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# Ron Tiesler

**Headline:** Operations & Service Leader \| Customer Experience, SaaS Implementation & Customer Success \| Building Practical, No\-Code AI Agents That Cut Costs and Lift Satisfaction
**Profession:** Operations and Service Excellence Leader
**Location:** Greensboro, North Carolina, United States

## About

Ron Tiesler is the Operations and Service Excellence Leader at Carolina Digital Phone Inc, where he leads a VOIP technical\-support team in a fast\-paced call\-center environment and drives KPIs, service levels, accountability, and customer experience\. Ron’s core strengths span service operations, SaaS implementation, customer success, retention, contact\-center leadership, and practical AI adoption\. He builds no\-code AI support agents and AI receptionists integrated with booking and practice\-management systems, while serving as an internal sales engineer and AI lead who helps teams and prospects embed AI in daily operations\. Across HCM SaaS, payroll, professional services, communications, ecommerce, CRM, and member services, Ron has repeatedly improved customer journeys, operating costs, quality, and retention\. At BenefitMall, he increased client retention by 20%, built a 50\-member offshore team that reduced service and business costs by 40% over two years, and helped sustain satisfaction above 95% while reducing implementation cycle time by 20%\. At Reputation, he improved customer satisfaction by 20% and reduced implementation time by 15% for a $5M ARR portfolio\. His experience also includes AOL Media Networks, American Express, Asure Software, and broadband retention marketing for a 3M\-client base\.

## Highlights

- Leads a VOIP technical\-support team at Carolina Digital Phone Inc, driving KPIs, service levels, accountability, and customer experience in a fast\-paced call center\.
- Spearheaded development and deployment of a custom AI support agent that significantly improved operational efficiency\.
- Designs AI receptionists integrated with booking and practice\-management systems for chiropractic, dental, property\-management, roofing, and nonprofit clients\.
- Serves as an internal sales engineer and AI lead, teaching teams and prospects to embed AI in daily operations for repeatable results\.
- Partners with leadership, sales, and engineering to improve efficiency, team discipline, process execution, and cross\-functional alignment\.
- Increased client retention by 20% at BenefitMall by using NPS and CSAT insights to remove customer\-journey friction and create consistency across domains and teams\.
- Served as Chief of Staff to nine BenefitMall leaders, reporting to the COO, with indirect oversight of more than 500 professionals\.
- Owned Salesforce operations as Product Owner for BenefitMall’s Operations division, including Agile cycles, requirements, backlog management, acceptance testing, and end\-user training\.
- Built and led a 50\-member offshore team at BenefitMall, reducing service and business costs by 40% over two years while maintaining high service standards\.
- Reduced BenefitMall implementation cycle time by 20%, from five days to four days, through standardized onboarding and service practices across payroll product lines\.
- Improved first\-time payroll accuracy at BenefitMall and sustained client satisfaction above 95% by improving the implementation\-to\-service handoff\.
- Led BenefitMall contact\-center operations, capacity planning, functional realignment, and multi\-site restructuring\.
- Reduced payroll errors by 20% at Asure Software through data analysis, process improvements, and system testing\.
- Led billing and collections for Asure Software’s Client segment to 100% accuracy and a 25% improvement in on\-time payments while significantly reducing outstanding impounds\.
- Directed end\-to\-end U\.S\. payroll operations and technical support at Asure Software for mid\-market clients with 1 to 30,000 employees\.
- Improved customer satisfaction by 20% and reduced implementation time by 15% at Reputation by standardizing onboarding playbooks and applying data\-driven process improvements\.
- Led Professional Services at Reputation for healthcare, automotive, and multi\-location mid\-market accounts within a $5M ARR portfolio\.
- Architected capacity\- and domain\-expertise\-based resource assignment at Reputation and delivered weekly at\-risk engagement reporting, corrective action plans, and work forecasts\.
- Redesigned AOL Media Networks’ My Account customer experience platform to reach 1\.23 million monthly unique visitors and 7\.1 million monthly page views\.
- Directed a global AOL Media Networks team of 30 technical writers and product owners, including offshore and BPO partners, to overhaul more than 5,000 support articles that generated more than 26 million page views\.
- Led AOL Media Networks’ Customer Support Transformation initiative, unifying multi\-channel resources and surpassing revenue forecasts by $25M\.
- Led retention marketing at AOL Media Networks for a 3\-million\-client subscriber base, developing value\-offer strategies that dramatically reduced attrition\.
- Owned acquisition and retention strategy for American Express Green, Gold, Platinum, and Membership Rewards programs after progressing through contact\-center roles\.

