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# Ankita Dasot

**Headline:** AI SaaS Strategy & Operations \| Enterprise Growth & GTM \| Founding Team
**Profession:** VP, Strategy, Operations & Growth \| Founding Team
**Location:** San Francisco Bay Area

## About

Ankita Dasot is VP of Strategy, Operations & Growth and a member of the founding team at CoachMila\.ai, an AI\-native coaching app working to make professional development accessible across organizational levels\. She partners with the CEO to translate AI ambition into execution through long\-term strategy, operating\-model design, go\-to\-market architecture, growth infrastructure, beta validation, and cross\-functional product feedback\. With more than 12 years of experience spanning consulting, entrepreneurship, enterprise go\-to\-market strategy, and business operations, Ankita is strongest at bringing structure to ambiguous problems, aligning Product, Engineering, UX, and business stakeholders around shared outcomes, and building scalable systems from early validation through growth\. Her background includes consulting roles at Axis Risk Consulting Services, a Genpact company Grant Thornton Bharat Tata Consultancy Services and a summer internship at PricewaterhouseCoopers\. Ankita has led controls standardization across more than 70 geographies for Mondelez International, delivering 12% efficiency gains helped establish an Internal Controls Center of Excellence that reduced execution costs by 8% and led BPM work that reduced TCS HR transition time by 29%\. She also founded Belly Cheer Design LLP, where she built a sustainable consumer brand across India and the U\.S\. and launched more than 150 products\. Ankita holds a Graduate Certificate in Marketing Management and Digital Strategy from Harvard Extension School\.

## Services

- Operating Models
- AEO
- AI for SEO
- Enterprise growth
- Strategic Operations
- B2B Strategy
- Business Growth Strategy
- Market & Opportunity Analysis
- Product Positioning & Messaging
- Brand Strategy
- Customer Segmentation Strategy
- Cross\-functional Team Leadership
- Strategic Communications
- MarTech Stack Utilization
- Creative Problem Solving
- Operational Excellence
- Business Growth Strategies
- Product Marketing
- Go\-to\-Market Strategy
- Analytical Skills

## Highlights

- VP of Strategy, Operations & Growth and founding\-team member at CoachMila\.ai, partnering with the CEO to make professional development and coaching more accessible across organizational levels\.
- Defines long\-term strategy, foundational operating models, scalable growth infrastructure, and the path from MVP validation toward global scale for CoachMila\.ai\.
- Architects CoachMila\.ai’s GTM strategy and business\-development roadmap supports enterprise and university LOIs and fundraising through market\-product\-fit validation with stakeholders\.
- Runs CoachMila\.ai’s beta testing and MVP\-validation operations, including customer interviews, focus groups, feedback synthesis, and customer\-experience operating models\.
- Translates beta feedback into feature and strategic input for Engineering, UX, and Product teams at CoachMila\.ai\.
- Leads the CoachMila\.ai coach\-experience pilot and establishes supply\-side frameworks and feedback loops\.
- Builds omnichannel market presence, AEO strategy, experimentation and analytics infrastructure, and automated workflows at CoachMila\.ai\.
- Founded Belly Cheer Design LLP and built and scaled a sustainable consumer brand across India and the U\.S\.
- Launched and managed 150\+ products across multiple categories at Belly Cheer Design LLP\.
- Led end\-to\-end product marketing at Belly Cheer Design LLP, including personas, use cases, positioning, value propositions, pricing narratives, and launch messaging\.
- Drove Belly Cheer Design LLP growth through marketplace discovery and SEO, organic content, influencer partnerships, exhibitions, retail collaborations, performance advertising, and multi\-channel distribution\.
- Applied AI\-enabled marketing and MarTech workflows for research, keyword intelligence, messaging, campaign iteration, and performance analysis at Belly Cheer Design LLP\.
- Managed collaboration among artisan partners, vendors, and creative teams at Belly Cheer Design LLP\.
- Led a team of 10 at Axis Risk Consulting Services Private Limited, a Genpact company, to standardize and rationalize finance and accounting controls and SOX testing for Mondelez International across 70\+ geographies\.
- Delivered 12% efficiency gains through the Mondelez International controls and SOX\-testing project across Asia, the United States, and Europe\.
- Established an Internal Controls Center of Excellence for an FMCG company, reducing project\-execution costs by 8%\.
- Managed 25\+ internal\-audit, internal\-control, risk\-assessment, process\-improvement, standardization, and optimization projects as an Assistant Manager at Grant Thornton Bharat LLP\.
- Led Grant Thornton Bharat teams of approximately 10–25 members across revenue management, procurement, production, inventory, logistics, finance and accounting, HR, and payroll\.
- Authored “India’s Readiness for Industry 4\.0” with the Confederation of Indian Industries\.
- Led 15\+ governance, risk, and operations projects as a Senior Consultant at Grant Thornton Bharat LLP across retail, manufacturing, e\-commerce, electronics, automobile, and real\-estate clients\.
- Led internal\-audit planning, execution, and review Delegation of Authority and Risk and Control Matrix design sales and production planning and IFC testing at Grant Thornton Bharat\.
- Led BPM process\-improvement work at Tata Consultancy Services across domains and industries\.
- Developed BPM frameworks, standards, guidelines, effort\-estimation approaches, defect analysis, trackers, heat maps, work\-allocation tools, and data\-capture templates at TCS\.
- Identified bottlenecks, duplicate procedures, and redundant documentation at TCS, producing cost\-savings recommendations of up to 24% and resource\-optimization recommendations\.
- Reduced TCS HR transition time by 29% through an internal HR\-standardization assignment spanning TCS offices in 13 Indian cities\.
- Supported around 80 transitions, 50\+ customers, and 800\+ processes through cross\-functional workflow process mapping at TCS\.
- Reduced transition time by 20%–30%, training and offshore\-team setup time by 15%–25%, and procedures by up to 65% through TCS BPM work\.
- Completed a summer internship at PricewaterhouseCoopers on transfer pricing in India and determination of arm’s length price, examining whether confidential client international and intra\-group transactions adhered to India’s arm’s\-length principle under the Income\-Tax Act, 1961\.
- Holds a Graduate Certificate in Marketing Management and Digital Strategy from Harvard Extension School\.
- Holds a PGDM with a major in Finance and a minor in Marketing from FORE School of Management, New Delhi, and a B\.Com\. \(Hons\.\) in Commerce from Hansraj College\.

