake and delivery frameworks, enabling a small core team to manage concurrent high\-profile projects while maintaining deployment stability\.
- Delivered PMP® certification training to aerospace and military professionals as an independent Digital Producer and PMP® Instructor\.

## Experience

- **Sr\. Program Manager \(UX Program & Design Operations\) at DIRECTV** (2022\-02\-01–2025\-09\-01) — UX program and design operations lead for enterprise satellite, streaming, and e\-commerce platforms during the AT&T → DIRECTV spin\-off, operating in a newly formed, contractor\-heavy organization with limited existing delivery structure\. • Created Product Delivery Structure in High\-Ambiguity Environment: Stepped beyond defined role boundaries to establish working models across Product, Design, Research, and Engineering, helping stabilize delivery in a newly formed org lacking established processes\. • Introduced Agile to UX Organization: Led adoption of Agile methodologies within the Purchase Flow domain, improving team coordination and resulting in ~25% increase in delivery velocity\. • Owned Conversion\-Critical Product Surface: Led UX program operations for the Purchase Flow \(e\-commerce funnel\), aligning designers, writers, product, and engineering • contributed to ~10% conversion lift through improved prioritization and research integration\. • Operationalized Research & Experimentation
- **Digital Producer \(Product & Design Operations\) at Disney Experiences** (2020\-02\-01–2022\-02\-01) — Production lead for PhotoPass, a $60M\+ revenue product and e\-commerce vertical within the My Disney Experience ecosystem, operating across web, mobile, park attraction platforms, and digital installations and experiences\. • Led Cross\-Functional Product Operations: Coordinated delivery across iOS, Android, Web, Platform Engineering, SEO, Accessibility, Legal, and Marketing teams within a highly siloed enterprise environment\. • Operated without a dedicated product operations lead for ~18 months, owning intake, workflow governance, release validation, and full accountability for execution quality across all deliverables\. • Enabled High\-Velocity Release Systems: Built and standardized intake, review, and release cadences, improving coordination across distributed teams and accelerating time\-to\-market in a 24/7 live\-service ecosystem\. • Acted as Platform\-Aware Operator: Leveraged platform engineering training to resolve CMS and backend constraints directly, eliminating bottlenecks and redu
- **Digital Producer & PMP® Instructor at Independent Producer and Project Manager** (2018\-01\-01–2019\-12\-01) — Delivered PMP® certification training to aerospace and military professionals, reinforcing expert knowledge of project management standards\.
- **Senior Manager \(XR Program Management, R&D Lab Director\) at Magic Leap** (2015\-08\-01–2017\-10\-01) — Recruited during Magic Leap’s rapid Series B growth phase \(joined as employee ~200\) to help build operational backbone for early\-stage spatial computing programs\. • Provided connective tissue across HCI research, systems engineering, and content teams\. • Studio\-Level Program Execution: Co\-directed management of a 140\-person XR game studio and ~$40M portfolio spanning content development, systems integration, and R&D initiatives\. • Cross\-Functional Systems Integrator: Served as a central coordination layer across Systems, UX, Product, Marketing, & Engineering leadership, translating between HW/SW/UX constraints and creative objectives to enable product development\. • Drove SW/UX Alignment: Partnered closely with VP of Software to establish service\-level expectations linking OS\-level UX requirements with product and brand outcomes\. • Led 0→1 Interaction R&D: Directed the Creative Innovations Lab, defining multimodal, ML\-driven interaction models for volumetric computing environments • co
- **Web Solutions Lead \(Front End Development & Technical Production\) at Position Management** (2005\-01\-01–2015\-07\-01) — Scaled a digital delivery practice from boutique studio roots to a high\-capacity production house for global arts and enterprise institutions\. • Built Cross\-Functional Delivery Workflows: Coordinated designers, writers, video producers, and engineers to support fast\-paced, high\-quality digital production\. • Bridged Technical Requirements to UX Execution: Applied hands\-on expertise in HTML, CSS, JavaScript, and Ruby on Rails to translate stakeholder requirements into build\-ready solutions\. • Owned End\-to\-End Product Delivery: Directed requirements definition and experience design within lean, cross\-functional teams, iterating on interfaces based on user behavior and performance data\. • Scaled Digital Platforms: Managed the build and launch of complex web and e\-commerce platforms, balancing creative quality with technical performance\. • Managed High\-Profile Stakeholders: Translated artistic, editorial, and business requirements into shippable, user\-centered digital products\.
- **Co\-Founder & Lead Producer \(Technical Production & Program Management\) at Blister Media** (1998\-09\-01–2004\-12\-01) — Co\-founded a digital production studio specializing in casual game development and interactive entertainment for global brands \(LEGO, NASDAQ, Sesame Workshop, Cartoon Network, MARVEL\)\. • Production Leadership: Directed end\-to\-end production pipelines for interactive web and mobile gaming experiences, ensuring rigorous technical quality and adherence to strict brand\-identity requirements\. • Technical Stakeholder Management: Served as the primary technical point of contact for Fortune 500 clients, translating complex creative briefs into structured production roadmaps, sprint goals, and measurable development milestones\. • Operational Scaling: Architected the studio’s intake and delivery frameworks, enabling a small core team to manage concurrent high\-profile projects while maintaining stability across diverse deployment environments\. • Technical Apprenticeship & Execution: Partnered with the Technical Lead, learning how to translate complex technical requirements into shippable solutio