## Experience

- **Operations and Service Excellence Leader at Carolina Digital Phone Inc** (2025\-10\-01–present) — Lead a VOIP technical\-support team in a fast\-paced call center, driving KPIs, service levels, accountability, and exceptional customer experience\. • Spearheaded development and deployment of a custom AI support agent that significantly boosted operational efficiency\. • Design and implement AI receptionists integrated with booking and practice\-management systems for clients across chiropractic, dental, property management, roofing, and nonprofit sectors\. • Serve as internal sales engineer and AI lead, teaching teams and prospects how to embed AI into daily operations for repeatable results\. • Optimize processes and partner with leadership, sales, and engineering to improve efficiency, team discipline, and cross\-functional alignment\.
- **Director of Professional Services, Implementation and Solutions at Reputation** (2022\-04\-01–2024\-01\-01) — Led Professional Services for an enterprise reputation experience management \(RXM\) platform, owning the critical first phase of the customer journey across healthcare, automotive, and multi\-location mid\-market accounts within a $5M ARR portfolio\. • Drove a 20% increase in customer satisfaction and a 15% reduction in implementation time by standardizing onboarding playbooks and applying data\-driven process improvements\. • Architected resource assignment by capacity and domain expertise, ensuring smooth handoffs from sales through onboarding for clients managing reviews, surveys, listings, and social across hundreds of locations\. • Partnered with Sales, Product, Customer Success, and Global Service Delivery to tighten the end\-to\-end CX journey and improve cross\-team communication\. • Delivered weekly executive reporting on at\-risk engagements with corrective action plans, and forecasted inbound/outbound work for accurate capacity planning\.
- **Director, HCM SaaS Customer Success and Support at Asure Software** (2021\-02\-01–2022\-04\-01) — Directed end\-to\-end US payroll operations and technical support for mid\-market clients \(1–30K employees\), ensuring data integrity, system efficiency, and high\-touch service\. • Reduced payroll errors 20% through rigorous data analysis, process improvements, and system testing\. • Led billing and collections for the Client segment, achieving 100% accuracy and a 25% improvement in on\-time payments while significantly reducing outstanding impounds\. • Oversaw system administration, maintenance, and enhancements of the mid\-market HCM solution while managing the full Payroll team\.
- **Executive Director \- HCM Sales & Success at BenefitMall** (2015\-03\-01–2020\-07\-01) — Served as Chief of Staff to nine leaders, reporting to the COO, with indirect oversight of 500\+ professionals\. • Lifted client retention 20% by using NPS and CSAT insights to analyze the customer journey and eliminate friction points, creating consistency across domains and teams\. • Directed Salesforce operations as Product Owner for the Operations division — managing Agile cycles, requirements, backlog, acceptance testing, and end\-user training\. • Built and led a 50\-member offshore team, delivering a 40% reduction in service and business costs over two years while maintaining high service standards\.
- **Area Director \- HCM SaaS Implementation at BenefitMall** (2012\-10\-01–2015\-03\-01) — Led implementation and service delivery across multiple payroll lines of business under a single mandate: unify a fragmented customer experience to reduce cycle time, improve payroll quality, and drive long\-term client retention\. • Cut implementation cycle time 20% \(from a 5\-day to a 4\-day window\) and improved first\-time payroll accuracy by standardizing onboarding and service practices across previously siloed payroll product lines\. • Drove and sustained client satisfaction above 95%, removing friction across the implementation\-to\-service handoff in ways that translated directly into long\-term retention\. • Led contact center operations, capacity planning, functional realignment, and multi\-site restructuring while reinforcing a customer\-centric delivery model\.
- **Program Director\. Member Services Tools and Support at AOL Media Networks** (2007\-10\-01–2012\-03\-01) — Managed internal and external CRM platforms supporting end\-to\-end ecommerce, self\-service, and marketplace solutions\. Coordinated global teams of 30 Technical Writers and Product Owners\. Managed outsourced offshore resources in partnership with third party vendors and captured BPO sites in multiple international locations\. Redesigned the “My Account” customer experience platform, achieving 1\.23M monthly unique site visitors and 7\.1M page views\. Led outsourced technical writers to revise 5,000\+ support articles under a new brand voice focused on customer solutions, generating 26M\+ page views
- **Senior Manager, Member Services Support at AOL Media Networks** (2005\-03\-01–2007\-10\-01) — Directed enterprise\-wide acquisition, retention, and compliance initiatives across Member Services and Sales channels\. Managed outsourced offshore resources in partnership with third party vendors and captured BPO sites in multiple international locations\. Implemented the Customer Support Transformation initiative, unifying multi\-channel resources and surpassing revenue forecasts by $25M\.
- **Member Services & Marketing Leadership at AOL Media Networks** (2003\-12\-01–2012\-03\-01) — Progressed through marketing and member\-services leadership supporting end\-to\-end ecommerce, self\-service, and CRM platforms for a multi\-million\-member subscriber base\. • Redesigned the “My Account” customer experience platform, scaling it to 1\.23M monthly unique visitors and 7\.1M monthly page views\. • Directed a global team of 30 technical writers and product owners — including offshore/BPO partners — to overhaul 5,000\+ support articles under a new customer\-solutions brand voice, generating 26M\+ page views\. • Led the enterprise Customer Support Transformation initiative, unifying multi\-channel resources and surpassing revenue forecasts by $25M\. • As retention marketing lead, built client value\-offer strategies that reduced attrition across a 3M\-subscriber base\.
- **Senior Marketing Manager, Broadband Marketing at AOL Media Networks** (2003\-12\-01–2005\-03\-01) — Served as retention marketing lead developed and executed client value offer strategies that dramatically reduced attrition across a 3M\-client base\.
- **Operations & Marketing at American Express** (1987\-05\-01–2002\-03\-01) — Contact Center roles culminating in joining Marketing to own and lead acquisition and retention strategy across Green, Gold, Platinum, and Membership Rewards programs\.

