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# Alon Maltzov

**Headline:** Product Leader | 2x Founder | I build 0-to-1 AI products and lead the teams behind them | NYC
**Profession:** Startup Mentor
**Location:** New York, New York, United States

## About

Alon Maltzov is a product leader, two-time founder, and Startup Mentor at Full Stack CEO™ who builds 0-to-1 AI, data, fintech, and B2B SaaS products. Based in New York City, he is seeking founder-level ownership within an in-office startup team tackling a massive problem, with AI used as a tool rather than the end product. Alon’s strengths include customer discovery, product-market-fit pivots, enterprise sales, product quality, and scaling complex data infrastructure into products that create tangible customer value. He brings 12 years of product building and 14 years in early-stage startups, including one company acquisition and one company closure. As co-founder and CEO of adjusti.co, he built a digital-shelf analytics platform that Teikametrics acquired in 2020 the product has continued to be used since 2022. At Teikametrics, Alon led Market Intelligence through growth from a roughly 150-person to 300-person company, increased ARR from $15 million to $25 million, and reduced churn 55% in 18 months. Earlier, he joined MyCheck as employee #7, helped scale it to 100 people, and led hospitality-payment products across global markets and regulated card-network rails.

## Services

- Product Leadership
- AI Products
- 0 to 1 Product Development
- Product Management
- Project Management
- Team Leadership
- Performance Improvement
- Strategic Initiatives
- MarTech
- FinTech

## Highlights

- Serves as a Startup Mentor at Full Stack CEO™, supporting B2B SaaS and AI founders on go-to-market strategy, metrics, capital, and leadership in the age of AI.
- Brings 12 years of product-building experience and 14 years in early-stage startups.
- Founded two companies: adjusti.co, which was acquired by Teikametrics in 2020, and Glove.fit, which was later closed.
- Built adjusti.co from 0 to 1 as a digital-shelf analytics platform for Amazon and Walmart with ZIP-code-level price and assortment accuracy.
- Closed three six-figure adjusti.co enterprise contracts with Kenshoo, now Skai, Perpetua, and Teikametrics, collectively powering more than 3,000 brands globally.
- Helped adjusti.co customers achieve published results of 229% revenue growth and more than 42% share of voice through assortment and pricing insights.
- Led Teikametrics’ Market Intelligence product and business unit after the adjusti.co acquisition, reporting to the CEO and C-suite.
- Led a 10-person Teikametrics team of product managers, data scientists, and ML engineers as General Manager.
- Grew Teikametrics Market Intelligence ARR from $15 million to $25 million and reduced churn 55% in 18 months.
- Built Teikametrics’ Market Intelligence platform for Amazon and Walmart brands to track market share and competitor pricing.
- Partnered with ML engineers on retrieval pipelines and evaluation criteria, and integrated Market Intelligence into customers’ marketing-automation and inventory systems.
- Expanded Teikametrics Market Intelligence into Walmart as its second marketplace vertical and retained approximately $1 million in ARR across more than 50 at-risk accounts.
- Personally led the LEGO engagement at Teikametrics, presented results at LEGO’s company all-hands, and converted it into a seven-figure annual partnership.
- Drove post-acquisition product adoption at Teikametrics the acquired product has continued to be used since 2022.
- Joined MyCheck as employee #7 and advanced from Product Manager to Senior Product Manager to Group Product Manager over 5.5 years.
- Helped MyCheck scale to 100 people, launched its UK market, and grew the local go-to-market team from two to 10 people.
- Directed product execution across six MyCheck cross-functional squads involving more than 60 engineers, designers, and product managers.
- Delivered more than 20 MyCheck product launches and more than 18 POS integrations, enabling compatibility with over 80% of the hospitality market.
- Led MyCheck product work for Busaba, contributing to 230% membership growth, and for Prezzo, Apple Pay UK, PayPal, Visa, Mastercard, WeWork, Cheesecake Factory, Red Lion Hotels, and Wyndham.
- Shipped MyCheck products on regulated card-network rails with full certification and cardholder-data requirements.
- Interviewed more than 50 sales and marketing leaders to define Glove.fit’s 97% visitor-to-lead drop-off problem and PLG B2B SaaS entry market.
- Designed Glove.fit’s LLM orchestration layer with behavioral context, permissioning, and human-approval workflows.
- Built Glove.fit’s behavioral-data and AI-recommendation validation platform, including single-tag installation, session-level visitor memory, bot filtering, and a progressive feedback loop.
- Partnered with more than 10 Glove.fit enterprise design partners, including monday.com, Yotpo, and Lusha.
- Generated 10 to 20 conversion opportunities per Glove.fit customer and drove up to an 86% lift in qualified-lead conversion through A/B testing.
- Wrote every Glove.fit product specification and wireframe end to end and led engineering specification reviews before each build cycle.
- Led four efficiency initiatives in the Israeli Air Force Missile Guidance Unit with a six-person team, improving unit performance from 60% to 98%.
- Earned a Bachelor of Business Administration and was a Zell Entrepreneurship Program Fellow at Reichman University.

