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# Christopher Warren-Gash

**Headline:** Senior Customer Success Leader | B2B SaaS | Scaling CS Orgs
**Profession:** VP of Customer Success
**Location:** New York City Metropolitan Area

## About

Christopher Warren-Gash is a senior Customer Success leader in B2B SaaS with more than 12 years of experience building, scaling, and transforming customer-facing organizations. His strengths include Net Revenue Retention, enterprise customer success, account expansion, strategic planning, go-to-market strategy, change management, and cross-functional leadership. Christopher has led global Customer Success and Support teams of up to 12 people, rebuilt playbooks and operating models, and added commercial discipline to make renewals and expansion more predictable. He is particularly focused on bringing the customer voice into product development and business strategy, turning routine customer interactions into strategic partnerships that address customer pain points and improve adoption. At Sympa, he led a transformation of the customer delivery organization that delivered a 27-point NPS improvement in 12 months. At Swogo, he built Customer Success from zero to five CSMs and achieved 0% churn over five quarters. Earlier at Triptease, where he was employee number one, Christopher reduced implementation time to go-live by more than 40% and coached six CSMs across London and New York. His experience also includes senior commercial and operational leadership at Locpin, Alva Labs, Gelato, Languatics, Forbes.com, and Allen & Overy.

## Services

- Customer Success
- Net Revenue Retention
- Customer Retention
- Enterprise Customer Success
- Team Leadership
- Account Expansion
- Strategic Planning
- Change Management
- Software as a Service \(SaaS\)
- Cross-functional Team Leadership
- Go-to-Market Strategy
- Customer Experience
- Account Management
- Data-driven Decision Making
- Performance Management
- Negotiation
- Senior Stakeholder Management
- Management
- Soft Skills
- Entrepreneurship
- New Business Development
- Social Media Marketing
- Customer Service
- Financial Markets

## Highlights

- Brings more than 12 years of experience building and scaling high-performing SaaS teams and customer-facing organizations.
- Led global Customer Success and Support teams with up to 12 direct reports.
- At Sympa, drove a 27-point improvement in NPS in 12 months by restructuring customer delivery and engagement models.
- At Sympa, introduced tighter forecasting, accountability, performance management, budgets, targets, and operating cadence for Customer Success.
- At Sympa, used customer and commercial data to segment accounts, prioritize effort, exceed the expansion target, and meet the churn goal.
- At Sympa, led significant organizational change and reported Customer Success performance, progress, and risks to the ELT and Board.
- At Alva Labs, led Customer Success and Support with 12 reports as a member of the Management Team.
- At Alva Labs, helped define and execute an updated go-to-market strategy across Customer Success, Sales, and Marketing.
- At Alva Labs, owned Net Revenue Retention targets and delivered against ambitious expansion targets.
- At Alva Labs, partnered with Product as the voice of the customer to influence roadmap priorities and improve adoption.
- At Swogo, established retention frameworks that produced 0% churn over five quarters.
- At Swogo, designed and executed an upsell strategy that outperformed year-over-year revenue-growth targets.
- At Swogo, built the Customer Success function from zero to five CSMs and established repeatable processes for scale.
- At Swogo, served on the Leadership Team and helped open and scale operations in Lisbon.
- At Locpin, served as Managing Director, responsible for all aspects of an early-stage location-intelligence SaaS business and reporting to the Board.
- At Locpin, developed go-to-market strategy, worked to establish product-market fit, and refined strategic priorities and proposition with the Board.
- At Triptease, was employee number one at a Series B-funded SaaS company described as growing 300% year over year.
- At Triptease, reduced implementation time to go-live by more than 40% through standardized implementation processes and frameworks.
- At Triptease, led complex, high-value enterprise implementation projects from end to end across cross-functional teams.
- At Triptease, improved implementation efficiency and customer lifetime value by resolving bottlenecks with Product, Engineering, and Customer Success.
- At Triptease, owned and grew high-value enterprise accounts as a senior strategic partner to executive stakeholders.
- At Triptease, developed scalable Customer Success playbooks and operating processes and coached six CSMs across London and New York.
- As a Triptease Customer Success Manager, exceeded targets for client satisfaction, retention, pilot conversion, and upsell.
- At Triptease’s B2C launch, created an influencer-management strategy and managed a community of more than 100,000 users.
- At Gelato, established and grew the UK B2B corporate-sales presence through self-generated leads, prospecting, cold calling, and value-proposition calls.
- At Languatics, led negotiations and sales processes with prospective partner schools and developed an updated Sales and Marketing strategy.
- Contributed to Forbes.com’s Entrepreneurs section two articles ranked at the top of its daily most-viewed list.
- Gained work experience at Allen & Overy, a Magic Circle firm described as having annual turnover of £3 billion.
- Holds an MA in Spanish from The University of Edinburgh and a Financial Markets certification from Yale University.
- Speaks English, French, Portuguese, Spanish, and Swedish.

