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# Noland Katter

**Headline:** Technology Strategy & Operations Executive | Corporate Development and M&A | Chief of Staff | Enterprise Value Creation
**Profession:** Independent Strategy & Operations Executive | Enterprise Value Creation
**Location:** Palo Alto, California, United States

## About

Noland Katter is an independent strategy and operations executive focused on enterprise value creation for technically differentiated companies. Through fractional, interim, and defined-scope engagements, he helps organizations navigate commercialization, product scaling, operating complexity, strategic finance, and enterprise transformation. Noland is strongest at building the connective operating layer between product, commercial, financial, and customer-facing functions: translating market signals into priorities, defining ownership and decision gates, linking forecasts to demand, capacity, and cash, and creating executive reporting around a shared operating truth. His work spans more than 15 years across technology startups, robotics, sensing, software, medtech, investment banking, and corporate development. Most recently, Noland completed a year-long embedded strategy and operations role with a growth-stage regulated hardware-software company, serving as the cross-functional operating integrator across product strategy, commercial forecasting, customer lifecycle, and operating data. His corporate-development background includes six and a half years in international technology investment banking and corporate development, covering M&A and capital-raising assignments across enterprise software, sensing, automation, aerospace and defense, cybersecurity, and sustainability.

## Services

- Corporate Strategy and Business Development
- Mergers and Acquisitions
- Fundraising
- Inflation Reduction Act
- Investor Databases
- Project Finance
- Cross Border Collaboration
- Cross-functional Team Leadership
- Market Analysis
- Socially Responsible Investing \(ESG\) & Sustainability
- Originations
- Research Skills
- Investor Relations
- Renewable Energy
- Legal Document Preparation
- Investment Strategies
- Financing
- Exit Strategies
- Due Diligence
- Written Communication
- Business Strategy
- Business Operations
- Go-to-Market Strategy
- Strategic Financial Management
- Executive Advisory
- Technology Commercialization
- Corporate Advisory
- Growth Strategies

## Highlights

- Completed a year-long embedded strategy and operations engagement as cross-functional operating integrator for a growth-stage regulated hardware-software company, connecting product strategy, commercial forecasting, customer lifecycle, and operating data into one executive decision system.
- Provides fractional, interim, and defined-scope strategy and operations work covering commercialization, product scaling, strategic finance, enterprise transformation, corporate development, and transaction readiness.
- Completed a Managing Director mandate from 2023 to 2025 at Novell Corporate Development, advising on corporate development, M&A, strategic partnerships, growth initiatives, strategic positioning, transaction support, and execution.
- Built experience over more than 15 years across technology startups, robotics, sensing, software, medtech, investment banking, and corporate development.
- Spent six and a half years in international technology investment banking and corporate development, with M&A and capital-raising work across enterprise software, sensing, automation, aerospace and defense, cybersecurity, and sustainability.
- Advised growth companies and investors on M&A, strategic alternatives, capital formation, transaction execution, client development, and strategic positioning in a cross-border U.S.-European environment.
- Supported technology-focused corporate-finance dealmaking at Beringer Finance.
- Served as Private Market Business Development Director at Tracxn, supporting startup intelligence for venture funds and corporate-development teams across more than 100 sectors.
- Consulted for Airphrame, an aerial imaging, analysis, and mapping technology company producing orthographic maps, 3D models, and LiDAR point clouds.
- Served as Business Development Executive at Anybots, a Virtual Presence and robotic communications company.
- Assembled the corporate structure for POSM Soft's pipeline-inspection software business serving storm water, wastewater, and natural-gas asset-management markets.
- Increased POSM Soft annual sales revenue by more than 700% within four years and helped reach the million-dollar revenue mark.
- Expanded POSM Soft through municipal direct sales, a stronger international dealer network, and new robotic-manufacturer relationships.
- Implemented the first Panomorphic live-panoramic inspection system for the pipeline industry by bridging photonic-lens vendors and robotic manufacturers.
- Worked with NASSCO, the National Association of Standard Sewer Service Companies, and the Army Corps of Engineers on industry standards development and refinement.
- Published multiple market-specific articles for Trenchless Magazine and led online webinars and live seminars for industry organizations.
- Directed POSM Soft digital and print advertising in coordination with trade shows and developed web and brochure product literature.
- Designed POSM Soft's HR, digital bookkeeping, inventory-management, tax, and legal structures established job specifications and expanded the workforce to four times its original size during a recession.
- Managed more than 130 Morgan Stanley clients representing more than $3.5 million in total portfolio assets.
- Generated more than $7 million in career new-money sales at HSBC, averaging 122% of goal and exceeding 230% of monthly goal in March 2006.
- Sold 650% above HSBC's target for ancillary non-credit insurance and received the HSBC Award of Excellence for outstanding non-credit sales achievement and exceptional customer service.
- Completed HSBC management training with an exceeds-expectations audit rating, co-facilitated new-hire training, and was nominated for a Corporate Six Sigma project.
- Serves as an Advisory Board Member at FREDsense Technologies, a water-contaminant biosensor startup.
- Earned a BS in Business from Purdue University in 2004.
- Holds FINRA Series 7TO, Series 79, Series 63, and Series 82 certifications.

