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# Michael Lee

**Headline:** Sales Consultant
**Profession:** Sales Consultant

## About

Michael Lee is a sales consultant at LeeTech Consulting, where he contracts with SMB technology companies to grow their initial pipeline and lead\-generation processes\. He manages the full sales cycle and has worked primarily with inbound sales across companies of many sizes\. Michael’s strengths include complex SaaS and software sales, enterprise land\-and\-expand programs, API and integration\-oriented solutions, channel development, and multi\-year agreements for end\-user and OEM customers\. His record includes growing Xray by Xblend’s North American annual recurring revenue from $2 million to $4\.2 million, growing Datalogics territory sales from $700,000 to more than $1\.9 million annually, and opening Brazil’s ebook market to generate more than $1 million in annual revenue\. At AvidXchange, Michael closed multiple contracts with annual contract values above $400,000, while at DocuPhase he signed U\.S\. Bank’s Hedgefund Division in a deal worth more than $200,000\. He holds a bachelor’s degree in Aviation Computer Science from Embry\-Riddle Aeronautical University and also studied Computer Science at Wright State University\.

## Highlights

- Contracts as a sales consultant at LeeTech Consulting to help SMB technology companies grow initial pipeline and lead\-generation processes\.
- Manages the full sales cycle from start to finish and works primarily with inbound sales across companies of all sizes\.
- Grew North American annual recurring revenue at Xray by Xblend from $2 million to $4\.2 million through an enterprise focus and an enterprise land\-and\-expand program\.
- Managed and directed North American sales for Xray by Xblend’s DevOps SaaS testing and quality\-management solution integrated with Atlassian Jira, including API and integration solutions\.
- Expanded the Xray by Xblend team with an additional sales representative, SDR, and demo team for the North American introduction of AI and Enterprise products\.
- Provided SaaS payment\-automation solutions at AvidXchange that integrated with banking, finance, and accounting applications through APIs and integration capabilities\.
- Closed multiple AvidXchange deals with annual contract values above $400,000\.
- Supported AvidXchange customers with more than 60,000 annual payments\.
- Developed AvidXchange bank channel partners in Florida and Georgia, focused primarily on community banks and the community association market\.
- Provided SaaS business\-process automation solutions at DocuPhase to lower customer costs and increase efficiency\.
- Helped DocuPhase customers automate processes from client onboarding to accounting automation through API and software integration capabilities\.
- Signed U\.S\. Bank’s Hedgefund Division at DocuPhase in a deal valued at more than $200,000\.
- Developed DocuPhase partnerships that generated three new deals in the first three months, with deal values up to $400,000\.
- Grew Datalogics territory sales across the Eastern United States, Canada, and Latin America from $700,000 to more than $1\.9 million annually\.
- Opened Brazil’s ebook market and developed more than $1 million in annual revenue from ebook technology sales\.
- Ranked as a top Datalogics salesperson in five of seven years and exceeded quota in five of seven years\.
- Managed Datalogics average deal sizes ranging from $75,000 to $500,000\.
- Signed Vista Print, McKesson, and Barnes & Noble to multi\-year comprehensive Datalogics agreements that produced continued year\-over\-year revenue growth\.
- Led proof\-of\-concept development for McKesson to improve hospital ERP operational capabilities\.
- Expanded Vista Print from a single Datalogics product purchase to the full product suite\.
- Specialized at Datalogics in complex multi\-year contracts for large end\-user and OEM customers\.
- Created and built a managed services provider at Infra\-Strategy for the Chicago SMB market using a multi\-year subscription sales model\.
- Built Infra\-Strategy’s internal support, inside sales, outside sales, and marketing teams\.
- Gained more than 30 Infra\-Strategy clients in the first year of operation\.
- Managed all technical aspects of complex software sales as a Technical Account Manager at Mainsoft\.
- Served as a U\.S\. Army 13Fox Forward Observer, directing artillery and mortar fire and conducting reconnaissance and surveying for observation locations and planned targets\.

