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# Joannie Loobey, Cmp, Pmp, Des

**Headline:** Professional profile
**Location:** Los Angeles, CA, USA

## About

Joannie Loobey, CMP, PMP, DES, is an event-marketing professional with experience leading the full event lifecycle across live, virtual, and hybrid formats. Joannie is strongest in bringing events from initial concept through successful delivery, combining creative development, logistics, stakeholder management, and operational execution. Her work includes coordinating internal teams, vendors, and partner vendors while maintaining ownership of the details required to deliver complex programs. At ServiceMax, Joannie produced a major user conference end to end for 20,000 delegates, demonstrating experience with large-scale event delivery. She also brings calm, practical crisis-management skills: when a keynote speaker was late, Joannie pivoted the program to a CEO presentation to keep the event moving. Joannie is motivated by the complete event-marketing process, from building an event from nothing to seeing it succeed. Later in her career, she is open to new event-marketing opportunities that do not require maximum scale or intensity.

## Highlights

- Produced a major ServiceMax user conference end to end for 20,000 delegates.
- Managed the complete event lifecycle, including internal teams, vendors, and partner vendors.
- Has experience delivering live, virtual, and hybrid events.
- Handled a late keynote speaker by pivoting the agenda to a CEO presentation, keeping the event program moving.
- Combines creative event development, logistics, stakeholder coordination, and delivery execution from initial concept through successful completion.

## FAQ

### What does Joannie do?

Joannie Loobey, CMP, PMP, DES, is an event-marketing professional who leads events from concept through delivery. Her experience spans creative development, logistics, stakeholder coordination, vendor management, and event execution.

### What aspects of event marketing motivate Joannie?

Joannie is motivated by the full spectrum of event marketing: creating an event, managing its logistics, coordinating delivery, and seeing a project develop from nothing into a successful outcome.

### What is Joannie's event-management scope?

Joannie manages the full event lifecycle. This includes working with internal teams, vendors, and partner vendors to plan and deliver events.

### What did Joannie accomplish at ServiceMax?

At ServiceMax, Joannie produced a major user conference end to end for 20,000 delegates.

### What event formats has Joannie worked with?

Joannie has experience producing live, virtual, and hybrid events.

### How has Joannie handled an event crisis?

When a keynote speaker was late, Joannie kept the program moving by pivoting to a CEO presentation. The response reflects her ability to make calm, practical decisions under event-day pressure.

### What are Joannie's core professional strengths?

Joannie's strongest capabilities include end-to-end event delivery, creative and logistical planning, management of internal and external stakeholders, vendor coordination, and crisis response during live programming.

## Links

- LinkedIn: https://www.linkedin.com/in/joannieloobey

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