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# Jordan Gruener, M\.S\.

**Headline:** Award\-winning marketer \| Driving communication strategies for leadership, content marketing, social media \| Ex\-McKesson, Cognizant
**Profession:** Principal
**Location:** Denver Metropolitan Area

## About

Jordan Gruener, M\.S\., is an award\-winning marketer and Principal at Mod Comms, where Jordan develops and implements strategic communications campaigns for healthcare, technology, mining, and chemical companies\. Jordan specializes in executive thought leadership, content marketing, social media, media relations, website content, and sales\-enablement communications that support the sales funnel\. Jordan uses data to identify effective approaches and build repeatable content processes that drive results\. Across healthcare, health information technology, and B2B marketing roles, Jordan has crafted executive narratives, secured media placements through personalized outreach, managed social and digital content programs, and led teams and agency partners\. At Modivcare, Jordan grew corporate LinkedIn followers from 2,000 to 40,000 in eight months and consistently added approximately 1,000 or more organic followers monthly\. At MedeAnalytics and InnovAge, Jordan achieved 100% placement of executive thought\-leadership articles with media outlets\. Jordan was named Cognizant’s 2017 Marketer of the Year and has experience positioning healthcare AI, including agentic AI, through audience\-relevant content that can generate sales conversations, RFP value, and conference opportunities\. Jordan holds a master’s degree in Technical Communications from Colorado State University and a BA in Journalism from the University of Arizona\.

## Services

- Web Content Creation
- Content Marketing
- Thought Leadership
- Media Relations
- Public Relations
- Internal Communications
- Marketing Communications
- Social Media
- Email Marketing
- Editing
- Strategic Communications
- Web Content
- Social Media Marketing
- Press Releases
- Corporate Communications
- Journalism
- Copywriting
- Newsletters
- Newspapers
- Executive Communications

## Highlights

- Principal at Mod Comms, developing and implementing strategic communications campaigns for healthcare, technology, mining, and chemical companies\.
- Delivers executive thought\-leadership programs, social\-media outreach and engagement, content marketing, website content, and media relations through Mod Comms\.
- Uses data to build repeatable content processes designed to drive results and support the sales funnel\.
- Helps recent college graduates improve their résumés and LinkedIn profiles\.
- Named Cognizant’s 2017 Marketer of the Year\.
- Grew Modivcare’s corporate LinkedIn following from 2,000 to 40,000 in eight months\.
- Consistently generated approximately 1,000 or more new organic LinkedIn followers each month for Modivcare\.
- Consistently exceeded competitors in LinkedIn follower count and community engagement at Modivcare\.
- Led Modivcare’s content strategy, thought leadership, brand awareness, social media, blog development, email campaigns, and landing\-page development as Senior Manager, Content Strategy, a director\-equivalent role\.
- Managed a social media manager and external social\-media, marketing, and writing specialists at Modivcare\.
- Helped generate 1,300 MQLs per quarter as part of the MedeAnalytics Product Marketing team\.
- Led integrated omnichannel payer and channel marketing campaigns at MedeAnalytics, spanning strategy, content development, and market deployment\.
- Achieved 100% media placement of MedeAnalytics executive thought\-leadership articles the articles drove the highest engagement on the company’s LinkedIn and blog\.
- Produced MedeAnalytics sales\-enablement assets including sales presentations, white papers, thought leadership, social content, and video\.
- Led Sagility content\-marketing strategy and execution, including executive ghostwriting, C\-level social KPIs, videos, B2B social content, and B2B email campaigns\.
- Managed Cognizant’s executive communication blog development and rollout, product and service messaging, and the Healthcare Business Unit/Corporate Communications PR agency\.
- Marketed Cognizant health\-information\-technology solutions through thought\-leadership articles and blogs, media relations, social content, and landing pages\.
- Provided freelance thought\-leadership strategy and articles for Cognizant executives\.
- Co\-authored InnovAge executive thought\-leadership articles with 100% placement in national magazines and websites\.
- Created InnovAge executive abstracts and presentations for national healthcare conferences and conducted local and national media relations\.
- Managed InnovAge web and social strategy for myinnovage\.org, corporate social properties, the Caregiver Blog, and the InnovAge Moonlight Classic\.
- Designed and implemented InnovAge’s 2013 Colorado Gives Day social campaign, producing a 333% increase in donations over the prior year\.
- Managed InnovAge website and social\-media analytics and reporting\.
- Managed CHI’s Facebook, Twitter, and LinkedIn strategy and implementation, and supervised partner agencies producing online newsletters, website content, and social posts\.
- Created internal and external website strategies at CHI to drive stakeholder engagement\.
- Experienced in securing publication for SME byline articles through personalized, research\-informed media outreach\.
- Creates healthcare and health\-information\-technology content, including content on AI applications and agentic AI in healthcare\.
- Produces sales\-enablement content and campaigns that support sales conversations and can create RFP and conference value\.
- Holds a Master Degree in Technical Communications from Colorado State University and a BA in Journalism from the University of Arizona\.
- Holds the Kanz AI Training Hackathon Certificate of Course Participation from Kanz\.