## Experience

- **Sales Consultant at LeeTech Consulting** (2015\-01\-01–present) — Contracts as sales consultant to help SMB technology companies grow their initial pipeline and lead generation processes\.
- **Regional Sales Manager \- Americas at Xray by Xblend** (2021\-01\-01–2024\-11\-01) — Managed and directed North American sales for DevOps Saas software testing and quality management solution integrated into Atlassian Jira \- including API and integration solutions • Grew North American sales from $2M ARR to $4\.2M ARR by focusing on enterprise customers and implementing an enterprise land and expand program\. • Expanded team to include additional sales rep, SDR, and demo team to lead the introduction of AI and Enterprise product in the North American market\.
- **Helping clients lower cost and improve efficiencies with their invoices and payments\. at AvidXchange, Inc\.** (2016\-01\-01–2017\-12\-01) — Provide Saas Payment automation solution including API and integration capabilities that integrates with banking, finance, and accounting applications\. Multiple deals with annual contract value over $400,000\. Large customers with over 60,000 annual payments\. Developed bank channel partners in Florida and Georgia\. Primarily focused on community banks and support the community association market\.
- **Account Executive/Process Improvement Specialist at DocuPhase** (2014\-01\-01–2016\-02\-01) — Provided Saas business process automation solutions to help customers lower costs and increase efficiency including API and software took it for integration • Helped customers automate and improve processes across the organization from Client Onboarding to Accounting Automation\. • Signed high profile client, US Bank \- Hedgefund Division, with a total deal value over $200,000\. • Developed high value partnerships resulting in 3 new deals in the first 3 months, with deal value up to $400,000\.
- **Sales Executive at Datalogics** (2007\-01\-01–2014\-12\-01) — Sales and account manager for Datalogics\. Territory included Eastern US, Canada, and Latin America\. Grew territory sales from 700K to over 1\.9M annually\. Opened the ebook market in Brazil developing over $1M annual revenue from the sale of ebook technologies in that market\. Consistently met or exceeded my sales goals\. Provided range of Saas and on premimse products working directly with C Level Executive and Operational Management\. Technologies including  ebook software, the Adobe PDF Toolkit,  Adobe PDF Print Engine and other PDF related technologies \- integrating with external systems via API and software toolkits access Signed marque customers such as Vista Print, McKesson, and Barnes & Noble to multi\-year comprehensive agreements resulting in year over year continued revenue growth throughout the contract\. Lead POC development for customers including McKesson to dramatically improve the operational capabilities of their hospital ERP systems\. Successfully increased Vi
- **Sales Manager at Infra\-Strategy** (2005\-01\-01–2007\-12\-01) — Created and built Managed Services Provided \- MSP to service the Chicago SMB market\. Provided a comprehensive suite MSP services to clients Grew staff to include a fully staffed internal support team, inside and outside sales team and marketing team\. Gained over 30 clients in the first year of operation\. Provided solution through a multi\-year subscription sales model
- **Technical Account Manager at Mainsoft** (2001\-01\-01–2003\-12\-01) — Manage all technical aspects of complex software sales
- **13Fox Forward Observer at US Army** (1989\-06\-01–1992\-06\-01) — Direct artillery and mortar fire on enemy targets throughout the battlefield\. Reconnoiter and survey observation locations and pre\-planned artillery targets for engagement during planned battlefield operations\.

## Education

- Bachelor's Degree, Aviation Computer Science — Embry\-Riddle Aeronautical University
- Computer Science — Wright State University

## FAQ

### What does Michael do now?

Michael is a sales consultant at LeeTech Consulting\. He contracts with SMB technology companies to help them develop their initial pipeline and lead\-generation processes\.

### What are Michael’s core sales strengths?

Michael handles the complete sales cycle from start to finish\. His experience is primarily in inbound sales, and he has worked with companies of all sizes\.

### What did Michael accomplish at Xray by Xblend?

At Xray by Xblend, Michael managed and directed North American sales for a DevOps SaaS software testing and quality\-management solution integrated with Atlassian Jira, including API and integration solutions\. He grew North American annual recurring revenue from $2 million to $4\.2 million by focusing on enterprise customers and implementing an enterprise land\-and\-expand program\.

