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# Nicholas Newton

**Headline:** Applied Scientist II at Amazon
**Profession:** Applied Scientist II
**Location:** Arlington, Virginia, United States

## About

Nicholas Newton is an Applied Scientist II at Amazon, specializing in machine learning and data science across the full model lifecycle: data pipelines, model development, deployment, infrastructure, experimentation, and evaluation. Nicholas is strongest in Python and the associated machine-learning stack, with experience applying ML to advertising-revenue optimization in auction environments and using production evidence to improve evaluation frameworks. At Amazon, Nicholas designed and improved onsite advertising auction mechanisms, leading initiatives that produced a combined $7 million in incremental advertising revenue and contributing to an additional $30 million in initiatives. Nicholas also built Spark, Airflow, and CDK tooling launched a customer-engagement metric for UX launch decisions on major Amazon pages and created A/B experiment-analysis tooling for organizational decision-making. Earlier work spans anomaly detection, natural-language processing, particle physics, geospatial analysis, and data visualization. Nicholas earned a bachelor’s degree in Computer Science and Economics from the University of Virginia in 2021.

## Services

- Apache Airflow
- Apache Spark
- SQL
- Python \(Programming Language\)
- Deep Learning
- Machine Learning
- Algorithms
- Microsoft Excel
- Data Visualization
- French
- Arabic
- TensorFlow
- C++
- Management
- Natural Language Processing \(NLP\)
- Computer Vision
- Particle Physics
- GitHub
- Amazon Web Services \(AWS\)

## Highlights

- Designed and improved Amazon onsite advertising auction mechanisms, leading initiatives that generated a combined $7 million in incremental advertising revenue and contributing to a further $30 million in initiatives.
- Created Amazon team tooling in Apache Spark and Apache Airflow, along with CDK infrastructure for both.
- Launched a customer-engagement metric used for UX launch decisions on major Amazon pages and presented the research at an internal conference.
- Built A/B experiment-analysis tooling used by an Amazon organization for statistical inference and decision-making.
- Led productionization of machine-learning models at SWIFT to detect anomalies in system logs and resource utilization.
- Developed and demonstrated an autoencoder with an F1 score of 0.9998 on the resource-utilization anomaly set at SWIFT.
- Developed a custom BERT-inspired architecture to predict system event logs at SWIFT.
- Improved the fit of a theorized particle-physics function by 11% over an existing parameterization technique using a custom TensorFlow neural network.
- Developed a C++ data pipeline integrating existing physical equations into a TensorFlow model.
- Created a DIS2021 presentation with Dr. Ishara Fernando on the team's approaches and results the related paper lists Nicholas as second author.
- Organized and instructed a team of undergraduate assistants as the longest-tenured undergraduate assistant, including development of a Scrum-inspired coordination system.
- Helped ACT students improve scores by an average of 3 points at Varsity Tutors, compared with an industry average of 0.7 points.
- Performed GIS-based demographic analysis and XGBoost regression in R at Alton Lane to identify ideal U.S. expansion locations.
- Built a data-visualization web application at Alton Lane to help the CEO understand the data and model predictions.
- Presented Alton Lane research findings in a report and presentation to the president and CEO.

## Experience

- **Applied Scientist II at Amazon** (2025-06-01–present)
- **Applied Scientist I at Amazon** (2022-11-01–2025-06-01) — \- Designed and improved Amazon's onsite ad auction mechanisms, leading initiatives that led to a combined $7MM incremental ad revenue, contributing to a further $30MM of initiatives - Created the team's Spark and Airflow tooling, along with CDK infrastructure for both - Launched a customer engagement metric used to make UX launch decisions on major Amazon pages, presenting this research at internal conference - Built A/B experiment analysis tooling used by my organization for statistical inference and decision making
- **Data Scientist at SWIFT** (2021-08-01–2022-11-01) — \- Led the effort to productionize machine learning models designed to detect anomalies in system logs and resource utilization - Developed and demonstrated an Autoencoder that obtained an F1 of .9998 on the resource utilization anomaly set - Developed custom BERT-inspired architecture to predict system event logs
- **Research Assistant at University of Virginia Department of Physics** (2020-05-01–2021-08-01) — \- Improved fit of a certain theorized function in particle physics by 11% as compared to existing parameterization technique. This was accomplished using a custom neural network designed in tensorflow. - Created a presentation of the team's approaches and results in collaboration with Dr. Ishara Fernando for a talk given at the DIS2021 conference -- to be accompanied by a paper on which I am the second author. - Organized a team of undergrads as longest-tenured undergraduate assistant. Responsibilities have included instruction of methods and code currently used in the project and development of a system inspired by Scrum principles to keep all team members coordinated. - Developed a data pipeline in C++ to integrate existing physical equations into a TensorFlow model.
- **Summer Intern at Alton Lane** (2017-06-01–2017-08-01) — \- Performed a demographic analysis using GIS technologies and XGBoost regression in R to identify ideal expansion locations for the firm within the United States. - Constructed a data visualization web app to enable the CEO to better understand the data and my model’s predictions. - Communicated the results of this research through a report and associated presentation to the president and CEO.
- **ACT Tutor at Varsity Tutors** (2017-05-01–2018-09-01) — \- Prepared students for the ACT exam, helping to improve their scores by an average of 3 points compared to an industry average of 0.7 points.

