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# Hallie Zeedik

**Headline:** Implementation & Project Manager \| SaaS Delivery, Systems Enablement & Process Improvement
**Profession:** Retail Services Project Manager
**Location:** Candler, North Carolina, United States

## About

Hallie Zeedik is an Implementation and Project Manager focused on SaaS delivery, systems enablement, process improvement, and enterprise retailer integrations\. At Salsify, Hallie leads Network\-team integrations between the Salsify platform and retailer and distributor systems, coordinating customer\-facing, implementation, engineering, product, and support teams through technical requirements, business operations, product gaps, and changing priorities\. Hallie is strongest at bringing structure to complex work: translating client goals into workflows, configurations, and data structures surfacing risks and dependencies managing stakeholder expectations and building practical processes that improve execution\. Hallie’s background spans enterprise SaaS implementation, retailer eCommerce ecosystems, digital shelf optimization, digital asset management, and high\-volume operations\. Hallie has supported organizations including L’Oréal, Johnson & Johnson, Tyson Foods, RNDC, Grainger, Hy\-Vee, and Family Dollar\. At Market Performance Group, Hallie introduced a SaaS content\-analytics platform, built dashboards and reporting tools, and coordinated retailer content operations across more than 100 retail banners\. Earlier at Eaton and Whole Foods Market, Hallie managed large digital\-content portfolios, led teams of more than 100 employees, generated $250,000 in weekly online sales, and supported operations serving stores with $800,000 in weekly sales\. Hallie brings a customer\-focused, service\-driven approach to remote or hybrid, fast\-paced environments\.

## Services

- Software Implementation
- User Training
- Technology Adoption
- Software as a Service \(SaaS\)
- Relationship Building
- Operations Management
- E\-Commerce
- Omni\-Channel Marketing
- Artificial Intelligence \(AI\)
- Project Management
- System Implementations
- Product Data Management \(PDM\)
- Digital Strategy
- Workflow Management
- Enterprise Consulting
- Client Liaison
- Account Management
- Performance Dashboards
- Graphic Design
- Social Media
- Google Suite
- Customer Success
- Content Management Systems \(CMS\)
- Commerce Hub
- SAP
- Syndigo
- Advanced Excel
- MS Office Suite
- Stakeholder Relationships
- Competitive Research

## Highlights

- Leads Salsify Network\-team integrations between the Salsify platform and enterprise retailer and distributor systems, including RNDC, Johnson Brothers, Grainger, Hy\-Vee, and Family Dollar\.
- Led enterprise SaaS client implementations across engineering, product, support, implementation, and customer\-facing teams\.
- Translated client goals into workflows, system configurations, and data structures for complex implementations\.
- Rescued troubled multi\-year projects involving executive stakeholders and client escalations\.
- Managed product gaps, distributor requirements, workarounds, and customer commitments on complex projects\.
- Built project trackers and workflows that improved visibility and reduced coordination gaps across teams\.
- Used AI to draft documentation, streamline workflows, and improve team clarity, efficiency, and consistency\.
- Supported L’Oréal, Johnson & Johnson, and Tyson Foods as an Omnichannel Account Manager at Market Performance Group\.
- Identified and implemented Content Status, a SaaS content\-analytics platform that replaced manual auditing workflows and improved scalability, reporting visibility, and operational efficiency\.
- Built dashboards and reporting tools for content\-quality tracking, gap identification, brand audits, and actionable manufacturer recommendations\.
- Analyzed retailer and platform data for digital\-shelf performance, competitor benchmarking, and best\-in\-class content strategies\.
- Coordinated retailer content operations across more than 100 retail banners\.
- Audited more than 15,000 digital assets for compliance at Eaton\.
- Managed 2,200 digital assets on Syndigo for Lowe’s and maintained more than 2,000 360 spins on SIRV\.
- Created enhanced content for 186 products uploaded to Syndigo\.
- Maintained Eaton brand stores across Amazon, Lowe’s, Home Depot, and Menards\.
- Led a Whole Foods Market e\-commerce team of more than 100 employees and generated $250,000 in weekly online sales\.
- Improved processes that enabled record\-setting grocery delivery and pickup services for Whole Foods Market on Amazon customers\.
- Right\-sized e\-commerce staffing to reduce costs while meeting production goals and achieving 100% customer satisfaction\.
- Directed front\-end operations for a Whole Foods Market store averaging $800,000 in weekly sales\.
- Supervised and mentored more than 60 Whole Foods Market staff members, helping achieve 100% customer satisfaction and improved department efficiency\.
- Generated more than $600,000 in Thanksgiving and Christmas holiday catering sales and organized more than 2,500 order pickups\.
- Promoted collaboration across eight internal Whole Foods Market teams\.
- Performed weekly audits of 1,000 to 5,000 store items to support accurate pricing and changeover\-SOP alignment\.
- Increased annual memberships by 30% and volunteer\-event participation by 20% at AmeriCorps Project Conserve\.