## Experience

- **VP of Customer Success at Sympa** (2024-10-01–2025-09-01) — VP role at HR SaaS company serving Enterprise-sized companies. Responsible for transforming the customer delivery organization – driving change across structure, processes and operating models to improve performance and scalability. Achievements: - Restructured customer delivery and engagement models to improve consistency, scalability and customer outcomes. Drove 27 point improvement in NPS in 12 months. - Set and owned Customer Success budgets, targets, and operating cadence – introduced tighter forecasting, accountability and performance management. - Used customer and commercial data to segment accounts, prioritize effort and drive retention and expansion against defined targets. Resulted in exceeding expansion target, meeting churn goal. - Led the CS organization through significant change – introduced clearer accountability and commercial discipline, reported on performance/progress/risks at ELT and Board level.
- **Head of Customer Success & Customer Support at Alva Labs** (2021-03-01–2024-10-01) — Leadership position at Alva Labs, an AI-enabled recruitment SaaS company. Ran both the Customer Success and Support functions with 12 reports. Part of the company Management Team responsible for setting strategy and long-term vision. Achievements: - Key role in defining and executing updated GTM strategy as part of the company Management Team – with cross-functional alignment across CS, Sales and Marketing. - Navigated shift to serving Enterprise segment. Delivered industry-leading customer satisfaction, advocacy and retention/growth within this customer segment. - Acted as the voice of the customer, partnering closely with Product to influence roadmap priorities and improve adoption. - Owned Net Revenue Retention targets. Delivered against ambitious expansion targets to increase footprint, market penetration and long-term customer value. - Led, coached and developed a team of 12 reports across CS and Support.
- **Managing Director at Locpin** (2020-03-01–2021-03-01) — Early stage location intelligence SaaS platform. Hired to develop Go-To-Market strategy and establish Product Market Fit. Responsible for all aspects of running the business, reporting to the Board. - Served as senior executive responsible for all aspects of the business – gaining hands-on experience across strategy, operations and commercial leadership. - Oversaw day-to-day operations. Collaborated closely with the Board to define strategic priorities and refine the company’s GTM strategy and proposition.
- **Head of Customer Success at Swogo** (2017-08-01–2019-12-01) — Global leadership role at Swogo, an ecommerce SaaS company powering Europe's largest retail companies. Change agent responsible for implementing process and driving performance to deliver growth. Achievements: - Established frameworks to improve customer retention rate. 0% churn in last 5 quarters. - Designed and executed on upsell strategy – outperformed YoY revenue growth targets. - Built and scaled the Customer Success function from the ground up –  grew the team from 0 to 5 CSMs and defined processes for repeatable success at-scale. - Hands-on management of selected strategic accounts. - Sat on the Leadership Team. Worked with LT to open and scale operations in Lisbon office. Hundreds of retail leaders in 30+ countries around the world drive profitable growth with Swogo. Brands like Sephora, CDW, John Lewis, Power and BT make millions in incremental margin online by using Swogo’s automated cross-sell bundles.
- **Customer Success Director - Implementations at Triptease** (2016-03-01–2017-04-01) — Employee number one at Series B funded SaaS company with 300% YoY growth. - Developed standardized implementation processes and frameworks – reducing time to golive by over 40% and improving customer satisfaction during onboarding. - Collaborated with Product, Engineering and CS to identify and resolve implementation bottlenecks – improving operational efficiency for future deployments and customer LTV. - Managed critical Enterprise implementation projects end-to-end, coordinating cross-functional teams to deliver complex, high-value golives on time and at-scale.
- **Customer Success Director – Strategic Accounts at Triptease** (2015-06-01–2016-03-01) — \- Owned and grew portfolio of high-value Enterprise customers, acting as the senior strategic partner to executive stakeholders. - Worked cross-functionally to develop and codify CS playbooks and operating processes to enable consistent, repeatable execution across a rapidly scaling enterprise customer base. - Hired, developed and coached six CSMs across London and New York offices.
- **Customer Success Manager at Triptease** (2014-01-01–2015-06-01) — \- Acted as a trusted advisor to customers, aligning product capabilities with business outcomes to maximize value and long-term success. - Measured and exceeded targets in: client satisfaction, retention, pilot conversion, upsell.
- **Community Manager at Triptease** (2012-09-01–2014-01-01) — \- Created and delivered influencer management strategy at company's B2C launch. - Managed influencer network, email comms, social media, management of B2C community \(100k+ users\).
- **Contributor / Writer at Forbes.com** (2012-01-01–2013-08-01) — Online business and finance publication with 52mil. monthly Unique Visitors. - Contributed to the ‘Entrepreneurs’ section of Forbes.com. 2x articles finished top of Forbes Entrepreneurs’ daily “most viewed” list.
- **Sales Manager at Languatics** (2012-01-01–2012-07-01) — Founding team at a global provider of language immersion courses across 25 countries. - Led negotiations and ran sales process with prospect partner schools. - Developed and executed on updated Sales & Marketing strategy.
- **Corporate Sales Manager at Gelato** (2010-12-01–2011-08-01) — B2B Sales position at Gelato, a SaaS platform that helps businesses scale global ecommerce by enabling local, on-demand production and fulfillment of custom-printed products worldwide. - Responsible for establishment and growth of B2B Corporate Sales presence in UK. - Generated own leads, prospected, cold called, led value proposition calls.
- **Work Experience at Allen & Overy** (2007-06-01–2007-07-01) — Experience at Magic Circle firm with annual turnover of £3bil.

