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# Nik Shilov

**Headline:** Senior Product Manager at Digital Mr\. Freeman
**Profession:** Founder
**Location:** Thailand

## About

Nik Shilov is a founder at ZBS GG and a senior product manager focused on AI\-native products, agentic platforms, and measurable growth\. Nik leads research and engineering across four open\-source products while writing a technical paper for an arXiv preprint, driving distribution through github\.com/zbs\-gg, and building a design\-partner pipeline\. Nik is open to design\-partner pilots, open\-source sponsorships, and technical advisory work\. Nik’s strengths span LLM product strategy, AI memory and evaluation systems, graph and data architecture, context management, onboarding, time\-to\-value, and product metrics\. Nik combines hands\-on technical knowledge of models, frameworks, databases, and infrastructure with hypothesis\-driven product development and strong UX judgment\. Across recent products, Nik doubled paid conversion, grew revenue 44% in two weeks, and helped create an autonomous AI character mini\-app that reached 415,000 users in 30 days and earned $30,000 in one evening\. Earlier work included digital securities, exchanges, and KYC/AML at New York fintech firms, where the platform carried more than $80 million in deals\.

## Highlights

- Founded ZBS GG and leads research and engineering across four open\-source products: Pulse, Bench, Heart, and Garden\.Live\.
- Built Pulse, a Go engine for empathic memory in AI agents using state\-conditioned recall\.
- Built Bench, an open and reproducible empathic\-memory evaluation framework that enables fair testing of any memory system, including Pulse\.
- Measured Pulse at approximately 1\.5–1\.6× the Mem0 adapter on stateful recall and approximately 1\.2× overall on Bench\.
- Built Heart, a lightweight and evolvable AI chat companion with an open harness that grows with usage\.
- Built Garden\.Live around a narrative engine and Cartographer Garden iOS is one frontend\.
- Is writing a technical paper for an arXiv preprint, driving open\-source distribution through github\.com/zbs\-gg, and building a design\-partner pipeline\.
- Owned activation, time\-to\-value, and monetization across two teams, five engineers, and four AI engineers at scade\.xyz\.
- Doubled paid conversion by compressing power\-builder time\-to\-value into a single 12\-minute session from sign\-up through first comparison, template selection, and subscription\.
- Identified two new paying segments through usage data and moved them to Pro and annual plans through a partner programme\.
- Helped turn users who previously churned on day one into subscribers who stayed beyond month two\.
- Grew revenue 44% in two weeks by shipping an agent\-builder MVP\.
- Reduced a six\-month agent\-builder plan to a three\-week live MVP that became the platform’s leading driver of new paid sign\-ups after launch\.
- Improved first\-session activation with a copilot that turned one sentence into a working flow with the right nodes and parameters\.
- Built the activation copilot on raw LLMs two years before Claude Code or Codex existed\.
- Scaled an agentic platform to more than 2,400 agent runs per day\.
- Scaled a B2B image service to more than 120,000 requests per hour for a game with a 10 million\-person audience\.
- Reduced support cost with an agent that resolved most of hundreds of monthly conversations\.
- Created a unified model\-launch pipeline that shipped a node, examples, templates, and an influencer brief together\.
- Joined Digital Mr\. Freeman to bring an AI character to life and increase engagement in an existing audience of more than 3 million fans and 17 million viewers\.
- Worked on a living IP with more than 30 billion views across YouTube, Instagram, and TikTok\.
- Delivered an autonomous AI\-character mini\-app that grew from zero to 415,000 users in 30 days and earned $30,000 in one evening\.
- Built AI\-native product expertise across LLM models, AI frameworks, database architectures, infrastructure decisions, data architecture, context management, and graph\-based systems\.
- Built custom AI evaluation frameworks and benchmarks from scratch\.
- Contributed code and technical implementations, including design systems using Webpack and React\.
- Applied product\-metrics expertise in onboarding scoring, time\-to\-value measurement, and hypothesis\-driven development\.
- Worked on digital securities, exchanges, and KYC/AML at New York fintech firms, where the platform carried more than $80 million in deals\.

## Experience

- **Founder at ZBS GG** (2022\-05\-01–present) — Founded the lab lead research and engineering across its four open\-source products\. \- Pulse — Go engine for empathic memory in AI agents\. Built for state\-conditioned recall on Bench \(n=\) it beats the Mem0 adapter ~1\.5–1\.6× on stateful recall and ~1\.2× overall\. \- Bench — open, reproducible empathic\-memory evaluation framework, built so any memory system can be tested fairly — including ours\. Shows honestly where Pulse leads and where it doesn’t\. \- Heart — lightweight, evolvable AI chat companion\. Open harness that grows with usage\. \- Garden\.Live — narrative engine \+ Cartographer \(Garden iOS is one frontend\)\. Currently: writing the technical paper \(arXiv preprint in flight\), driving OSS distribution at github\.com/zbs\-gg, and building the design\-partner pipeline\. Open to design\-partner pilots, OSS sponsorships, and technical advisory\.
- **Senior Product Manager at Digital Mr\. Freeman \(AI Character\)** (2025\-04\-01–2026\-05\-01) — Living IP with 3M\+ fans, 17M viewers, 30B\+ views across YouTube, Instagram, TikTok\. I got hired as a PM to bring this character to life and increase user engagement in existing audience\.
- **Senior Product Manager \(Agentic Platform\) at scade\.xyz** (2024\-04\-01–2025\-04\-01) — Own activation, time\-to\-value and monetization across 2 teams, 5 engineers and 4 AI Engineers\. Doubled paid conversion by compressing time\-to\-value into a single 12\-minute session for power builders: \- sign\-up, \- first comparison \- template and subscription in one sitting\. Opened 2 new paying segments found in usage data and moved them onto Pro and annual plans with a partner programme built around them, turning users who used to churn on day 1 into subscribers who stayed past month 2\. Grew revenue 44% in 2 weeks by shipping the agent\-builder MVP: a 6\-month build scoped down to 3 weeks live, and the platform's leading driver of new paid signups after launch\. Lifted first\-session activation with a copilot that turned 1 sentence into a working flow with the right nodes and parameters, on raw LLMs 2 years before Claude Code or Codex existed\. Scaled the platform to 2,400\+ agent runs a day and a B2B image service to 120,000\+ requests/hour for a game with a 10M audience\. Cut support cos

