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# Cole Wallace

**Headline:** Segmentation Expert @ Illumio \| Sales pro\. blending Inbound strategy with Outbound outreach to drive revenue growth\.
**Profession:** Account Development Representative Intern
**Location:** United States

## About

Cole Wallace is an Account Development Representative Intern at Illumio, where he supports sales\-pipeline development for Zero Trust and microsegmentation cybersecurity solutions through lead generation, market research, and foundational B2B sales work\. Cole is a recent Washington State University graduate pursuing his first full\-time marketing role, with an emphasis on hands\-on team experience and collaborative campaign development\. His strengths span outbound prospecting, cold calling, account building, sales messaging, creative marketing, and customer\-facing operations\. Cole brings experience across cybersecurity sales, retail and food\-and\-beverage leadership, entertainment hospitality, fraternity merchandise planning, and brand ambassadorship\. During a four\-month internship at a cybersecurity breach\-containment company, he worked primarily in sales while gaining marketing exposure\. He has also contributed to creative marketing projects including billboard advertising and event marketing connected with Black Hat\. At DIY Tea Lab, Cole has led operations across two high\-volume locations, overseeing inventory, cash handling, quality control, customer service, and peak\-period performance without direct on\-site supervision\. He uses creative and business tools including Adobe Photoshop, Adobe Illustrator, Figma, Google Suite, Microsoft Suite, Salesforce, ZoomInfo SalesOS, LinkedIn Sales Navigator, and Canva\.

## Services

- Retail Sales
- Marketing
- Client Follow\-Up
- ZoomInfo SalesOS
- Accounting
- Campaign Strategies
- LinkedIn Sales Navigator
- Marketing Qualified Lead \(MQL\)
- Sales Messaging
- Integrated Programs
- Sales Trainings
- Salesforce Reporting
- Promotional Design
- Adobe Photoshop
- Sales Management
- Lead Qualification
- Store Management
- Merchandise Planning
- Sales Presentations
- Creative Management
- Prospecting Skills
- Salesforce CRM Analytics
- Creative Content Creation
- Outbound Marketing
- Creative Marketing
- Salesforce\.com Consulting
- Sales Planning
- Presentations
- Integrated Marketing
- Research Presentation

## Highlights

- Supports sales\-pipeline development for Illumio’s Zero Trust and microsegmentation cybersecurity solutions as an Account Development Representative Intern\.
- Conducted lead generation and market research while developing foundational B2B sales skills during a four\-month cybersecurity breach\-containment internship focused primarily on sales\.
- Built experience in cold calling, prospecting, lead qualification, account building, sales messaging, outbound marketing, client follow\-up, and pipeline development\.
- Contributed to hands\-on creative marketing work, including billboard advertising and event marketing associated with Black Hat\.
- Managed daily operations across two distinct high\-volume DIY Tea Lab locations as an Area Supervisor\.
- Mastered two separate product and service menus and operational procedures while overseeing dual\-location DIY Tea Lab operations\.
- Handled inventory, cash management, quality control, customer service, and peak\-period operating performance at DIY Tea Lab without direct on\-site supervision\.
- Served as a DIY Tea Lab Shift Lead and currently serves as a Team Lead, supporting order accuracy, issue resolution, and positive guest experiences\.
- Assisted hundreds of guests per shift across AMC Theatres concessions and ticketing while maintaining speed, accuracy, and service quality\.
- Served as both a Crew Member and an Associate at AMC Theatres\.
- Designed merchandise for Phi Delta Theta Washington Gamma Chapter, sourced production vendors, collected orders and payments, and organized product distribution\.
- Served as a Comfrt Brand Marketing Ambassador, sharing the brand’s comfort, wellness, and mental\-health\-support purpose through social networks, discount codes, and links\.
- Earned a Bachelor of Fine Arts in Public Relations/Image Management from Washington State University\.
- Earned a B\.A\. in Integrated Strategic Communication in Public Relations/Image Management from the WSU Edward R\. Murrow College of Communication\.
- Earned an Associate of Arts through Cascadia College’s Running Start Program\.
- Earned an Associate of Integrated Studies in Business, Public Relations, and Related Support Sciences from Cascadia College\.
- Earned a high school diploma from Henry M\. Jackson High School\.
- Uses Adobe Photoshop, Adobe Illustrator, Figma, Canva, Google Suite, and Microsoft Suite for creative and business work\.
- Uses Salesforce, Salesforce reporting, Salesforce CRM analytics, ZoomInfo SalesOS, and LinkedIn Sales Navigator in sales and prospecting workflows\.
- Brings skills in campaign strategy, integrated marketing, advertising, promotional design, graphic design, creative content creation, merchandise planning, and creative management\.
- Brings retail sales, store management, sales management, inventory management, accounting, cash management, customer service, leadership, communication, teaching, and presentation skills\.

