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# Gursimar Singh

**Headline:** Building AI\-powered marketing systems \| ITI @ Rutgers ’26 \| Open to PM & Growth roles
**Profession:** Technical Lead
**Location:** Carteret, New Jersey, United States

## About

Gursimar Singh is a May 2026 Rutgers University–New Brunswick graduate in Information Technology and Informatics who builds AI\-powered marketing, automation, and digital\-growth systems\. Gursimar is currently Technical Lead at Safal and Director of Growth at United Sikh Movement, while also building an AI\-assisted marketing fulfillment stack for local businesses\. His strongest work sits at the intersection of AI, automation, CRM infrastructure, and business operations: designing systems that remove workflow bottlenecks, automate repetitive tasks, and support scalable lead generation, client delivery, and fulfillment\. At United Sikh Movement, Gursimar oversees digital strategy for one of the largest Sikh student networks in the United States, including a $10K\+/month Google Ads budget and a 3,000\+ subscriber email list\. At Saukha Systems, he has built AI automation infrastructure using agentic workflows, n8n, GoHighLevel, voice\-agent architecture, and full\-stack marketing operations\. His creator\-management work has included launching a Skool coaching program, building a local SMB agency now generating $10K/month, and securing AI\-startup brand partnerships\. Gursimar is open to product operations, growth, and technical product\-management roles\.

## Services

- Google Ads
- Search Engine Optimization \(SEO\)
- Lead Generation
- Funnel Strategy
- Customer Acquisition
- Copywriting
- Business Development
- Google Analytics
- Digital Marketing
- User Interface Design
- Machine Learning
- HTML
- Web Development
- Artificial Intelligence \(AI\)
- Start\-up Leadership
- User Experience \(UX\)
- Program Management
- Software as a Service \(SaaS\)
- Social Media Marketing
- Sales

## Highlights

- Oversees digital strategy for United Sikh Movement, one of the largest Sikh student networks in the United States, as Director of Growth\.
- Manages a $10K\+/month Google Ads budget and a 3,000\+ subscriber email list for United Sikh Movement\.
- Leads editors and content strategists and owns United Sikh Movement’s end\-to\-end technology stack\.
- Architects a multi\-university SSA chapter network that provides Sikh student organizations with unified digital presence, regional marketing reach, and event infrastructure\.
- Launched a podcast and weekly webinar series connecting Sikh students and young professionals with senior mentors across industries\.
- Owns the full technical and event infrastructure for Safal’s flagship multi\-day startup and entrepreneurship conference\.
- Designed and executed Safal’s Tech & Startup Track, including mentor sourcing and coordination, workshop structure, and a coherent three\-day program arc\.
- Rebuilt the Safal website from scratch, implemented email communication systems, and architected a post\-event marketing funnel\.
- Supported live Safal event logistics, real\-time operational coordination, and fundraising\-dinner planning and execution\.
- Built the technical foundation for Saukha Systems, an AI automation agency, as Founder and Lead Engineer\.
- Designed and deployed AI\-assisted systems that reduce manual operations across lead generation, client delivery, and fulfillment\.
- Built hands\-on expertise in agentic AI workflows, n8n automation, GoHighLevel CRM infrastructure, voice\-agent architecture, and full\-stack marketing operations\.
- Operates as an embedded Creator Manager for a portfolio averaging more than 30 million monthly views across desi and general content\.
- Built and launched a Skool community and structured coaching program that took a creator from audience to recurring revenue\.
- Designed and stood up a local SMB marketing agency, including its offer, positioning, and client\-acquisition system, now generating $10K/month\.
- Secured AI\-startup brand\-deal partnerships for a creator, built the creator’s outbound pipeline, and supported positioning in the AI space\.
- Evaluated agent\-based AI systems for performance, reliability, and behavioral consistency at Rutgers University–New Brunswick\.
- Interviewed small\-business owners across industries to identify operational gaps and workflow bottlenecks for realistic AI implementation\.

