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# Isabella Yoon

**Headline:** Software Engineer @ JB Mobility
**Profession:** Software Engineer
**Location:** Detroit Metropolitan Area

## About

Isabella Yoon is a Software Engineer at JB Mobility, contributing to web development projects that align with client goals through attention to user experience, functionality, and strategic impact. She completed a Bachelor of Science in Computer Science and Cognitive Science at the University of Michigan and is pursuing a Master of Business Administration at Oakland University, with expected completion in December 2026. Isabella is strongest at connecting technical development with cognitive and user-centered perspectives, with particular interests in natural language processing, human-computer interaction, psychology, and technology. Her experience spans software engineering, technical consulting, research, business analysis, IT support, and digital marketing. At the University of Michigan, she consulted with more than 100 faculty, staff, and students on tailored technology solutions. In the Language and Literacy Lab, she developed a linguistic-data classifier and supported Theory of Mind research involving fNIRS data, bilingualism, and dyslexia in children. At Logos Logistics, she resolved real-time logistics-data inconsistencies and supported Google Ads strategies that produced more than 10,000 net clicks, impressions, and conversions.

## Services

- Microsoft Excel
- fNIRS
- Research Skills
- Psychology

## Highlights

- Serves as a Software Engineer at JB Mobility, contributing to client-aligned web development with focus on user experience, functionality, and strategic impact.
- Completed a Bachelor of Science in Computer Science and Cognitive Science at the University of Michigan in 2025.
- Is pursuing a Master of Business Administration at Oakland University, with expected completion in December 2026.
- Consulted with more than 100 University of Michigan faculty, staff, and students, providing tailored technology solutions that improved technology adoption and satisfaction.
- Diagnosed and resolved onsite campus technology issues, including operating-system debugging and reboots, to minimize downtime and maintain functionality.
- Provided personalized technology solutions based on diagnostic assessments, supporting customer satisfaction and technology reliability.
- Developed a classifier with PANDAS, Excel, and R to parse, preprocess, and classify linguistic data for linear-regression analysis in Theory of Mind research.
- Conducted Language and Literacy Lab research under the supervision of Dr. Chi Lin Yu and Dr. Soo Hyun Ryu.
- Analyzed and logged subject fNIRS data and sorted AI-model output in research on bilingualism and dyslexia in children.
- Applied prompt engineering based on fNIRS data and incorrect model output to improve model accuracy in measuring bilingualism and dyslexia in children.
- Supervised research experiments by reading structured prompts and instructions to subjects and ensuring participation.
- Investigated and debugged a Java- and HTML-based logistics-data program at Logos Logistics, Inc.
- Resolved real-time data-update inconsistencies involving truck supplies and repairs, producing an updated and accurate employee dataset.
- Created targeted keywords and revised Google Ads, advertisements, and campaigns to align more closely with business objectives at Logos Logistics, Inc.
- Generated more than 10,000 net clicks, impressions, and conversions through Google Ads strategy work.
- Researched marketing strategies for target companies and delivered actionable suggestions to directors at Logos Logistics, Inc.