## Experience

- **Independent Strategy & Operations Executive | Enterprise Value Creation at Independent Consultant** (2023-12-01–present) — Fractional, interim and defined scope work with technically differentiated companies navigating commercialization, operating complexity, product scaling, strategic finance and enterprise transformation. Focus areas include: - operating readiness and scaling diagnostics - product-to-market strategy - executive operating systems and decision cadence - commercialization and customer lifecycle - strategic finance and capital allocation - vendor and program governance - corporate development and transaction readiness - AI-enabled workflow and decision-system modernization Engagements have included a Managing Director mandate \(2023-2025\) and, most recently, a year-long embedded strategy and operations role with a growth-stage hardware-software company, serving as the cross-functional operating integrator connecting product strategy, commercial forecasting, customer lifecycle and operating data into a single executive decision system.
- **Advisory Board Member at FREDsense Technologies** (2016-06-01–present) — We are FREDsense Technologies, a Calgary based start-up company looking to develop next generation biosensors for detecting chemicals in water. Our product, the Field Ready Electrochemical Detector \(FRED\) allows you to monitor water for select contaminants remotely and easily. Using a combination of synthetic biology and electrical engineering, FRED allows users to monitor water sources for specific contaminants and can quantitate levels of these down to low parts per billion levels. The system is designed to be remote, meaning you leave FRED on-site at a water monitoring location and you don't need to send someone to take a sample. The data can be sent wirelessly to you allowing you to make better decisions and detect potential problems before they occur. Our first customers are mining companies who need to detect heavy metals in water sources surrounding their mines in remote locations, and an on-site solution provides them large savings in both cost and time
- **Managing Director at Novell Corporate Development** (2023-12-01–2025-06-01) — Advised clients on corporate development, M&A, strategic partnerships, and growth initiatives across selected technology sectors. Work included strategic positioning, transaction support, and execution across complex advisory mandates.
- **Vice President Investment Banking & Global Equities at Stifel Europe** (2020-01-01–2023-11-01) — Advised growth companies and investors on M&A, strategic alternatives, and capital formation across technology and adjacent sectors. Worked in a cross-border advisory environment spanning U.S. and European markets, supporting transaction execution, client development, and strategic positioning. Focus areas included deep tech, industrial technology, enterprise software, and growth-stage innovation.
- **Corporate Finance Associate, Beringer Finance US Inc. at Beringer Finance** (2017-05-01–2019-12-01) — Dealmaking in Technology - Globally Beringer Finance is a technology focused boutique investment bank with offices in Stockholm, Oslo, Reykjavik and Palo Alto. Tracing its roots back over 100 years, Beringer is continuously driven by the ambition to help companies and entrepreneurs strategically develop and grow their businesses while realizing their dreams and their aspirations. Their expertise and market leadership have seen them advise top-tier clients on over 140 transactions in the past 10 years. Despite calling the Nordics its home, Beringer works across all continents and focuses on M&A and private placements after selling its Fondsfinans brokerage business in 2018.
- **Private Market Business Development Director at Tracxn** (2015-12-01–2017-04-01) — Tracxn is like Gartner for Startup information. Geared for venture funds and corp devs to help track startups in 100+ sectors across Enterprise Infrastructure, Enterprise Applications, Tech, Health, Consumer Internet, FinTech and more.
- **Consultant at Airphrame** (2015-03-01–2015-07-01) — Airphrame is a San Francisco-based technology company that provides on-demand aerial imaging, analysis, and mapping services. We use a network of remote sensing devices to collect data from all over the United States. This information is used to produce orthographic maps, 3D models, LiDAR point clouds, and more, all at low prices with quick turnaround times.