## Experience

- **Retail Services Project Manager at Salsify** (2025\-04\-01–2026\-01\-01) — Project Manager for Salsify’s Network team, leading integrations between the Salsify platform and enterprise retailer systems \(RNDC, Johnson Brothers, Grainger, Hy\-Vee, Family Dollar\)\. • Focused on turning complex work into clear execution—building processes from scratch, identifying gaps, and improving efficiency across teams\. • Led enterprise client implementations across engineering, product, and support teams, aligning delivery with both technical requirements and business operations • Translated high\-level client goals into workflows, system configurations, and data structures • Facilitated working sessions to align cross\-functional stakeholders with different priorities and levels of technical understanding • Identified risks and dependencies early, adjusting plans as projects evolved • Built project trackers and workflows that improved visibility and reduced coordination gaps across teams • Acted as a central point of contact when issues arose, helping teams move forward
- **Omnichannel Account Manager at Market Performance Group** (2023\-03\-01–2025\-02\-01) — MPG Food Team expert in retailer eCommerce ecosystems, supporting enterprise manufacturers including L’Oréal, Johnson & Johnson, and Tyson Foods\. • Proactively stayed up to date on industry best practices and trends, while working closely with clients to understand business needs, identify solutions, and see them through to completion with accountability for results\. • Identified and implemented a SaaS content analytics platform \(Content Status\) that replaced highly manual auditing workflows and improved scalability, reporting visibility, and operational efficiency across major retailer ecosystems • Built custom dashboards and reporting tools to track content quality, identify gaps, support brand audits, and deliver actionable recommendations for manufacturers including L’Oréal, Johnson & Johnson, and Tyson Foods • Leveraged retailer and platform data to analyze digital shelf performance, competitor benchmarking, and best\-in\-class content strategies across retail channels • Partnere
- **E\-Commerce Marketing Specialist at Eaton** (2022\-01\-01–2023\-03\-01) — Contracted to operate in a 100% remote work environment\. • Manages a variety of digital assets and product content to ensure correct categorization\. • Confirms images, copy, MSRP, and advertising offers are accurate and align with internal requirements and standards\. • Responsible for creating and promoting branded content that appeals to targeted audience members and builds awareness\. • Partners with 1WorldSync Photography Studio • ensures imaging syncs with company standards\. • Uses CMS systems to store and edit content while enabling easy updates • organizes and manages digital asset databases on SIRV, Syndigo, Menards’ PIMs, and company network drives\. • Maintains and updates company brand stores across multiple platforms, including Amazon, Lowe’s, Home Depot, and Menards\. • Conducts competitor research and evaluates the marketplace • identifies opportunities for growth, prepares performance reports, and offers recommendations to senior leadership\. • Audited 15K\+ digital assets to
- **E\-Commerce Supervisor at Whole Foods Market** (2021\-01\-01–2022\-01\-01) — Charged with leading all e\-commerce operations, including daily logistics coordination, project management, strategic planning, forecasting and identifying key performance indicators \(KPIs\), staff training and development, and adherence with company policies\. • Directed a team of 100\+ employees • monitored performance and delegated responsibilities while successfully generating $250K in weekly online sales\. • Utilized varied platforms, including Excel, Amazon Seller Central, and Whole Foods Market on Amazon \(WFMOA\) • gathered and analyzed data to confirm goals and objectives were met\. • Enhanced processes that enabled the record\-setting grocery delivery and pick\-up services for WMFOA customers to be achieved\. • Reduced overstaffing and right\-sized employee headcount • results delivered a cost savings while simultaneously achieving production goals and attaining 100% customer satisfaction\.
- **Store Support & Customer Service Supervisor at Whole Foods Market** (2020\-01\-01–2021\-01\-01) — Transitioned into a role focused on directing and supervising all front\-end operations for a store that averaged $800K in weekly sales\. • Managed the Customer Service desk and responded promptly to guest concerns, issues, and questions via a variety of platforms, including over the phone and in person\. • Volunteered to serve as the store’s Culture Champion • oversaw the Culture committee and planned a variety of events and projects focused on realizing a proactive and inclusive culture\. • Supervised and mentored 60\+ staff members • results enabled a 100% customer satisfaction rate to be achieved during tenure while improving department efficiency by implementing new systems\. • Promoted collaboration and partnership across eight internal teams\. • Oversaw all holiday catering sales operations of the business, including online, in\-store, and phone orders • generated $600K\+ in holiday catering sales during the Thanksgiving and Christmas holidays • organized 2\.5K\+ order pickups\.
- **Assistant Store Systems Integrator at Whole Foods Market** (2018\-01\-01–2020\-01\-01) — Chosen to manage key store\-level IT functions, including the installation and maintenance of software upgrades related to PC workstations, printers, iPhones, cash registers, food scales, and Honeywell handheld devices\. • Coached and mentored team members on technology processes and best practices while engaging in real\-time troubleshooting and issues resolution\. • Performed audits on 1K\-5K store items weekly • results enabled the store to maintain accurate retail pricing and realize alignment with changeover SOPs\.
- **Volunteer Coordinator at AmeriCorps Project Conserve** (2015\-01\-01–2018\-01\-01) — Engaged in social media/community outreach and organizational advocacy that increased annual memberships by 30% and volunteer event participation by 20%\. • Built partnerships with external committees, volunteer groups, trail managers, and key stakeholders\. • Planned and implemented projects an events in coordination with organizational partners\.
- **Volunteer Coordinator at Southern Appalachian Wilderness Stewards** (2015\-01\-01–2018\-01\-01)
- **Volunteer Coordinator at Appalachian Trail Conservancy** (2015\-01\-01–2018\-01\-01)
- **Bar Supervisor & Shift Manager at Broad Ripple Tavern/Usual Suspects/Coaches Tavern** (2008\-01\-01–2014\-01\-01)