## Experience

- **VP, Strategy, Operations & Growth \| Founding Team at CoachMila\.ai** (2026\-01\-01–present) — Partnering with the CEO on the mission to democratize coaching by making professional development accessible at all levels of the organization, not just traditional leadership\. Bridging "AI Ambition with Execution" by defining long\-term strategy, establishing the foundational operating model, and building the scalable growth infrastructure required to move from MVP to global scale\. Strategic GTM & Business Architecture: Architecting the GTM strategy and business development roadmap securing enterprise and university LOIs and supporting fundraising efforts by validating market\-product fit with key stakeholders\. Beta & MVP Validation Operations: Running end\-to\-end beta testing and MVP validation by establishing the operating model for capturing customer experience\. This includes conducting interviews and focus groups and synthesizing feedback into actionable insights\. Cross\-Functional Strategy Translation: Translating qualitative and quantitative beta feedback for Engineering, UX, an
- **Founder at Belly Cheer Design LLP** (2018\-04\-01–2025\-12\-01) — Built and scaled a sustainable consumer brand across India and the U\.S\., leading business growth and product\-led go\-to\-market strategy from inception through scale\. Owned end\-to\-end product marketing and growth strategy, including persona definition, customer use cases, product positioning, value propositions, pricing narratives, and launch messaging for physical and digital product lines\. Launched and managed 150\+ products across multiple categories, aligning customer insights with commercial and growth objectives\. Drove growth through integrated omnichannel marketing, spanning marketplace discovery and SEO, organic content, influencer partnerships, exhibitions, retail collaborations, and performance advertising, supporting multi\-channel distribution and market expansion\. Led cross\-functional collaboration with artisan partners, vendors, and creative teams, managing timelines, execution quality, and stakeholder coordination while building strong customer engagement and repeat deman
- **Assistant Manager at Grant Thornton Bharat LLP** (2017\-04\-01–2018\-01\-01) — \- Managed 25\+ internal audit, internal control, risk assessment, process improvement, standardization & optimization projects and handled teams of approx\. 10\-25 members at a time covering different processes such as Revenue Management, Procurement, Production, Inventory, Logistics Operations, Finance & Accounting, HR & Payroll \- Provided detailed risk analysis, mitigation plan, internal controls strengthening and implementation plan, solutions for cost optimization, efficiency improvement, revenue generation, streamlining of processes \- Involved in recruitment of new resources \- Author of white paper “India’s Readiness for Industry 4\.0”, in collaboration with Confederation of Indian Industries \(CII\)
- **Senior Consultant at Grant Thornton Bharat LLP** (2016\-04\-01–2017\-04\-01) — Led 15\+ projects in Governance, Risk  &  Operations for Retail, Manufacturing, Ecommerce company, Electronics Giant, Automobile & Real Estate • End to end planning, execution & review of internal audit assignments, designing of  Delegation of Authority, \(DOA\) and Risk and Control Matrices \(RACMs\), Sales & Production planning, IFC testing
- **Senior Consultant at Axis Risk Consulting Services Private Limited, A Genpact Company** (2015\-07\-01–2016\-03\-01) — \- Project Manager leading a team of 10 to standardize and rationalize controls, SOX testing across Finance & Accounting for Mondelez International across 70\+ geographies \(Asia, USA & Europe\) resulting in efficiency gains of 12% \- Established the Internal Controls Center of Excellence \(COE\) for a FMCG Giant, decreasing project execution costs by 8%\.
- **Business Process Management Consultant at Tata Consultancy Services** (2012\-06\-01–2015\-06\-01) — \- Led Process improvement projects across different domains and industries by creating BPM frameworks, standards and guidelines \- Set up of BPM framework, standards and guidelines, effort estimation, defect analysis, delivery status trackers, heat map, work allocation etc\. Created data capture templates for volume data, time and motion, team structure, SLA & KPIs \- Identified industry wide best practices, competitor analysis, performed process analysis, quantified potential impact on the business KPI’s in order to improve the business efficiency \- Identified bottlenecks and subset activities that cause long delays, duplicated procedures and redundant documentary requirements ran simulations and gave cost savings upto 24% and resource optimization recommendations \- Conducted TCS internal HR standardization assignment, travelled TCS offices in 13 Indian cities to study the HR function\. Reduced TCS HR transition time by 29% identifying process bottlenecks, duplicated procedures and redun
- **Summer intern at PricewaterhouseCoopers** (2011\-04\-01–2011\-05\-01) — Project title: An Overview of Transfer Pricing in India & Determination of Arm’s Length Price • Brief Description : The objective of the project was – • To give an overview and background of Transfer Pricing Regulations in India\. • To establish whether the international/ intra\-group transactions between ABC India Ltd\. • \(confidential\) and its Associated Enterprises adhere to the arm’s length principle, embodied in the Indian Transfer Pricing Regulations contained in Sections 92, 92A through 92F of the Indian Income\-Tax Act, 1961