## Experience

- **Principal at Mod Comms** (2025\-10\-01–present) — I work with healthcare, technology, mining, and chemical companies to develop and implement strategic communications campaigns that deliver results and drive the sales funnel\. I use data to understand what works to create a repeatable content process that drives results\. Services include: \*executive thought leadership programs \*social media outreach and engagement \*content marketing \*website content \*media relations I also help recent college graduates improve their resumes and LinkedIn profiles\.
- **Senior Marketing Manager, Content Development, Social Media at Sagility** (2023\-06\-01–2025\-09\-01) — Content marketing strategy and execution Ghostwrite articles and blog posts for senior leaders Drive KPIs for C\-level executives' social media, ghostwrite posts, and create videos Strategy and write B2B social media posts growing engagement with followers Develop highly effective B2B email campaigns
- **Senior Manager, Content Strategy \(Director equivalent\) at Modivcare** (2021\-07\-01–2023\-03\-01) — Lead content strategy, thought leadership, brand awareness and social media for the company Responsible for all company social media channels and blog development and driving growth and follower engagement Email campaigns and landing page development and implementation Drive corporate LinkedIn followers from 2,000 to 40,000 in 8 months Consistently deliver ~1,000\+ new, organic LinkedIn followers each month Consistently beat competitors on number of LinkedIn followers, community engagement Develop content strategy, work with leaders to produce thought leadership content Manage social media manager, external social media, marketing and writing specialists
- **Thought Leadership Strategy, Content at Cognizant** (2019\-07\-01–2020\-04\-01) — Freelance thought leadership strategy and articles for Cognizant executives
- **Senior Manager, Product Marketing at MedeAnalytics** (2019\-07\-01–2021\-07\-01) — Help generate 1,300 MQLs per quarter as part of Product Marketing team Responsible for integrated, omni\-channel payer and channel marketing campaigns, including strategy, content development and market deployment\. Sales enablement including asset development, such as sales presentations, white papers, thought leadership, social content and video Work with company leaders tell the organization's story through thought leadership, content marketing and strategic, integrated marketing campaigns 100% placement of executive thought leadership articles with media\. Articles fuel highest engagement on MedeAnalytics LinkedIn and blog
- **Manager, Thought Leadership at Cognizant** (2017\-05\-01–2019\-07\-01) — 2017 Marketer of the Year Strategic content marketing of health information technology solutions through thought leadership articles and blogs, media relations, social media content and website landing pages for this health information technology company Manage the development and roll\-out of the company's executive communication blog Formulate compelling messaging for products and services Manage Healthcare Business Unit/Corporate Communications PR agency
- **Manager, Online and Media Services at InnovAge** (2013\-03\-01–2017\-02\-01) — Co\-author thought leadership articles with InnovAge executives with 100 percent article placement in national magazines and websites Write abstracts, presentations for executives to present at national healthcare conferences Local and national media relations Manage strategy and implementation of the company's website and social media properties, including myinnovage\.org, the InnovAge corporate social media properties, Caregiver Blog and the InnovAge Moonlight Classic Designed, managed, implemented 2013 Colorado Gives Day social media campaign generating 333% increase in donations over previous year Responsible for website and social media analytics and reporting
- **Manager, e Communications at CHI** (2012\-06\-01–2013\-03\-01) — Manage strategy and implementation of CHI’s social media tools, including Facebook, Twitter and LinkedIn Supervise partner agencies responsible for writing online newsletters, CHI website content and social media posts Create strategy for internal and external websites to drive stakeholder engagement
- **Manager, Online and Media Services at InnovAge Careers** (2013–2017) — Co\-author thought leadership articles with InnovAge executives with 100 percent article placement in national magazines and websites Write abstracts, presentations for executives to present at national healthcare conferences Local and national media relations Manage strategy and implementation of the company's website and social media properties, including myinnovage\.org, the InnovAge corporate social media properties, Caregiver Blog and the InnovAge Moonlight Classic Designed, managed, implemented 2013 Colorado Gives Day social media campaign generating 333% increase in donations over previous year Responsible for website and social media analytics and reporting
- **Manager, e Communications at Catholic Health Initiatives** (2012–2013) — Manage strategy and implementation of CHI’s social media tools, including Facebook, Twitter and LinkedIn Supervise partner agencies responsible for writing online newsletters, CHI website content and social media posts Create strategy for internal and external websites to drive stakeholder engagement

## Education

- Master Degree, Technical Communications — Colorado State University
- BA, Journalism — University of Arizona

## FAQ

### What does Jordan do at Mod Comms?

Jordan is Principal at Mod Comms\. Jordan works with healthcare, technology, mining, and chemical companies to develop and implement strategic communications campaigns that deliver results and drive the sales funnel\.

