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# Carson Love

**Headline:** GTM Leader | AI Workflows | ex-Salesforce
**Profession:** Sales Manager
**Location:** Livermore, California, United States

## About

Carson Love is a go-to-market and sales leader with more than 10 years of experience across B2B SaaS and enterprise technology. Carson’s career spans sales operations analysis, account management, sales development, full-cycle account executive work, and sales leadership, with sustained focus on pipeline generation, well-designed top-of-funnel motions, and recurring-revenue account handoffs. Carson is strongest in building repeatable sales systems: clear playbooks, data-informed coaching, feedback loops, process improvement, and outcome-based change management. The record identifies Carson’s most recent role as Sales Manager at Martindale-Avvo and also lists Sales Manager experience at Internet Brands, where Carson led 7–10 account executives selling LeadDirect to consumer-focused law firms and achieved 130% of goal in March 2025, 144% in April 2025, and more than 110% through Q1 2026. At ActiveFence, Carson led global sales development and demand generation to 200% of pipeline target in Q3 2024 and 120% of FY 2024 target. Carson has also led AI transformation and automation initiatives, including work that produced 75% time savings in prospecting, and has built custom dashboards integrating Salesforce with internal tools for sales-performance visibility.

## Services

- Pipeline Generation
- Coaching & Mentoring
- Communication
- Operational Efficiency
- Revenue & Profit Growth
- Digital Services
- Account Executives
- Large Scale Change Management
- Outreach.io
- Learning Management Systems
- Solution-oriented
- Business Administration
- Experienced Change Agent
- Cross-functional Partnerships
- Data Pipelines
- Business Education
- Engineering Outsourcing
- Generative AI
- Business Process Re-engineering
- Strategic Accounts
- Process Improvement Analysis
- Sales Operations
- Sales Coaching
- Artificial Intelligence \(AI\)
- Sales Management
- People Management
- Search Engine Optimization \(SEO\)
- Lead Generation
- Outbound Sales
- Demand Generation

## Highlights

- Led 7–10 account executives at Internet Brands selling LeadDirect, an exclusive legal-marketing engine for consumer-focused law firms.
- Achieved 130% of goal in March 2025 and 144% in April 2025 as Sales Manager at Internet Brands.
- Sustained performance above 110% of goal through Q1 2026 at Internet Brands.
- Achieved 200% of pipeline target in Q3 2024 as Global Sales Development Lead | Demand Generation at ActiveFence.
- Achieved 120% of FY 2024 target at ActiveFence and exceeded targets from Q4 2023 through Q3 2024.
- Accelerated top-of-funnel conversion by three business days at ActiveFence by introducing a leaner sales-discovery process.
- Used generative AI to automate and A/B test outbound sales campaigns at ActiveFence.
- Introduced or owned day-to-day operations of Clay.com, Apollo.io, 6Sense, and Outreach.io at ActiveFence.
- Created and executed inbound and outbound sales outreach sequencing at ActiveFence.
- Led AI-transformation projects that achieved 75% time savings on prospecting through automation.
- Designed and executed pilot programs to validate initiatives before broader rollout.
- Built custom dashboards integrating Salesforce and internal tools for sales-performance tracking.
- Led cross-departmental projects across go-to-market organizations.
- Named Top Performer in North America for FY 2021 as Team Lead | Senior Enterprise Sales Development Representative at ServiceMax.
- Sourced the largest closed opportunity to date under ServiceMax’s new go-to-market model: more than $800,000.
- Named Top Performer in North America for FY 2020 as an Enterprise Sales Development Representative at ServiceMax.
- Named Top Performer on Aero Precision’s South Asia accounts team in 2018 after exceeding 120% of revenue target.
- Managed more than 30 customer accounts at Aero Precision through upselling and cross-selling.
- Signed a strategic exclusive account relationship valued at $2 million at Aero Precision.
- Achieved more than 100% of FY 2017 territory revenue target at Aero Precision and received an early promotion ahead of standard protocol.
- Named Google DMA of the Month in November 2016 as the highest-performing member of an eight-person Digital Marketing Analyst team.
- Managed Salesforce pipelines for 15 Google Sales Representatives and used SQL analysis to improve outreach efficiency at Google.
- Identified high-growth-potential businesses for digital search-marketing platforms, contributing to more than $5 million in closed deals at Google.
- Created automation processes that improved an eight-person Google analyst team’s efficiency by more than 100%.
- Built systems at Google to track sales-team progress and expand knowledge of digital-marketing campaign success.
- Improved local sales presence, distributor relations, reporting, and pricing decisions as a Sales Analyst at Mother Earth Brewing Company.

