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# Greg Fratz, CSP

**Headline:** Account Manager \| Outside Sales Representative \| Territory Manager I 108% Quota Attainment I New Territory Development I Wholesale Distribution I Commercial I Industrial I B2B
**Profession:** Account Manager \| Outside Sales Representative \| Territory Manager I 108% Quota Attainment I New Territory Development I Wholesale Distribution I Commercial I I
**Location:** Greater Cleveland

## About

Greg Fratz, CSP is an account manager and outside\-sales professional focused on territory development, wholesale distribution, commercial and industrial B2B selling, and consultative account management\. His current work at Chadwell Supply centers on expanding a new Northeast Ohio territory and serving multifamily\-housing and commercial clients with MRO solutions and supply\-chain efficiency\. Greg is strongest in new\-business hunting, prospecting, relationship building with decision\-makers, solution selling, inventory\-management programs, and growing existing accounts\. He has exceeded every sales goal at Chadwell Supply and generated more than $2\.8 million in five years\. Across prior roles, Greg built an HD Supply territory from zero to $2\.4 million, earned its Presidential Achievement Award for seven consecutive years, increased Valley Industrial Trucks’ market share by 25%, and maintained top\-3% performance among 62 outside salespeople at Würth Baer Supply for seven straight years\. He holds an MBA in Marketing and a BS in Industrial Management, both cum laude from The University of Akron, and has completed Sandler and Dale Carnegie training\. Greg prefers new\-business development while bringing full\-funnel experience across multiple product lines, including commercial sets for apartment complexes and multifamily properties\.

## Services

- B2B
- Solution Selling
- Business Development
- Outside Sales
- Sales Management
- Product Development
- Sales
- Strategic Planning
- Sales Process
- Account Management
- CRM
- Cold Calling
- Sales Operations
- Marketing
- Selling
- Customer Relations
- Key Account Management
- Direct Sales
- Sales Presentations
- Wholesale

## Highlights

- Generated more than $2\.8 million in five years while developing a new Northeast Ohio territory for Chadwell Supply\.
- Exceeded every sales goal at Chadwell Supply while serving multifamily\-housing and commercial clients with MRO and supply\-chain solutions\.
- Developed 10 new accounts at Sonny’s Car Wash Services Midwest, producing more than $80,000 in new sales in 2016\.
- Delivered hands\-on customer product training at Sonny’s Car Wash Services Midwest that contributed to a 28% increase in chemical sales over 2017 sales\.
- Built a new HD Supply territory from $0 to $2\.4 million in sales\.
- Earned HD Supply’s Presidential Achievement Award for exceeding sales quotas for seven consecutive years\.
- Drove 40% sales growth at HD Supply, equal to $250,000, through strategic planning and new product opportunities\.
- Negotiated a 25% market\-share increase at Valley Industrial Trucks through outbound acquisition of new business in 2018\.
- Retained and developed 125 existing Valley Industrial Trucks accounts, generating an additional $500,000 in new sales\.
- Ranked in the top 3% of 62 Würth Baer Supply outside salespeople for percentage of clients buying versus total accounts for seven consecutive years\.
- Increased share of wallet by more than 15% year over year through consultative needs analysis and cross\-selling HVAC, plumbing, and electrical categories\.
- Implemented custom inventory\-management solutions for key accounts to reduce operational downtime and strengthen customer loyalty\.
- Sold to apartment complexes and multifamily properties, including commercial sets\.
- Built experience across multiple product lines, new\-business development, and existing\-account growth\.
- Earned an MBA in Marketing, cum laude, from The University of Akron\.
- Earned a BS in Industrial Management, cum laude, from The University of Akron\.
- Completed Sales Training—Foundations Certification through Sandler Training\.
- Completed High Impact Presentations training through Dale Carnegie Training\.

