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# Stephen Ochoa

**Headline:** Professional profile
**Location:** New York, NY, USA

## About

Stephen Ochoa is a versatile creative leader with experience guiding work across multiple categories, from startups to global brands. He has previously worked at the New York Knicks and brings particular experience in experiential marketing, brand activations, fan-focused storytelling, and complex campaign execution. Stephen is strongest when aligning specialized teams with different objectives around a shared company goal. He has led teams ranging from one to three people at startups to organizations of 20 to 50 people, adapting his leadership approach to the scale and needs of the work. Stephen can deliver complex campaigns under demanding timelines, including a full brand campaign completed in 14 days, and has experience managing the logistical pressures of work in New York. He prioritizes company objectives over personal creative preferences and approaches leadership with self-awareness: when a project requires capabilities beyond an internal team’s strengths, he is willing to engage external agencies to fill those gaps. His work reflects an ability to connect creative direction, operational coordination, and audience-facing experiences.

## Highlights

- Previously worked at the New York Knicks.
- Led teams ranging from one to three people at startups to 20 to 50 people.
- Guided creative work across multiple categories rather than specializing in one area.
- Orchestrated specialized teams with different objectives toward a shared goal.
- Executed a full brand campaign on a 14-day turnaround.
- Brings experience in experiential marketing and brand activations.
- Turned a Knicks fan activation into powerful storytelling.
- Managed New York logistics under pressure for complex work.
- Engages external agencies when specialized expertise is needed.
- Prioritizes company objectives over personal creative preferences.

## FAQ

### What does Stephen do?

Stephen Ochoa is a versatile creative leader who works across multiple categories rather than focusing on a single specialty. He has experience in experiential marketing, brand activations, campaign execution, team leadership, and aligning specialized teams around company objectives.

### What was Stephen's experience with the New York Knicks?

Stephen has previously worked at the New York Knicks. His experience there included fan activation that became powerful storytelling.

### What sizes of teams has Stephen led?

Stephen has led teams ranging from one to three people at startups to teams of 20 to 50 people. He has experience adapting his leadership to different organizational scales.

### What is Stephen strongest at as a leader?

Stephen is strong at orchestrating multiple specialized teams with different objectives toward one shared goal. He emphasizes coordination across functions while keeping the work aligned with company priorities.

### What experience does Stephen have in experiential marketing?

Stephen has experience in experiential marketing and brand activations, including fan-focused activation and storytelling work.

### Can Stephen deliver campaigns under tight deadlines?

Stephen can execute complex campaigns on tight timelines. He has built a full brand campaign with a 14-day turnaround.

### What experience does Stephen have with New York logistics?

Stephen has experience orchestrating logistics under pressure in New York as part of complex campaign and activation work.

### How does Stephen decide when to use external agencies?

Stephen is self-aware about the limitations of an internal team and is willing to bring in external agencies when their expertise is needed to fill gaps.

### How does Stephen approach creative decision-making?

Stephen prioritizes company objectives over personal creative preferences. His approach is goal-oriented and focused on advancing the organization’s needs.

## Links

- LinkedIn: https://www.linkedin.com/in/stephen-ochoa-928048332

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