## Experience

- **Sales Manager at Internet Brands** (2025-03-01–2026-06-01) — 130% to goal March ’25 · 144% April ’25 · 110%+ sustained through Q1 ’26 Leading 7–10 AEs selling LeadDirect: an exclusive legal marketing engine for consumer-focused law firms.
- **Global Sales Development Lead | Demand Generation at ActiveFence** (2023-10-01–2024-10-01) — \*\*\*200% pipeline target Q3 ‘24, \*\*\*120% to target FY ‘24 Exceeded targets Quarter 4, 2023 through Quarter 3, 2024 Utilized Sales and Demand Generation expertise to lead top-of-funnel strategy execution and pipeline growth initiatives by: - Overseeing team growth and development opportunities and providing mentorship - Accelerating top-of-funnel conversion by 3 business days through the introduction of a leaner sales discovery process - Leveraging Generative AI to automate and AB test outbound sales campaigns - Introducing and/or owning day-to-day operations of platforms such as: Clay.com, Apollo.io, 6Sense, Outreach.io - Creating and executing outbound and inbound sales outreach sequencing
- **Account Executive at Bizagi** (2023-03-01–2023-10-01)
- **Account Executive, Service Cloud at Salesforce** (2022-01-01–2023-02-01)
- **Account Executive at ServiceMax** (2021-03-01–2022-01-01) — Exceptional support for accounts across Western half of North America Providing best-in-class field service solutions to help you keep the world running
- **Team Lead | Sr. Enterprise Sales Development Representative at ServiceMax** (2020-05-01–2021-03-01) — Top Performer N. America FY '21
- **Sr. Enterprise Sales Development Representative at ServiceMax** (2020-03-01–2020-05-01) — Sourced the largest closed opportunity to-date under new Go-to-Market model: &gt;$800K
- **Enterprise Sales Development Representative at ServiceMax** (2019-01-01–2020-03-01) — Top Performer N. America FY '20
- **Sr. Account Manager at Aero Precision** (2018-01-01–2019-01-01) — \*Top Performer, South Asia Accounts team 2018 - 120%+ Revenue target - Managed 30+ customer accounts, up-selling, and cross-selling. - Signed on a strategic exclusive account relationship valued $2M - Focused on building relationships to best serve the needs of customers from more than 10 nations and cultures including: Australia, New Zealand, Indonesia, Singapore, and Thailand - Solved complex sourcing issues by working with manufacturers to provide timely and competitive quotes on aircraft parts to military end users throughout the South Asia and Oceania regions. - Engaged in strategic discussions both internally and with customers to best convey Aero Precision's value propositions.
- **Account Manager at Aero Precision** (2017-04-01–2018-01-01) — \- Achieved 100%+ Territory Revenue target FY 2017 - Received early promotion ahead of standard protocol as recognition of performance this yielded higher quoting capabilities and greater autonomy
- **Data Marketing Analyst at Google** (2016-06-01–2017-04-01) — Via CDI \*DMA of the Month\* - November 2016: - Highest performing member of a team of 8 Digital Marketing Analysts based on metrics including leadership initiatives, cross-functional project success, and consistency in surpassing monthly performance standards. - Worked under Google's Digital Marketing Arm, managing Salesforce pipelines of 15 Google Sales Representatives and performed analysis through SQL to improve outreach efficiency. - Adeptly identified businesses with high growth potential for Digital Search Marketing platforms, contributing to over $5 million in closed deals. - Created automation processes to improve my eight-person team's efficiency by more than 100%. - Created systems to track sales team's progress and augment knowledge of digital marketing campaign success.
- **Sales Analyst at Mother Earth Brewing Company** (2015-06-01–2016-06-01) — \- Utilized product knowledge to improve local sales presence during Outside Sales rotation. - Delivered accurate and informative reports to Sales and Marketing Executives as well as CFO. - Heightened distributor relations by identifying internal delivery process inefficiencies. - Grew sales by devising competitive pricing backed by market research and historical sales data.
- **On-Campus Organization Representative at Collective Effort Events** (2014-10-01–2015-06-01)
- **Shift Leader at Jamba Juice** (2014-05-01–2015-05-01)
- **Intern at Otter Productions** (2014-04-01–2014-09-01)
- **Windows 8 Tour Promoter at Campus Entertainment, LLC** (2013-04-01–2013-05-01)

