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# Jonathan Riemer

**Headline:** Professional profile
**Location:** Austin, TX, USA

## About

Jonathan Riemer works at FirstUp\.io, where he focuses on go\-to\-market planning and sales collaboration\. He is strongest at bringing marketing, sales, and product teams together around clearer buyer engagement, practical messaging, and customer\-facing materials\. Jonathan translates research and content into assets that sales teams can use in conversations with prospects and customers, and he has experience enabling SDR teams with the messaging and tools needed to engage buyers effectively\. His demand\-generation background spans outbound, inbound, and social channels, informed by a focus on buyer psychology and the integration of marketing and sales functions\. At FirstUp, Jonathan led the go\-to\-market work for a Forrester Total Economic Impact study that demonstrated a 398% ROI\. His experience includes ServiceNow and Eloqua before Eloqua’s acquisition by Oracle, as well as work across both large enterprises and venture\-backed startups\. Jonathan thrives in adaptable startup environments, solving problems as they arise and turning customer success into advocacy\.

## Highlights

- Leads go\-to\-market planning and sales collaboration at FirstUp\.io\.
- Led the go\-to\-market work for a Forrester Total Economic Impact study at FirstUp demonstrating a 398% ROI\.
- Bridges marketing, sales, and product teams through cross\-functional collaboration\.
- Converts research and content into sales\-ready and customer\-facing materials\.
- Enabled SDR teams with messaging and tools for buyer engagement\.
- Built demand\-generation experience across outbound, inbound, and social channels\.
- Applies a focus on buyer psychology to marketing and sales integration\.
- Worked at ServiceNow\.
- Worked at Eloqua before its acquisition by Oracle\.
- Brings experience from both large enterprises and venture\-backed startups\.
- Thrives in adaptable startup environments and solves problems as they arise\.
- Focuses on making complex buying decisions easier to understand\.
- Works to turn customer success into advocacy\.

## FAQ

### What does Jonathan do?

Jonathan works at FirstUp\.io on go\-to\-market planning and sales collaboration\. His work centers on helping marketing and sales operate together more effectively around buyer engagement\.

### What is Jonathan strongest at?

Jonathan’s core strengths include cross\-functional collaboration among marketing, sales, and product teams translating research and content into sales\-ready and customer\-facing materials SDR enablement and demand generation across outbound, inbound, and social channels\.

### What did Jonathan accomplish at FirstUp?

At FirstUp, Jonathan led the go\-to\-market work for a Forrester Total Economic Impact study demonstrating a 398% ROI\.

### How does Jonathan turn research into go\-to\-market materials?

Jonathan uses research and content to create materials that are useful in sales conversations and customer\-facing engagement\. He also focuses on making complex buying decisions easier for buyers to understand\.

### How has Jonathan supported SDR teams?

Jonathan has experience enabling SDR teams with appropriate messaging and tools to support stronger buyer engagement\.

### What demand\-generation channels has Jonathan worked across?

Jonathan has demand\-generation experience across outbound, inbound, and social channels\.

### How does Jonathan approach marketing and sales alignment?

Jonathan is driven by understanding buyer psychology and by integrating marketing and sales functions rather than treating them as separate silos\.

### Has Jonathan worked at ServiceNow?

Jonathan has experience at ServiceNow\.

### What was Jonathan’s experience at Eloqua?

Jonathan worked at Eloqua before Eloqua was acquired by Oracle\.

### What types of organizations has Jonathan worked in?

Jonathan has worked in both large\-enterprise and venture\-backed startup environments\. He thrives in startup settings that require adaptability and problem\-solving as needs arise\.

### How does Jonathan approach customer advocacy?

Jonathan focuses on turning customer success into advocacy as part of his approach to go\-to\-market and customer\-facing work\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAACWLU0Bi\-bkuSkKFvTRkNvIyk\_J\-tfrXcU

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