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# Greg Albright

**Headline:** Revenue Growth & GTM Leader | SaaS, Cloud, Cybersecurity & Supply Chain | Partnerships, M&A, PE Value Creation
**Profession:** CRO
**Location:** Charlotte, North Carolina, United States

## About

Greg Albright is Chief Revenue Officer at COBOLpro, formerly COBOLagency, where he leads company-wide revenue strategy, global go-to-market teams, customer expansion, channel partnerships, enterprise alliances, board-level forecasting, and scalable SaaS revenue models. With more than 20 years of experience, Greg drives revenue growth, partnerships, and go-to-market execution across SaaS, cloud, cybersecurity, transportation technology, logistics, and global supply chain. He is strongest in building sales and marketing organizations, leading complex enterprise opportunities from stakeholder mapping through implementation, negotiating long-term agreements, and aligning product, engineering, legal, customer success, and business-development teams around customer outcomes. Greg has worked with Fortune 500 C-suites, high-growth private-equity-backed businesses, major fleets, 3PLs, carriers, and technology partners. His leadership experience includes ORBCOMM, GreenMile/Descartes, TMW Systems/Trimble, Zero Down/Freight Optics, Unique Logistics, SBA Global Logistics/Radiant Logistics, Hecny Group, Service By Air, SeaLines International/NNR, Globe Express Services, and G.T.S. He has contributed to M&A evaluation, integration, post-acquisition growth, SaaS adoption, cloud and IoT visibility programs, and transportation-cost and supply-chain optimization initiatives.

## Services

- Commercial Planning
- Strategic Thinking
- Business Development
- Revenue Generation
- Business Management
- Cloud Computing
- Sales Strategy
- Sales and Marketing
- Software Industry
- Sales
- Strategic Leadership
- Revenue & Profit Growth
- Account Relationship
- LinkedIn Sales Navigator
- Marketing Campaigns
- Executive Relationships
- Recruiting
- Sales Development
- Sales Cycle Management
- Executive Visibility
- Deal Closure
- Outbound Sales
- Sales Organization Leadership
- Sales & Marketing Leadership
- Payments
- Executive Team
- Cross-functional Collaborations
- Enablement
- Presentations
- End-to-End Sales