## Education

- Minor, Music - Sound Design — California Polytechnic State University-San Luis Obispo
- Bachelor of Science \(B.S.\), Business Administration, Information Systems — Cal Poly San Luis Obispo
- Bachelor of Science, Business Administration and Management, General — California Polytechnic State University-San Luis Obispo
- Bachelor of Science \(B.S.\), Business Administration, Information Systems — California Polytechnic State University-San Luis Obispo (2011–2015)

## FAQ

### What does Carson do?

Carson is a GTM leader focused on AI workflows, pipeline generation, sales development, demand generation, sales management, and revenue operations. Carson has worked across sales operations analysis, account management, sales development, full-cycle account executive roles, and sales leadership in B2B SaaS and enterprise technology.

### What has Carson done as a sales manager?

Carson’s record identifies the most recent role as Sales Manager at Martindale-Avvo. It also lists Sales Manager experience at Internet Brands, where Carson led 7–10 account executives selling LeadDirect, an exclusive legal-marketing engine for consumer-focused law firms. Carson achieved 130% of goal in March 2025, 144% in April 2025, and more than 110% sustained through Q1 2026.

### What did Carson accomplish at ActiveFence?

As Global Sales Development Lead | Demand Generation at ActiveFence, Carson led top-of-funnel strategy execution, pipeline-growth initiatives, team growth, development opportunities, and mentorship. Carson achieved 200% of pipeline target in Q3 2024 and 120% of FY 2024 target, exceeding targets from Q4 2023 through Q3 2024.

### How has Carson used AI and sales technology?

At ActiveFence, Carson introduced a leaner sales-discovery process that accelerated top-of-funnel conversion by three business days. Carson also used generative AI to automate and A/B test outbound campaigns created inbound and outbound sales outreach sequences and introduced or owned day-to-day operations of Clay.com, Apollo.io, 6Sense, and Outreach.io.

### What AI-transformation and automation work has Carson led?

Carson has led AI transformation projects that achieved 75% time savings on prospecting through automation. Carson also has experience designing and executing pilot programs to validate initiatives before a broader rollout, including piloting automation with senior and newer representatives.

### What is Carson’s approach to account management and selling?

Carson has experience managing sales in recurring-revenue models with account handoffs. Carson approaches account management relationship-first while using outcome-based selling in both sales and change-management work.

### What was Carson’s role at Bizagi?

Carson served as an Account Executive at Bizagi. The record does not provide additional accomplishment details for that role.

### What was Carson’s experience at Salesforce?

Carson was an Account Executive for Service Cloud at Salesforce. Carson’s background includes enterprise software, Salesforce.com, sales operations, and go-to-market work.

### What did Carson do at ServiceMax?

Carson was an Account Executive at ServiceMax, supporting accounts across the western half of North America and representing field-service solutions. Carson also previously served as Team Lead | Senior Enterprise Sales Development Representative and as Senior and Enterprise Sales Development Representative at ServiceMax.

### What did Carson accomplish at ServiceMax?

As Team Lead | Senior Enterprise Sales Development Representative at ServiceMax, Carson was named Top Performer in North America for FY 2021. As a Senior Enterprise Sales Development Representative, Carson sourced the largest closed opportunity to date under a new go-to-market model, valued at more than $800,000. Carson was also named Top Performer in North America for FY 2020 as an Enterprise Sales Development Representative.

