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# Sujay Subramanyam

**Headline:** Learning How To Design Products and Creatively Find Ways For Businesses To Change The Lives of Their Customers
**Profession:** Founder and CEO
**Location:** United States

## About

Sujay Subramanyam is an early\-career product builder, founder, content creator, and independent music producer focused on designing usable products and finding creative ways for businesses to change customers’ lives\. Sujay is currently Founder and CEO of Producer Island, where he is developing, marketing, and refining a tool that helps music producers search YouTube comment sections for artists to contact\. He also creates YouTube vlogs about college life, aviation, and music production, and produces music independently as ProdBySuj\. Sujay’s strengths span product sense, UX\-focused design, marketing, rapid prototyping with AI tools, and identifying user pain points\. His working approach combines fast prototype development with iterative design and UX refinement, including planning customer\-feedback calls to address friction\. Sujay has applied these skills across web development, consulting, marketing, and entrepreneurship roles, including a Catania Silks website revamp, the J&W Products website, and a Capital One case competition pitch\. He has earned more than 700 YouTube subscribers through SEO and video\-ranking strategies and is applying to master’s programs while prioritizing structured learning opportunities with room for creative ownership\.

## Services

- Claud
- Vibe Coding
- Promt Engineering
- Search Engine Optimization \(SEO\)
- Facebook Pixel
- Facebook Ads
- Zapier
- Copywriting
- Database Administration
- Teaching
- Canva
- PHP
- WordPress
- Figma \(Software\)
- User Interface Design
- Git
- Next\.js
- Tailwind CSS
- Business Insights
- React\.js

## Highlights

- Founder and CEO of Producer Island, developing, marketing, and refining a tool that helps music producers search YouTube comment sections for artists to contact\.
- Created YouTube vlogs about college life, aviation, and music production\.
- Gained more than 700 YouTube subscribers by applying YouTube SEO and video\-ranking strategies\.
- Conducted street interviews to build interpersonal skills and connect with diverse audiences\.
- Works as an independent music producer under the name ProdBySuj\.
- Completed the selective case\-study assessment process for the HES Initiative through the UCR Business Strategy Club\.
- Represented UCR in a Capital One case competition and led a three\-member team in developing a pitch deck for a new product\.
- Developed leadership, teamwork, and presentation skills through a real\-world business challenge with the UCR Business Strategy Club\.
- Developed case\-study presentations as a Consulting Intern at Highlander Consulting Group\.
- Participated in brainstorming sessions to develop solutions for Highlander Consulting Group client challenges\.
- Researched and presented on creator brands including Alani, Prime Hydration, Misfits Boxing, and Happy Dad Seltzer and their impact on modern brand growth\.
- Completed a Forage certification through a British Airways data scientist job simulation\.
- Collaborated on the J&W Products website as a Front End Development Intern at ACM@UCR using Next\.js and Tailwind CSS\.
- Developed reusable website components that improved responsiveness and user experience for the J&W Products project\.
- Used Git for version control and team collaboration at ACM@UCR\.
- Helped revamp the Catania Silks website to better communicate with fabric customers\.
- Designed a Catania Silks website wireframe in Figma after evaluating business needs with the company team\.
- Built a Notion\-based backend database\-management system so the Catania Silks team could update website information without technical knowledge\.
- Developed the Catania Silks website with React\.js, Tailwind CSS, and Framer Motion\.
- Created Instagram Reels for myStudyPal aimed at high\-school students seeking tutoring opportunities\.
- Conducted psychographic analysis of prospective tutoring students to improve myStudyPal’s targeting strategy\.
- Designed a Canva flyer to promote myStudyPal’s tutoring service for distribution among high\-school students\.
- Applies product sense to identify user pain points and friction\.
- Uses AI tools to code prototypes rapidly, then iterates through design and UX refinement\.
- Plans customer\-feedback calls to inform product improvements\.
- Earned a Bachelor’s degree in Business Administration, with Information Systems and Marketing, from the University of California, Riverside\.
- Earned a High School Diploma in Video Production, Graphic Design, and Computer Science from Canyon High School\.