## Highlights

- Serves as Chief Revenue Officer at COBOLpro, formerly COBOLagency, leading revenue strategy, ARR growth, retention, global GTM teams, pipeline optimization, customer expansion, and board-level forecasts.
- Scales global GTM teams at COBOLpro with consistent double-digit growth and builds channel partnerships and enterprise alliances to expand market share.
- Accelerates SaaS adoption and upsell with Fortune 500 and mid-market clients at COBOLpro.
- Directed enterprise sales and partnerships at ORBCOMM across North America and global markets for IoT, SaaS, cloud visibility, telematics, and reporting platforms.
- Secured and expanded ORBCOMM accounts with JB Hunt, Schneider, and multiple top-tier 3PLs for tracking, compliance, cybersecurity-enabled visibility, hardware integration, and managed services.
- Built C-level enterprise relationships at ORBCOMM that drove multimillion-dollar growth in SaaS subscriptions, hardware integrations, and managed services.
- Led ORBCOMM go-to-market strategy and cross-functional alignment to accelerate cloud, cybersecurity, and IoT platform adoption in logistics and industrial sectors.
- Led GreenMile/Descartes revenue functions for enterprise SaaS logistics platforms covering route optimization, driver behavior, last-mile performance, dispatch, and mobile workforce management.
- Built and led GreenMile sales and partnership teams that delivered multimillion-dollar ARR growth and double-digit annual revenue growth.
- Scaled GreenMile SaaS adoption across North and South America in retail, CPG, transportation, food and beverage, chemical, pharma, manufacturing, automotive, and construction markets.
- Helped position GreenMile as a recognized leader in last-mile orchestration and logistics SaaS, including work on M&A evaluation and integration during its acquisition by Descartes.
- Led regional TMS and WMS adoption strategy at TMW Systems/Trimble for mid-market and enterprise logistics customers.
- Consulted TMW/Trimble customers on supply-chain performance, mode optimization, workflow automation, business intelligence, and end-to-end transportation technology implementation.
- Led commercial growth for Zero Down/Freight Optics cloud-based transportation analytics and logistics cost-reduction offerings.
- Advised enterprise clients on transportation-network inefficiencies, TMS and WMS strategies, freight audit, carrier selection, contract strategy, and optimization across parcel, LTL, truckload, and international freight.
- Directed global freight-forwarding, consolidation, and domestic-transportation revenue growth at Unique Logistics and implemented account-development processes that improved gross-profit margins and client retention.
- Built sales and marketing functions at SBA Global Logistics/Radiant Logistics across international logistics, air and ocean freight, warehousing, and trucking.
- Led international pricing strategy and negotiated contracts with ocean carriers including ZIM, Maersk, Hapag-Lloyd, CMA CGM, Evergreen, and COSCO.
- Oversaw company strategy, revenue generation, client acquisition, sales, marketing, customer success, and operations as President of G.T.S.
- Exceeded gross-profit growth targets at SeaLines International/NNR through carrier alignment, new-market expansion, and custom routing solutions.
- Expanded trans-Pacific ocean-import programs at Globe Express Services through custom consolidation, routing, and landed-cost strategies.
- Increased sales and market share for international ocean- and air-freight services across the eastern United States at Hecny Group.
- Developed and managed a global executive team, national accounts activities, franchise and agency startup, training webinars, contract negotiations, and marketing programs at Service By Air.
- Leads enterprise deals from early decision-maker mapping and negotiation through cross-functional implementation, including collaboration with legal, product, engineering, sales, marketing, customer-success, and business-development teams.