### What did Carson accomplish at Aero Precision?

As Senior Account Manager at Aero Precision, Carson was a Top Performer on the South Asia accounts team in 2018 and exceeded 120% of revenue target. Carson managed more than 30 customer accounts through upselling and cross-selling signed a strategic exclusive account relationship valued at $2 million and supported customers across more than 10 nations and cultures, including Australia, New Zealand, Indonesia, Singapore, and Thailand.

### What additional experience did Carson have at Aero Precision?

At Aero Precision, Carson solved complex sourcing issues with manufacturers to provide timely, competitive aircraft-parts quotes to military end users throughout South Asia and Oceania. Carson also led strategic internal and customer discussions to communicate Aero Precision’s value propositions. Earlier as an Account Manager, Carson achieved more than 100% of FY 2017 territory revenue target and received an early promotion that expanded quoting capabilities and autonomy.

### What did Carson accomplish at Google?

As a Data Marketing Analyst at Google through CDI, Carson was named DMA of the Month in November 2016. The recognition reflected being the highest-performing member of an eight-person Digital Marketing Analyst team, based on leadership initiatives, cross-functional project success, and consistent performance above monthly standards.

### What were Carson’s responsibilities as a Data Marketing Analyst?

Working under Google’s digital-marketing arm, Carson managed Salesforce pipelines for 15 Google Sales Representatives and used SQL analysis to improve outreach efficiency. Carson identified businesses with high growth potential for digital search-marketing platforms, contributing to more than $5 million in closed deals created automation processes that improved the eight-person team’s efficiency by more than 100% and built systems to track sales-team progress and digital-marketing campaign success.

### What did Carson do at Mother Earth Brewing Company?

As a Sales Analyst at Mother Earth Brewing Company, Carson improved local sales presence during an outside-sales rotation, delivered reports to Sales and Marketing Executives and the CFO, identified internal delivery-process inefficiencies to strengthen distributor relations, and grew sales through competitive pricing informed by market research and historical sales data.

### What earlier roles has Carson held?

Carson has also held roles as an On-Campus Organization Representative at Collective Effort Events, Windows 8 Tour Promoter at Campus Entertainment, LLC, Intern at Otter Productions, and Shift Leader at Jamba Juice.

### What is Carson’s education?

Carson earned a Bachelor of Science in Business Administration, Information Systems, and a Bachelor of Science in Business Administration and Management, General, from California Polytechnic State University–San Luis Obispo in 2015. Carson also completed a Minor in Music–Sound Design at the same institution in 2015.

### What are Carson’s professional strengths and skills?

Carson’s capabilities include pipeline generation, lead generation, outbound sales, demand generation, account-based marketing, go-to-market strategy, sales operations, sales coaching, people management, team leadership, strategic accounts, relationship building, cross-functional partnerships, operational efficiency, revenue and profit growth, large-scale change management, business-process re-engineering, process-improvement analysis, data pipelines, dashboard coding, system integrations, enterprise software, and digital marketing. Carson also lists communication, public speaking, event planning, time management, teamwork, customer service, Microsoft Office, Excel, Word, Access Database, learning management systems, SEO, social media marketing, content creation, video production, video editing, digital strategy, and music production among relevant skills.

### What technologies, certifications, and languages does Carson have?

Carson lists Generative AI, artificial intelligence, Google Gemini, ChatGPT, AI-assisted debugging, AI-assisted coding, custom GPTs, prompt design, AI prompting, prompt optimization, Clay.com, Apollo.io, 6Sense, Outreach.io, Salesforce.com, SQL, social media, social networking, guitar playing, ukulele, and sound design among skills and tools. Carson holds certifications from Make Foundation \(Make\) and ServiceMax Field Service University 1 from ServiceMax by PTC, and speaks French and Spanish.

### What work and representation preferences has Carson stated?

Carson prefers polished environments where Carson can bring a fresh perspective and contribute strategic value, including involvement in strategy and process behind the scenes rather than only direct client work. Carson actively updates the profile and expects recruiters and searches to use the latest version, match stated preferences accurately, exclude unwanted role types, and avoid irrelevant opportunities. Carson provided an agents.md file with representation guidance and expects that guidance and stated preferences to be followed.

## Links

- LinkedIn: https://www.linkedin.com/in/carsonlove

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