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# Abena Essel, MSIT, SA ,CSPO

**Headline:** Senior Technical Product Manager \| AI\-Enabled Platforms \| Analytics\-Driven Product Strategy \| Enterprise SaaS
**Profession:** Senior Technical Product Manager
**Location:** Knightdale, North Carolina, United States

## About

Abena Essel, MSIT, SA, CSPO, is a Senior Technical Product Manager at Optum Serve with more than eight years of experience leading enterprise product initiatives across healthcare platforms, digital operations, workflow optimization, and customer\-facing technology\. Abena owns strategy and roadmap direction for modernization of a critical healthcare services platform supporting patient engagement and provider operations, including a legacy nurse advice platform’s transition to cloud\-native architecture\. Abena’s strengths include product strategy, roadmap ownership, technical product leadership, customer and workflow discovery, data\-informed prioritization, engineering partnership, and stakeholder alignment across clinical, operations, business, UX, data, and technical teams\. Abena has led AI\-enabled workflow initiatives from discovery through production, including an AI virtual\-agent transformation of a legacy IVR and automation of nurse\-advice\-line intake with tiered escalation to care coordinators and nurses\. In production, this work reduced average handle time by 15% an AI virtual\-agent launch also delivered a 30% improvement in average handle time and a strong containment rate\. Across Optum and Optum Serve, Abena has increased engineering delivery velocity by 25%, improved feature adoption and satisfaction metrics by 30%, achieved 35% platform adoption within 30 days, and reduced production defect leakage by 40%\.

## Services

- Business Transformation
- Team Effectiveness
- Scalable Architecture
- Strategic Enterprise Management
- Product Quality
- Service Transformation
- Release Management
- Technology Integration
- User Adoption
- Go\-to\-Market Strategy
- Certified Software Quality Analyst
- Program Delivery Management
- Technology Product Development
- Business Case Development
- Program Management
- ChatGPT
- Product Leadership
- Tech Career Skills
- Business Portfolio Management
- Stakeholder Management
- Product Roadmapping
- Digital Health Platforms
- Technical Product Management
- Agile Development
- Expectations Management
- Cross\-Functional Team Management
- Stakeholder Engagement
- Medical Technology
- IT & Business Strategy Alignment
- Trusting Relationships

## Highlights

- Leads product strategy and modernization for Optum Serve’s healthcare services platform supporting large\-scale patient engagement and provider operations\.
- Guides a legacy nurse advice platform’s transition to scalable, cloud\-native product architecture\.
- Increased engineering delivery velocity by 25% through prioritization, backlog refinement, and cross\-functional alignment at Optum Serve\.
- Improved feature adoption and satisfaction metrics by 30% by establishing structured stakeholder and customer feedback loops at Optum Serve\.
- Led end\-to\-end transformation of a legacy contact\-center IVR into an AI\-powered virtual agent\.
- Reduced average handle time by 15% in production through IVR modernization to an AI virtual agent\.
- Delivered a 30% improvement in average handle time and a strong containment rate with an AI virtual\-agent launch\.
- Automated nurse\-advice\-line intake end to end with a virtual agent and tiered escalation to care coordinators and nurses\.
- Used historical data showing 6% crisis calls and pilot data showing 1% early off\-ramp usage, nearly all legitimate, to support safety\-focused AI routing design\.
- Partnered with clinical SMEs to create crisis\-related intent and keyword structures for accurate AI routing\.
- Led zero\-to\-one development of an external clinician portal for EHR access to patients in care facilities\.
- Owned strategy, roadmap, prioritization, and delivery for an external\-facing Optum provider platform\.
- Launched provider\-platform capabilities that achieved 35% user adoption within 30 days\.
- Led two Agile engineering teams and improved release cadence by 20%\.
- Contributed to a 10% decrease in technical debt by balancing innovation, reliability, and debt reduction with engineering leadership\.
- Improved sprint throughput by 18% as a Senior IT Business Analyst through stronger user stories, prioritization, and alignment\.
- Reduced downstream development rework by 25% through scalable system\-capability definition with architects and technical teams\.
- Maintained 95% sprint readiness through backlog refinement, sprint planning, and Agile ceremonies\.
- Reduced production defect leakage by 40% through QA, release\-coordination, and test\-strategy improvements\.
- Improved onboarding efficiency by 30% through standardized testing documentation and reusable knowledge repositories\.
- Supported scaled Agile delivery across more than 10 platform releases\.
- Rolled out Aha\! roadmapping within UnitedHealth Group/Optum, achieving 25% adoption in six months\.
- Helped create a Product Community of Practice for UnitedHealth Group product groups\.
- Presented First Citizens Bank mainframe\-project research to IT management, including the CIO and senior IT executives\.
- Uses ChatGPT and Microsoft Copilot to support product research, requirements development, synthesis, prioritization, and communication\.