## Experience

- **Startup Mentor at Full Stack CEO™** (2026-04-01–present) — Supporting B2B SaaS & AI founders in the Full Stack CEO™ Operating Room and Live series on GTM, metrics, capital, and leadership in the age of AI.
- **Co-Founder & CEO at Glove.fit** (2023-11-01–2025-11-01) — AI-Powered Conversion Rate Optimization \(CRO\) platform for B2B websites. • Interviewed 50+ sales and marketing leaders, identified the 97% visitor-to-lead drop-off as the core conversion problem, and selected PLG B2B SaaS as the entry market • Designed the orchestration layer around LLMs, combining behavioral context, permissioning, and human-approval workflows to make AI recommendations reliable enough for production • Built the behavioral data and validation platform that evaluated AI recommendations before deployment: single-tag installation, session-level visitor memory, bot-filtering, and a feedback loop that progressively automated insight generation • Partnered with 10+ enterprise design partners including monday.com, Yotpo, and Lusha, using their feedback and behavioral data to prioritize capabilities and validate the platform • Generated 10-20 conversion opportunities per customer and drove up to 86% lift in qualified lead conversion through ongoing A/B testing • Wrote every
- **General Manager - Market Intelligence at Teikametrics** (2020-07-01–2022-01-01) — Teikametrics is an AI-powered marketplace optimization platform helping brands grow on Amazon and Walmart. • I joined via the acquisition of adjusti.co and led the Market Intelligence product and business unit. • Led a 10-person team of PMs, data scientists, and ML engineers as GM post-acquisition, owning the roadmap and reporting directly to the CEO and C-suite at a ~300-person company • Grew ARR from $15M to $25M and cut churn 55% in 18 months by turning Market Intelligence into a cross-functional growth engine across sales, marketing, and support • Built the Market Intelligence platform enabling Amazon and Walmart brands to track market share and competitor pricing, partnering with ML engineers on retrieval pipelines and evaluation criteria, and integrating it directly into customers' marketing automation and inventory systems • Expanded the platform into Walmart as its second marketplace vertical, scoping and sequencing the build against the accounts most exposed without it • Scope
- **Co-Founder & CEO at adjusti.co \(Acquired by Teikametrics\)** (2017-09-01–2020-07-01) — Built a 0→1 digital shelf analytics platform for Amazon and Walmart, acquired by Teikametrics in 2020. • Identified white space in digital shelf analytics through conversations with CPG brands, and built a 0-to-1 platform with zip-code-level price and assortment accuracy across Amazon and Walmart • Sold actionable insights to marketing automation platforms serving CPG brands, using those engagements to gather proprietary data and validate demand for a direct PLG platform • Closed 3 six-figure enterprise contracts with Kenshoo \(now Skai\), Perpetua, and Teikametrics, collectively powering 3,000+ brands globally • Customers published results of 229% revenue growth and 42%+ share of voice from acting on adjusti.co's assortment and pricing insights. • That traction led directly to the acquisition by Teikametrics
- **Group Product Manager \(PM → Senior PM → Group PM\) at MyCheck, a Shiji Group Brand** (2012-04-01–2017-09-01) — MyCheck was a mobile payment and guest engagement platform for hospitality, later acquired by Shiji Group. • I joined as employee #7 and grew with the company through global expansion. • Joined as employee #7 and moved from PM to Senior PM to Group PM over 5.5 years, launching the company's UK market and growing the local GTM team from 2 to 10 • Directed product execution across 6 cross-functional squads \(60+ engineers, designers, and PMs\), delivering 20+ product launches and 18+ POS integrations enabling compatibility with 80%+ of the hospitality market • Led product for Busaba \(230% membership growth\), Prezzo, Apple Pay UK, PayPal, Visa, Mastercard, WeWork, Cheesecake Factory, Red Lion Hotels, and Wyndham, shipping on regulated card-network rails with full certification and cardholder-data requirements
- **Project Manager, Missile Guidance Unit at Israeli Air Force** (2009-03-01–2012-03-01) — Operations | 3-Year Mandatory Military Service • Led 4 efficiency initiatives with a 6-person team, taking unit performance from 60% to 98%