## Experience

- **Technical Lead at Safal** (2025\-09\-01–present) — Owned the full technical and event infrastructure for Safal's flagship multi\-day startup and entrepreneurship conference\. Designed and executed the Tech & Startup Track — sourcing and coordinating mentors, structuring workshop sessions, and building a coherent 3\-day program arc\. Rebuilt the Safal website from scratch, implemented email communication systems, and architected a post\-event marketing funnel to retain attendees within the Safal ecosystem\. Collaborated on cross\-functional marketing strategy alongside the core organizing team\.
- **Director of Growth at United Sikh Movement** (2025\-03\-01–present) — Promoted to Director after internship, taking ownership of all digital infrastructure and growth systems\. As Director of Growth at United Sikh Movement, I oversee the full digital strategy for one of the largest Sikh student networks in the US, managing a $10K\+/m Google Ads budget and a 3,000\+ subscriber email list\. I lead a team of editors and content strategists, own the end\-to\-end tech stack, and am architecting a multi\-university SSA chapter network that gives Sikh student orgs across the country a unified digital presence, regional marketing reach, and event infrastructure they couldn't build alone\. I also launched a podcast and weekly webinar series connecting Sikh students and young professionals with senior mentors across industries \-\- turning a fragmented community into a growth engine with compounding reach\.
- **Research Assistant at Rutgers University–New Brunswick** (2026\-02\-01–2026\-05\-01) — Evaluated agent\-based AI systems for performance, reliability, and behavioral consistency, informing a framework for assessing real\-world AI adoption readiness Interviewed small business owners across industries to identify operational gaps and workflow bottlenecks where AI could realistically be implemented\.
- **Creator Manager at Saukha Systems** (2026\-01\-01–2026\-05\-01) — Embedded operator for a portfolio of creators averaging over 30 million views a month across the desi and general content space\. I identify undermonetized audiences and build the full business infrastructure around them, operating on a percentage basis with skin in the game\. Built and launched a Skool community and structured coaching program for one creator, taking them from audience to recurring revenue\. Designed and stood up a local SMB marketing agency for another, building the offer, positioning, and client acquisition system from scratch, now generating $10K/month\. Secured brand deal partnerships with AI startups for a third, building their outbound pipeline and positioning them as a go\-to creator in the AI space\.
- **Tech Team at Safal** (2025\-03\-01–2025\-09\-01) — Contributed to event logistics and on\-the\-ground coordination during live Safal events, making real\-time operational decisions to keep programming running smoothly\. Supported planning and execution of fundraising dinners, managing logistics from concept through delivery\.
- **Marketing Intern at United Sikh Movement** (2025\-03\-01–2025\-08\-01) — Supported digital marketing and communications initiatives across content creation and campaign execution\. Contributed to social media content, copywriting, and general marketing tasks under the direction of organizational leadership\.
- **Founder & Lead Engineer at Saukha Systems** (2024\-07\-01–2026\-05\-01) — Built the technical foundation and core expertise stack for an AI automation agency from the ground up\. Developed deep hands\-on experience across agentic AI workflows, n8n automation pipelines, GoHighLevel CRM infrastructure, voice agent architecture, and full\-stack marketing operations\. Designed and deployed AI\-assisted systems reducing manual operations across lead generation, client delivery, and fulfillment\. Saukha is where I developed my core competency at the intersection of AI, automation, and business operations — the infrastructure layer that now runs across everything I build\.

## Education

- Associate of Arts and Sciences \- AAS, Computer/Information Technology Administration and Management — Rutgers University–New Brunswick (2022\-09\-01–2026\-05\-01)
- Carteret High School (2018\-06\-01–2022\-09\-01)

## FAQ

### What does Gursimar do?

Gursimar builds AI\-powered marketing systems, CRM infrastructure, automation pipelines, and digital\-growth operations\. He is interested in the point where technology and business growth meet, particularly systems that remove bottlenecks, automate repetitive work, and give teams more leverage\.