## Experience

- **CRO at COBOLpro \(formerly COBOLagency\)** (2024-11-01–present) — Driving revenue growth by aligning sales, marketing, customer success, and business development into a unified, high-performing engine. Lead strategic go-to-market planning, pipeline optimization, and customer expansion initiatives to consistently exceed targets. Partner cross-functionally to deliver market-driven solutions and build scalable revenue models. Passionate about data-driven decision making, team development, and fostering a culture of accountability and innovation. Execute company-wide revenue strategy driving ARR growth and retention. · Scale global GTM teams, achieving consistent double-digit growth. · Build channel partnerships and enterprise alliances to expand market share. · Accelerate SaaS adoption and upsell within Fortune 500 and mid-market clients. · Deliver board-level reporting and forecasts to steer growth initiatives.
- **Vice President Enterprise Solutions at ORBCOMM** (2022-12-01–2024-01-01) — · Leading enterprise solution sales strategy across North America, focusing on logistics, transportation, and supply chain operations. · Manage top-tier accounts in dedicated fleet, intermodal, and brokerage, aligning ORBCOMM’s IoT, telematics, and reporting platforms to operational KPIs and visibility goals. · Guiding senior sales and business development teams to assess customer environments, consulting on digital transformation, and integration of visibility tools into fleet and asset operations. · Creation of performance-based comp structures and growth targets, driving consistent double-digit increases in ARR through SaaS and hardware solution adoption. · Partnering with internal product dev, engineering, and implementation teams to deliver customer outcomes across uptime, routing, and compliance performance.
- **North American Executive Director/VP of Enterprise Solutions at ORBCOMM** (2022-12-01–2024-11-01) — ORBCOMM Global leader in IoT, SaaS, and cloud-based visibility solutions for transportation, supply chain, and asset management Directed enterprise sales and partnerships across North America and global markets, delivering SaaS and IoT visibility solutions for transportation, logistics, and supply chain operations. Secured and expanded strategic accounts with major fleets including JB Hunt, Schneider, and multiple top-tier 3PLs, providing real-time tracking, compliance, and cybersecurity-enabled asset visibility across long-haul, final mile, and reverse logistics. Built and scaled C-level enterprise relationships, driving multimillion-dollar growth in SaaS subscriptions, hardware integrations, and managed services. Led go-to-market strategy and cross-functional alignment to accelerate adoption of cloud, cybersecurity, and IoT-driven platforms in logistics and industrial verticals. Partnered with product and engineering teams to design client-focused solutions, ensuring high reten
- **Senior Vice President Of Global Sales & Marketing at GreenMile, Powered by Descartes** (2018-11-01–2022-12-01) — As the SVP of Global Sales & Marketing – GreenMile \(acquired by Descartes\) Cloud-based SaaS platform for last-mile delivery, workforce management, and logistics optimization Scaled SaaS adoption across North and South America, building enterprise client bases in retail, CPG, and transportation. Partnered with enterprise fleets including JB Hunt, Schneider, and other asset-based 3PLs to deliver end-to-end visibility across last-mile, reverse logistics, and workforce operations. Built and led high-performing sales and partnership teams, driving double-digit annual revenue growth and expanding market share. Spearheaded go-to-market strategies that positioned GreenMile as a recognized leader in last-mile orchestration and logistics SaaS. Played a key role in M&A evaluation and integration during GreenMile’s acquisition by Descartes, ensuring smooth transition and continued growth post-acquisition.
- **Senior Vice President of Sales at GreenMile / Descartes Systems Group** (2018-11-01–2022-12-01) — · Directed all revenue functions for enterprise SaaS logistics platforms focused on route optimization, driver behavior, last-mile performance, and mobile workforce management. · Built and led high-impact teams driving multimillion-dollar ARR growth with TMS, WMS, and dispatch optimization tools tailored to fleet, distribution, and transportation clients. · Created GTM strategies aligning marketing and sales execution, resulting in improved conversion cycles and pipeline velocity in verticals such as, Food & Beverage, Retail, CPG, Chemical, Pharma, Manufacturing, Automotive, Construction, and various others. · Led partnership development with 3PLs carriers, SaaS Vendors, Telematics, and Tele-Comms helping enterprise clients modernize operations and gain visibility across dedicated and non-asset transportation models. · Collaborated cross-functionality to shape product roadmap based on market trends and voice of the customer.
- **Vice President of Sales & Marketing at Zero Down Supply Chain Solutions** (2017-09-01–2018-11-01) — Zero Down Supply Chain Solutions offers our clients insight, and proprietary software to stop profits from leaking out of your supply chain. Our clients are able to maintain control without risk, have no upfront costs, and utilize only minimal internal resources to see savings from both auditing and optimization within their supply chain. Our extensive audit ensures you receive all the refunds, discounts and incentives you are due. The optimization process allows your Company to level the playing field by giving you the business intelligence, analysis ability, and market knowledge that even the biggest shippers wish they had.
- **Senior Vice President of Sales at Zero Down / Freight Optics** (2017-09-01–2018-11-01) — · Directed commercial growth for cloud-based transportation analytics and logistics cost-reduction platform. · Worked directly with C-suite stakeholders to identify inefficiencies across global transportation networks and implement TMS, WMS, freight audit, and optimization strategies. · Consulted enterprise clients on mode optimization across small parcel, LTL, truckload, and international freight—including contract strategy and carrier selection.