## Education

- Bachelor of Business Administration, Zell Entrepreneurship Program Fellow — Reichman University (2015-10-01–2018-07-01)

## FAQ

### What does Alon do?

Alon is a product leader, two-time founder, and Startup Mentor at Full Stack CEO™. He builds 0-to-1 AI, data, fintech, and B2B SaaS products, with experience leading product, business units, cross-functional teams, and enterprise customer engagements.

### What is Alon looking for next?

Alon is looking for founder-level ownership inside a team rather than on his own cap table. He wants to tackle a massive problem with a strong team in an in-office startup environment and use AI as a tool rather than as the end product.

### What is Alon's startup and founder experience?

Alon has 12 years of product-building experience and 14 years of experience in early-stage startups. He is a serial founder who has founded two companies: adjusti.co, which was acquired, and Glove.fit, which was later closed.

### What does Alon do at Full Stack CEO™?

At Full Stack CEO™, Alon supports B2B SaaS and AI founders through the Full Stack CEO™ Operating Room and Live series. His mentoring covers go-to-market strategy, metrics, capital, and leadership in the age of AI.

### What did Alon build at adjusti.co?

Alon co-founded and led adjusti.co, a 0-to-1 digital-shelf analytics platform for Amazon and Walmart. He identified the opportunity through conversations with CPG brands and built a platform with ZIP-code-level price and assortment accuracy. He sold actionable insights to marketing-automation platforms serving CPG brands, gathering proprietary data and validating demand for a direct PLG platform.

### What commercial results did Alon achieve at adjusti.co?

Alon closed three six-figure enterprise contracts with Kenshoo, now Skai, Perpetua, and Teikametrics. Together, those engagements powered more than 3,000 brands globally. Customers reported 229% revenue growth and more than 42% share of voice after acting on adjusti.co’s assortment and pricing insights that traction led directly to Teikametrics acquiring the company in 2020.

### What did Alon do at Teikametrics after the acquisition?

After Teikametrics acquired adjusti.co, Alon led the Market Intelligence product and business unit as General Manager. He reported directly to the CEO and C-suite at a company that grew from roughly 150 to 300 people, led a 10-person team of product managers, data scientists, and ML engineers, and drove product adoption after the acquisition. The product has continued to be used since 2022.

### What business results did Alon deliver at Teikametrics?

Alon grew Market Intelligence ARR from $15 million to $25 million and reduced churn by 55% in 18 months. He made the product a cross-functional growth engine across sales, marketing, and support.