## Education

- Bachelor of Fine Arts \- BFA, Photography — Indiana University\-Purdue University at Indianapolis (2007\-01\-01)

## FAQ

### What does Hallie do?

Hallie is an Implementation and Project Manager specializing in SaaS delivery, system implementations, technology adoption, systems enablement, workflow management, and process improvement\. Hallie leads complex cross\-functional work by connecting customers, implementation consultants, product teams, engineers, support teams, and operational stakeholders\.

### What does Hallie do at Salsify?

Hallie is a Retail Services Project Manager on Salsify’s Network team and has also described the role as an Implementation Project Manager at Salsify Inc\. Hallie leads integrations between the Salsify platform and enterprise retailer and distributor systems, including RNDC, Johnson Brothers, Grainger, Hy\-Vee, and Family Dollar\.

### What has Hallie accomplished at Salsify?

At Salsify, Hallie has led enterprise client implementations across engineering, product, and support translated high\-level goals into workflows, system configurations, and data structures facilitated cross\-functional working sessions and acted as a central contact when technical or operational issues arose\. Hallie also built trackers and workflows that improved visibility and reduced coordination gaps, identified risks and dependencies early, and used AI to draft documentation, streamline workflows, and improve clarity and consistency\.

### How does Hallie handle complex or escalated implementation projects?

Hallie has experience rescuing troubled multi\-year projects involving executive stakeholders and client escalations\. Hallie manages commitments while navigating product gaps, coordinating workarounds across complex distributor requirements, protecting customer relationships through investment time, and finding longer\-term paths through AI capability\.

### What did Hallie do at Market Performance Group?

At Market Performance Group, Hallie was an Omnichannel Account Manager and a Food Team expert in retailer eCommerce ecosystems\. Hallie supported enterprise manufacturers including L’Oréal, Johnson & Johnson, and Tyson Foods, stayed current on industry practices and trends, identified client needs and solutions, and held accountability for results through completion\.

### What did Hallie accomplish at Market Performance Group?

Hallie identified and implemented Content Status, a SaaS content\-analytics platform that replaced highly manual auditing workflows and improved scalability, reporting visibility, and operational efficiency across major retailer ecosystems\. Hallie also built custom dashboards and reporting tools for content\-quality tracking, gap identification, brand audits, and actionable manufacturer recommendations analyzed digital\-shelf performance, competitor benchmarks, and best\-in\-class content strategies partnered with the software provider on user needs and enhancement opportunities and coordinated content operations across more than 100 retail banners\.

### What did Hallie do at Eaton?

At Eaton, Hallie was an E\-Commerce Marketing Specialist working in a 100% remote environment\. Hallie managed digital assets and product content verified categorization, images, copy, MSRP, and advertising offers created and promoted branded content partnered with 1WorldSync Photography Studio and maintained brand stores across Amazon, Lowe’s, Home Depot, and Menards\.

### What were Hallie’s digital\-content accomplishments at Eaton?

Hallie audited more than 15,000 digital assets for compliance, managed 2,200 digital assets on Syndigo for the Lowe’s recipient, maintained more than 2,000 360 spins on SIRV, and devised enhanced content for 186 products uploaded to Syndigo\. Hallie used CMS systems and managed assets across SIRV, Syndigo, Menards’ PIMs, and company network drives, while conducting competitor research, preparing performance reports, and making growth recommendations to senior leadership\.