## Experience

- **Account Manager \| Outside Sales at Chadwell Supply** (2021\-03\-01–2026\-02\-01) — Recruited to penetrate and expand a new territory within the NE Ohio market\. Functioned as a strategic partner for multi\-family housing and commercial clients, providing mission\-critical MRO solutions and supply chain efficiency and did over 2\.8 million in just 5 years by establishing relationships with key decision makers, offering buying solutions to help keep their budget in line, and being responsive to their needs, and exceeded every sales goal\.
- **Account Manager at Valley Industrial Trucks, Inc\.** (2018\-01\-01–2020\-12\-01) — ✔️	Negotiated 25% market share increase via the outbound acquisition of new business in 2018\. ✔️	Developed and maintained superior relationships with both current customers and prospects through question\-based selling and adding value to their business and resolving customer issues\. ✔️	Customer Retention: Developed and maintained superior relationships with 125 existing accounts, Result: generated an additional $500,000 in new sales\. Forklift & Lift Truck Providing Material Handling & Storage Solutions, Sales, Service, Parts Rentals, Leasing\. Valley Industrial Trucks, Inc\. is a full\-service material handling company specializing in forklift trucks, material handling equipment, and storage products for sale\. We offer new and used forklift trucks for sale, rentals, parts, repair service, forklift operator training and more for your storage, warehousing, distribution, and other industrial needs\. Sales Representative \| Account Management \| Business Development \|
- **Territory Manager at Sonny’s Car Wash Services Midwest** (2016\-03\-01–2018\-11\-01) — ✔️	Successfully developed 10 new accounts by demonstrating how the prospective client can save money, boost sales, and cultivate customer loyalty, generating over $80,000 in new sales in 2016\. ✔️	Conducted hands\-on product training to educate customers on how to boost sales, leading to an increase in chemical sales by 28% over 2017 sales\. Mechanical Or Industrial Engineering\. Harrell’s knows every aspect of the car wash business\. We can help you succeed in this always\-in\-demand industry\.
- **Account Manager at Würth Baer Supply Company** (2007\-03\-01–2015\-12\-01) — ✔️	Maintained the top 3% of 62 outside salesmen to lead our company in the overall percentage of clients buying vs total accounts for 7 consecutive years\. Würth Baer Supply Company is one of the nation's leading specialty wholesale distributors to the woodworking industry, offering an extensive inventory of decorative and functional hardware and fittings, tools, shop supplies, surfacing materials, and board and panel products\. Würth Baer Supply owns 20 distribution branch locations across the Midwest and Northeast U\.S\., stocks over 50,000 items in our catalog, including over 19,000 hardware items, and over 30,000 surfacing items\. Our sales force consists of approximately 100\+ Sales Representatives who serve over 25,000 customers including residential and commercial cabinetmakers, countertop and closet fabricators, kitchen and bath stores, and furniture manufacturers\. Market Expansion: Identified and closed high\-value accounts by leveraging a "hunter" mindset and executing a discipline
- **Account Manager at HD Supply** (1997\-02\-01–2007\-03\-01) — ✔️	Built a new territory from $0 to $2\.4 million in sales by relentless prospecting, introducing inventory management programs to help customers save time and money, and mastering time management\. ✔️	Earned the Presidential Achievement Award for 7 straight years of exceeding sales quotas\. ✔️	Created and executed strategic plans to drive more business and identified sales opportunities with new product offerings, resulting in sales growth of 40%, equaling $250,000\. WE'RE ON IT® HD Supply \(www\.hdsupply\.com\) is one of the largest industrial distributors in North America\. The company provides a broad range of products and value\-added services to approximately 300,000 customers with leadership positions in maintenance, repair, and operations\. Through 44 distribution centers in the U\.S\. and Canada, the company's approximately 5,500 associates provide localized, customer\-driven services including will\-call, direct\-ship options, diversified logistics, and innovative solutions that contribu

## Education

- Sales Training \- Foundations Certification — Sandler Training (2008\-01\-01–2008\-01\-01)
- High Impact Presentations — Dale Carnegie Training (2002\-01\-01–2002\-01\-01)
- Bachelor of Science \- Cum Laude, Industrial Managment — The University of Akron
- Master of Business Administration \- Cum Laude, Marketing — The University of Akron

## FAQ

### What does Greg do?

Greg is an account manager, outside sales representative, and territory manager with experience in B2B, wholesale distribution, commercial, industrial, and MRO sales\. His work spans new\-territory development, new\-business acquisition, account growth, consultative selling, and customer retention\.

### What does Greg do at Chadwell Supply?

At Chadwell Supply, Greg was recruited to penetrate and expand a new territory in the Northeast Ohio market\. He acted as a strategic partner to multifamily\-housing and commercial clients, providing mission\-critical MRO solutions and supply\-chain\-efficiency support\.