### What product and technical work did Alon lead at Teikametrics?

Alon built the Market Intelligence platform for Amazon and Walmart brands to track market share and competitor pricing. He partnered with ML engineers on retrieval pipelines and evaluation criteria, integrated the product with customers’ marketing-automation and inventory systems, and expanded it into Walmart as the second marketplace vertical. He scoped and sequenced the Walmart build around accounts most exposed without that coverage, retaining approximately $1 million in ARR across more than 50 at-risk accounts.

### What did Alon accomplish with LEGO at Teikametrics?

Alon personally scoped and led the LEGO engagement, defined its product strategy, presented results at LEGO’s company all-hands, and converted the work into a seven-figure annual partnership.

### What did Alon do at MyCheck?

Alon joined MyCheck, a mobile-payment and guest-engagement platform for hospitality, as employee #7. Over 5.5 years, he advanced from Product Manager to Senior Product Manager to Group Product Manager, helped the startup scale to 100 people, launched the UK market, and grew the local go-to-market team from two to 10 people. MyCheck was later acquired by Shiji Group.

### What product scale did Alon lead at MyCheck?

At MyCheck, Alon directed product execution across six cross-functional squads involving more than 60 engineers, designers, and product managers. He delivered more than 20 product launches and more than 18 POS integrations, enabling compatibility with over 80% of the hospitality market.

### Which customers and payments initiatives did Alon lead at MyCheck?

Alon led product work for Busaba, which achieved 230% membership growth, as well as Prezzo, Apple Pay UK, PayPal, Visa, Mastercard, WeWork, Cheesecake Factory, Red Lion Hotels, and Wyndham. He shipped on regulated card-network rails while meeting full certification and cardholder-data requirements, giving him fintech experience with a strong emphasis on accuracy and quality.

### What did Alon build at Glove.fit?

At Glove.fit, Alon co-founded and led an AI-powered conversion-rate-optimization platform for B2B websites. After interviewing more than 50 sales and marketing leaders, he identified a 97% visitor-to-lead drop-off as the central conversion problem and selected PLG B2B SaaS as the entry market.

### How did Alon approach AI product reliability at Glove.fit?

Alon designed an LLM orchestration layer that combined behavioral context, permissioning, and human-approval workflows to make AI recommendations reliable enough for production. He also built the behavioral-data and validation platform: a single-tag installation, session-level visitor memory, bot filtering, and a feedback loop that progressively automated insight generation. This reflects his experience scaling complex technical infrastructure for data products.

### What traction did Alon achieve at Glove.fit?

Alon partnered with more than 10 enterprise design partners, including monday.com, Yotpo, and Lusha. Their feedback and behavioral data guided product prioritization and platform validation. The platform generated 10 to 20 conversion opportunities per customer and drove up to an 86% lift in qualified-lead conversion through ongoing A/B testing.

### How did Alon lead product development at Glove.fit?

Alon wrote every Glove.fit product specification and wireframe end to end, from the recommendation engine through the human-approval workflow. He ran specification reviews with engineering before each build cycle.

### What was Alon's experience in the Israeli Air Force?

During three years of mandatory military service in the Israeli Air Force’s Missile Guidance Unit, Alon served as a Project Manager in operations. He led four efficiency initiatives with a six-person team, improving unit performance from 60% to 98%.

### What is Alon's education?

Alon earned a Bachelor of Business Administration and was a Zell Entrepreneurship Program Fellow at Reichman University.

### What are Alon's core strengths?

Alon’s areas of strength include product leadership, AI products, 0-to-1 product development, product management, project management, team leadership, performance improvement, strategic initiatives, MarTech, and FinTech. His approach emphasizes customer discovery, customer feedback, strategic pivots to find product-market fit, enterprise-customer development, product quality, and tangible customer impact.

## Links

- LinkedIn: https://www.linkedin.com/in/ACoAAA0kQMUBKId9ypBAE439ULWPOz9JdsMtnkk

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