### What did Hallie do as E\-Commerce Supervisor at Whole Foods Market?

As E\-Commerce Supervisor at Whole Foods Market, Hallie led all e\-commerce operations, including daily logistics, project management, strategic planning, forecasting, KPI identification, training and development, and policy adherence\. Hallie directed a team of more than 100 employees and used Excel, Amazon Seller Central, and Whole Foods Market on Amazon to analyze performance and confirm objectives\.

### What results did Hallie achieve in Whole Foods Market e\-commerce operations?

Hallie generated $250,000 in weekly online sales, enhanced processes that enabled record\-setting grocery delivery and pickup services for Whole Foods Market on Amazon customers, and reduced overstaffing by right\-sizing headcount\. Those labor changes delivered cost savings while meeting production goals and achieving 100% customer satisfaction\.

### What did Hallie do in Store Support and Customer Service at Whole Foods Market?

As Store Support & Customer Service Supervisor at Whole Foods Market, Hallie directed front\-end operations for a store averaging $800,000 in weekly sales\. Hallie managed the Customer Service desk, addressed guest concerns by phone and in person, supervised and mentored more than 60 staff members, implemented systems that improved department efficiency, and promoted collaboration across eight internal teams\.

### What were Hallie’s customer\-service and catering accomplishments at Whole Foods Market?

Hallie volunteered as the store’s Culture Champion, oversaw the Culture committee, and planned events and projects supporting a proactive and inclusive culture\. Hallie’s team achieved a 100% customer\-satisfaction rate during Hallie’s tenure\. Hallie also oversaw holiday catering sales across online, in\-store, and phone orders, generating more than $600,000 in Thanksgiving and Christmas catering sales and organizing more than 2,500 order pickups\.

### What systems and technology work did Hallie perform at Whole Foods Market?

As Assistant Store Systems Integrator at Whole Foods Market, Hallie managed store\-level IT functions, including installation and maintenance of software upgrades for PC workstations, printers, iPhones, cash registers, food scales, and Honeywell handheld devices\. Hallie coached team members on technology processes, provided real\-time troubleshooting, and performed weekly audits of 1,000 to 5,000 store items to support accurate pricing and changeover\-SOP alignment\.

### What did Hallie accomplish at AmeriCorps Project Conserve?

At AmeriCorps Project Conserve, Hallie served as Volunteer Coordinator and conducted social\-media and community outreach and organizational advocacy that increased annual memberships by 30% and volunteer\-event participation by 20%\. Hallie built partnerships with external committees, volunteer groups, trail managers, and other stakeholders, and planned projects and events with organizational partners\.

### What other organizations and roles are part of Hallie’s background?

Hallie also served as a Volunteer Coordinator for Southern Appalachian Wilderness Stewards and the Appalachian Trail Conservancy\. Earlier, Hallie was a Bar Supervisor and Shift Manager at Broad Ripple Tavern, Usual Suspects, and Coaches Tavern\.

### What is Hallie’s education?

Hallie holds a Bachelor of Fine Arts in Photography from Indiana University\-Purdue University at Indianapolis\.

### What are Hallie’s core implementation, project, and operations skills?

Hallie’s implementation and operational strengths include software implementation, system implementations, SaaS, user training, technology adoption, enterprise consulting, client liaison work, customer success, relationship and stakeholder management, operations management, program and project management, project coordination, process creation and execution, workflow management, product management, product data management, technical support, software troubleshooting, ticketing systems, software installation, and cross\-functional team leadership\.

### What eCommerce, content, and digital skills does Hallie bring?

Hallie’s eCommerce and content expertise includes e\-commerce, omnichannel marketing, digital strategy, digital marketing, web content optimization, content development, content management systems, digital asset management, performance dashboards, dashboard metrics, competitive research, digital shelf analysis, online sales, Amazon advertising, Amazon Vendor Central, Amazon Seller Central, Commerce Hub, Syndigo, SAP, and customer experience\.

### What tools and additional professional skills does Hallie use?

Hallie works with AI, Google Suite, Advanced Excel, Microsoft Excel, Microsoft Word, the MS Office Suite, Adobe Photoshop, graphic design, social media, and remote and hybrid work environments\. Hallie also brings strategic planning, creative problem solving, problem solving, coaching and mentoring, employee training, training and development, servant leadership, cross\-team collaboration, customer service, revenue generation, labor\-cost management, schedule writing, cash balance, bookkeeping, and nonprofit\-organization experience\.

### What work environment does Hallie prefer?

Hallie is accustomed to fast\-moving, high\-volume environments where priorities shift and teams must stay aligned around clear execution\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/hallie\-zberry\-2204

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