## Education

- Bachelor of Fine Arts \(BFA\) — New York University

## FAQ

### What does Terry do?

Terry is a Senior Program Manager and design and product operations leader\. Terry builds intake, governance, risk\-mitigation, lifecycle, and cross\-domain handoff mechanisms that help design, research, product, engineering, marketing, and business teams execute complex technical work\.

### What are Terry's core strengths?

Terry specializes in DesignOps, UX program management, technical program management, product operations, 0→1 product development, operational governance, lifecycle orchestration, research\-to\-product translation, and launch readiness\. Terry is particularly effective at bridging design\-to\-engineering workflows, aligning cross\-functional teams through workshops and lifecycle mapping, and framing constraints as market enablers while preserving creative vision\.

### What did Terry accomplish at DIRECTV and AT&T?

Terry most recently worked as Senior Program Manager for UX Program and Design Operations at DIRECTV during the AT&T\-to\-DIRECTV spin\-off\. In a newly formed, contractor\-heavy organization with limited delivery structure, Terry established working models across Product, Design, Research, and Engineering led Agile adoption in the Purchase Flow domain and built dashboards and planning systems for capacity, delivery health, quality, and executive decision\-making\. Terry's recent roles have been contractor engagements on renewable 12\- to 18\-month terms\.

### How did Terry improve delivery and conversion at DIRECTV?

Terry led UX program operations for DIRECTV's conversion\-critical Purchase Flow e\-commerce funnel, aligning designers, writers, product, and engineering\. By improving prioritization and integrating UX research and multivariate\-testing insights into production\-ready workstreams, Terry contributed to an approximately 10% conversion lift\. Terry also helped introduce Agile methodologies in the domain, resulting in an approximately 25% increase in delivery velocity\.

### What operational systems did Terry establish at DIRECTV?

Terry partnered with accessibility leadership to embed WCAG 2\.1 standards in DIRECTV delivery workflows and shift teams toward an accessibility\-first approach\. Terry also worked with cross\-functional leaders on enterprise infrastructure decisions, including design\-tool migrations, CMS data governance, and pilot testing of GenAI integrations in Jira to automate administrative tracking\.

### What did Terry do at Disney Experiences?

At Disney Experiences, Terry was the Digital Producer for Product and Design Operations and production lead for PhotoPass, a $60 million\-plus revenue product and e\-commerce vertical within My Disney Experience\. Terry coordinated delivery across iOS, Android, web, platform engineering, SEO, accessibility, legal, and marketing, spanning web, mobile, park attractions, and digital installations and experiences\.

### How did Terry support operational delivery at Disney?

For approximately 18 months, Terry operated without a dedicated product\-operations lead, owning intake, workflow governance, release validation, and accountability for delivery quality\. Terry standardized intake, review, and release cadences for a 24/7 live\-service ecosystem used platform\-engineering training to resolve CMS and backend constraints and supported continuous operation of the PhotoPass business through COVID shutdowns\. Terry also served in recurring global on\-call rotations, triaging live revenue\-impacting production issues across a 10,000\-plus\-person organization and maintaining executive visibility during incidents\.