## Experience

- **Founder and CEO at Producer Island** (2026\-07\-01–present) — Developing, marketing, refining a tool that allows music producers to be able to search the comment section of a Youtube video for artists to reach out to\.
- **Independant Music Producer at ProdBySuj** (2025\-07\-01–present)
- **Content Creator at YouTube** (2015\-10\-01–present) — &gt; Developed engaging vlog content on YouTube, focusing on college life, aviation, and music production\. &gt; Conducted street interviews to enhance interpersonal skills and connect with diverse audiences\. &gt; Gained over 700 subscribers by mastering YouTube SEO and implementing effective video ranking strategies\.
- **Student Entrepreneur at UCR Innovation & Entrepreneurship** (2025\-10\-01–2025\-12\-01)
- **UX Design & Web Development Intern at Catania Silks** (2025\-07\-01–2026\-01\-01) — &gt; Tasked with the role of helping Catania Silks revamp their website to better communicate with customers interested in buying fabric &gt; Utilizing Figma to design a wireframe of the new design of the website, after evaluating business needs with the entire company team &gt; Built backend database management system on Notion so that the entire team is able to update information on the website without the need for any technical knowledge &gt; Using tech stack that consists of React\.js, Tailwind CSS, and Framer Motion to develop the website
- **Front End Development Intern at ACM@UCR** (2024\-06\-01–2024\-08\-01) — &gt; Collaborated as a key team member on the J&W Products website project, utilizing Next\.js and Tailwind CSS &gt; Developed reusable components that enhanced the website's responsiveness and user experience &gt; Gained hands\-on experience with Git for version control, ensuring efficient team collaboration\. &gt; Strengthened my understanding of software development processes within a team environment\.
- **Case Competition Team Leader at UCR Business Strategy Club** (2024\-01\-01–2024\-05\-01) — &gt; Went through the selective case study assessment process of getting into the HES Initiative &gt; Represented UCR in a Capital One case competition, where I led a team of 3 members to develop a pitch deck for a new product &gt; Developed leadership, teamwork, and presentation skills while working on a real\-world business challenge\.
- **Consulting Intern at Highlander Consulting Group \(HCG\)** (2023\-11\-01–2024\-06\-01) — &gt; Developed presentations for case studies, enhancing my analytical and communication capabilities\. &gt; Participated in team brainstorming sessions, fostering innovative solutions for client challenges\. &gt; Gained hands\-on experience in a hybrid work environment, preparing me for future professional roles\. &gt; Researched and presented on the power of creator brands like Alani, Prime Hydration, Misfits Boxing, Happy Dad Seltzer, and their impact on how brands grow today &gt; Completed a certification as a part of my training where I undertook a job simulation of working as a data scientist for British Airways on Forage
- **Marketing Intern at myStudyPal** (2023\-06\-01–2024\-01\-01) — &gt; Worked on creating multiple Instagram reels targeting high school students who are interested in seeking tutoring opportunities &gt; Conducted psychographic analysis of students who express an interest in seeking tutoring, to develop a better targeting strategy for the company &gt; Utilized Canva to develop a flyer promoting the tutoring service with the intention of distribution amongst high school students

## Education

- Bachelor's degree, Business Administration \(Information Systems & Marketing\) — University of California, Riverside (2021\-09\-01–2025\-12\-01)
- High School Diploma, Video Production, Graphic Design, and Computer Science — Canyon High School (2017\-08\-01–2021\-06\-01)

## FAQ

### What does Sujay do?

Sujay Subramanyam is an early\-career product builder, entrepreneur, content creator, and independent music producer\. He is focused on learning how to design products and creatively finding ways for businesses to change customers’ lives\.

