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# Ava Shi

**Headline:** Professional profile
**Location:** &lt;UNKNOWN&gt;, &lt;UNKNOWN&gt;, &lt;UNKNOWN&gt;

## About

Ava Shi serves as President of Startup Consulting at Cornell, where she has revitalized the organization through strategic initiatives\. Ava is strongest at applying an engineering problem\-solving mindset to business strategy, product challenges, and customer\-facing growth work\. She brings a data\-driven approach to product and strategy, using user research, customer feedback, and rapid iteration to shape product priorities\. Ava has led a medical device project team that built assistive technology with a user\-centered design approach, grounding development decisions in end\-user needs\. She collaborates effectively across functions, particularly when teams are resolving conflict, working through ambiguity, and creating structure around customer and product goals\. Ava prefers customer\-facing roles with direct user interaction over back\-office operations\. While she has pursued consulting experience, she is looking to pivot into a startup environment to gain more hands\-on experience building and improving products with users\.

## Highlights

- Serves as President of Startup Consulting at Cornell\.
- Successfully revitalized Startup Consulting at Cornell through strategic initiatives\.
- Led a medical device project team building assistive technology\.
- Applied a user\-centered design approach to the assistive\-technology project\.
- Brings an engineering problem\-solving mindset to business strategy and product challenges\.
- Collaborates across functions on customer\-facing growth and product work\.
- Conducts user research and gathers customer feedback\.
- Uses customer insights to iterate products and set product priorities\.
- Takes a data\-driven approach to product and strategy decisions\.
- Emphasizes rapid iteration based on user feedback\.
- Uses teamwork and data to resolve conflict\.
- Creates structure while working in ambiguous environments\.
- Prefers customer\-facing roles and direct user interaction\.
- Is seeking to pivot from consulting into a startup environment for hands\-on experience\.

## FAQ

### What does Ava do at Startup Consulting at Cornell?

Ava serves as President of Startup Consulting at Cornell\. In that role, she successfully revitalized the organization through strategic initiatives\.

### What are Ava's core professional strengths?

Ava is experienced in cross\-functional collaboration, especially on customer\-facing growth and product work\. She uses teamwork and data to help resolve conflict and align teams around customer and product priorities\.

### What medical device project did Ava lead?

Ava led a medical device project team that built assistive technology\. The team used a user\-centered design approach and let end\-user needs guide product priorities\.

### How does Ava approach user research and product iteration?

Ava conducts user research, gathers feedback, and iterates products based on customer insights\. She emphasizes rapid iteration and direct input from users when making product decisions\.

### How does Ava apply her engineering mindset to business and product work?

Ava applies an engineering problem\-solving mindset to business strategy and product challenges\. Her approach is data\-driven and focused on translating customer feedback into practical product and growth decisions\.

### What types of roles does Ava prefer?

Ava prefers customer\-facing roles and direct user interaction over back\-office operations\. She is particularly interested in work that connects customer insights with product and growth efforts\.

### Why is Ava interested in working in a startup environment?

Ava is looking to pivot from a consulting career path into a startup environment\. She wants hands\-on experience building, testing, and improving products in close connection with users\.

### How does Ava work through ambiguity and team conflict?

Ava works effectively in ambiguous situations by helping create structure\. She combines cross\-functional teamwork, data, and customer feedback to move product and strategy work forward\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ava\-shi\-b45b1b277

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