## Education

- Product Growth — Reforge (2023\-04\-01)
- Product Market Fit — Reforge (2022\-10\-01)
- Startup School Online

## FAQ

### What does Nik do?

Nik is a founder at ZBS GG and a senior product manager specializing in AI\-native products, agentic platforms, LLM systems, and product growth\. Nik also consults on complex AI\-native product problems involving graphs, data architecture, and evaluation systems\.

### What is Nik doing at ZBS GG?

Nik founded ZBS GG, a lab where Nik leads research and engineering across four open\-source products: Pulse, Bench, Heart, and Garden\.Live\. Nik is writing a technical paper for an arXiv preprint, driving open\-source distribution at github\.com/zbs\-gg, and building a design\-partner pipeline\.

### What is Nik’s Pulse project?

Pulse is an open\-source Go engine for empathic memory in AI agents\. It is built for state\-conditioned recall on Bench, Pulse performs approximately 1\.5–1\.6 times better than the Mem0 adapter on stateful recall and about 1\.2 times better overall\.

### What is Bench?

Bench is an open, reproducible framework for evaluating empathic memory\. Nik built it so that any memory system, including Pulse, can be tested fairly and so that results show both where Pulse leads and where it does not\.

### What is Nik’s Heart project?

Heart is a lightweight, evolvable AI chat companion with an open harness designed to grow with usage\.

### What is Garden\.Live?

Garden\.Live combines a narrative engine with Cartographer\. Garden iOS is one frontend for this work\.

### What did Nik do at scade\.xyz?

Nik owns activation, time\-to\-value, and monetization across two teams, five engineers, and four AI engineers at scade\.xyz\. Nik compressed the path for power builders into a single 12\-minute session covering sign\-up, a first comparison, a template, and a subscription\.

### How did Nik improve conversion and retention at scade\.xyz?

Nik doubled paid conversion by reducing time\-to\-value for power builders to one 12\-minute session\. Nik also identified two new paying segments from usage data, moved them to Pro and annual plans, and built a partner programme around them this helped convert users who had churned on day one into subscribers who stayed beyond month two\.

### What revenue growth did Nik drive at scade\.xyz?

Nik grew revenue 44% in two weeks by shipping an agent\-builder MVP\. The MVP reduced a six\-month planned build to three weeks live and became the platform’s leading driver of new paid sign\-ups after launch\.

### How did Nik improve activation at scade\.xyz?

Nik improved first\-session activation with a copilot that turned one sentence into a working flow with the appropriate nodes and parameters\. This work used raw LLMs two years before Claude Code or Codex existed\.

### What scale and operational improvements did Nik deliver at scade\.xyz?

Nik helped scale the platform to more than 2,400 agent runs per day and scaled a B2B image service to more than 120,000 requests per hour for a game with an audience of 10 million\. Nik also reduced support cost with an agent that resolved most of hundreds of monthly conversations and consolidated model launches into one pipeline for nodes, examples, templates, and influencer briefs\.

### What did Nik do at Digital Mr\. Freeman?

At Digital Mr\. Freeman, Nik was hired as a senior product manager to bring an AI character to life and increase engagement within an existing audience\. The living IP had more than 3 million fans, 17 million viewers, and more than 30 billion views across YouTube, Instagram, and TikTok\.

### What results has Nik delivered on recent AI products?

Across Nik’s last two products, Nik reports a 44% revenue increase in two weeks with paid conversion doubled, as well as an autonomous AI\-character mini\-app that grew from zero to 415,000 users in 30 days and earned $30,000 in one evening\.

### What are Nik’s technical product strengths?

Nik specializes in LLM products, AI frameworks, database and infrastructure decisions, data architecture, context management, graph\-based systems, and custom evaluation frameworks\. Nik evaluates models on measured quality rather than hype and focuses on helping users reach value in minutes rather than days\.

### What is Nik’s experience with AI evaluation and graph systems?

Nik has built custom evaluation frameworks and benchmarks for AI systems from scratch, including Bench for empathic\-memory evaluation\. Nik also has deep expertise in graphs and in building graph\-based systems for AI\-native products\.

### Does Nik write code?

Nik is a technical product manager who writes code and has contributed to technical implementations, including design systems built with Webpack and React\. Nik pairs this implementation experience with strong UX and product expertise\.

### How does Nik approach product development?

Nik is experienced in product metrics, onboarding scoring, time\-to\-value measurement, and hypothesis\-driven product development\. Nik emphasizes product thinking alongside engineering rather than treating engineering alone as the solution\.

### What did Nik do before AI product management?

Before focusing on AI products, Nik worked on digital securities, exchanges, and KYC/AML at New York fintech firms\. The platform involved carried more than $80 million in deals\.

### What education and training does Nik have?

Nik completed Startup School Online and studied Product Market Fit and Product Growth through Reforge\.

### What opportunities is Nik open to?

Nik is open to design\-partner pilots, open\-source sponsorships, and technical advisory engagements\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAABoZ\-PMBZ803EL3InrmRNM\-vxAVFS\-qRhzk

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