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# Caitie Puma

**Headline:** Founder of WorkSource | Building a Verified Alternative to Traditional Job Boards
**Profession:** Founder
**Location:** Huntersville, North Carolina, United States

## About

Caitie Puma is the Founder and CEO of WorkSource, a Charlotte-based verified alternative to traditional job boards, and the Founder of First Class Management, an operations and management consulting company established in 2020. At WorkSource, Caitie leads marketplace strategy, product development, verification design, employer development, partnerships, fundraising, and expansion planning. The live platform, theworksource.com, reviews employers and job seekers before they join and is building density in Charlotte before expanding city by city. Caitie’s strengths span startup leadership, operations, business development, executive support, HR, complex project delivery, and practical AI implementation. Through First Class Management, Caitie works hands-on with owners and executives to audit operations, implement AI workflows and automation, train teams, and continuously improve adoption and execution. Caitie translates AI tools into practical workflows across product, operations, marketing, and data analysis, including structured processes with self-evaluation and error-correction capabilities. Caitie also brings more than a decade of executive and event-management experience at Freefall Presentations, supporting 50–90 events annually and hundreds of concerts, festivals, and special events.

## Services

- Startup Leadership
- Product Strategy
- Operations Management
- Business Development
- Marketplace Strategy
- Go-to-Market Strategy
- Event Management
- Social Media Management
- C-Level Executive Support
- Project Management
- Vendor Management
- Operations Process Improvement
- Startup Development
- Fundraising
- Start-up Ventures
- Business Ownership
- Organization Skills
- Interpersonal Skills
- Problem Solving
- Expense Management
- Team Collaboration
- High Profile Events
- Nonprofit Organizations
- Talent Booking
- Bookkeeping
- Market Research
- High Profile Projects
- International Logistics
- Contractual Agreements
- Executive Administrative Assistance

## Highlights

- Founded and leads WorkSource, a Charlotte-based verified alternative to traditional job boards that is live at theworksource.com.
- Led WorkSource from original idea through marketplace strategy, product development, verification design, employer and job seeker experience, and public launch.
- Leads WorkSource’s company strategy, employer development, partnerships, fundraising, and city-by-city expansion planning.
- Founded First Class Management in 2020 to deliver hands-on operations, executive support, HR, estate and lifestyle management, events, talent management, and complex-project engagements.
- Delivers full-cycle AI workflow implementation, from operational audit and business-problem identification through solution building, integration, training, quality control, and continuous improvement.
- Creates AI training programs covering implementation, adoption, prompt design, quality control, and self-checking workflows.
- Builds structured AI workflows with self-evaluation and error-correction capabilities across product, operations, marketing, and data analysis.
- Runs full-scale social media management for high-end B2B technology and AV companies at Custom Partners.
- Builds launch-aligned content calendars and micro-content from long-form materials, increasing visibility across Instagram, Facebook, LinkedIn, and X.
- Has spent more than a decade as Executive Assistant to the President at Freefall Presentations, LTD.
- Played a central role in 50–90 Freefall Presentations events annually, including hundreds of concerts, festivals, and special events.
- Managed event budgets, contracts, ROI analyses, marketing campaigns, talent and stakeholder communications, domestic and international travel, market research, talent sourcing, and financial forecasting at Freefall Presentations.
- Co-founded UVSTRIKEFORCE and drove early-stage business development through B2B partnerships, client-pipeline development, sales leadership, branding, pitch development, and investor communications.
- Trained and mentored UVSTRIKEFORCE’s sales team in consultative selling techniques.
- Founded The Assistant Agency, offering luxury, on-demand personal-assistant support to executives, entrepreneurs, and high-net-worth households.
- Supported a multi-family office at ABS Legacy Partners LLC across executive assistance, household operations, vendor coordination, travel, property projects, estate operations, and confidential personal logistics.
- Co-founded Lokal Shop LI and helped build its cross-functional team, operational workflows, SOPs, website and mobile-app experience, UX/UI prototypes, branding, go-to-market strategy, vendor onboarding, and local outreach.
- Provided white-glove property management and field operations for ultra-high-net-worth private residences in The Hamptons at Humming Homes.
- Conducted weekly property inspections and coordinated maintenance, vendor access, compliance visits, guest support, and contractor quality control at Humming Homes.