- **Consulting at Consultant** (2015-01-01–2017-05-01)
- **Business Development Executive at Anybots Inc** (2013-01-01–2015-03-01) — Anybots is at the forefront of a new class of communication called Virtual Presence. Virtual Presence is the most interactive form of communication, short of being face-to-face. Virtual Presence adds remotely controlled mobility to videoconferencing. Operating a Virtual Presence System is a transcending experience that will change how you perceive distance and make your world feel dramatically closer. Your communication will be much more engaging and you’ll feel that you are actually present in the remote location. Founded in 2001 by Trevor Blackwell, Anybots is now the leading provider of Virtual Presence Systems to the world. With over a decade of experience and passion in building Internet-based, real-time communication systems, and both two wheeled and bipedal robots, Anybots has been capturing the minds of technologists for years. Anybots latest avatar, QB, has taken ease of operation and cost Virtual Presence to new levels.
- **Vice President / Partner Owner at POSM Soft LLC** (2008-01-01–2012-01-01) — Assembled entire corporate structure for the POSM pipeline inspection software company to provide asset management systems for the Storm Water, Waste Water and Natural Gas Industries • Within four years, elevated business yearly sales revenue by over 700% • Utilized new effective municipal sales channels through direct sales, successfully managing stronger international dealer network, and expanding new robotic manufacturer relationships in order to reach the million dollar revenue mark • Regularly conducted online sales webinars and hosted multiple live seminars for industry related organizations • Published multiple market specific articles for Trenchless Magazine • Proactively worked with organizations such as NASSCO, National Association of Standard Sewer Service Companies, and the Army Corp of Engineers in developing and refining industry standards • Worked directly with clients establishing new product needs and assisted software development team to insure successful release of n
- **Financial Advisor at Morgan Stanley** (2007-01-01–2008-01-01) — Series 7, 31 , 66, Life, Health and Variable Annuity licensed financial professional • Identified and procured prospective clients • Utilized effective cold/warm calling, trade shows, mailers, networking, local clubs and niche business prospecting tactics • Managed more than 130 clients with over $3.5 million in total portfolio assets • Performed the due diligence for selection and monitoring of mutual funds, equities, fixed income products, alternative investments, insurance and variable annuities • Proficient in financial modeling, financial analysis, and risk-tolerance assessment • Developed and managed business retirement plans in addition to personal trusts, retail and retirement accounts • Assisted in planning and gathering donations for a silent auction in support of Covenant Hospice under funded programs
- **Senior Account Executive at HSBC** (2004-01-01–2007-01-01) — Effectively sold personal, home equity and refinanced mortgage loans • Cross-sold Credit Life, Disability, and Unemployment Insurance • Averaged 122% of goal in new money sales with over $7 million in total career new money sales • Exceeded 230% of monthly goal in new money sales 03/2006 • Sold 650% above company target in ancillary non­credit insurance and received HSBC Award of Excellence for outstanding Non-Credit Sales Achievement and Exceptional Customer Service • Completed HSBC Management Training curriculum and received exceeds expectations in audit category • Co-Facilitated New Hire Training workshop in Southeast Headquarters 01/2007 • Nominated for participation in Corporate Six Sigma project and constructed more effective sales presentation tools to be utilized by entire company
- **Vice President Investment Banking & Global Equities at Bryan, Garnier & Co** (2020–2023) — Advised growth companies and investors on M&A, strategic alternatives, and capital formation across technology and adjacent sectors. Worked in a cross-border advisory environment spanning U.S. and European markets, supporting transaction execution, client development, and strategic positioning. Focus areas included deep tech, industrial technology, enterprise software, and growth-stage innovation.

