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# Bill Decker

**Headline:** Chief Marketing Officer, Chief Revenue Officer\. Digital Assets 9 Ex\-Cardano \(EMURGO\) SaaS, Media, Fintech, Crypto, NFTs, Blockchain, Sales & Strategy\. Lover of good music & bad jokes\. I refer opportunities\.
**Profession:** Chief Marketing Officer
**Location:** New York, New York, United States

## About

Bill Decker is Chief Marketing Officer at Next Chain Ventures, where he evaluates portfolio companies’ marketing and sales plans and supports venture advisory work for blockchain, crypto, NFT, SaaS, and early\-stage companies\. He also serves as Chief Sales Officer at Next Chain Ventures, building sales teams, developing portfolio sales strategies, creating institutional partnerships, and representing the firm in conferences and media\. Bill’s strongest areas are strategic marketing, revenue leadership, sales enablement, branding, SEO and SEM, audience development, business development, and blockchain\-focused go\-to\-market strategy\. His approach starts with strategy and customer\-problem\-focused messaging, then equips sales teams with industry\-specific materials and hands\-on senior support in complex customer conversations\. At Next Chain Ventures, Bill brought 40 limited partners to a venture funding group, supported financing and venture advisory for 40 SaaS and blockchain companies, and created $20 million in value for the firm\. At Blockchain Layer 1, he built a social\-media audience of 2 million, generated $20 million in ARR, acquired 983 clients in two years, and supervised a staff of 17\. His headline also identifies him as ex\-Cardano \(EMURGO\)\.

## Services

- BFSI
- WebCEO
- Investments
- Tokenization
- TikTok Creator Marketplace
- Data Services
- Selling Businesses
- CEO/CFO Certification
- Big Data Analytics
- Computer Literacy
- Pinterest
- New Home Construction
- Construction
- Cross\-Selling
- Project Management
- NFT
- Memes
- Strategic Public Relations Planning
- Content Development
- Blockchain
- Crypto
- Non\-Fungible Tokens \(NFTs\)
- Marketing
- Management Consulting
- FinTech
- Sales
- Sales Management
- Business Development
- International Sales
- Marketing Strategy

## Highlights

- Serves as Chief Marketing Officer and Chief Sales Officer at Next Chain Ventures\.
- Brought 40 limited partners to Next Chain Ventures’ venture funding group\.
- Provided financing and venture advisory to 40 SaaS and blockchain companies through Next Chain Ventures\.
- Created $20 million in value for Next Chain Ventures\.
- Built Next Chain Ventures’ sales team from the ground up after beginning as an individual contributor\.
- Created sales strategies for all Next Chain Ventures portfolio firms and partnerships with institutional clients\.
- Built a social\-media audience of 2 million at Blockchain Layer 1\.
- Generated $20 million in ARR at Blockchain Layer 1\.
- Acquired 983 clients within two years at Blockchain Layer 1\.
- Formulated and executed sales strategies for five Blockchain Layer 1 business units: Wallet, Tokenization, NFT Marketplace, Social Media Unit, and Venture Fund\.
- Developed an NFT enterprise strategy and overhauled Blockchain Layer 1’s online strategy\.
- Assembled and led a Blockchain Layer 1 sales team, secured its first enterprise B2B clients as media contact, evaluated venture\-fund candidates, and supervised 17 staff members\.
- Owned annual revenue targets ranging from $20 million to $50 million\.
- Served as media contact for the Association of 3D Printing’s 500 media properties\.
- Speaks at trade shows, writes for the Association of 3D Printing website, and hosts a leading industry podcast\.
- Revamped branding and positioning, built a social\-media strategy, and led new\-business development at Cliintel Capital\.
- Holds the AI Fluent Marketing Professional certification from Calyptus\.