### How did Michael build the North American sales organization at Xray by Xblend?

Michael expanded the Xray by Xblend team with an additional sales representative, SDR, and demo team to support the introduction of AI and Enterprise products in the North American market\.

### What was Michael’s role at AvidXchange?

At AvidXchange, Michael provided SaaS payment\-automation solutions with API and integration capabilities for banking, finance, and accounting applications\. His work helped clients lower invoice and payment costs and improve efficiency\.

### What results did Michael achieve at AvidXchange?

Michael closed multiple AvidXchange deals with annual contract values above $400,000 and worked with large customers processing more than 60,000 payments annually\. He also developed bank channel partners in Florida and Georgia, with a primary focus on community banks and the community association market\.

### What did Michael do at DocuPhase?

At DocuPhase, Michael provided SaaS business\-process automation solutions designed to reduce costs and improve efficiency\. He helped customers automate processes across the organization, from client onboarding through accounting automation, using API and software integration capabilities\.

### What were Michael’s notable results at DocuPhase?

Michael signed U\.S\. Bank’s Hedgefund Division as a high\-profile DocuPhase client in a deal valued at more than $200,000\. He also developed high\-value partnerships that produced three new deals in the first three months, with deal values up to $400,000\.

### What was Michael’s role at Datalogics?

At Datalogics, Michael was a sales executive and account manager for the Eastern United States, Canada, and Latin America\. He grew annual territory sales from $700,000 to more than $1\.9 million\.

### What did Michael accomplish in the Brazil ebook market and at Datalogics overall?

Michael opened the ebook market in Brazil and developed more than $1 million in annual revenue from ebook technology sales there\. He consistently met or exceeded sales goals, was a top salesperson in five of seven years, and exceeded quota in five of seven years\.

### What technologies and buyers did Michael work with at Datalogics?

Michael sold SaaS and on\-premise products directly to C\-level executives and operational management\. His Datalogics technology portfolio included ebook software, the Adobe PDF Toolkit, Adobe PDF Print Engine, and other PDF\-related technologies integrated with external systems through APIs and software toolkits\.

### What kinds of contracts and customers did Michael manage at Datalogics?

Michael signed marquee customers including Vista Print, McKesson, and Barnes & Noble to multi\-year comprehensive agreements that generated continued year\-over\-year revenue growth throughout the contracts\. He specialized in complex multi\-year contracts for large end\-user and OEM customers, with average deal sizes ranging from $75,000 to $500,000\.

### What notable customer projects did Michael lead at Datalogics?

Michael led proof\-of\-concept development for customers including McKesson to improve the operational capabilities of hospital ERP systems\. He also expanded Vista Print from a single\-product purchase to the full Datalogics product suite while working with operational and executive management on ongoing server requirements\.

### What did Michael build at Infra\-Strategy?

At Infra\-Strategy, Michael created and built a managed services provider serving the Chicago SMB market\. The business offered a comprehensive suite of managed services through a multi\-year subscription sales model\.

### What growth did Michael achieve at Infra\-Strategy?

Michael grew Infra\-Strategy to include a fully staffed internal support team, inside and outside sales teams, and a marketing team\. The managed\-services business gained more than 30 clients in its first year of operation\.

### What did Michael do at Mainsoft?

As a Technical Account Manager at Mainsoft, Michael managed all technical aspects of complex software sales\.

### What was Michael’s U\.S\. Army experience?

Michael served as a 13Fox Forward Observer in the U\.S\. Army\. His duties included directing artillery and mortar fire on enemy targets, reconnoitering and surveying observation locations, and surveying pre\-planned artillery targets for planned battlefield operations\.

### What is Michael’s education?

Michael holds a bachelor’s degree in Aviation Computer Science from Embry\-Riddle Aeronautical University\. He also studied Computer Science at Wright State University\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/mleesoftwaresales

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