## Experience

- **Software Engineer at JB Mobility** (2025-06-01–present)
- **Business Analyst and IT Support Intern at Logos Logistics, Inc.** (2024-06-01–2024-08-01) — Investigated and debugged program managing logistics data in Java and HTML, resolving issues regarding real-time data update inconsistency for truck supplies and repairs, resulting in updated and accurate dataset for employee use Devised and implemented new Google Ads strategies by creating targeted keywords and revising ads and campaigns to align closer to business objectives, leading to a total increase of 10,000+ net clicks, impressions, and conversions Conducted research evaluating marketing strategies for target companies, delivering actionable suggestions to directors
- **Research Assistant at Language and Literacy Lab** (2024-02-01–2024-09-01) — Developed classifier utilizing PANDAS, Excel, and R to parse, preprocess and classify linguistic data into categories for linear regression analysis used in Theory of Mind research, under supervision of Dr. Chi Lin Yu and Dr. Soo Hyun Ryu Analyzed and logged fNIRS data of subject while sorting output from AI model, implementing prompt engineering based on fNIRS data and incorrect model output to improve model accuracy in measuring bilingualism and dyslexia in children Supervised experiments by reading structured prompts and instructions to subjects and ensured subject participation
- **Tech Consultant at University of Michigan** (2022-10-01–2023-12-01) — Consulted with over 100 faculty, staff, and students to provide tailored tech solutions, improving tech adoption and satisfaction Diagnosed and resolved onsite technical issues, including OS debugging and reboots, ensuring minimal downtime and optimal functionality of campus technology Offered personalized tech solutions based on diagnostic assessments, increasing customer satisfaction and technology reliability

## Education

- Bachelor of Science - BS, Cognitive Science and Computer Science — University of Michigan (2021-08-01–2025-05-01)
- High School Diploma — Rochester Adams High School (2017-09-01–2021-05-01)
- Master of Business Administration - MBA — Oakland University (2025-09-01)

## FAQ

### What does Isabella do?

Isabella is a Software Engineer at JB Mobility. She contributes to web development projects that align with client goals, with focus on user experience, functionality, and strategic impact.

### What is Isabella's educational background?

Isabella completed a Bachelor of Science in Computer Science and Cognitive Science at the University of Michigan. Her Cognitive Science study followed the computational track.

### What MBA is Isabella pursuing?

Isabella is pursuing a Master of Business Administration at Oakland University and expects to complete it in December 2026.

### What professional areas interest Isabella?

Isabella is interested in the intersection of psychology and technology, particularly natural language processing and human-computer interaction. She is interested in using cognitive insights to inform intuitive, human-centered software design.

### What did Isabella accomplish as a Tech Consultant at the University of Michigan?

At the University of Michigan, Isabella consulted with more than 100 faculty, staff, and students to provide tailored technology solutions that improved technology adoption and satisfaction. She also diagnosed and resolved onsite issues, including operating-system debugging and reboots, to minimize downtime and support campus technology functionality.

### What did Isabella do at the Language and Literacy Lab?

As a Research Assistant at the Language and Literacy Lab, Isabella developed a classifier using PANDAS, Excel, and R to parse, preprocess, and classify linguistic data for linear-regression analysis in Theory of Mind research. The work was conducted under the supervision of Dr. Chi Lin Yu and Dr. Soo Hyun Ryu.

### How did Isabella support fNIRS and AI-model research?

Isabella analyzed and logged subject fNIRS data while sorting AI-model output. She used prompt engineering informed by fNIRS data and incorrect model output to improve model accuracy in measuring bilingualism and dyslexia in children. She also supervised experiments by reading structured prompts and instructions and ensuring subject participation.

### What did Isabella accomplish at Logos Logistics, Inc.?

At Logos Logistics, Inc., Isabella investigated and debugged a Java- and HTML-based program that managed logistics data. She resolved real-time data-update inconsistencies involving truck supplies and repairs, resulting in a more current and accurate dataset for employees.

### What marketing work did Isabella perform at Logos Logistics, Inc.?

At Logos Logistics, Inc., Isabella devised and implemented Google Ads strategies by creating targeted keywords and revising advertisements and campaigns to better align with business objectives. The work led to more than 10,000 net clicks, impressions, and conversions. She also researched marketing strategies for target companies and delivered actionable suggestions to directors.

### What skills does Isabella list?

Isabella's listed skills include Microsoft Excel, fNIRS, research skills, and psychology.

### What languages does Isabella speak?

Isabella speaks English and Korean.

### Where did Isabella attend high school?

Isabella earned a high school diploma from Rochester Adams High School in 2021.

## Links

- LinkedIn: https://www.linkedin.com/in/bxllayoon

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