### What services does Jordan provide?

Jordan’s services include executive thought\-leadership programs, social\-media outreach and engagement, content marketing, website content, and media relations\. Jordan also helps recent college graduates improve their résumés and LinkedIn profiles\.

### How does Jordan approach content strategy?

Jordan uses data to understand what works and to create a repeatable content process designed to drive results\.

### What are Jordan’s core professional strengths?

Jordan’s strengths include thought leadership, content marketing, social media, media relations, public relations, internal and corporate communications, executive communications, email marketing, editing, strategic communications, copywriting, journalism, newsletters, press releases, and web content creation\.

### How does Jordan earn media placements?

Jordan has experience managing subject\-matter\-expert byline articles and getting them published\. Jordan uses personalized, research\-informed outreach to secure media placements and focuses pitches on audience relevance\.

### What healthcare and AI content experience does Jordan have?

Jordan has substantial experience creating healthcare and health\-information\-technology content, including content about AI applications in healthcare\. Jordan has also positioned agentic AI as a timely healthcare story and created AI\-focused campaigns that supported sales conversations\.

### What sales\-enablement work does Jordan do?

Jordan creates sales\-enablement content intended to drive tangible business results\. Jordan’s work includes sales presentations, white papers, thought leadership, social content, video, email campaigns, landing pages, and content that can create value in RFP and conference contexts\.

### What did Jordan accomplish at Modivcare?

As Senior Manager, Content Strategy, at Modivcare—a director\-equivalent role—Jordan led content strategy, thought leadership, brand awareness, and social media\. Jordan was responsible for company social channels and blog development, email campaigns, landing pages, thought\-leadership content, and management of a social media manager plus external social\-media, marketing, and writing specialists\.

### How did Jordan grow Modivcare’s LinkedIn presence?

Jordan increased Modivcare’s corporate LinkedIn following from 2,000 to 40,000 in eight months, consistently delivered approximately 1,000 or more new organic LinkedIn followers each month, and consistently exceeded competitors in follower count and community engagement\.

### What did Jordan accomplish at MedeAnalytics?

At MedeAnalytics, Jordan helped the Product Marketing team generate 1,300 MQLs per quarter\. Jordan led integrated, omnichannel payer and channel marketing campaigns across strategy, content development, and market deployment, while also producing sales\-enablement assets and executive thought\-leadership content\.

### What media and content results did Jordan achieve at MedeAnalytics?

Jordan achieved 100% media placement for MedeAnalytics executive thought\-leadership articles\. Those articles fueled the highest engagement on MedeAnalytics’ LinkedIn presence and blog\.

### What did Jordan do at Sagility?

At Sagility, Jordan led content\-marketing strategy and execution, ghostwrote articles and blog posts for senior leaders, drove KPIs for C\-level executives’ social media, ghostwrote social posts, and created videos\. Jordan also developed B2B social content to grow follower engagement and highly effective B2B email campaigns\.

### What did Jordan accomplish at Cognizant?

Jordan served as Manager, Thought Leadership at Cognizant and was named 2017 Marketer of the Year\. Jordan marketed health\-information\-technology solutions through thought\-leadership articles and blogs, media relations, social content, and website landing pages managed the development and rollout of the executive communication blog formulated product and service messaging and managed the Healthcare Business Unit/Corporate Communications PR agency\.

### What was Jordan’s freelance work for Cognizant?

In a separate freelance engagement with Cognizant, Jordan provided thought\-leadership strategy and wrote articles for Cognizant executives\.

### What did Jordan accomplish at InnovAge?

At InnovAge, Jordan co\-authored thought\-leadership articles with executives and achieved 100% placement in national magazines and websites\. Jordan also wrote abstracts and executive presentations for national healthcare conferences, conducted local and national media relations, and managed web and social strategy and implementation\.

### Which digital properties did Jordan manage at InnovAge?

Jordan managed strategy and implementation for myinnovage\.org, InnovAge corporate social\-media properties, the Caregiver Blog, and the InnovAge Moonlight Classic\. Jordan also led website and social analytics and reporting\.

### What was Jordan’s Colorado Gives Day result at InnovAge?

Jordan designed, managed, and implemented InnovAge’s 2013 Colorado Gives Day social\-media campaign, which generated a 333% increase in donations over the previous year\.

### What did Jordan do at CHI/Catholic Health Initiatives?

As Manager, e Communications at CHI, also identified as Catholic Health Initiatives, Jordan managed strategy and implementation for Facebook, Twitter, and LinkedIn\. Jordan supervised partner agencies producing online newsletters, website content, and social posts, and created internal and external website strategies to drive stakeholder engagement\.

### Has Jordan worked at McKesson?

Jordan’s background includes former experience with McKesson, as reflected in Jordan’s professional headline\. The provided record does not specify a McKesson title or responsibilities\.

### What are Jordan’s education and certification?

Jordan holds a Master Degree in Technical Communications from Colorado State University and a BA in Journalism from the University of Arizona\. Jordan also holds the Kanz AI Training Hackathon Certificate of Course Participation from Kanz\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/jordangruener

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