## Education

- 5 A-Levels — Hampton School
- MA, Spanish — The University of Edinburgh
- Latin American Literature — Pontificia Universidad Católica de Chile

## FAQ

### What does Christopher do?

Christopher is a senior Customer Success leader focused on B2B SaaS. He builds and scales customer-centric organizations, leads enterprise customer-success strategy, drives retention and expansion, and develops operating models, playbooks, teams, and go-to-market approaches.

### What are Christopher’s professional strengths?

Christopher’s core strengths include Customer Success, Net Revenue Retention, customer retention, enterprise customer success, account expansion, team leadership, strategic planning, change management, SaaS, cross-functional leadership, go-to-market strategy, customer experience, account management, data-driven decision-making, performance management, negotiation, senior stakeholder management, management, entrepreneurship, new business development, social media marketing, customer service, and financial markets.

### What did Christopher do at Sympa?

At Sympa, Christopher was VP of Customer Success for an HR SaaS company serving enterprise-sized customers. He was responsible for transforming the customer delivery organization across its structure, processes, and operating models to improve performance and scalability.

### What did Christopher accomplish at Sympa?

Christopher restructured Sympa’s customer delivery and engagement models, driving a 27-point NPS improvement in 12 months. He set Customer Success budgets, targets, and operating cadence introduced tighter forecasting, accountability, and performance management used customer and commercial data to segment accounts and prioritize effort exceeded the expansion target while meeting the churn goal and reported performance, progress, and risks to the ELT and Board during significant organizational change.

### What was Christopher’s role at Alva Labs?

Christopher was Head of Customer Success and Customer Support at Alva Labs, a Stockholm-based, AI-enabled recruitment technology SaaS company. He led both functions with 12 reports and served on the Management Team responsible for company strategy and long-term vision.

### What did Christopher accomplish at Alva Labs?

At Alva Labs, Christopher helped define and execute an updated go-to-market strategy with Customer Success, Sales, and Marketing. He helped navigate the move to the enterprise segment, delivered industry-leading customer satisfaction, advocacy, and retention and growth in that segment, represented the customer voice in product-roadmap decisions, owned Net Revenue Retention targets, delivered against expansion targets, and coached a team of 12 across Customer Success and Support.