## Experience

- **Senior Technical Product Manager at Optum Serve** (2024\-06\-01–2026\-05\-01) — Senior Technical Product Manager Led product strategy and modernization initiatives for a critical healthcare services platform supporting large\-scale patient engagement and provider operations\. About this role I own product strategy and roadmap direction for platform modernization efforts focused on improving scalability, operational efficiency, service reliability, and user experience across complex healthcare workflows\. Key responsibilities & impact Lead the modernization strategy for a legacy nurse advice platform, guiding its transition toward a more scalable, cloud\-native product architecture Define and prioritize roadmap initiatives aligned to business goals, platform performance, operational needs, and user experience improvements Partner closely with engineering, operations, and business stakeholders to translate workflow complexity and service delivery challenges into product opportunities Conduct user journey mapping, product discovery, and stakeholder alignment sessions
- **Agile Product Owner at Optum** (2021\-01\-01–2024\-06\-01) — Led strategy and execution for a digital provider platform used by external healthcare organizations to access operational and clinical services\. About this role I owned product strategy and delivery for an external\-facing provider platform, partnering across engineering, business, and stakeholder teams to improve user access, workflow efficiency, and product adoption\. Key responsibilities & impact Owned product strategy, roadmap, and feature prioritization for a provider\-facing digital platform supporting external healthcare organizations Launched platform capabilities that achieved 35% user adoption within 30 days, driven by strong discovery, stakeholder alignment, and rollout planning Led two Agile engineering teams delivering platform features, integrations, and workflow enhancements, improving release cadence by 20% Synthesized customer feedback, operational pain points, stakeholder input, and usage trends to guide roadmap decisions and prioritization Partnered with engineering
- **Senior IT Business Analyst at Optum** (2020\-09\-01–2021\-01\-01) — Bridged business strategy and engineering execution for enterprise healthcare applications by translating operational and stakeholder needs into scalable technical capabilities\. About this role This role strengthened my product foundation by sitting at the intersection of business needs, system design, delivery planning, and engineering execution\. Key responsibilities & impact Partnered with business stakeholders, SMEs, architects, and engineering teams to translate complex operational and clinical requirements into structured product and capability definitions Improved sprint throughput by 18% through better user story development, prioritization, and cross\-functional alignment Worked closely with architects and technical teams to define scalable system capabilities and reduce downstream development rework by 25% Facilitated backlog refinement, sprint planning, and Agile ceremonies to maintain 95% sprint readiness across development teams Clarified workflows, dependencies, edge cas
- **Senior IT Quality Analyst at Optum** (2017\-07\-01–2020\-09\-01) — Led quality and release support for enterprise healthcare systems in a complex, highly regulated environment\. About this role This role gave me a strong foundation in systems thinking, release quality, cross\-functional delivery, and how large\-scale platforms operate in real\-world environments\. Key responsibilities & impact Led quality initiatives supporting multiple enterprise healthcare systems tied to operational and customer\-facing workflows Reduced production defect leakage by 40% through improved QA processes, release coordination, and test strategy enhancements Implemented standardized testing documentation and reusable knowledge repositories, improving onboarding efficiency by 30% Supported scaled Agile delivery across teams contributing to 10\+ platform releases Partnered with product, engineering, and QA stakeholders to improve release confidence, reduce production risk, and strengthen delivery quality Built deep system knowledge and operational understanding that supported
- **Business Analyst at Optum** (2017\-01\-01–2017\-07\-01) — Performed customer satisfaction surveys of products that the product team rolled out to different departments and business Documentation of roadmaps, prioritization of business requirements and development of product personas Roll out off Aha Roadmapping tool within United Health Group/Optum with an adoption rate of 25% in six months Assisted in creation of Product Community of Practice for Product Groups within United Health Group by developing and maintaining relationships with different Product teams
- **Business Systems Analyst Intern at First Citizens Bank** (2016\-05\-01–2016\-08\-01) — Gathered requirements for the features needed for the new Mainframe machine that bank was planning to purchase Documented the operational support document for the mainframe session manager Productivity Integrated Environment Presented research findings of group project to the IT management team including the Chief Information Officer and Senior IT executives
- **Business Analyst at I\-Sys Consult** (2013\-03\-01–2015\-08\-01) — Responsible for requirements gathering and analysis, project plan, design and developing technical requirements Used HP Quality Center for tracking Defects and tracing requirement functionality performances Executed test cases manually\. Compared and analyzed actual with expected results and reported all deviations to the appropriate individual\(s\) for resolution Assisted Business Users during deployment in formulating User Acceptance Testing \(UAT\) for customized application and getting confirmation for product Release