### What AR work did Terry deliver at Disney?

Terry used structured JSON data payloads to build and deliver more than 30 geo\-fenced AR experiences with Snap Inc\. through the My Disney Experience app\. The experiences reached approximately 3 million users\. Terry's Disney work included partnership with Product and Engineering leadership and the use of internal SDL Tridion structures to reduce platform dependencies and accelerate execution\.

### What was Terry's role at Magic Leap?

Terry joined Magic Leap during its rapid Series B growth phase as approximately employee 200 and served as Senior Manager for XR Program Management and R&D Lab Director\. Terry provided operational connective tissue across HCI research, systems engineering, content, UX, product, marketing, and engineering teams, helping coordinate hardware, software, UX, and creative constraints for product development\.

### What did Terry accomplish in Magic Leap's Creative Innovations Lab?

Terry co\-directed management of a 140\-person XR game studio and an approximately $40 million portfolio spanning content development, systems integration, and R&D\. Terry directed the Creative Innovations Lab, defined multimodal and ML\-driven interaction models for volumetric\-computing environments, and built delivery mechanisms for more than 80 prototypes\. The work included a patent portfolio that yielded approximately $3 million in capital efficiency\.

### What were Terry's strategic partnerships and inventions at Magic Leap?

At Magic Leap, Terry partnered with the VP of Software to establish service\-level expectations connecting OS\-level UX requirements to product and brand outcomes\. Terry also led consortium collaborations with ILMxLAB and Lucasfilm, delivered approximately 200 technical demonstrations and presentations for partners and investors, and contributed to more than $500 million in follow\-on funding\. Terry authored foundational system\-level interaction documentation and is co\-inventor on U\.S\. patents US10390165B2 and US\[contact removed\]A\.

### What did Terry do at Position Management?

At Position Management, Terry served as Web Solutions Lead for front\-end development and technical production, helping scale a digital delivery practice from boutique\-studio roots into a higher\-capacity production organization serving global arts and enterprise institutions\. Terry coordinated designers, writers, video producers, and engineers directed requirements definition and experience design managed complex web and e\-commerce launches and translated artistic, editorial, and business requirements into user\-centered digital products\.

### What technical production experience does Terry have?

Terry applied hands\-on HTML, CSS, JavaScript, and Ruby on Rails expertise at Position Management to translate stakeholder requirements into build\-ready solutions\. Terry iterated interfaces using user\-behavior and performance data while balancing creative quality with technical performance\.

### What did Terry do at Blister Media?

Terry co\-founded Blister Media and served as Lead Producer for technical production and program management\. The studio specialized in casual\-game development and interactive entertainment for brands including LEGO, NASDAQ, Sesame Workshop, Cartoon Network, and MARVEL\. Terry directed end\-to\-end web and mobile gaming production, acted as the primary technical contact for Fortune 500 clients, translated creative briefs into roadmaps, sprint goals, and milestones, and created intake and delivery frameworks for concurrent projects across diverse deployment environments\.

### What teaching and early technical experience does Terry have?

Terry also partnered with Blister Media's Technical Lead to learn how to translate complex technical requirements into shippable solutions, rapidly mastering early web technologies to connect creative vision with engineering reality\. Earlier and independently, Terry has worked as a Digital Producer and PMP® Instructor, delivering PMP® certification training to aerospace and military professionals\.

### What is Terry's education?

Terry holds a Bachelor of Fine Arts degree from New York University\.

### What operational, product, and technical skills does Terry bring?

Terry's skills include Generative AI workflows DesignOps technical, UX, design, Agile, and innovation\-lab program management product operations product development lifecycle management spatial computing research operations governance HCI enterprise feedback loops stakeholder, risk, capacity, change, delivery, and resource management roadmap prioritization Scrum Jira and Confluence quality assurance software development and remote\-team management\. Terry also works across accessibility compliance and WCAG, augmented, mixed, and virtual reality, mobile applications, e\-commerce, web and mobile UX optimization, front\-end and web development, data analysis, business\-case development, and Baymard Institute compliance\.

### What creative and communications capabilities does Terry bring?

Terry also brings experience in advertising, art direction, brand development, commercials, content strategy, copywriting, creative direction and strategy, curriculum and instructional design, digital marketing and media, entertainment, entrepreneurship, film, intellectual property, interactive entertainment and media, marketing strategy, multimedia, music production, post production, professional coaching, sound design, technical production and writing, television, UX design, web design, and writing\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/terryogara

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