- **S.R.S.M. North America at TMW Systems / A Trimble Company** (2016-12-01–2017-09-01) — Representing TMW and 3GTMS by bringing workflow automation and powerful business intelligence to the complex world of logistics operations and fleet management. TMW has more than 2,000 customers including thriving small, medium and large companies, enterprises involved with transportation or that operate as part of distinctive supply chain networks across North America and beyond. I am utilizing my experience within business and the Supply Chain Industry in order to fulfill the needs of our clients by rendering the best available services at all times, while also continuously seeking new ways to reduce our client’s overhead costs, improving efficiency and developing new and innovative software solutions. Continuous improvements give our clients and us a competitive edge in our respective lines of business. We are looking forward to assisting you and your Organization.
- **Senior Regional Vice President at TMW Systems \(Trimble\)** (2016-01-01–2017-01-01) — · Led regional strategy for TMS and WMS adoption across mid-market and enterprise-level logistics customers. · Consulted on supply chain performance, mode optimization, and end-to-end transportation technology implementation. · Positioned Trimble’s solutions in dedicated fleet, for-hire, and private fleet segments to streamline dispatch, planning, and routing efficiency.
- **Vice President of Global Sales at Unique Logistics** (2014-01-01–2016-01-01) — · Directed revenue growth across global freight forwarding, consolidation, and domestic transportation services. · Implemented strategic account development processes that elevated GP margins and improved client retention. · Focused on full lifecycle visibility and international milestone tracking—from origin through distribution. · Served clients across retail, consumer goods, and industrial verticals requiring integrated air, ocean, and domestic transportation.
- **SVP of National Sales & Marketing at Unique Logistics International** (2014-01-01–2016-01-01) — Specializing in freight forwarding, we have a dynamic group focused on the international transportation and logistics sector, with primary concentration on the Asia to USA and European markets. With an ever expanding network Unique Logistics International USA provides complete services from the inception of a purchase order, through to the cargoes final place of rest, including transportation, customs clearance, distribution and delivery. Speed, Accuracy, and Reliability are Unique Logistics International USA’s primary objectives for every shipment. Our goal is not only to fulfill the needs of our clients by rendering the best available services at all times. Implementing innovative strategies and marketing tactics for creating new business by governing events and market analysis, raising overall awareness of the company’s services and strengths. Building a National Sales Program to ensure US name brand recognition and future expansion of Unique's services throughout the US. Ensuring s
- **Vice President at Service By Air** (2011-10-01–2013-03-01) — Developing and managing through training and webinars a Global Executive Team Worldwide. Handling negotiations of contracts with regards to International agents / vendors / service providers and associated pricing matrixes. Assisting in development of State side and abroad Franchises with regards to strategic business planning and development of profitable supply chain and logistics services both Internationally and Domestically. Facilitating and managing the National Accounts Program within the U.S., while assuring major accounts are handled properly and effectively within our Team. Ensuring that our stateside infrastructure with regards to Trucking and Warehousing products are effectively being promoted and running efficiently. Facilitated recruiting and initial start up of new Franchises/Agencies. Creating and holding online Webinars to instruct and educate our staff, Agents, Customers alike. Development of Marketing tools, programs, and materials in order to increase our nam
- **Vice President Global Sales Marketing at SBA Global Logistics / Radiant Logistics** (2011-10-01–2013-01-01) — · Built and led sales and marketing functions across international logistics, air/ocean freight, warehousing, and trucking services. · Managed global executive sales teams while overseeing service contracts with carriers, vendors, and overseas partners. · Drove international pricing strategy and contract negotiations with top ocean carriers \(ZIM, Maersk, Hapag-Lloyd, CMA CGM, Evergreen, COSCO, etc.\).
- **President at G.T.S. \(Guilford Technical Services / Upstate Limited\)** (2009-01-01–2013-01-01) — · Oversaw company strategy, revenue generation, and client acquisition across logistics and compliance consulting. · Led all functional areas including sales, marketing, customer success, and operations. · Delivered custom freight solutions and optimization strategies for small and mid-sized enterprises.
- **Vice President of Sales at Hecny Group** (2007-01-01–2009-01-01) — · Increased sales and market share for international freight services including ocean and air across the eastern U.S. · Developed strategic growth plans targeting key verticals including retail, manufacturing, and automotive.
- **Regional Sales Director at SeaLines International / NNR** (2003-01-01–2006-01-01) — · Led Southeast region sales efforts for international freight forwarding and consolidation programs. · Oversaw expansion into new markets and exceeded GP growth targets through carrier alignment and custom routing solutions.
- **International Account Executive at Globe Express Services** (1998-01-01–2003-01-01) — · Managed territory across VA, NC, SC, and NY with a focus on trans-Pacific ocean freight programs and supply chain optimization. · Drove expansion of ocean import programs for clients through custom consolidation, routing, and landed cost strategies.