### What did Greg accomplish at Chadwell Supply?

Greg generated more than $2\.8 million in five years at Chadwell Supply, exceeded every sales goal, established relationships with key decision\-makers, offered buying solutions to help customers maintain their budgets, and responded to customer needs\.

### What did Greg accomplish at Sonny’s Car Wash Services Midwest?

Greg developed 10 new accounts at Sonny’s Car Wash Services Midwest by showing prospective clients how to save money, increase sales, and cultivate customer loyalty\. Those accounts generated more than $80,000 in new sales in 2016\.

### How did Greg use customer training at Sonny’s Car Wash Services Midwest?

Greg conducted hands\-on product training for customers at Sonny’s Car Wash Services Midwest to help them increase sales\. That work contributed to a 28% increase in chemical sales over 2017 sales\.

### What did Greg accomplish at HD Supply?

At HD Supply, Greg built a new territory from $0 to $2\.4 million in sales through prospecting, inventory\-management programs that helped customers save time and money, and disciplined time management\. He also created and executed strategic plans, identified opportunities for new product offerings, and drove 40% sales growth, equal to $250,000\.

### What recognition did Greg receive at HD Supply?

Greg earned HD Supply’s Presidential Achievement Award for seven consecutive years for exceeding sales quotas\.

### What was the business context of Greg’s work at HD Supply?

HD Supply is one of North America’s largest industrial distributors, providing products and value\-added services to approximately 300,000 customers in maintenance, repair, and operations\. The company operates through 44 distribution centers in the United States and Canada and has approximately 5,500 associates\.

### What did Greg accomplish at Valley Industrial Trucks?

At Valley Industrial Trucks, Greg negotiated a 25% market\-share increase through outbound acquisition of new business in 2018\. He also developed and maintained relationships with current customers and prospects through question\-based selling, value creation, and customer\-issue resolution\.

### How did Greg grow existing accounts at Valley Industrial Trucks?

Greg maintained relationships with 125 existing Valley Industrial Trucks accounts, generating an additional $500,000 in new sales through customer retention and account development\.

### What products and solutions did Greg represent at Valley Industrial Trucks?

Greg’s Valley Industrial Trucks experience involved material\-handling and storage solutions, including forklift and lift\-truck sales, service, parts, rentals, leasing, and related industrial customer needs\.

### What did Greg accomplish at Würth Baer Supply Company?

At Würth Baer Supply Company, Greg remained in the top 3% of 62 outside salespeople for seven consecutive years in the overall percentage of clients buying compared with total accounts\.

### What are Greg’s approaches to market expansion and account growth?

Greg’s record includes market expansion through identifying and closing high\-value accounts with a disciplined, multi\-channel prospecting approach\. It also includes strategic account management that increased share of wallet by more than 15% year over year through consultative needs analysis and cross\-selling HVAC, plumbing, and electrical product categories\.

### How has Greg improved customer operations?

Greg implemented custom inventory\-management solutions for key accounts to reduce operational downtime and increase customer loyalty\.

### What multifamily and product\-line experience does Greg have?

Greg has experience selling to apartment complexes and multifamily properties, including commercial sets\. He has sold multiple product lines and has worked in both new\-business development and growth of existing accounts\.

### What type of sales work does Greg prefer?

Greg prefers hunting for new business over account growth, while his account\-management background gives him full\-funnel experience from prospecting and qualification through relationship management, retention, negotiation, and closing\.

### What are Greg’s core sales competencies?

Greg’s skills include B2B selling, solution selling, business development, outside sales, sales management, product development, strategic planning, sales process, account management, CRM, cold calling, sales operations, marketing, customer relations, key account management, direct sales, sales presentations, wholesale, contract negotiation, cross\-selling, up\-selling, lead management, prospect qualifying, territory management, RFP/RFI/bid preparation, MRO, and industrial distribution\.

### What tools and sales practices does Greg use?

Greg uses Salesforce CRM, strategic pipeline management, and the Microsoft Office Suite\. His sales work also includes sales and marketing strategy, consultative selling, relationship management, prospecting, and lead generation\.

### What education and training does Greg have?

Greg earned a Master of Business Administration in Marketing, cum laude, and a Bachelor of Science in Industrial Management, cum laude, from The University of Akron\. He also completed the Sales Training—Foundations Certification through Sandler Training and High Impact Presentations training through Dale Carnegie Training\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/gregfratz

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