## Experience

- **Account Development Representative Intern at Illumio** (2026\-05\-01–present) — An Account Development Representative \(ADR\) Intern at Illumio plays a key role in building the sales pipeline for the company's Zero Trust and microsegmentation cybersecurity solutions\. The internship focuses on lead generation, market research, and learning foundational B2B sales skills within the tech industry\.
- **Team Lead at DIY Tea Lab** (2023\-08\-01–present) — Delivered high\-quality customer service in a fast\-paced food and beverage environment, supporting order accuracy, issue resolution, and positive guest experiences\.
- **Merchandiser at Phi Delta Theta Washington Gamma Chapter** (2025\-08\-01–2026\-05\-01) — Making merch for my fraternity is a fun process that starts with brainstorming and designing unique items that the guys will wear\. I then find a reliable vendor to produce the items, collecting orders and payments from the chapter\. Finally, I organize and distribute the finished products\.
- **Brand Marketing Ambassador at Comfrt** (2025\-07\-01–2026\-06\-01) — The Comfrt Ambassador Program involves a select group of individuals chosen to represent the brand's values of comfort and wellness, particularly through their support for mental health\. Ambassadors spread positivity by sharing Comfrt's clothing and purpose with their social networks, often through unique discount codes and links\.
- **Area Supervisor at DIY Tea Lab** (2025\-06\-01–2025\-08\-01) — Area Specialist \- Dual Location Management \(Self\-Led Operations\) Managed all aspects of daily operations across two distinct, high\-volume retail/service locations, autonomously ensuring maximum efficiency and customer satisfaction\. Demonstrated exceptional adaptability and expertise by mastering two entirely separate product/service menus and operational procedures\. Maintained full responsibility for operational performance during peak business periods, consistently delivering service excellence and managing all tasks including inventory, cash handling, and quality control without direct on\-site supervision\. Successfully executed simultaneous operational demands, showcasing robust multitasking abilities, problem\-solving skills, and a high capacity for working under pressure in fast\-paced environments\.
- **Shift Lead at DIY Tea Lab** (2022\-09\-01–2025\-09\-01)
- **Associate at AMC Theatres** (2022\-06\-01–2023\-08\-01) — Assisted hundreds of guests per shift across concessions and ticketing, balancing speed, accuracy, and service quality in a high\-volume environment\.
- **Crew Member at AMC Theatres** (2022\-03\-01–2022\-09\-01)

## Education

- Bachelor of Fine Arts \- BFA, Public Relations/Image Management — Washington State University (2024\-08\-01–2026\-05\-01)
- Associate of Intergrated Studies, Business, Public Relations, and Related Support Sciences — Cascadia College (2022\-09\-01–2024\-06\-01)
- High School Diploma — Henry M\. Jackson High School (2020\-09\-01–2024\-06\-01)
- B\.A\. in Integrated Strategic Communication, Public Relations/Image Management — WSU \- Edward R\. Murrow College of Communication
- Associate of Arts, Running Start Program — Cascadia College

## FAQ

### What does Cole do at Illumio?

Cole is an Account Development Representative Intern at Illumio\. He helps build pipeline for Illumio’s Zero Trust and microsegmentation cybersecurity solutions through lead generation, market research, and foundational B2B sales activities\.