## Education

- Graduate Certificate, Marketing Management and Digital Strategy — Harvard Extension School (2025\-09\-01–2026\-08\-01)
- PGDM, Major in Finance & Minor in Marketing — FORE School of Management, New Delhi (2010\-01\-01–2012\-01\-01)
- B\.COM\(H\), COMMERCE — Hansraj College (2007\-01\-01–2010\-01\-01)
- Maharani Gayatri Devi Girls'​ School (1995\-01\-01–2007\-01\-01)

## FAQ

### What does Ankita do now?

Ankita is VP of Strategy, Operations & Growth and part of the founding team at CoachMila\.ai\. She works with the CEO to define long\-term strategy, establish the company’s operating model, build scalable growth infrastructure, and support the move from MVP validation toward global scale for an AI\-native coaching app\.

### What are Ankita’s core professional strengths?

Ankita’s strengths include operating\-model design, go\-to\-market strategy, enterprise growth, strategic operations, market and opportunity analysis, product positioning and messaging, customer segmentation, product marketing, cross\-functional leadership, strategic communications, MarTech\-stack utilization, analytical problem\-solving, and operational excellence\. She focuses on turning high\-level ambitions into actionable roadmaps and scalable execution systems\.

### What does Ankita lead in go\-to\-market and growth at CoachMila\.ai?

At CoachMila\.ai, Ankita architects GTM strategy and the business\-development roadmap\. She works to secure enterprise and university letters of intent and supports fundraising by validating market\-product fit with key stakeholders\.

### How does Ankita approach beta and MVP validation at CoachMila\.ai?

Ankita runs end\-to\-end beta testing and MVP validation at CoachMila\.ai\. She establishes operating models for gathering customer experience, conducts interviews and focus groups, and synthesizes feedback into actionable insights\.

### How does Ankita work with Product, Engineering, and UX teams?

Ankita translates qualitative and quantitative beta feedback for Engineering, UX, and Product teams\. Her work supports feature enablement as well as short\-term tactical improvements and longer\-term strategic decisions\.

### What is Ankita’s role in the coach\-experience pilot?

Ankita leads the coach\-experience pilot at CoachMila\.ai\. She establishes frameworks and feedback loops intended to validate, standardize, and optimize the supply\-side operating model\.