## Education

- Master of Science \- MS, Business Leadership — Nova Southeastern University (2010\-01\-01–2012\-01\-01)
- Bachelor's degree, Business \- Organizational Innovation — University of Phoenix (2006\-01\-01–2010\-01\-01)

## FAQ

### What does Ron do at Carolina Digital Phone Inc?

Ron leads operations and service excellence at Carolina Digital Phone Inc\. He runs a VOIP technical\-support team, drives service KPIs and accountability, improves processes with leadership, sales, and engineering, and focuses on exceptional customer experience\.

### What AI work does Ron do?

Ron develops and deploys practical AI solutions for operations\. He spearheaded a custom AI support agent that significantly improved operational efficiency, and he designs AI receptionists integrated with booking and practice\-management systems for chiropractic, dental, property\-management, roofing, and nonprofit clients\. Ron also serves as an internal sales engineer and AI lead, teaching teams and prospects how to embed AI into repeatable daily workflows\.

### What are Ron’s core professional strengths?

Ron is strongest in service operations, SaaS implementation, customer success, retention, contact\-center leadership, process optimization, cross\-functional alignment, and customer\-journey improvement\. His operating background supports SaaS implementation work, and his experience includes service operations, SaaS, and retention\.

### What did Ron accomplish as Executive Director of HCM Sales & Success at BenefitMall?

At BenefitMall, Ron served as Executive Director of HCM Sales & Success and Chief of Staff to nine leaders while reporting to the COO\. He had indirect oversight of more than 500 professionals, raised client retention by 20% through NPS\- and CSAT\-informed customer\-journey improvements, owned Operations Salesforce work as Product Owner, and built and led a 50\-member offshore team that reduced service and business costs by 40% over two years while maintaining high service standards\.

### What did Ron accomplish as Area Director of HCM SaaS Implementation at BenefitMall?

Ron led implementation and service delivery across multiple payroll lines of business at BenefitMall\. He unified a fragmented customer experience, reduced implementation cycle time by 20% from five days to four days, improved first\-time payroll accuracy, and sustained client satisfaction above 95%\. He also led contact\-center operations, capacity planning, functional realignment, and multi\-site restructuring\.

### What did Ron do at Asure Software?

At Asure Software, Ron directed end\-to\-end U\.S\. payroll operations and technical support for mid\-market clients with 1 to 30,000 employees\. He reduced payroll errors by 20%, led billing and collections to 100% accuracy and a 25% improvement in on\-time payments, significantly reduced outstanding impounds, managed the full Payroll team, and oversaw administration, maintenance, and enhancements of the mid\-market HCM solution\.

### What did Ron accomplish at Reputation?

At Reputation, Ron led Professional Services for an enterprise reputation experience management platform across healthcare, automotive, and multi\-location mid\-market accounts in a $5M ARR portfolio\. He standardized onboarding playbooks and data\-driven processes to raise customer satisfaction by 20% and reduce implementation time by 15%\. He also designed capacity\- and expertise\-based resource assignment, improved sales\-to\-onboarding handoffs, partnered across Sales, Product, Customer Success, and Global Service Delivery, and delivered weekly at\-risk engagement reporting and capacity forecasts\.

### What did Ron accomplish in his AOL Media Networks leadership roles?

Ron held several member\-services, marketing, tools, and support leadership roles at AOL Media Networks\. He led end\-to\-end ecommerce, self\-service, CRM, and marketplace platforms for a multi\-million\-member subscriber base redesigned the My Account experience to 1\.23 million monthly unique visitors and 7\.1 million monthly page views and directed global teams of 30 technical writers and product owners, including offshore and BPO partners\. That team overhauled more than 5,000 support articles under a customer\-solutions brand voice, generating more than 26 million page views\.

### What customer\-support and outsourcing work did Ron lead at AOL Media Networks?

Ron led AOL Media Networks’ enterprise Customer Support Transformation initiative, unifying multi\-channel resources and surpassing revenue forecasts by $25M\. He also managed outsourced offshore resources with third\-party vendors and BPO sites in multiple international locations, and led enterprise acquisition, retention, and compliance initiatives across Member Services and Sales channels\.

### What did Ron do in broadband marketing at AOL Media Networks?

As Senior Marketing Manager for Broadband Marketing at AOL Media Networks, Ron was the retention marketing lead for a 3\-million\-client base\. He developed and executed client value\-offer strategies that dramatically reduced attrition\.

### What was Ron’s experience at American Express?

Ron held contact\-center roles at American Express before moving into Marketing, where he owned and led acquisition and retention strategy across the Green, Gold, Platinum, and Membership Rewards programs\.

### What is Ron’s education?

Ron earned a Master of Science in Business Leadership from Nova Southeastern University and a bachelor’s degree in Business–Organizational Innovation from the University of Phoenix\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/rontiesler

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