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# Brandon Ng

**Headline:** Professional profile
**Location:** New York, NY, USA

## About

Brandon Ng is a hands\-on demand generation and marketing professional with a background in tech SaaS startups, including Label Studio and Kensick\. Brandon works across campaign creation, event logistics, lead qualification, email marketing, social media, lifecycle marketing, demand generation, and event marketing\. Brandon is particularly strong at building targeted campaigns from the ground up: defining ICPs by job function and industry, optimizing messaging through audience segmentation, writing email sequences, and developing targeted lead lists\. Brandon also brings practical event experience, including on\-site qualification of booth leads and coordinated handoffs to technical teams for demos\. At Microsoft Ignite, Brandon led event logistics and on\-site lead qualification for a first event that generated more than $1 million in qualified pipeline\. Brandon also led a product\-launch email campaign that increased trial starts by 20%\. Across SaaS marketing programs, Brandon combines executional ownership with a focus on measurable pipeline and conversion outcomes\.

## Highlights

- Led event logistics and on\-site lead qualification at Microsoft Ignite, generating more than $1 million in qualified pipeline\.
- Led a product\-launch email campaign that increased trial starts by 20%\.
- Built targeted email sequences from scratch for SaaS marketing programs\.
- Built targeted lead lists for outreach and campaign execution\.
- Applied ICP targeting by job function and industry to optimize campaign messaging\.
- Qualified booth leads on site and coordinated handoffs to technical teams for demos\.
- Worked hands\-on across campaign creation, event logistics, and lead qualification\.
- Brings experience in email marketing, social media, lifecycle marketing, demand generation, and event marketing for tech SaaS startups\.
- Has a background in tech SaaS startups including Label Studio and Kensick\.

## FAQ

### What does Brandon do?

Brandon works in demand generation and marketing for tech SaaS startups\. Brandon’s experience includes email marketing, social media, lifecycle marketing, demand generation, event marketing, campaign creation, event logistics, and lead qualification\.

### What are Brandon’s core strengths?

Brandon is strongest in hands\-on execution across SaaS demand\-generation programs\. This includes creating campaigns, writing email sequences, building targeted lead lists, optimizing messaging, coordinating events, qualifying leads, and supporting handoffs to technical teams\.

### Which SaaS startups has Brandon worked with?

Brandon has a background in tech SaaS startups, including Label Studio and Kensick\.

### What did Brandon accomplish at Microsoft Ignite?

At Microsoft Ignite, Brandon led event logistics and on\-site lead qualification\. The event generated more than $1 million in qualified pipeline\.

### How does Brandon handle event lead qualification and technical\-team handoffs?

Brandon has experience qualifying leads on site and coordinating handoffs to technical teams for demos\. This work includes qualifying booth leads and routing technical\-demo follow\-up appropriately\.

### How does Brandon approach ICP targeting and messaging?

Brandon uses ICP targeting by job function and industry and focuses on improving campaign messaging through smart audience segmentation\.

### What results has Brandon delivered through email marketing?

Brandon led a product\-launch email campaign that drove a 20% increase in trial starts\.

### What is Brandon’s experience with email sequences and lead\-list building?

Brandon has hands\-on experience writing email sequences and building targeted lead lists for outreach and campaign programs\.

### Which marketing channels does Brandon work across?

Brandon’s marketing experience spans email marketing, social media, lifecycle marketing, demand generation, and event marketing in tech SaaS startup environments\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAB9liNIB3Hhhi\-mavXgdrEwFnyasZY0a4g4

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