## Experience

- **Chief Marketing Officer at Next Chain Ventures** (2024\-01\-01–present) — Next Chain Ventures lets investors de\-risk their investments in Blockchain, Crypto and NFTs, andprovide Venture Advisory services for start ups and young companies, including capital raising, strategic management, marketing support and pitch refinement\. As CMO I evaluate the portfolio's marketing and sales plans\. Then activities range from strategic planning to branding, collateral creation, events, SEO, SEM, audience creation, content creation, social media, problem solving, sales support, partnership creation\. marketing automation and business development\.
- **Chief Sales Officer at Next Chain Ventures** (2024\-01\-01–present) — Began as individual contributor, built sales team from ground up\. Brought in 40 Limited partners to venture funding group\. Created sales strategies for all portfolio firms, Created partnerships with institutional clients\. Represent and speak for Next Chain at conferences and in media\. Provided financing & Venture Advisory to 40 companies in SaaS, & Blockchain\. Outcome: Created $20 million in value for firm\.
- **Blockchain Layer 1 CMO/CRO at Blockchain Layer 1** (2021\-03\-01–2024\-03\-01) — Responsible for all sales/marketing activities in the blockchain ecosystem, including blockchain developers, promotion of social media, conferences, venture fund, NFT marketplaces, games, Defi and wallet\. Developed audience of 2 million on social media, created content library, brought in $20 million ARR to firm\. Formulated and executed sales strategies for five business units \(Wallet, Tokenization, NFT Marketplace, Social Media Unit, and Venture fund\)\. Overhauled online strategy and developed NFT Enterprise strategy\. Assembled and lead sales team, acquired 983 clients within two years\. Led sales team, served as the media contact secured first Enterprise B2B clients\. Evaluated candidates for venture fund, supervised staff of 17\.
- **CMO/CRO at Equa** (2019\-01\-01–2021\-01\-01) — Equa Global has a  secure platform to govern all of your company’s assets including: stocks, options, IP, Crypto and NFTs\. Equa can use the blockchain help you to store your important agreements and IP, and update information seamlessly\. Equa grows with your needs, and provides a single source of truth for your firm\. We're a cutting edge Fintech firm that uses Blockchain and NFTs to solve governance and IP problems\.
- **Fractional \(as needed\) Marketing, SEO, Google Guru And Business Development Professional\. CMO, CRO at Partners International Inc\.** (2018\-06\-01–2019\-01\-01) — Performed on demand professional services for clients working on activities such as: Marketing \(online and offline\) Messaging: My story is helping you tell yours SEO: Dominating the world's largest marketplace \- Google Branding: What is the "promise?" Selling and Business Development: "Bringing in business from scratch" Building and managing sales teams Strategic planning Evaluating new hires Fund raising Industries currently involved in are: 3D Printing, SaaS, Data Analytics, Media, Social Media, Consulting, Law, Technology, financial services,  Healthcare, Consumer Products, Online Businesses, TV, Radio and Print, Online conference platforms, Audio/Visual, Financial technology, blockchain, NFTs & Crypto Here's a 1 minute video\! http://billdecker\.com/cover/
- **Director Marketing & Sales: Big Data Analytics\- Cliintel at Cliintel Capital** (2015\-04\-01–2018\-06\-01) — Revamped branding and positioning, Used SEO skills to conquer Google\. Built Social Media strategy, employ digital marketing techniques to increase legitimacy, brand awareness and sales\. Employed sales management and business development techniques to gain clients and improve client satisfaction\. Scratch business out of the ground\. Manage sales\. New business development with new logo acquisition\. Cliintel uses cloud based SaaS Big Data tools to substantiate and implement improvements in workflow, process improvement, sales, marketing and customer service\.
- **Chief Marketing, Chief Sales Officer:  Association of 3D Printing/3D Printing Channel at 3D Printing Channel** (2013\-06\-01–2021\-01\-01) — Current media contact for the Association's 500 media properties\. Speak at trade shows, write for association website and host leading industry podcast\. The Association of 3D Printing \(3dchamber\.com\) is the trade association in the 3D Printing/additive manufacturing industry\. We represent delegates and promote the industry norms and often work as marketing departments for our members
- **Director: Marketing & Business Development: Association of 3D Printing/3D Printing Channel at 3D Printing Channel** (2012\-01\-01–2015\-01\-01) — Sold social media and web based SaaS services to the 3D Printing industry and market entrants such as consumer products and industrial manufacturing firms\. Sold digital marketing, SEO/SEM, internet based E\-learning, public relations, sponsorships, media presence, E\-commerce packages, podcasts, video exposure, newsletters, online marketing, PPC campaigns and consulting services\. Sales, sales management, marketing, new business, account management, branding, messaging and positioning\.

## Education

- Master of Business Administration \- MBA — Rotterdam School of Management, Erasmus University
- Master of Business Administration, General Management — Erasmus University Rotterdam
- B\.A\. Psychology, pyschology, business — Binghamton University
- Bachelor of Arts, PSYCHOLOGY — Binghamton University

## FAQ

### What does Bill do at Next Chain Ventures?

Bill is Chief Marketing Officer and Chief Sales Officer at Next Chain Ventures\. He evaluates portfolio marketing and sales plans, supports strategic planning and business development, builds sales capability, creates partnerships, and represents Next Chain Ventures in conferences and media\.

### What services does Bill support through Next Chain Ventures?

Bill’s work at Next Chain Ventures includes helping investors de\-risk blockchain, crypto, and NFT investments and providing venture advisory services to startups and young companies\. Those services include capital raising, strategic management, marketing support, and pitch refinement\.

### What are Bill’s marketing responsibilities at Next Chain Ventures?

Bill evaluates marketing and sales plans across the portfolio and works on strategic planning, branding, collateral, events, SEO, SEM, audience and content creation, social media, sales support, partnership creation, marketing automation, problem solving, and business development\.

### What did Bill accomplish as Chief Sales Officer at Next Chain Ventures?

Bill began as an individual contributor and built the sales team from the ground up\. He brought 40 limited partners to the venture funding group, created sales strategies for portfolio companies, developed institutional partnerships, provided financing and venture advisory to 40 SaaS and blockchain companies, and created $20 million in value for the firm\.