### What did Christopher do at Locpin?

Christopher was Managing Director of Locpin, an early-stage location-intelligence SaaS platform. He was hired to develop its go-to-market strategy and establish product-market fit, was responsible for all aspects of the business, reported to the Board, oversaw day-to-day operations, and worked with the Board to set strategic priorities and refine the company’s proposition.

### What was Christopher’s role at Swogo?

Christopher was Head of Customer Success at Swogo, a global ecommerce SaaS company serving major European retailers. He acted as a change agent, implementing processes and performance improvements to support growth, managing selected strategic accounts, and serving on the Leadership Team.

### What did Christopher accomplish at Swogo?

At Swogo, Christopher established retention frameworks that resulted in 0% churn over the last five quarters cited. He designed and executed an upsell strategy that outperformed year-over-year revenue-growth targets, built the Customer Success function from zero to five CSMs, defined scalable processes, and helped open and scale the Lisbon office. Swogo supports retail leaders in more than 30 countries, including brands such as Sephora, CDW, John Lewis, Power, and BT.

### What was Christopher’s experience at Triptease?

Christopher held several Customer Success roles at Triptease, including Customer Success Manager, Customer Success Director for Strategic Accounts, and Customer Success Director for Implementations. He was employee number one at the Series B-funded SaaS company, which was described as growing 300% year over year.

### What did Christopher accomplish in Triptease implementations?

As Customer Success Director for Implementations at Triptease, Christopher developed standardized implementation processes and frameworks that reduced time to go-live by more than 40% and improved onboarding satisfaction. He partnered with Product, Engineering, and Customer Success to remove implementation bottlenecks, improving operational efficiency and customer lifetime value, and led critical enterprise implementation projects through complex, high-value go-lives.

### What did Christopher accomplish in Triptease strategic accounts?

As Customer Success Director for Strategic Accounts at Triptease, Christopher owned and grew a portfolio of high-value enterprise customers and served as a senior strategic partner to executive stakeholders. He helped codify Customer Success playbooks and operating processes for a scaling enterprise customer base and hired, developed, and coached six CSMs across London and New York.

### What did Christopher do in his earlier roles at Triptease?

As a Customer Success Manager at Triptease, Christopher acted as a trusted customer advisor, connecting product capabilities to business outcomes. He measured and exceeded targets for client satisfaction, retention, pilot conversion, and upsell. Earlier, as Community Manager, he created and delivered an influencer-management strategy for Triptease’s B2C launch and managed the influencer network, email communications, social media, and a B2C community of more than 100,000 users.

### What did Christopher do at Gelato?

Christopher was Corporate Sales Manager at Gelato, a SaaS platform that enables global ecommerce through local, on-demand production and fulfillment of custom-printed products. He established and grew Gelato’s B2B corporate-sales presence in the UK, generated his own leads, prospected, cold-called, and led value-proposition calls.

### What did Christopher do at Languatics?

Christopher was Sales Manager at Languatics and part of the founding team at a global provider of language-immersion courses across 25 countries. He led negotiations and the sales process with prospective partner schools and developed and executed an updated Sales and Marketing strategy.

### What was Christopher’s work with Forbes.com?

Christopher contributed to the Entrepreneurs section of Forbes.com, an online business and finance publication described as having 52 million monthly unique visitors. Two of his articles reached the top of Forbes Entrepreneurs’ daily most-viewed list.

### What was Christopher’s experience at Allen & Overy?

Christopher gained work experience at Allen & Overy, a Magic Circle firm described as having annual turnover of £3 billion.

### What is Christopher’s education and certification?

Christopher holds an MA in Spanish from The University of Edinburgh, completed in 2010. He studied Latin American Literature at Pontificia Universidad Católica de Chile in 2009 and completed five A-Levels at Hampton School in 2006. He also holds a Financial Markets certification from Yale University.

### What languages does Christopher speak?

Christopher speaks English, French, Portuguese, Spanish, and Swedish.

### How does Christopher approach Customer Success leadership?

Christopher’s approach is to make Customer Success a commercial and strategic growth engine. His experience includes rebuilding playbooks from scratch, introducing commercial structure, using customer and commercial data to prioritize effort, making renewals more predictable, and incorporating customer pain points and feedback into product development and business strategy.

## Links

- LinkedIn: https://www.linkedin.com/in/christopherwarrengash

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