## Education

- Bachelor of Science \(BS\), Business — Purdue University

## FAQ

### What does Noland do?

Noland is an independent strategy and operations executive focused on enterprise value creation. He provides fractional, interim, and defined-scope support to technically differentiated companies addressing commercialization, operating complexity, product scaling, strategic finance, and enterprise transformation.

### What are Noland's primary areas of focus?

Noland focuses on operating readiness and scaling diagnostics, product-to-market strategy, executive operating systems and decision cadence, commercialization and customer lifecycle, strategic finance and capital allocation, vendor and program governance, corporate development and transaction readiness, and AI-enabled workflow and decision-system modernization.

### How does Noland approach scaling and operating-model work?

Noland helps connect market and competitive signals to product priorities product, IP, evidence, and commercialization strategy commercial forecasts to unit demand, capacity, and cash and customer utilization, support, renewal, and expansion signals. He also builds decision rights, operating cadence, vendor-commitment visibility, cost-to-complete visibility, and executive reporting and data architecture around one operating truth.

### What was Noland's most recent embedded operating role?

Noland recently completed a year-long embedded strategy and operations engagement with a growth-stage regulated hardware-software company. He served as the cross-functional operating integrator, connecting product strategy, commercial forecasting, customer lifecycle, and operating data into a single executive decision system.

### What did Noland do at Novell Corporate Development?

Noland held a Managing Director mandate from 2023 through 2025 through Novell Corporate Development. He advised clients on corporate development, M&A, strategic partnerships, and growth initiatives across selected technology sectors, including strategic positioning, transaction support, and execution on complex advisory mandates.

### What is Noland's investment banking and corporate development background?

Noland has six and a half years of international technology investment-banking and corporate-development experience. His M&A and capital-raising work has covered enterprise software, sensing, automation, aerospace and defense, cybersecurity, and sustainability.

### What did Noland do in his Vice President investment banking role?

Noland served as Vice President, Investment Banking & Global Equities in a cross-border U.S. and European advisory environment. The record identifies the role with Stifel Europe and also lists Bryan, Garnier & Co. for the same title his work involved advising growth companies and investors on M&A, strategic alternatives, capital formation, transaction execution, client development, and strategic positioning across deep tech, industrial technology, enterprise software, and growth-stage innovation.

### What was Noland's role at Beringer Finance?

At Beringer Finance, Noland was a Corporate Finance Associate supporting technology-focused dealmaking. Beringer Finance is a boutique investment bank with offices in Stockholm, Oslo, Reykjavik, and Palo Alto, focused on M&A and private placements across global markets.

### What did Noland do at Tracxn?

Noland served as Private Market Business Development Director at Tracxn. Tracxn provides startup information for venture funds and corporate-development teams across more than 100 sectors, including enterprise infrastructure, enterprise applications, technology, health, consumer internet, and fintech.

### What was Noland's work with Airphrame?

At Airphrame, Noland worked as a consultant for a San Francisco-based technology company providing on-demand aerial imaging, analysis, and mapping. Airphrame uses remote-sensing devices to collect U.S. data and produce orthographic maps, 3D models, LiDAR point clouds, and related outputs.