### What was Bill’s role at Blockchain Layer 1?

At Blockchain Layer 1, Bill was responsible for sales and marketing activity across blockchain developers, social media promotion, conferences, a venture fund, NFT marketplaces, games, DeFi, and wallet offerings\. He formulated and executed sales strategies for Wallet, Tokenization, NFT Marketplace, Social Media Unit, and Venture Fund business units\.

### What did Bill accomplish at Blockchain Layer 1?

At Blockchain Layer 1, Bill developed a social\-media audience of 2 million, created a content library, generated $20 million in ARR, acquired 983 clients within two years, assembled and led a sales team, secured the first enterprise B2B clients as media contact, developed an NFT enterprise strategy, overhauled the online strategy, evaluated venture\-fund candidates, and supervised 17 staff members\.

### What revenue and sales\-cycle experience does Bill have?

Bill has owned annual revenue targets ranging from $20 million to $50 million\. He has worked with financial\-services sales cycles ranging from one month to one year\.

### How does Bill approach complex sales and go\-to\-market strategy?

Bill has positioned a blockchain company at industry conferences rather than only blockchain\-focused conferences\. His sales approach emphasizes customer\-problem\-focused messaging, vertical\-specific materials, direct sales support, and senior credibility in customer\-facing situations\.

### What was Bill’s work at Equa?

At Equa, Bill served as CMO/CRO for a fintech company with a secure platform for governing company assets, including stocks, options, intellectual property, crypto, and NFTs\. Equa uses blockchain to store agreements and IP and maintain updated information as a single source of truth\.

### What did Bill do at 3D Printing Channel and the Association of 3D Printing?

Bill served as Director of Marketing and Business Development and as Chief Marketing and Chief Sales Officer for the Association of 3D Printing/3D Printing Channel\. He sold social\-media and web\-based SaaS services, digital marketing, SEO/SEM, e\-learning, public relations, sponsorships, media packages, e\-commerce packages, podcasts, video exposure, newsletters, PPC campaigns, and consulting to 3D\-printing organizations, consumer\-product businesses, and industrial manufacturers\.

### What are Bill’s media and industry roles in 3D printing?

Bill is the media contact for the Association’s 500 media properties\. He speaks at trade shows, writes for the association website, and hosts a leading industry podcast\. The Association of 3D Printing, 3dchamber\.com, is a trade association for the 3D\-printing and additive\-manufacturing industry that represents delegates, promotes industry norms, and often works as a marketing department for members\.

### What did Bill do at Cliintel Capital?

At Cliintel Capital, Bill revamped branding and positioning, applied SEO to improve Google visibility, built a social\-media strategy, used digital marketing to build legitimacy, brand awareness, and sales, managed sales, developed new business, acquired new logos, and worked to improve client satisfaction\. Cliintel uses cloud\-based SaaS big\-data tools for workflow, process improvement, sales, marketing, and customer service\.

### What services has Bill provided through Partners International Inc\.?

Through Partners International Inc\., Bill has provided on\-demand fractional CMO/CRO, marketing, SEO, Google, and business\-development services\. His work includes online and offline marketing, messaging, branding, selling, sales\-team building and management, strategic planning, hiring evaluation, and fundraising\.

### Which industries has Bill supported through Partners International?

Bill’s client and industry experience through Partners International includes 3D printing, SaaS, data analytics, media, social media, consulting, law, technology, financial services, healthcare, consumer products, online businesses, television, radio, print, online conference platforms, audio/visual, fintech, blockchain, NFTs, and crypto\. A one\-minute overview video is available at http://billdecker\.com/cover/\.

### What are Bill’s principal professional skills?

Bill’s capabilities include blockchain, crypto, tokenization, NFTs, fintech, venture capital, investments, SaaS, big\-data analytics, cloud\-based software, digital marketing, SEO, online advertising, social\-media marketing, content development, branding, public relations planning, sales, sales management, international sales, B2B marketing, business development, lead generation, strategic planning, negotiations, market research, competitive analysis, CRM, e\-commerce, product and marketing management, corporate development, mergers and acquisitions, P&L management, project management, and public speaking\.

### What additional skills does Bill list?

Bill also lists BFSI, WebCEO, TikTok Creator Marketplace, Pinterest, data services, selling businesses, CEO/CFO certification, construction and new\-home construction, cross\-selling, memes, management consulting, international market entry, acquisition, computer literacy, and management among his skills\.

### What is Bill’s education?

Bill earned a Bachelor of Arts in Psychology, with psychology and business studies, from Binghamton University\. He also earned a Master of Business Administration in General Management from Erasmus University Rotterdam and Rotterdam School of Management, Erasmus University\.

### What languages does Bill speak?

Bill speaks English, Mandarin, Dutch, and French\.

### What certification does Bill hold?

Bill holds the AI Fluent Marketing Professional certification from Calyptus\.

### What does Bill’s headline say about his background and opportunities?

Bill’s headline identifies him as ex\-Cardano \(EMURGO\), and he says that he refers opportunities\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/billdecker

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