## Education

- Bachelor's degree, Computer Science Economics — University of Virginia (2017-01-01–2021-01-01)
- Freeman High School (2013-01-01–2017-01-01)

## FAQ

### What does Nicholas do?

Nicholas is an Applied Scientist II at Amazon. Nicholas specializes in machine learning and data science, including data work, model development, deployment, infrastructure, experimentation, and evaluation.

### What are Nicholas's core technical skills?

Nicholas is strongest in Python and the associated machine-learning stack. Nicholas also has skills in Apache Airflow, Apache Spark, SQL, deep learning, machine learning, algorithms, TensorFlow, C++, natural language processing, computer vision, particle physics, GitHub, Amazon Web Services, data visualization, Microsoft Excel, management, French, and Arabic.

### What did Nicholas accomplish at Amazon as an Applied Scientist I?

As an Applied Scientist I at Amazon, Nicholas designed and improved onsite advertising auction mechanisms. These initiatives generated a combined $7 million in incremental advertising revenue, and Nicholas contributed to a further $30 million in initiatives.

### What infrastructure and experimentation work has Nicholas done at Amazon?

Nicholas created the team's Spark and Airflow tooling and the CDK infrastructure for both. Nicholas also built A/B experiment-analysis tooling used by the organization for statistical inference and decision-making.

### What product evaluation work has Nicholas done?

Nicholas launched a customer-engagement metric used to make UX launch decisions on major Amazon pages and presented the research at an internal conference. Nicholas has experience running A/B experiments and improving evaluation frameworks to better match production reality.

### What did Nicholas do at SWIFT?

At SWIFT, Nicholas led the productionization of machine-learning models for detecting anomalies in system logs and resource utilization. Nicholas developed and demonstrated an autoencoder that achieved an F1 score of 0.9998 on the resource-utilization anomaly set and developed a custom BERT-inspired architecture to predict system event logs.

### What was Nicholas's particle-physics research?

At the University of Virginia Department of Physics, Nicholas improved the fit of a theorized particle-physics function by 11% compared with an existing parameterization technique, using a custom TensorFlow neural network. Nicholas also developed a C++ data pipeline to integrate existing physical equations into a TensorFlow model.

### What was Nicholas's DIS2021 contribution?

Nicholas created, with Dr. Ishara Fernando, a presentation of the team's approaches and results for a talk at the DIS2021 conference. The work was to be accompanied by a paper on which Nicholas is the second author.

### What leadership responsibilities did Nicholas have at the University of Virginia Department of Physics?

As the longest-tenured undergraduate assistant, Nicholas organized a team of undergraduates, instructed them in the project's methods and code, and developed a Scrum-inspired coordination system.

### What did Nicholas accomplish at Varsity Tutors?

As an ACT Tutor at Varsity Tutors, Nicholas prepared students for the ACT. Nicholas's students improved their scores by an average of 3 points, compared with an industry average of 0.7 points.

### What did Nicholas do at Alton Lane?

As a Summer Intern at Alton Lane, Nicholas performed a demographic analysis using GIS technologies and XGBoost regression in R to identify potential U.S. expansion locations. Nicholas built a data-visualization web application for the CEO and communicated the findings through a report and presentation to the president and CEO.

### What is Nicholas's education?

Nicholas earned a bachelor's degree in Computer Science and Economics from the University of Virginia in 2021. Nicholas attended Freeman High School and completed it in 2017.

### How does Nicholas approach end-to-end machine-learning work?

Nicholas has experience owning the machine-learning lifecycle end to end, including data pipelines, model building, deployment, infrastructure, and evaluation. Nicholas particularly enjoys the range of challenges across this full-stack ML work.

## Links

- LinkedIn: https://www.linkedin.com/in/nicholas-c-newton

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