### What is Sujay building at Producer Island?

Sujay is currently Founder and CEO of Producer Island\. He is developing, marketing, and refining a tool that allows music producers to search the comment section of a YouTube video for artists to reach out to\.

### What does Sujay create on YouTube?

Sujay is a current YouTube content creator\. He develops vlog content focused on college life, aviation, and music production, conducts street interviews to connect with diverse audiences and build interpersonal skills, and has gained more than 700 subscribers through YouTube SEO and video\-ranking strategies\.

### What is Sujay’s work as ProdBySuj?

Sujay is currently an independent music producer under the name ProdBySuj\.

### What did Sujay accomplish with the UCR Business Strategy Club?

Sujay was a Case Competition Team Leader with the UCR Business Strategy Club\. He completed the selective case\-study assessment process for the HES Initiative and represented UCR in a Capital One case competition, leading a three\-member team that developed a pitch deck for a new product\. The experience developed his leadership, teamwork, and presentation skills through a real\-world business challenge\.

### What did Sujay do at Highlander Consulting Group?

As a Consulting Intern at Highlander Consulting Group, Sujay developed case\-study presentations, participated in team brainstorming for client challenges, and gained hands\-on hybrid\-work experience\. He also researched and presented on creator brands including Alani, Prime Hydration, Misfits Boxing, and Happy Dad Seltzer, with a focus on their influence on contemporary brand growth\.

### What certification did Sujay complete during his consulting internship?

As part of his Highlander Consulting Group training, Sujay completed a certification through a Forage job simulation in which he worked as a data scientist for British Airways\.

### What did Sujay do at ACM@UCR?

As a Front End Development Intern at ACM@UCR, Sujay collaborated on the J&W Products website using Next\.js and Tailwind CSS\. He developed reusable components to improve responsiveness and user experience, used Git for version control, and strengthened his understanding of collaborative software\-development processes\.

### What did Sujay do at Catania Silks?

As a UX Design & Web Development Intern at Catania Silks, Sujay helped revamp the company website to better communicate with customers interested in purchasing fabric\. After evaluating business needs with the company team, he designed a website wireframe in Figma, built a Notion\-based backend database\-management system that lets the team update website information without technical knowledge, and developed the site using React\.js, Tailwind CSS, and Framer Motion\.

### What did Sujay do at myStudyPal?

As a Marketing Intern at myStudyPal, Sujay created Instagram Reels for high\-school students seeking tutoring opportunities, conducted psychographic analysis to improve the company’s targeting strategy, and used Canva to create a tutoring\-service flyer intended for distribution among high\-school students\.

### What is Sujay’s connection to UCR Innovation & Entrepreneurship?

Sujay has also been a Student Entrepreneur at UCR Innovation & Entrepreneurship\.

### What are Sujay’s product\-building strengths?

Sujay is motivated by transforming ideas into usable products\. He identifies user pain points and friction, can code prototypes with AI tools for rapid prototyping, and then iterates through design and UX refinement\. His background in design and marketing informs a UX\-focused approach to product growth, including planning customer\-feedback calls\.

### What is Sujay looking for at this stage of his career?

Sujay is early in his career and prioritizes learning opportunities and skill development\. He is seeking structured teams that provide creative room to learn and retain creative ownership, and he is in the process of applying to master’s programs\.

### What is Sujay’s education?

Sujay earned a Bachelor’s degree in Business Administration with Information Systems and Marketing at the University of California, Riverside\. He also earned a High School Diploma in Video Production, Graphic Design, and Computer Science from Canyon High School\.

### What skills does Sujay use?

Sujay’s listed skills include Claud, Vibe Coding, Promt Engineering, Search Engine Optimization \(SEO\), Facebook Pixel, Facebook Ads, Zapier, copywriting, database administration, teaching, Canva, PHP, WordPress, Figma, user interface design, Git, Next\.js, Tailwind CSS, business insights, and React\.js\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAC2GhOoBN\-an7sgUdGmX4h8AK\-AX0hgGY2g

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