### What is Cole looking for in his next role?

Cole is working toward his first full\-time marketing role and wants hands\-on experience contributing to a team\. He is particularly interested in collaborative creative marketing work and team\-based campaign development\.

### What sales and business\-development skills does Cole bring?

Cole has experience with cold calling, prospecting, lead qualification, account building, sales messaging, outbound marketing, pipeline development, client follow\-up, sales planning, sales presentations, sales training, Marketing Qualified Leads, Salesforce reporting, Salesforce CRM analytics, ZoomInfo SalesOS, and LinkedIn Sales Navigator\.

### What marketing projects and cybersecurity experience does Cole have?

Cole has worked on creative marketing projects that included billboard advertising and event marketing associated with Black Hat\. He also has marketing exposure from a four\-month internship at a cybersecurity breach\-containment company, where his work was primarily focused on sales\.

### What tools does Cole use?

Cole is proficient with Adobe Photoshop, Adobe Illustrator, Figma, Google Suite, Microsoft Suite, Canva, Salesforce, ZoomInfo SalesOS, LinkedIn Sales Navigator, and other software tools used for creative and business work\.

### What does Cole do as a Team Lead at DIY Tea Lab?

Cole is currently a Team Lead at DIY Tea Lab\. In that role, he delivers customer service in a fast\-paced food\-and\-beverage environment, supports order accuracy and issue resolution, and helps create positive guest experiences\.

### What operational leadership experience does Cole have at DIY Tea Lab?

As an Area Supervisor at DIY Tea Lab, Cole managed daily operations across two distinct high\-volume retail and service locations\. He learned separate menus and procedures, handled inventory, cash, and quality control, and maintained operational performance during peak periods without direct on\-site supervision\. He also served as a Shift Lead at DIY Tea Lab\.

### What did Cole do at AMC Theatres?

At AMC Theatres, Cole worked as both a Crew Member and an Associate\. As an Associate, he assisted hundreds of guests per shift across concessions and ticketing while balancing speed, accuracy, and service quality in a high\-volume environment\.

### What did Cole do for Phi Delta Theta Washington Gamma Chapter?

As Merchandiser for the Phi Delta Theta Washington Gamma Chapter, Cole brainstormed and designed fraternity merchandise, sourced a vendor, collected chapter orders and payments, and organized distribution of finished items\.

### What does Cole do as a Comfrt Brand Marketing Ambassador?

Cole has served as a Brand Marketing Ambassador for Comfrt\. The program centers on representing Comfrt’s comfort and wellness values, including support for mental health, by sharing its clothing and purpose through social networks, including discount codes and links\.

### What is Cole’s education at Washington State University?

Cole earned a Bachelor of Fine Arts in Public Relations/Image Management from Washington State University and a B\.A\. in Integrated Strategic Communication in Public Relations/Image Management from the WSU Edward R\. Murrow College of Communication\. He recently graduated from Washington State University\.

### What other education does Cole have?

Cole earned an Associate of Arts through the Running Start Program at Cascadia College and an Associate of Integrated Studies in Business, Public Relations, and Related Support Sciences from Cascadia College\. He also earned a high school diploma from Henry M\. Jackson High School\.

### What marketing, creative, and communication strengths does Cole bring?

Cole’s marketing and creative capabilities include campaign strategies, integrated programs, integrated marketing, creative marketing, creative content creation, advertising, promotional design, graphic design, merchandise planning, creative management, research presentations, and presentations\. He also brings communication, leadership, teaching, emerging\-technology, and customer\-service skills\.

### What customer service and operations skills does Cole bring?

Cole’s retail and operations skills include retail sales, sales management, store management, accounting, cash management, inventory management, customer service, client follow\-up, and working under pressure in fast\-paced environments\.

### What cybersecurity focus does Cole have?

Cole has experience relevant to messaging security through his work in the cybersecurity sales environment at Illumio, where the company’s offerings focus on Zero Trust and microsegmentation cybersecurity solutions\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/cole\-wallace\-25a0512a8

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