## FAQ

### What does Greg do at COBOLpro?

Greg is the Chief Revenue Officer at COBOLpro, formerly COBOLagency. He drives company-wide revenue strategy, ARR growth, retention, global go-to-market execution, pipeline optimization, customer expansion, channel partnerships, enterprise alliances, and board-level reporting and forecasting.

### What are Greg’s strongest professional capabilities?

Greg’s core strengths include commercial planning, strategic thinking, revenue generation, business development, sales and marketing leadership, strategic partnerships, channel sales, enterprise SaaS sales, cloud computing, supply-chain technology, and cross-functional leadership. He also brings expertise in forecasting, market analysis, pricing, contract negotiation, CRM, sales process, performance management, executive relationships, recruiting, enablement, and team management.

### How does Greg approach complex enterprise deals?

Greg leads complex enterprise opportunities end to end. He maps decision-makers early, builds and manages cross-functional teams for deal closure and implementation, works with legal teams, educates clients on market standards, negotiates durable win-win contracts, and expands successful solutions across multiple business units.

### What did Greg do at ORBCOMM?

At ORBCOMM, Greg served as North American Executive Director/VP of Enterprise Solutions and Vice President of Enterprise Solutions. He directed enterprise sales and partnerships across North America and global markets for IoT, SaaS, cloud-based visibility, telematics, and reporting solutions serving transportation, logistics, supply-chain, and asset-management operations.

### What did Greg accomplish at ORBCOMM?

Greg secured and expanded strategic ORBCOMM accounts with major fleets including JB Hunt, Schneider, and top-tier 3PLs. He supported real-time tracking, compliance, cybersecurity-enabled asset visibility, hardware integrations, managed services, and SaaS subscriptions across long-haul, final-mile, and reverse-logistics operations.

### What did Greg do at GreenMile and Descartes?

At GreenMile, powered by Descartes, Greg served as Senior Vice President of Sales and as Senior Vice President of Global Sales & Marketing. He led revenue functions, sales and partnership teams, and go-to-market strategy for cloud-based SaaS supporting route optimization, driver behavior, last-mile delivery, mobile workforce management, dispatch, and logistics orchestration.

### What were Greg’s results at GreenMile?

Greg scaled GreenMile SaaS adoption across North and South America and built enterprise client bases in retail, CPG, transportation, food and beverage, chemical, pharma, manufacturing, automotive, and construction. He worked with enterprise fleets including JB Hunt, Schneider, and asset-based 3PLs, helped drive double-digit annual revenue growth, and played a role in M&A evaluation and integration during GreenMile’s acquisition by Descartes.

### What did Greg do at TMW Systems and Trimble?

Greg served as Senior Regional Vice President and S.R.S.M. North America at TMW Systems, a Trimble company. He led regional strategy for TMS and WMS adoption among mid-market and enterprise logistics customers and represented TMW and 3GTMS workflow automation and business-intelligence capabilities for logistics operations and fleet management.

### How did Greg support logistics customers at TMW Systems?

Greg consulted TMW and Trimble clients on supply-chain performance, transportation-mode optimization, end-to-end technology implementation, overhead-cost reduction, efficiency improvement, and software innovation. He positioned solutions for dedicated, for-hire, and private fleets to improve dispatch, planning, routing, and fleet-management operations.

### What did Greg do at Zero Down Supply Chain Solutions and Freight Optics?

Greg was Vice President of Sales & Marketing at Zero Down Supply Chain Solutions and Senior Vice President of Sales at Zero Down/Freight Optics. He led commercial growth for cloud-based transportation analytics, logistics cost-reduction, freight-audit, and optimization offerings.