## Education

- Master’s Degree, Information Technology — North Carolina Agricultural and Technical State University (2015\-01\-01–2016\-01\-01)
- United Health Group
- Admininistrator — Trailhead by Salesforce (2017\-01\-01)
- Certificate, Business Analysis And Quality Assurance — H2K Infosys
- Master of Science, Information Technology — North Carolina Agricultural and Technical State University
- Bachelor's degree, Agric Economics — University of Science and Technology
- Admininistrator — Trailhead by Salesforce (2017)
- Information Technology — North Carolina Agricultural and Technical State University

## FAQ

### What does Abena do?

Abena is a Senior Technical Product Manager at Optum Serve\. Abena leads product strategy and modernization initiatives for a healthcare services platform supporting large\-scale patient engagement and provider operations, with responsibility for roadmap direction, platform scalability, operational efficiency, service reliability, and user experience across complex healthcare workflows\.

### What are Abena’s core product\-management strengths?

Abena is strongest in product strategy, roadmap development, technical product leadership, engineering partnership, stakeholder alignment, workflow\-driven discovery, and translating business and operational challenges into scalable technical solutions\. Abena uses metrics, KPIs, OKRs, customer feedback, operational pain points, usage trends, workflow bottlenecks, and business priorities to guide prioritization and ongoing measurement after launch\.

### What has Abena accomplished at Optum Serve?

At Optum Serve, Abena leads modernization strategy for a legacy nurse advice platform as it transitions toward a scalable, cloud\-native architecture\. Abena defines and prioritizes initiatives based on business goals, performance, operations, and user experience conducts journey mapping and discovery delivers executive roadmap reviews and recommendations and works with technical teams on delivery tradeoffs\. Clearer prioritization, backlog refinement, and cross\-functional alignment increased engineering delivery velocity by 25%, while structured stakeholder and customer feedback loops improved feature adoption and satisfaction metrics by 30%\.

### What AI virtual\-agent work has Abena led?

Abena led end\-to\-end transformation of a legacy contact\-center IVR into an AI\-powered virtual agent\. The work included end\-to\-end automation of nurse\-advice\-line intake, virtual\-agent implementation, and tiered escalation to care coordinators and nurses\. The production modernization reduced average handle time by 15% an AI virtual\-agent launch also delivered a 30% improvement in average handle time and a strong containment rate\.

### How has Abena applied product judgment to AI and patient safety?

Abena partnered with clinical subject\-matter experts to design crisis\-related intent and keyword structures for accurate AI routing\. Using historical data showing that 6% of calls were crisis calls, Abena prioritized patient safety over full automation and designed an early off\-ramp for crisis callers\. Pilot data showed 1% early off\-ramp usage, with nearly all uses legitimate, helping establish the design’s value and address leadership concerns\.

### How does Abena manage complex product and technical risks?

Abena uses data\-backed proposals to influence leadership, including reframing automation decisions around safety and cost\-effectiveness\. Abena has addressed data\-quality challenges through iteration and integration with proven existing databases, navigated security and permissions issues for externally exposed patient data, and collaborates with engineering on technical design, workflows, integrations, and architecture decisions\. Abena prioritizes adoption and long\-term success over strict deadlines when critical capabilities need more time\.

### What did Abena accomplish as an Agile Product Owner at Optum?

As an Agile Product Owner at Optum, Abena owned strategy, roadmap, feature prioritization, and delivery for an external\-facing digital provider platform used by healthcare organizations to access operational and clinical services\. Abena launched capabilities that reached 35% user adoption within 30 days, led two Agile engineering teams and improved release cadence by 20%, and partnered with engineering leadership on innovation, reliability, and technical\-debt reduction that contributed to a 10% decrease in technical debt\.

### How did Abena improve product delivery and adoption at Optum?

Abena synthesized customer feedback, stakeholder input, operational pain points, and usage trends to make roadmap decisions for the provider platform\. Abena improved delivery predictability through backlog management, clearer requirements, and decision\-making frameworks translated business and user needs into implementation\-ready stories and release plans and used adoption signals and workflow bottlenecks to inform higher\-value investments\.

### What did Abena do as a Senior IT Business Analyst at Optum?

As a Senior IT Business Analyst at Optum, Abena partnered with business stakeholders, clinical and operational SMEs, architects, and engineering teams to turn complex requirements into structured product and capability definitions\. Abena improved sprint throughput by 18% through user\-story development, prioritization, and alignment reduced downstream development rework by 25% through scalable capability definition and facilitated Agile ceremonies that maintained 95% sprint readiness\.

### What did Abena accomplish as a Senior IT Quality Analyst at Optum?

As a Senior IT Quality Analyst at Optum, Abena led quality initiatives for multiple enterprise healthcare systems supporting operational and customer\-facing workflows\. Abena reduced production defect leakage by 40% through QA\-process, release\-coordination, and test\-strategy improvements created standardized testing documentation and reusable knowledge repositories that improved onboarding efficiency by 30% and supported scaled Agile delivery for more than 10 platform releases\.