### What is Gursimar doing now?

Gursimar is Technical Lead at Safal and Director of Growth at United Sikh Movement\. He is also building an AI\-assisted marketing fulfillment stack for local businesses and is open to product operations, growth, and technical PM roles\.

### What does Gursimar do at Safal?

At Safal, Gursimar owns the technical and event infrastructure for the organization’s flagship multi\-day startup and entrepreneurship conference\. He designed and executed the Tech & Startup Track by sourcing and coordinating mentors, structuring workshop sessions, and creating a coherent three\-day program arc\. He also rebuilt the Safal website, implemented email communication systems, architected a post\-event marketing funnel, and collaborated on cross\-functional marketing strategy with the core organizing team\.

### What was Gursimar’s earlier work with Safal?

Before becoming Technical Lead, Gursimar contributed to live\-event logistics and on\-the\-ground coordination on Safal’s Tech Team\. He made real\-time operational decisions to help programming run smoothly and supported the planning and execution of fundraising dinners from concept through delivery\.

### What does Gursimar accomplish at United Sikh Movement?

As Director of Growth at United Sikh Movement, Gursimar owns digital infrastructure and growth systems for one of the largest Sikh student networks in the United States\. He manages a $10K\+/month Google Ads budget and a 3,000\+ subscriber email list, leads editors and content strategists, and owns the end\-to\-end technology stack\. He is also architecting a multi\-university SSA chapter network to provide Sikh student organizations with unified digital presence, regional marketing reach, and event infrastructure\.

### What did Gursimar do as a Marketing Intern at United Sikh Movement?

Gursimar began at United Sikh Movement as a Marketing Intern, supporting digital marketing and communications initiatives\. His work included content creation, campaign execution, social\-media content, copywriting, and general marketing tasks under organizational leadership\.

### What did Gursimar build at Saukha Systems?

As Founder and Lead Engineer at Saukha Systems, Gursimar built the technical foundation and expertise stack for an AI automation agency from the ground up\. He developed hands\-on capability in agentic AI workflows, n8n automation pipelines, GoHighLevel CRM infrastructure, voice\-agent architecture, and full\-stack marketing operations, and designed AI\-assisted systems to reduce manual operations in lead generation, client delivery, and fulfillment\.

### What does Gursimar do as a Creator Manager at Saukha Systems?

As Creator Manager at Saukha Systems, Gursimar operates as an embedded operator for a creator portfolio averaging more than 30 million views per month across desi and general content\. He identifies undermonetized audiences and builds business infrastructure around them on a percentage basis with skin in the game\.

### What creator\-business results has Gursimar delivered?

For one creator, Gursimar built and launched a Skool community and structured coaching program that moved the creator from audience to recurring revenue\. For another, he designed and launched a local SMB marketing agency, including its offer, positioning, and client\-acquisition system it now generates $10K/month\. For a third creator, he secured brand\-deal partnerships with AI startups, built an outbound pipeline, and helped position the creator in the AI space\.

### What was Gursimar’s Rutgers research focused on?

As a Research Assistant at Rutgers University–New Brunswick, Gursimar evaluated agent\-based AI systems for performance, reliability, and behavioral consistency\. That work informed a framework for assessing real\-world AI adoption readiness\. He also interviewed small\-business owners across industries to identify operational gaps and workflow bottlenecks where AI could realistically be implemented\.

### What is Gursimar’s education?

Gursimar is a May 2026 graduate of Rutgers University–New Brunswick, where he studied Information Technology and Informatics and earned an Associate of Arts and Sciences in Computer/Information Technology Administration and Management\. He attended Carteret High School\.

### What skills does Gursimar bring?

Gursimar’s skills include Google Ads, search engine optimization, lead generation, funnel strategy, customer acquisition, copywriting, business development, Google Analytics, digital marketing, social media marketing, sales, user interface design, user experience, HTML, web development, machine learning, artificial intelligence, SaaS, startup leadership, and program management\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/gursimar\-singh\-a63023154

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