### What did Noland do at Anybots?

Noland was a Business Development Executive at Anybots Inc., a company focused on Virtual Presence systems that add remotely controlled mobility to videoconferencing. Anybots developed internet-based, real-time communication systems and two-wheeled and bipedal robots, including its QB avatar.

### What did Noland accomplish at POSM Soft?

At POSM Soft LLC, Noland assembled the company's corporate structure for its pipeline-inspection software business serving storm water, wastewater, and natural-gas asset-management needs. Within four years, he helped increase annual sales revenue by more than 700% and reach the million-dollar revenue mark through municipal direct sales, a stronger international dealer network, and expanded robotic-manufacturer relationships.

### What product, industry, and standards work did Noland lead at POSM Soft?

At POSM Soft, Noland worked directly with clients on product needs and with the software team on successful module releases. He bridged photonic-lens vendors and robotic manufacturers to implement the first Panomorphic live-panoramic inspection system for the pipeline industry, translated business needs into product-specification documents for government bid procurement, and contributed to standards development with NASSCO, the National Association of Standard Sewer Service Companies, and the Army Corps of Engineers.

### What commercial and organizational work did Noland perform at POSM Soft?

Noland regularly led online sales webinars and multiple live seminars for industry organizations at POSM Soft and published market-specific articles in Trenchless Magazine. He also directed digital and print advertising in coordination with trade shows, drafted web and brochure literature, designed the company's HR, digital bookkeeping, inventory-management, tax, and legal structures, and set job specifications while expanding the workforce to four times its original size during a recession.

### What did Noland do at Morgan Stanley?

At Morgan Stanley, Noland was a Financial Advisor who managed more than 130 clients and more than $3.5 million in total portfolio assets. He performed due diligence for the selection and monitoring of mutual funds, equities, fixed-income products, alternative investments, insurance, and variable annuities developed retirement plans and personal trusts and used financial modeling, financial analysis, and risk-tolerance assessment. He also supported a Covenant Hospice silent auction for underfunded programs.

### What did Noland accomplish at HSBC?

At HSBC, Noland sold personal, home-equity, and refinanced mortgage loans and cross-sold Credit Life, Disability, and Unemployment Insurance. He averaged 122% of goal in new-money sales, generated more than $7 million in career new-money sales, exceeded 230% of monthly new-money goal in March 2006, and sold 650% above the company target in ancillary non-credit insurance. He received the HSBC Award of Excellence for outstanding non-credit sales achievement and exceptional customer service, completed management training with an exceeds-expectations audit rating, co-facilitated a Southeast Headquarters new-hire workshop in January 2007, and was nominated for a Corporate Six Sigma project that created company-wide sales-presentation tools.

### What is Noland's advisory role at FREDsense Technologies?

Noland is an Advisory Board Member at FREDsense Technologies, a Calgary-based startup developing next-generation biosensors for detecting chemicals in water. Its Field Ready Electrochemical Detector combines synthetic biology and electrical engineering to remotely monitor select contaminants, quantify them to low parts-per-billion levels, and wirelessly transmit data. Early customers include mining companies monitoring heavy metals in remote water sources.

### What is Noland's education?

Noland earned a Bachelor of Science in Business from Purdue University in 2004.

### What certifications and licenses does Noland hold?

Noland holds FINRA Series 7TO General Securities Representative, Series 79 Investment Banking Representative, Series 63 Uniform Securities Agent State Law, and Series 82 Private Securities Offerings certifications. Earlier in his Morgan Stanley role, he was also licensed in Series 7, 31, and 66, Life, Health, and Variable Annuity products.

### What opportunities is Noland pursuing and how can he be contacted?

Noland is open to strategy and operations, Chief of Staff, and corporate-development roles, including on-site or hybrid work in the Bay Area and remote work across the United States. He also takes fractional, interim, and fixed-scope mandates. He can be reached at \[contact removed\] or \[contact removed\].

## Links

- LinkedIn: https://www.linkedin.com/in/noland-katter

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