### What was Abena’s earlier Business Analyst work at Optum?

As a Business Analyst at Optum, Abena conducted customer\-satisfaction surveys for products rolled out to departments and businesses, documented roadmaps, prioritized business requirements, and developed product personas\. Abena also rolled out the Aha\! roadmapping tool within UnitedHealth Group/Optum, achieving 25% adoption in six months, and helped create a Product Community of Practice by developing and maintaining relationships across product teams\.

### What did Abena do at First Citizens Bank?

As a Business Systems Analyst Intern at First Citizens Bank, Abena gathered requirements for features needed for a planned new mainframe machine, documented operational support for the mainframe session manager Productivity Integrated Environment, and presented group\-project research findings to IT management, including the CIO and senior IT executives\.

### What did Abena do at I\-Sys Consult?

As a Business Analyst at I\-Sys Consult, Abena performed requirements gathering and analysis, project planning, design, and technical\-requirements development\. Abena used HP Quality Center to track defects and trace requirements functionality, manually executed test cases, analyzed actual versus expected results, reported deviations for resolution, and assisted business users with UAT formulation and release confirmation for customized applications\.

### What zero\-to\-one product work has Abena led?

Abena has led multiple zero\-to\-one products from vision through delivery, including zero\-to\-one development of an external clinician portal that enabled EHR access for patients in care facilities\. Abena’s healthcare product work emphasizes customer experience while balancing business goals and user needs\.

### How does Abena work with stakeholders and cross\-functional teams?

Abena works across IT, business, operations, engineering, UX, clinical SMEs, data, business\-process, and conversation\-design teams\. Abena leads stakeholder alignment sessions, collaborates across multiple leadership groups, and presents executive\-facing product updates, roadmap reviews, and strategic recommendations that inform platform priorities and investment decisions\.

### What is Abena’s education?

Abena holds a Master of Science in Information Technology from North Carolina Agricultural and Technical State University, listed with a 2016 date, and a bachelor’s degree in Agricultural Economics from the University of Science and Technology\. Abena also holds a Certificate in Business Analysis and Quality Assurance from H2K Infosys, completed Salesforce Trailhead Administrator education, and has an additional UnitedHealth Group education entry without a program title in the record\.

### What certifications and professional learning does Abena have?

Abena’s certifications include Lean Six Sigma Yellow Belt Certification Certified SAFe 4 Agilist Certified SAFe 5 Agilist CSPO Equity First: The Path to Inclusion and Belonging Communication for Product Managers Product Management Insights Learning Microsoft 365 Copilot for Work Microsoft Copilot: The Art of Prompt Writing Copilot in Teams: AI\-Powered Collaboration Copilot in Outlook: Maximize Your Workday Efficiency Copilot in Word: Create and Refine Documents with AI Copilot in PowerPoint: From Prompt to Presentation and Fundamentals of Agentic AI: Business Implications and Ethical Insights\.

### How does Abena use AI in product work?

Abena uses ChatGPT and Microsoft Copilot in a practical, hands\-on AI\-native product\-management approach to accelerate research, requirements development, synthesis, prioritization, and communication\. Abena’s AI\-related skills include AI prompting, AI productivity, prompt engineering, artificial intelligence for business, Microsoft 365 Copilot, and AI\-enabled product workflows and documentation\.

### What product, business, and platform domains does Abena bring experience in?

Abena’s skills include technical product management, product management, product leadership, product strategy, product vision, product roadmapping, strategic roadmaps, go\-to\-market strategy, business transformation, service transformation, strategic enterprise management, business portfolio management, business\-case development, program and project management, program delivery management, and technology product development\. Abena also works in enterprise SaaS, analytics platforms, digital health platforms, medical technology, operational software, digital transformation, cloud modernization, scalable architecture, technology integration, and IT\-and\-business strategy alignment\.

### What delivery, analysis, quality, and technology tools does Abena use?

Abena’s delivery, analysis, and quality skills include Agile development, Agile software development, Agile methodologies, Agile and Waterfall methodologies, Agile testing, Agile Release Train, Scaled Agile Framework, Lean Agile mindset, Lean Agile leadership, Lean\-Agile transformation, Lean\-Agile budgeting, enterprise agility, building a lean portfolio, Scrum, iterative methodologies, SDLC, continuous delivery, release management, quality assurance, product quality, test planning, manual testing, regression testing, test cases, user acceptance testing, requirements gathering, requirements analysis, business analysis, documentation, HP Quality Center, Aha\! Product Management, Salesforce\.com administration, Salesforce training, Microsoft Office, Office 365, Visio, Microsoft Teams, Microsoft Outlook, Microsoft Word, and Microsoft PowerPoint\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/abena\-essel

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