## Experience

- **Founder at WorkSource** (2025-12-01–present) — Founded and lead WorkSource, a Charlotte-based, verified alternative to traditional job boards. WorkSource reviews both employers and job seekers before they join. Employers define what a role requires, and the platform is designed to surface people who meet those requirements instead of encouraging hundreds of irrelevant applications. I led WorkSource from the original idea through marketplace strategy, product development, verification design, employer and job seeker experience, and public launch. I continue to lead company strategy, employer development, partnerships, fundraising, and expansion planning. WorkSource is live at theworksource.com. Real talent. Real jobs. Verified every step.
- **Social Media Manager at Custom Partners** (2021-12-01–present) — Run full-scale social media management for high-end B2B tech/AV companies. Key Responsibilities: - Build content calendars aligned with product launches. - Create micro-content from long-form material. - Increase brand visibility across IG, FB, LinkedIn, & X.
- **Founder | Fractional Executive | Operations Consultant at First Class Management** (2020-07-01–present) — First Class Management is the consulting and management company I founded in 2020. I work directly with owners and executives to understand how their business operates, fix processes that waste time, and put better working systems in place. Recent work has included setting up practical AI workflows, configuring AI tools around an owner’s business, introducing useful automation, and training owners and employees to use those systems proficiently. Other engagements have involved business operations, executive support, HR, estate and lifestyle management, events, talent management, and complex project delivery. The work is hands-on. I do not stop at recommendations. I help put the new process in place and teach the people responsible for using it.
- **Executive Assistant To The President at Freefall Presentations, LTD.** (2011-09-01–present) — As Executive Assistant to the President of Freefall Presentations, I’ve spent over a decade managing the business and logistical backbone of a high-volume artist management, event management, and talent booking company. • From ideation to execution, I’ve played a central role in 50-90 events annually • handling everything from budgeting and contracts to talent relations and travel logistics, both domestically and internationally. • I bridge the gap between creative vision and operational execution, ensuring events run smoothly while protecting profitability and enhancing audience experience. • Key Responsibilities: • Developed and managed event budgets, contracts, and ROI analyses • Coordinated marketing campaigns, social media, and post-event evaluations • Oversaw communications with agents, artists, management teams, promoters, and venues • Managed domestic and international travel for artists, crew, and executives • Supported strategic planning with market research, talent sourcing,
- **Executive Assistant to the COO & Household Operations Coordinator at ABS Legacy Partners LLC** (2026-01-01–2026-07-01) — High-trust, high-discretion role supporting a multi-family office and its clients across executive assistance, household operations, vendor coordination, scheduling, travel logistics, property projects, and day-to-day personal support. • Serve as a central point of contact between the principal, household staff, vendors, contractors, service providers, and outside professionals to keep priorities organized and moving across multiple properties and personal responsibilities. • Focus areas include: • Calendar management, appointments, errands, purchasing, travel, and executive-level personal logistics • Vendor coordination, contractor follow-up, maintenance scheduling, and household service management • Property projects, organization systems, moves, inventory, household setup, and estate operations • Staff communication, task tracking, checklists, process creation, and operational follow-through • Confidential support requiring discretion, speed, judgment, anticipation, and problem-solv
- **Owner & Founder at The Assistant Agency** (2024-05-01–2025-05-01) — The Assistant Agency is a boutique provider of luxury, on-demand personal assistant services designed for executives, entrepreneurs, and high-net-worth households. • As the founder, I built this company to deliver seamless, professional support — whether our clients need help at home, in the office, or on the move. • We specialize in providing experienced, highly capable assistants for one-time projects or ongoing support — always with discretion, efficiency, and a first-class standard of service. • No subscriptions, no contracts — just results. • Key Services Include: • Lifestyle & household management • Errand running & task execution • DMV, data entry, and paperwork handling • Calendar organization, travel planning, and vendor coordination • Executive and business support for overwhelmed professionals • Our assistants come with over a decade of experience in top-tier personal and executive roles, and we pride ourselves on giving clients back the one thing money can’t buy — time.
- **Field Operations | Property Manager at Humming Homes \(Acquired\)** (2021-12-01–2022-11-01) — Provided white-glove property management and field operations support for a portfolio of ultra-high-net-worth \(UHNW\) private residences in The Hamptons. • Served as the on-site point of contact for homeowners, tenants, vendors, and inspectors — ensuring each property was impeccably maintained and guest-ready at all times. • This role combined hospitality-level concierge service with detail-oriented estate oversight, requiring complete discretion and a proactive approach to problem-solving. • Key Responsibilities: • Conducted weekly full-property inspections and reported findings with repair/maintenance recommendations • Coordinated all service appointments, seasonal maintenance, and third-party vendor access • Represented homeowners for compliance inspections and service visits • Provided concierge-level support, including guest check-ins and special requests • Acted as liaison between owners and contractors, ensuring quality control and timely completion
- **Co-Founder & Director of Business Development at UVSTRIKEFORCE** (2021-01-01–2021-12-01) — As Co-Founder and Director of Business Development for UVSTRIKEFORCE, a startup focused on innovative technology solutions, I played a pivotal role in launching the company and driving early-stage growth. • I was responsible for building and nurturing client relationships, identifying new market opportunities, and leading a small sales team toward ambitious revenue goals. • In addition to business development, I helped shape the company’s strategic direction, collaborated on branding and go-to-market efforts, and led internal sales training to enhance team performance and consistency. • Key Responsibilities: • Identified, pursued, and secured B2B partnerships in target verticals • Built strong client pipelines and expanded the company’s market reach • Trained and mentored the sales team on consultative selling techniques • Collaborated on strategic planning and business operations • Contributed to branding, pitch development, and investor communications
- **Co-Founder at Lokal Shop LI** (2020-03-01–2021-03-01) — Co-founded a hyperlocal e-commerce startup focused on connecting small businesses with their communities. • Played a hands-on role in building the company from the ground up — from designing operational workflows and team structure to contributing to the development of the website and mobile app experience. • Led marketing and business development strategy, helped define the brand identity, and worked closely with developers and testers to create a user-friendly, scalable digital platform. • Key Responsibilities: • Built and managed a cross-functional startup team • Established SOPs, workflows, and internal organizational policies • Collaborated on UX/UI for app and website prototypes • Oversaw go-to-market strategy, branding, and local outreach campaigns • Supported vendor onboarding and community engagement efforts