### What supply-chain work did Greg lead at Zero Down and Freight Optics?

Greg worked directly with C-suite stakeholders to identify inefficiencies in global transportation networks and implement TMS, WMS, freight-audit, and optimization strategies. His work included small-parcel, LTL, truckload, and international-freight mode optimization, as well as contract strategy and carrier selection. Zero Down’s approach combined proprietary software, auditing for eligible refunds, discounts, and incentives, and optimization intelligence designed to reduce supply-chain profit leakage without upfront costs.

### What did Greg do at Unique Logistics?

Greg served as Vice President of Global Sales and SVP of National Sales & Marketing at Unique Logistics International. He led revenue growth for freight forwarding, consolidation, and domestic transportation established strategic account-development processes built a national sales program and supported reporting, lead-generation, market-analysis, and brand-awareness efforts.

### What logistics capabilities did Greg develop at Unique Logistics?

At Unique Logistics, Greg focused on end-to-end shipment visibility from purchase order through customs clearance, distribution, and delivery. He served retail, consumer-goods, and industrial customers requiring integrated air, ocean, and domestic transportation, particularly across Asia-to-U.S. and European markets. His account-development processes elevated gross-profit margins and improved client retention.

### What did Greg do at SBA Global Logistics and Radiant Logistics?

Greg served as Vice President Global Sales Marketing at SBA Global Logistics/Radiant Logistics. He built and led sales and marketing functions for international logistics, air and ocean freight, warehousing, and trucking managed global executive sales teams and oversaw service contracts with carriers, vendors, and overseas partners.

### What international transportation and carrier-negotiation experience does Greg have?

Greg led international pricing strategy and contract negotiations with ocean carriers including ZIM, Maersk, Hapag-Lloyd, CMA CGM, Evergreen, and COSCO. His background includes air, ocean, rail, intermodal, marine, truckload, warehousing, consolidation, deconsolidation, distribution, customs brokerage, freight forwarding, export, and international trade.

### What did Greg do as President of G.T.S.?

Greg was President of G.T.S., also known as Guilford Technical Services/Upstate Limited. He oversaw strategy, revenue generation, client acquisition, sales, marketing, customer success, and operations, and delivered custom freight solutions and optimization strategies for small and mid-sized enterprises.

### What did Greg do at SeaLines International, NNR, and Globe Express Services?

Greg served as Regional Sales Director for SeaLines International/NNR, where he led Southeast sales for international freight-forwarding and consolidation programs, expanded into new markets, and exceeded gross-profit growth targets through carrier alignment and custom routing. At Globe Express Services, he managed a territory spanning Virginia, North Carolina, South Carolina, and New York, expanding trans-Pacific ocean-import programs through consolidation, routing, and landed-cost strategies.

### What did Greg do at Hecny Group?

At Hecny Group, Greg was Vice President of Sales, increasing sales and market share for international ocean- and air-freight services across the eastern United States and developing growth plans for retail, manufacturing, and automotive verticals.

### What did Greg do at Service By Air?

At Service By Air, Greg developed and managed a global executive team through training and webinars negotiated contracts and pricing with international agents, vendors, and service providers supported franchise and agency development facilitated the U.S. National Accounts Program and promoted effective trucking and warehousing operations. He also created marketing tools and educational webinars for staff, agents, and customers.

### What is Greg’s experience with private equity, M&A, and enterprise value creation?

Greg has partnered with Fortune 500 C-suites and high-growth private-equity-backed firms, and he has played roles in M&A evaluations, integrations, and post-acquisition growth. He applies this experience to scale technology platforms, strengthen enterprise adoption, improve operational performance, and create long-term enterprise value for customers and investors.

## Links

- LinkedIn: https://www.linkedin.com/in/gregory-albright-svp

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