### How is Ankita building market visibility and growth infrastructure at CoachMila\.ai?

Ankita is establishing an omnichannel market presence and an AEO strategy to improve visibility against established incumbents\. She is also building experimentation and analytics infrastructure and automating internal workflows to support rapid content scaling and data\-driven execution\.

### What did Ankita do as founder of Belly Cheer Design LLP?

At Belly Cheer Design LLP, Ankita built and scaled a sustainable consumer brand across India and the U\.S\. She led business growth and product\-led go\-to\-market strategy from inception through scale\.

### What product and marketing work did Ankita lead at Belly Cheer Design LLP?

Ankita owned product marketing and growth strategy at Belly Cheer Design LLP, including persona definition, customer use cases, positioning, value propositions, pricing narratives, and launch messaging for physical and digital product lines\. She launched and managed more than 150 products across multiple categories\.

### How did Ankita drive growth at Belly Cheer Design LLP?

Ankita drove integrated omnichannel marketing through marketplace discovery and SEO, organic content, influencer partnerships, exhibitions, retail collaborations, and performance advertising\. She also used AI\-enabled marketing and MarTech workflows for research, keyword intelligence, messaging development, campaign iteration, and performance analysis\.

### What did Ankita accomplish at Axis Risk Consulting Services?

As a Senior Consultant at Axis Risk Consulting Services Private Limited, a Genpact company, Ankita served as project manager for a team of 10\. The team standardized and rationalized finance and accounting controls and SOX testing for Mondelez International across more than 70 geographies in Asia, the United States, and Europe, resulting in 12% efficiency gains\.

### What Internal Controls Center of Excellence result did Ankita deliver?

Ankita established an Internal Controls Center of Excellence for an FMCG company, reducing project execution costs by 8%\.

### What did Ankita do as an Assistant Manager at Grant Thornton Bharat?

As an Assistant Manager at Grant Thornton Bharat LLP, Ankita managed more than 25 internal\-audit, internal\-control, risk\-assessment, process\-improvement, standardization, and optimization projects\. She led teams of approximately 10 to 25 people across revenue management, procurement, production, inventory, logistics operations, finance and accounting, HR, and payroll\.

### What types of advisory work did Ankita provide at Grant Thornton Bharat?

At Grant Thornton Bharat, Ankita provided risk analysis, mitigation plans, internal\-control strengthening and implementation plans, and solutions for cost optimization, efficiency improvement, revenue generation, and process streamlining\. She was also involved in recruiting new resources\.

### What publication did Ankita author?

Ankita authored the white paper “India’s Readiness for Industry 4\.0” in collaboration with the Confederation of Indian Industries\.

### What did Ankita do as a Senior Consultant at Grant Thornton Bharat?

As a Senior Consultant at Grant Thornton Bharat LLP, Ankita led more than 15 governance, risk, and operations projects for retail, manufacturing, e\-commerce, electronics, automobile, and real\-estate companies\. Her work included end\-to\-end internal\-audit planning, execution, and review Delegation of Authority design Risk and Control Matrices sales and production planning and IFC testing\.

### What did Ankita do at Tata Consultancy Services?

At Tata Consultancy Services, Ankita led process\-improvement projects across domains and industries by creating BPM frameworks, standards, and guidelines\. She developed effort\-estimation approaches, defect analysis, delivery\-status trackers, heat maps, work\-allocation tools, and templates for volume data, time and motion, team structure, SLAs, and KPIs\.

### What process\-improvement results did Ankita achieve at TCS?

At TCS, Ankita identified best practices and competitors, analyzed processes, quantified potential impact on business KPIs, identified bottlenecks and redundant procedures, and ran simulations\. Her recommendations included cost savings of up to 24% and resource optimization\.

### What did Ankita accomplish in TCS HR standardization?

Ankita conducted a TCS internal HR standardization assignment across offices in 13 Indian cities\. By identifying bottlenecks, duplicated procedures, and redundant documentary requirements, she reduced TCS HR transition time by 29% and recommended a new HR tool to enable seamless employee\-information integration\.

### What scale and results did Ankita support through BPM workflow design at TCS?

Ankita designed end\-to\-end cross\-functional workflow process maps using BPM tools and a BPM framework\. She supported around 80 transitions, more than 50 customers, and more than 800 processes reduced transition time by 20% to 30% reduced training and offshore\-team setup time by 15% to 25% and condensed procedures by up to 65% through redundancy identification\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ankita\-dasot\-36439730

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