## Education

- Master of Business Administration - MBA, Entrepreneurship/Entrepreneurial Studies — Augment.org (2025-02-01–2027-02-01)
- Master of Business Administration - MBA, Entrepreneurship/Entrepreneurial Studies — Augment Business School (2025-02-01–2027-02-01)

## FAQ

### What does Caitie do?

Caitie is the Founder and CEO of WorkSource, Founder of First Class Management, Social Media Manager at Custom Partners, and Executive Assistant to the President at Freefall Presentations, LTD.

### What is WorkSource?

WorkSource is a Charlotte-based, verified alternative to traditional job boards. Employers define a role’s requirements, and the platform is designed to surface people who meet them rather than encourage hundreds of irrelevant applications. Both employers and job seekers apply, verify key information, and are reviewed before joining. WorkSource is live at theworksource.com and is building density in Charlotte first, with plans to expand city by city.

### What has Caitie led at WorkSource?

Caitie founded and leads WorkSource from its original idea through marketplace strategy, product development, verification design, employer and job seeker experience, and public launch. Caitie continues to lead company strategy, employer development, partnerships, fundraising, and expansion planning.

### What is First Class Management?

First Class Management is Caitie’s consulting and management company, founded in 2020. Caitie works directly with owners and executives to understand operations, fix time-wasting processes, implement better systems, and teach the people responsible for using them.

### How does Caitie implement AI for businesses?

Caitie delivers end-to-end AI implementation, beginning with operational audits and business-problem identification and continuing through solution building, integration, training, adoption, quality control, and continuous improvement. Caitie configures practical AI tools and automation around an owner’s business, builds structured workflows with self-evaluation and error-correction capabilities, and trains stakeholders to apply the tools immediately.

### What are Caitie’s AI capabilities?

Caitie applies AI across product, operations, marketing, and data analysis. Caitie’s training programs cover implementation, adoption, prompt design, quality control, and self-checking workflows, translating complex tools into practical business applications. Caitie builds with AI tools rather than building AI models and is open to roles involving AI-model training.

### What does Caitie do at Custom Partners?

At Custom Partners, Caitie runs full-scale social media management for high-end B2B technology and AV companies. Caitie builds content calendars aligned with product launches, creates micro-content from long-form material, and increases brand visibility across Instagram, Facebook, LinkedIn, and X.

### What has Caitie accomplished at Freefall Presentations?

Caitie has spent more than a decade managing the business and logistical backbone of Freefall Presentations, a high-volume artist management, event management, and talent booking company. Caitie has played a central role in 50–90 events annually and delivered hands-on project management across hundreds of concerts, festivals, and special events.

### What are Caitie’s responsibilities at Freefall Presentations?

At Freefall Presentations, Caitie develops and manages event budgets, contracts, ROI analyses, marketing campaigns, social media, and post-event evaluations. Caitie coordinates communications with agents, artists, management teams, promoters, and venues manages domestic and international travel and supports strategic planning through market research, talent sourcing, and financial forecasting.

### What did Caitie do at UVSTRIKEFORCE?

As Co-Founder and Director of Business Development at UVSTRIKEFORCE, Caitie helped launch the technology-solutions startup and drive early-stage growth. Caitie built client relationships, identified market opportunities, led a small sales team, secured B2B partnerships, built client pipelines, contributed to branding and go-to-market efforts, and led sales training on consultative selling.

### What is The Assistant Agency?

Caitie founded The Assistant Agency, a boutique provider of luxury, on-demand personal-assistant services for executives, entrepreneurs, and high-net-worth households. The company provides support for one-time projects or ongoing needs without subscriptions or contracts, including household management, errands, paperwork, calendar organization, travel planning, vendor coordination, and executive and business support.

### What did Caitie do at ABS Legacy Partners?

At ABS Legacy Partners LLC, Caitie supported a multi-family office and its clients in a high-trust, high-discretion role. Caitie coordinated executive assistance, household operations, vendors, scheduling, travel, property projects, purchasing, maintenance, estate operations, staff communication, task tracking, process creation, and confidential day-to-day support across multiple properties and personal responsibilities.

### What did Caitie do at Lokal Shop LI?

Caitie co-founded Lokal Shop LI, a hyperlocal e-commerce startup connecting small businesses with their communities. Caitie helped build operational workflows, team structure, website and mobile-app experiences, SOPs, internal policies, UX/UI prototypes, go-to-market strategy, branding, local outreach, vendor onboarding, and community engagement.

### What did Caitie do at Humming Homes?

At Humming Homes, which was acquired, Caitie provided white-glove property management and field-operations support for ultra-high-net-worth private residences in The Hamptons. Caitie conducted weekly property inspections, coordinated maintenance and vendor access, represented homeowners during compliance inspections and service visits, supported guest check-ins and requests, and liaised with owners and contractors for quality control and timely completion.

### What are Caitie’s core professional strengths?

Caitie’s listed skills include startup leadership, product and marketplace strategy, operations management, business development, go-to-market strategy, fundraising, project and vendor management, process improvement, executive support, event management, property management, social media management and marketing, market research, bookkeeping, contract administration, talent booking, artist management, international logistics, and live-event production.

### What is Caitie’s education?

Caitie holds MBA credentials in Entrepreneurship/Entrepreneurial Studies from Augment.org and Augment Business School.

## Links

- LinkedIn: https://www.linkedin.com/in/caitiepuma

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